Jeff Bezos

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description: American business magnate (born 1964)

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One Click: Jeff Bezos and the Rise of Amazon.com

by Richard L. Brandt  · 27 Oct 2011  · 222pp  · 54,506 words

of Penguin Group (USA) Inc. Copyright © Richard L. Brandt, 2011 All rights reserved LIBRARY OF CONGRESS CATALOGING IN PUBLICATION DATA Brandt, Richard L. One click : Jeff Bezos and the rise of Amazon.com / Richard L. Brandt. p. cm. ISBN : 978-1-101-51623-2 1. Bezos, Jeffrey. 2. Booksellers and bookselling—United

want to buy online. —Amazon.com Mission Statement On September 22, 1994, two months after incorporating Amazon.com and ten months before launching the company, Jeff Bezos decided to learn how to sell books. So he took a course on how to start a bookstore, sponsored by the American Booksellers Association. Some

number of clicks needed to make a purchase. That is, however, the kind of attention to detail that has helped make Amazon.com a success. Jeff Bezos will do anything he can think of to make the process of using Amazon.com easier. The genius is that Bezos thought of it first

second click: After customers clicked on the express purchase button, a second button popped up asking the buyer to click again to confirm the purchase. Jeff Bezos was not amused—or taken in by the tactic. Three months after his patent was granted, he sued B&N for patent infringement. “We spent

disputed patent. One of the patents for which it offered a reward was the 1-Click patent. It’s part of the enigma that is Jeff Bezos: Preach restraint, but if you can get away with something that improves customer service and the company’s competitive edge, do it regardless of who

River Oaks Elementary School. Attending this school for bright kids required a twenty-mile commute each way. The school now boasts about the fact that Jeff Bezos is an alumnus (along with journalist Linda Ellerbee and John Gray, the author of Men Are from Mars, Women Are from Venus). And yes, he

. He joined the Quadrangle Club, an eating club headed by David Risher, who later became a marketing executive at Amazon. But all Risher remembers about Jeff Bezos the college student was that he liked to play beer pong, a drinking game that involves batting ping-pong balls into cups of beer. Jeff

company, Fitel. That was to be the start of a meteoric career for the young computer scientist. Chapter 3 Jeff Gets a Job Next to Jeff Bezos’s picture in the 1987 Princeton yearbook is a rather bold and enigmatic quote from science fiction writer Ray Bradbury: “The Universe says No to

shirt, and it said Amazon.com. I suddenly knew exactly who he was. I said, ‘Oh, my God, it’s you!’ I didn’t know Jeff Bezos had been in the class.” With an introductory course in bookselling, some experience buying a few items online, one computer, two engineers, his wife, and

. Instead, it would just display a giant picture of one book, the next book you want to buy. —Greg Linden, former Amazon programmer It took Jeff Bezos and his tiny team just one year to go from settling into Seattle to launching a company. First, he had to get some computers to

now. This is the Kitty Hawk era of e-commerce, and most of the inter- esting stuff hasn’t even begun to be invented yet. —Jeff Bezos, 1998 Amazon’s growth was stellar in its first year and a half. But it was still limited by a shortage of cash. Like most

. Furthermore, Netscape had stoked the investment fires with its spectacular IPO in August 1995. So in early 1996, the inevitable happened. A venture capitalist called Jeff Bezos. Ramanan Raghavendran was surfing the Internet one day, and happened to hit upon Amazon.com. Raghavendran was responsible for finding Internet investments for General Atlantic

), so high demand drove up the price of a relatively hard-to-get stock. But mostly, people had come to love the site. The famous Jeff Bezos attention to detail and performance had paid off. The view of Amazon was described by Time magazine a month before the IPO: “The site is

