After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul
by Tripp Mickle · 2 May 2022 · 535pp · 149,752 words
pitched it as a machine that would democratize technology and dethrone the largest computer maker, IBM. Working with the advertising agency Chiat/Day, he developed an Orwellian Super Bowl
Insanely Great: The Life and Times of Macintosh, the Computer That Changed Everything
by Steven Levy · 2 Feb 1994 · 244pp · 66,599 words
ship. You had to ship. You had to ship. Real artists ship. ~ CHAPTER 7 On January 22, during the third quarter of the otherwise unmemorable Super Bowl between the Oakland Raiders and the Washington Redskins, a cut to a commercial turned the nation's television sets over to some extremely weird images
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the screen just destroyed, but the television screens of 43 million people watching the Super Bowl-appeared the followingwords: On January 24th, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like "1984." This was the notorious "1984" spot. Directed by Ridley Scott, it had all the cyberpunk film noir of
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Computer bought air time for it only twice: once late in December, in an obscure television market some- where on the Great Plains, so that it would be eligible for the inevitable awards in the new year; and the other during the Super Bowl. But Apple
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known its power all along, as an example of "event marketing.") Long after people forgot who played in that Super Bowl, they remembered the commercial. It was Apple's first official public acknowledgment that Macintosh existed. Real Artists Ship. Those words must have been ringing in the ears of Mac team designers, in Jobs
Creative Selection: Inside Apple's Design Process During the Golden Age of Steve Jobs
by Ken Kocienda · 3 Sep 2018 · 255pp · 76,834 words
, they went to the NFL championship game, but lost. Over the following seven years, the Packers won five championships, including victories in the first two Super Bowls, a step-by-step, year-by-year progression through the ranks from worst to best to legends, all built on the foundations of one humble
Apple in China: The Capture of the World's Greatest Company
by Patrick McGee · 13 May 2025 · 377pp · 138,306 words
Cook at all illustrated just how much he’d learned in his twelve-year sabbatical from Apple. The young Steve Jobs detested IBM and everything it stood for. Apple’s most famous TV ad, introducing the Macintosh at the 1984 Super Bowl, portrayed IBM as an Orwellian Big Brother, stifling innovation. But IBM had also outmaneuvered
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crime scene as he considers the whodunit at the heart of China’s advances in electronics. Look around, he says, “There’s Apple DNA everywhere.” “Real Danger” For the 1984 Super Bowl, Apple released the most iconic computer TV spot ever. It featured a mass of gray, brainwashed citizens, listening intently to an Orwellian Big
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stress and marital difficulties of employees at, 150–52 Super Bowl ad of, 383–84 Think Different campaign of, 49–50, 68, 94, 212, 384 Apple I, 23 Apple II, 19, 20, 22–24, 27–29 Apple II Age, The (Nooney), 22 Apple Intelligence, 379–81 Apple Pay, 293 Apple product production, 2, 9, 19, 24, 25,
Samsung Rising: The Inside Story of the South Korean Giant That Set Out to Beat Apple and Conquer Tech
by Geoffrey Cain · 15 Mar 2020 · 540pp · 119,731 words
to the grass and flipped their cards in flawless unison back to blue, then snapped up into a standing position with the precision of a Super Bowl halftime show. They formed an animation of a soccer player sprinting and kicking a ball, followed by the word “goal.” The soccer player then
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Pendleton’s “marketing onslaught” that had allowed Samsung to close the “coolness gap with Apple Inc.” The article riveted the tech industry. But the Super Bowl was fast approaching (six days away), and Pendleton wasn’t finished attacking Apple’s position in the marketplace. He had a new $15 million ad-libbed commercial
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set to air during the Super Bowl, made with 72andSunny, featuring comic banter among Paul Rudd and
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Seth Rogen and Breaking Bad’s Bob Odenkirk, plotting their own fictional ad spot for the Super Bowl. “We
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wrote. “In 1997 Apple had no products to market. We had a company making so little money that we were 6 months from out of business….Not the world’s most successful tech company. Not the company that everybody wants to copy and compete with.” Samsung’s Super Bowl ad was “pretty
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Ramstad, “Has Apple Lost Its Cool to Samsung?” The Wall Street Journal, January 28, 2013, https://www.wsj.com/articles/SB10001424127887323854904578264090074879024. The article riveted the tech industry: Kovach, “How Samsung Won and Then Lost.” He had a new $15 million ad-libbed: Jason Evangelho, “With Hilarious 2-Minute Super Bowl Ad, Samsung
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-super-bowl-ad-samsung-officially-steals-cool-factor-from-apple/#130b5461326a. “We actually can’t say”: “New Samsung Commercial Mocks Apple Lawsuits in SuperBowl Teaser Ad Feat. Odenkirk, Rudd & Rogen,” posted by YouTube user Zef Cat on
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February 1, 2013, https://www.youtube.com/watch?v=vf2xRupwzoA. “a barrage of not-so-subtle jabs”: Evangelho, “With Hilarious 2-Minute Super Bowl Ad.” “We have a lot
The Everything Blueprint: The Microchip Design That Changed the World