, Amazon became an unprofitable business that relentlessly poured its IPO money into new innovations. These new features also came from many places; the mind of Jeff Bezos, employees, his two-pizza brainstorming teams, even other companies that seemed to have good ideas. They didn’t always work out. But often enough, they

the press, but by executives at Barnes & Noble as well. The company issued a response in its own press release: “Barnes & Noble is amused at Jeff Bezos’s quote where he describes himself as an independent bookseller. Well, Mr. Bezos, what with market capitalization of some $6 billion, and more than four

most overvalued stock on the market. Nobody really knew which view was right. But by the end of 1999, everyone was sure of one thing: Jeff Bezos had forever transformed the business of retailing. He claimed that Amazon now sold eighteen million different items through its site. In December 1999, Bezos was

it was released the question among publishers has gone from “Do people really want electronic books?” to “Do people want to read physical books anymore?” Jeff Bezos single-handedly turned publishing upside down with the Kindle. By December 2010, e-books were accounting for up to 10 percent of the revenues at

to put bookstores out of business. Barnes & Noble is opening a new superstore every four days. Borders is opening a new superstore every nine days. —Jeff Bezos in 1998 Barnes & Noble is no longer opening a couple of new stores nearly every week. It has recently spent its time closing them. In

is you have to be both stubborn and flexible, more or less simultaneously. Of course, the hard part is figuring out when to be which! —Jeff Bezos Customers loved Amazon.com from the first day they started using it. Industry pundits, who like to demonstrate their expertise on executives and companies, insisted

’s position was highly defensible. Colony was absolutely correct about what Amazon did not have. But he didn’t understand the weapon Amazon did have: Jeff Bezos himself. It’s true that, in theory, anybody could have copied Amazon’s strategy and reproduced its software. Several executives tried. But imitations of the

other customers with similar buying patterns. On his blog about his days at Amazon, he recalls that when his program went live on the site, “Jeff Bezos walked into my office and literally bowed before me. On his knees, he chanted, ‘I am not worthy, I am not worthy.’” Linden won “Just

money.” Since few customers ever saw the company’s furnishings, that perception must have been intended for potential business partners, investors, and the press. Yes, Jeff Bezos is a showman. Some of his techniques may represent a shoot-from-the-holster approach and, as is always the case with successful start-ups

, with a net worth of $12.6 billion. A hundred million dollars, old mismatched shoes, praise from a prostrate CEO . . . the rewards of working for Jeff Bezos are memorable, often spectacular. It’s all part of the unusual world of Bezos. And those were just the early days. Bezos was to prove

his employees may come up with something. The key is the ability to look beyond the current conventional wisdom and embrace a radical new idea. Jeff Bezos has that ability. He doesn’t create any structured “skunk-works” organization specifically tasked with the job of creating new businesses, but engineers within the

would tell him what they were up to, but Stone found information in state databases that revealed it was a space-research company owned by Jeff Bezos. The first part of the program the firm is pursuing is called New Shepard, a tribute to Alan Shepard, the first American astronaut in space

.” But Internet sites offer translations from “Bit by Bit, Ferociously” to “Step by Step, Arrogantly” to “By Degrees, Fiercely.” Any of them might apply to Jeff Bezos. The first translation is the most likely. On the company’s Web site, a note from Bezos explains the company’s goals:We’re working

to reach the stars. Someday he may just get there. Notes Chapter 1: One Click Is Not Enough Page 2. Bezos later told an executive: Jeff Bezos, “A Bookstore by Any Other Name,” speech to Commonwealth Club, July 27, 1998, http://www.commonwealthclub.org/archive/98/98-07bezos-speech.html. 3. Richard

2: Portrait of the Entrepreneur as a Young Man 19. Jeff’s family’s Texas roots: Joshua Quittner, “Jeff Bezos: An Eye on the Future,” Time, December 27, 1999. 20. “what I considered: “Interview with Jeff Bezos,” Time, May 4, 2001. 20. “One of the things: Rob Walker, “America’s 25 Most Fascinating Entrepreneurs

really self-sufficient: Helen Jung, “Amazon’s Bezos: Internet’s Ultimate Cult Figure,” Seattle Times, September 19, 1999. 21. “I’ve never been curious: Quittner, “Jeff Bezos: An Eye on the Future.” 23. “I think single-handedly: Robert Spector, Amazon.com: Get Big Fast, HarperCollins, 2000. 23. A kid who valued

: “Jeff Bezos,” CEOBios.com, Kirby Directory, June 12, 2010, http://ceobios.com/2010/06/jeff-bezos-amazon-com/. 23. “I would like to: Jeffrey P. Bezos interview, Academy of Achievement [no author], May 4, 2001

.” 30. “One of the great things: Ibid. 30. The Miami Herald published: Dibble, “Ex-Dropout Leads His Class.” 31. “I was taking all: “Interview with Jeff Bezos.” 31. “I always had: Bayers, “The Inner Bezos.” 32. “I’m not the kind: Ibid. Chapter 3: Jeff Gets a Job 33. “The Universe says

: Spector, Amazon.com: Get Big Fast. 33. “ultimately decided that: “Interview with Jeff Bezos.” 36. “this was something that: Spector, Amazon.com: Get Big Fast. 36. “He sees different: Ibid. 37. Minor had been building: Ibid. 37. “I know

one criterion: Bayers, “The Inner Bezos.” 41. “Life’s too short: Ibid. Chapter 4: Jeff Discovers the Internet 44. “You know, things just: “Interview with Jeff Bezos.” 44. “I had never seen: Bezos, “A Bookstore by Any Other Name.” 47. “Books are incredibly unusual: Ibid. 47. with a combined market share: Spector

. 60. Others at Amazon, however: Spector, Amazon.com: Get Big Fast. 61. By the end of 1994: Ibid. 62. “That’s actually a very: Quittner, “Jeff Bezos: An Eye on the Future.” 63. “I thought he would be: Spector, Amazon.com: Get Big Fast. Chapter 6: How to Build a Better Bookstore

: Spector, Amazon.com: Get Big Fast. 83. “Jerry said, ‘We think: Bezos, “A Bookstore by Any Other Name.” 83. “We found that customers: Video from Jeff Bezos about Amazon and Zappos, July 27, 2009, www.youtube.com/watch?v=-hxX_Q5CnaA, 84. The employee, Nicholas Lovejoy: Spector, Amazon.com: Get Big Fast

. 85. “It was also a curse: Bezos, “A Bookstore by Any Other Name.” 86. “I started receiving letters: Alan Deutschman, “Inside the Mind of Jeff Bezos,” Fast Company, August 1, 2004. 87. “I’m an outgoing person: William C. Taylor, “Who’s Writing the Book on Web Business?” Fast Company, October

: The Crash 123. “I’m just plain having fun: Michael J. Martinez, “Amazon.com Has a Plan, but Jeff Bezos Isn’t Revealing What It Is,” Times Daily, January 30, 2000. 125. “Membership clubs: Quittner, “Jeff Bezos: An Eye on the Future.” 126. “We saw the turn: Katrina Brooker, “Beautiful Dreamer,” Fortune, December 18

135. “I’m grumpy when: Onnesha Roychoudhuri, “Books After Amazon,” Boston Review, November/December 2010. 135. “You can’t ever outbook: Dan Farber, “Amazon’s Jeff Bezos: A Passion for Kindle and Digital Content Delivery,” CNET.com, May 28, 2008. 136. Sometime in 2004: Gregory Allen Butler, “Kindle: To Change the World

the Book on Web Business?” Chapter 14: A Cool Guy with a Funny Laugh 159. The thing about inventing: Alan Deutschman, “Inside the mind of Jeff Bezos,” Fast Company, August 1, 2004. 159. “Amazon’s position is indefensible: Ian Stobie and Wendy Barratt, “Web Forecaster: Forrester Interview,” VNUNet, July 16, 1997, www

.v3.co.uk/vnunet/analysis/2130440/Web-forecaster-forrester-interview. 160. At their wedding reception: Deutschman, “Inside the Mind of Jeff Bezos.” 161. In June 1999, in order to: Spector, Amazon.com: Get Big Fast. 163. noted that he: Howard, “How I ‘Escaped’ from Amazon.cult.” 164

, November 25, 1999. 164. “Bezos never serves up: de Jonge, “Riding the Wild, Perilous Waters of Amazon.com.” 164. Even in the December 1999: Quittner, “Jeff Bezos: An Eye on the Future.” Chapter 15: But What Kind of Manager Is He? 168. One former executive recalled: Deutschman, “Inside the Mind of

Jeff Bezos.” 168. “My grandfather looked: Krystal Knapp, “Amazon CEO Urges Princeton Grads to Take a ‘Less Safe Path,’ New Jersey Times, May 31, 2010. 169. One

. 173. “Sometimes, that meant spending: Ibid. 174. “One of the biggest problems: Tim O’Reilly, “Jeff Bezos at Wired Disruptive by Design Conference,” O’Reilly Radar (blog), June 15, 2009, http://radar.oreilly.com/2009/06/jeff-bezos-at-wired-disruptive.html. Chapter 16: Head in the Clouds 178. Robert Frederick, then: Wade Roush