by James Ashton · 11 May 2023 · 401pp · 113,586 words
the underperforming Macintosh division. The Macintosh computer was Jobs’ pride and joy, launched in a blaze of glory with an expensive, Orwellian advertising campaign that first aired during the 1984 Super Bowl. Through its development it had quickly overtaken in his affections the Lisa, a desktop PC launched the previous year inspired by what Apple gleaned
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As it swept aside allcomers, Intel grew bolder still. The brand was splashed on billboards and thousands of bicycle reflectors distributed in China. During the Super Bowl on 26 January 1997, when the Green Bay Packers ran out winners against the New England Patriots, TV viewers were introduced in the interval to
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of computer science and engineering at the city’s university. The company had even put its name to the local sports stadium that had hosted Super Bowls and Major League Soccer. More importantly, Qualcomm (a portmanteau of Quality Communications) was a key developer of 5G technology vital for use in the
Revolution in the Valley: The Insanely Great Story of How the Mac Was Made
by Andy Hertzfeld · 19 Nov 2011
page 217). The commercial got a rapturous reception. In fact the response was so great that Apple booked two expensive slots, for 60 seconds and 30 seconds, costing over a million dollars, to show it during Super Bowl XVIII, which was just two days before the Mac introduction. Mike Murray and Steve Jobs
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screened the commercial for Apple’s board of directors in December to get final approval for the huge Superbowl expenditure. To
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(see “1984” on page 180), which was shown for the first and only time during the Superbowl two days before, filled the screen, featuring a beautiful young woman athlete storming into a meeting of futuristic skinheads, throwing a sledge-hammer at Big Brother, imploding the screen in a burst of apocalyptic
The Road Ahead
by Bill Gates, Nathan Myhrvold and Peter Rinearson · 15 Nov 1995 · 317pp · 101,074 words
, it is usually because we're witnessing events all at the same time on television—whether it is the Challenger blowing up after liftoff, the Super Bowl, an inauguration, coverage of the Gulf War, or the O. J. Simpson car chase. We are "together" at those moments. Another worry people have is
Computer: A History of the Information Machine
by Martin Campbell-Kelly and Nathan Ensmenger · 29 Jul 2013 · 528pp · 146,459 words
consumer marketing. In what was one of the most memorable advertising campaigns of the 1980s, Apple produced a spectacular television advertisement that was broadcast during the Super Bowl on 22 January 1984: Apple Computer was about to introduce its Macintosh computer to the world, and the commercial was intended to stir up anticipation for the
Track Changes
by Matthew G. Kirschenbaum · 1 May 2016 · 519pp · 142,646 words
word processing product line. And of course 1984 has at least one large significance in the history of personal computing: it was the year the Apple Macintosh was released (it came to the attention of many people for the first time during a memorable sixty-second Super Bowl commercial, replete with Orwellian imagery and directed
Dealers of Lightning
by Michael A. Hiltzik · 27 Apr 2000 · 559pp · 157,112 words
From Counterculture to Cyberculture: Stewart Brand, the Whole Earth Network, and the Rise of Digital Utopianism
by Fred Turner · 31 Aug 2006 · 339pp · 57,031 words
In the Plex: How Google Thinks, Works, and Shapes Our Lives
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Valley of Genius: The Uncensored History of Silicon Valley (As Told by the Hackers, Founders, and Freaks Who Made It Boom)
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From Airline Reservations to Sonic the Hedgehog: A History of the Software Industry
by Martin Campbell-Kelly · 15 Jan 2003
Steve Jobs
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Becoming Steve Jobs: The Evolution of a Reckless Upstart Into a Visionary Leader
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The Monk and the Riddle: The Education of a Silicon Valley Entrepreneur
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Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
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Behind the cloud: the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry
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The Code: Silicon Valley and the Remaking of America
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Start With Why: How Great Leaders Inspire Everyone to Take Action
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Made to Break: Technology and Obsolescence in America
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How to Fix the Future: Staying Human in the Digital Age
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The One Device: The Secret History of the iPhone
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Androids: The Team That Built the Android Operating System
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Rise of the Machines: A Cybernetic History
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Move Fast and Break Things: How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy
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CIOs at Work
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The End of Big: How the Internet Makes David the New Goliath
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Googled: The End of the World as We Know It
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Game Over Press Start to Continue