, January 2005. 184. Hsieh turned him down: Tony Hsieh, “Why I Sold Zappos,” Inc., June 1, 2010. 185. But Bezos was so excited: Video from Jeff Bezos about Amazon and Zappos, July 27, 2009, www.youtube.com/watch?v=-hxX_Q5CnaA. Chapter 17: Step by Step, Courageously 187. It adorned a warehouse

: Brad Stone, “Bezos in Space,” Newsweek, May 5, 2003. 188. We want to try: Hof, “Speaking Out: Amazon.com’s Jeff Bezos,” BusinessWeek , August 18–25, 2003. 190. As he explains in a video: www.youtube.com/watch?v=-hxX_Q5CnaA Index Academy of Achievement Ackman, William

Rocket Billionaires: Elon Musk, Jeff Bezos, and the New Space Race

by Tim Fernholz  · 20 Mar 2018  · 328pp  · 96,141 words

time. The year 2000 was an appropriately futuristic time for a different tech entrepreneur to lay the groundwork for a bet on space: Amazon founder Jeff Bezos. The king of internet retail had taken his fledgling online bookstore public in 1996. In 1999, he had been Time magazine’s Person of the

to an American rocket engine,” Bruno began. “We entered into a strategic partnership with Blue Origin late last year, a company founded by Amazon founder Jeff Bezos.” Blue Origin had gone back underground after its big land purchase a decade before, though it was hiring engineers and working on closely held projects

. And, though they didn’t know it, SpaceX was about to be beaten to the punch by Blue Origin. If you needed a signal that Jeff Bezos was excited about the news that he wanted to reveal, the medium was the message: the secretive Amazon tycoon joined the social media platform Twitter

, Kimbal, fresh out of college, were renting Silicon Valley office space for their first start-up, Zip2, an early attempt to put local information online. Jeff Bezos, meanwhile, was in the process of leaving his work at the Wall Street firm D. E. Shaw to realize an idea for a far-out

arguments for exploring the solar system. By 2000, just six years into its existence, Amazon.com wasn’t just a bookstore but a juggernaut, and Jeff Bezos was worth more than $2 billion. At age thirty-six, he, like Musk, was devoting more time to his personal passions. Two years before Musk

passengers, returns from space. Courtesy of Blue Origin The New Shepard booster rocket lands after a 2016 flight. Courtesy of Blue Origin Blue Origin founder Jeff Bezos and team celebrate the first successful launch and landing of the New Shepard rocket. Courtesy of Blue Origin Bezos in the control room ahead of

fly. We always say that every day here, “Test as you fly.” —David Giger, SpaceX engineer In 2004, Tomas Svitek had a final breakfast with Jeff Bezos in Seattle. It was his last chance to plead with the billionaire entrepreneur to change course. Svitek was a Czechoslovak space engineer who had escaped

space start-up BlastOff. After it failed in 2002, he, like so many others, became one of the space experts consulting with Elon Musk and Jeff Bezos as they developed their own space companies. Svitek is a self-described cynic about the revolutionary power of space business. “I worked for Elon at

was . . . quiet. Besides Brad Stone’s 2003 scoop about the company, very, very little was heard from it for several years, which was just as Jeff Bezos wanted it. “They [Blue Origin] were crazy for a number of years,” Svitek says. He describes an organization without managers, like a think tank. The

, there was someone out there who had the money to pour into such a venture, someone who was already competing with SpaceX. His name was Jeff Bezos. Blue Origin had an existing relationship with ULA; when Bezos’s company was dabbling in NASA’s Commercial Crew partnership, it intended to use the

thunder. The X Prize win that had catalyzed the company seemed as distant as the idea of a spaceline carrying paying passengers around the world. Jeff Bezos’s space company was even older than Virgin Galactic, but his tight-lipped approach protected him from accusations of exaggeration. Yet something—whether it was

to connect people.” 16 Beyond Earth Orbit Water in space is the new oil. —George Sowers The gold rush to space started the moment when Jeff Bezos announced the Blue Moon program,” space engineer and Bezos collaborator Joel Sercel told me. “The second-wealthiest person in the history of humanity staked out

successful business, why not four thousand? Blue Origin’s ambitions to build out the lunar economy are, in turn, very much in the vein of Jeff Bezos’s approach to business: envision something entirely fantastic—like an invisible store where you can buy everything, or mining water to produce energy on the

dive into the US government space program. Society runs on public-private partnerships. There wouldn’t be a story at all without Elon Musk and Jeff Bezos, whose passion for space and entrepreneurial savvy are transforming the world in ways it will take decades to understand. Nor would this book exist without