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Showstopper!: The Breakneck Race to Create Windows NT and the Next Generation at Microsoft
by G. Pascal Zachary · 1 Apr 2014 · 384pp · 109,125 words
Surveillance Valley: The Rise of the Military-Digital Complex
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Masters of Doom: How Two Guys Created an Empire and Transformed Pop Culture
by David Kushner · 2 Jan 2003 · 240pp · 109,474 words
How to Turn Down a Billion Dollars: The Snapchat Story
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The Clockwork Universe: Saac Newto, Royal Society, and the Birth of the Modern WorldI
by Edward Dolnick · 8 Feb 2011 · 439pp · 104,154 words
Actionable Gamification: Beyond Points, Badges and Leaderboards
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Facebook: The Inside Story
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Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You
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Americana: A 400-Year History of American Capitalism
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Who’s Raising the Kids?: Big Tech, Big Business, and the Lives of Children
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Palo Alto: A History of California, Capitalism, and the World
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Elon Musk
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The Snowden Files: The Inside Story of the World's Most Wanted Man
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12 Bytes: How We Got Here. Where We Might Go Next
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Hemingway Didn't Say That: The Truth Behind Familiar Quotations
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The Attention Merchants: The Epic Scramble to Get Inside Our Heads
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Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell
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Words That Work: It's Not What You Say, It's What People Hear
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The Unwinding: An Inner History of the New America
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Originals: How Non-Conformists Move the World
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The Fugitive Game: Online With Kevin Mitnick
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The Billionaire and the Mechanic: How Larry Ellison and a Car Mechanic Teamed Up to Win Sailing's Greatest Race, the Americas Cup, Twice
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Mind in Motion: How Action Shapes Thought
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The Great Wave: The Era of Radical Disruption and the Rise of the Outsider
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The Soul of Wealth
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Habeas Data: Privacy vs. The Rise of Surveillance Tech
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One Up on Wall Street
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Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
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Jihad vs. McWorld: Terrorism's Challenge to Democracy
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Superminds: The Surprising Power of People and Computers Thinking Together
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Late Bloomers: The Power of Patience in a World Obsessed With Early Achievement
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Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life
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The Narcissist Next Door
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How to Be the Startup Hero: A Guide and Textbook for Entrepreneurs and Aspiring Entrepreneurs
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Artificial Intelligence: A Guide for Thinking Humans
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Evil Geniuses: The Unmaking of America: A Recent History
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Cybersecurity: What Everyone Needs to Know
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Digital Gold: Bitcoin and the Inside Story of the Misfits and Millionaires Trying to Reinvent Money
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Misbehaving: The Making of Behavioral Economics
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Crashed: How a Decade of Financial Crises Changed the World
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The Future Was Now: Madmen, Mavericks, and the Epic Sci-Fi Summer Of 1982
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Merchants of Truth: The Business of News and the Fight for Facts
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Crash of the Titans: Greed, Hubris, the Fall of Merrill Lynch, and the Near-Collapse of Bank of America
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Decoding the World: A Roadmap for the Questioner
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Unscripted: The Epic Battle for a Media Empire and the Redstone Family Legacy
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Clear and Present Danger
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Editing Humanity: The CRISPR Revolution and the New Era of Genome Editing
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Culture works: the political economy of culture
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The Winner-Take-All Society: Why the Few at the Top Get So Much More Than the Rest of Us
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The Thank You Economy
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Range: Why Generalists Triumph in a Specialized World
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