, 2005. made an annual profit: Nick Wingfield, “Amazon Reports Annual Net Profit for the First Time,” Wall Street Journal, January, 28, 2004. “can look easy”: Jeff Bezos (@JeffBezos), “The rarest of beasts,” Twitter, November 24, 2015, 3:14 a.m., https://twitter.com/JeffBezos/status/669111829205938177. 2. The Rocket-Industrial Complex announced

inception: Musk, remarks at Stanford University Entrepreneurial Thought Leaders. “enormous nature preserve”: Brad Stone, The Everything Store: Jeff Bezos and the Age of Amazon (New York: Little, Brown, 2014), 153. “lottery winning for me”: Jeff Bezos, remarks at Satellite 2017 conference, March 8, 2017. 6. The Tyranny of the Rocket 200,000 feet above

with Antonio L. Elias,” NASA Oral History Project, June 3, 2013. 9. Test as We Fly Bezos’s space collectibles: Brad Stone, The Everything Store: Jeff Bezos and the Age of Amazon (New York: Little, Brown, 2014), 158. analysis produced by SpaceX: “Demo Flight 2: Flight Review Update,” Space Explorations Technology Corp

landing: Elon Musk (@elonmusk), “Just reviewed mission params,” Twitter, December 20, 2015, 12:51 p.m., https://twitter.com/elonmusk/status/678679083782377472. “suborbital booster stage”: Jeff Bezos (@JeffBezos), “Congrats @SpaceX,” Twitter, December 21, 2015, 5:49 p.m., https://twitter.com/JeffBezos/status/679116636310360067. 15. Rocket Billionaires “sound they may be”: Alexander

The Everything Store: Jeff Bezos and the Age of Amazon

by Brad Stone  · 14 Oct 2013  · 380pp  · 118,675 words

the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices. —Jeff Bezos, commencement speech at Princeton University, May 30, 2010 Prologue In the early 1970s, an industrious advertising executive named Julie Ray became fascinated with an unconventional

tech companies tried to lure him to the private sector. Inventor Danny Hillis, founder of the supercomputer manufacturer Thinking Machines Corporation and later one of Jeff Bezos’s closest friends, almost convinced Shaw to come work for him designing parallel computers. Shaw tentatively accepted the job and then changed his mind, telling

few people watching closely, Shaw felt that his company was uniquely positioned to exploit it. And the person he anointed to spearhead the effort was Jeff Bezos. D. E. Shaw was ideally situated to take advantage of the Internet. Most Shaw employees had, instead of proprietary trading terminals, Sun workstations with

to relocate to the Seattle area (we will help cover moving costs). Your compensation will include meaningful equity ownership. Send resume and cover letter to Jeff Bezos. US mail: Cadabra, Inc. 10704 N.E. 28th St., Bellevue, WA 98004 We are an equal opportunity employer. “It’s easier to invent the

from his garage. It seemed like goofy fun, but there was an undercurrent of intense competition. In other words, it perfectly expressed the temperament of Jeff Bezos, who stopped by the meeting and threw himself into the inaugural Amazon broomball contest with gusto. At one point, Andy Jassy, then a new recruit

was cheap, opportunities seemed limitless, and pineapple-infused-vodka martinis were everywhere. During that time, no one placed bigger, bolder bets on the Internet than Jeff Bezos. Bezos believed more than anyone that the Web would change the landscape for companies and customers, so he sprinted ahead without the least hesitation. “I

it takes to get there. It’s all a matter of attitude and the capacity to constantly study and question the management of the business. Jeff Bezos embodied the qualities Sam Walton wrote about. He was constitutionally unwilling to watch Amazon succumb to any kind of institutional torpor, and he generated a

Amazon’s offices talking about technical issues like computer infrastructure. “Jeff was very helpful in some of those early meetings,” Larry Page says. Thus did Jeff Bezos become one of the original investors in Google, his company’s future rival, and four years after starting Amazon, he minted an entirely separate fortune

a breather. Sales were up 95 percent over the previous year, and the company had attracted three million new customers, exceeding twenty million registered accounts. Jeff Bezos was named Time’s Person of the Year, one of the youngest ever, and credited as “the king of cybercommerce.”9 It was an incredible

analysts and reporters following the company scratched their heads over the unartful prose. No one outside Amazon knew what to make of it. But for Jeff Bezos, and for the employees who stuck with their implacably demanding leader through that first critical battle, the message was clear. They had won. PART

II Literary Influences CHAPTER 5 Rocket Boy Jeff Bezos did more than just refute Ravi Suria and other skeptics during the dot-com bust. He soundly defeated them, and then he surreptitiously encoded his

streak, and when his football team, the Jets, lost the league championship, he broke down in tears.5 Playing sports didn’t diminish young Jeff Bezos’s passion for the nerdier pastimes. Star Trek was a fixture in the Bezos household in Houston, and they watched reruns in the afternoon after

at AlliedSignal, so he thought of his former colleague after concluding that Amazon needed someone who was smart enough to go toe to toe with Jeff Bezos, who delighted in questioning how everything was done. Pitasky tracked Wilke down on a business trip in Switzerland and pitched him on taking over the

impatience—that was positively Bezosian in character. Perhaps not coincidentally, Wilke was promoted to senior vice president a little over a year after joining Amazon. Jeff Bezos had found his chief ally in the war against chaos. At a management offsite in the late 1990s, a team of well-intentioned junior executives

-flung divisions. The junior executives recommended a variety of different techniques to foster cross-group dialogue and afterward seemed proud of their own ingenuity. Then Jeff Bezos, his face red and the blood vessel in his forehead pulsing, spoke up. “I understand what you’re saying, but you are completely wrong,”

like Ingram. That St. Patrick’s Day, some of Amazon’s biggest brains descended on a drab meeting room at the Fernley, Nevada, fulfillment center. Jeff Bezos and Brewster Kahle, a supercomputer engineer and founder of Alexa Internet, a data-mining company Amazon had acquired, made the two-hour flight from Seattle

retail distribution. In the late afternoon, everyone headed back onto the facility floor and watched orders move haltingly through the facility. “I didn’t know Jeff Bezos but I just remember being blown away by the fact that he was there with his sleeves rolled up, climbing around the conveyors with all

chairs. Andy Grove, the longtime CEO of Intel, was known to be so harsh and intimidating that a subordinate once fainted during a performance review. Jeff Bezos fit comfortably into this mold. His manic drive and boldness trumped other conventional leadership ideals, such as building consensus and promoting civility. While he was

Rather than just hopping on Amazon.com and looking for products, Internet users were starting their shopping trips on Google, putting an unwelcome intermediary between Jeff Bezos and his customers. Google had its own e-commerce ambitions and early on opened a comparative shopping engine, dubbed Froogle. Even worse, both Amazon and

offline counterpart and worshipful and apprehensive of their own CEO and his demands. “It was certainly my perception that nothing major happened at Amazon without Jeff Bezos’s approval,” she wrote in her judgment, quoting the testimony of a Toys “R” Us executive. Amazon appealed the settlement but lost and was

as well as powerful allies to pave his way in the complex and cosseted world of the book-publishing business. Eberhard believed that he needed Jeff Bezos and Amazon.com. In late 1997, the NuvoMedia founders and their lawyer took a Rocketbook prototype to Seattle and spent three weeks in negotiations with

very hard. We’ll learn how to do it.” Within Amazon there is a term used to describe the top executives who get to implement Jeff Bezos’s best ideas: Jeff Bots. The playfully derisive phrase that undoubtedly hides a little jealousy connotes slavish devotion but also loyalty and effectiveness. Jeff Bots

car pulled up to a familiar hangar sheltering a Dassault Falcon. When he walked into the airplane, he found it full of friends, colleagues, and Jeff Bezos, all of whom shouted, “Surprise!” They were going to Hawaii for a gala given in appreciation of Dalzell’s longtime service, just like the Shelebration

house capabilities to develop its own website, and, incredibly, it renewed its agreement with Amazon for another five years. After the new deal was signed, Jeff Bezos returned to Minneapolis to meet with Target executives Robert Ulrich and Gerald Storch and to give a presentation that was open to any Target employee

ground-shipping rates and was able to promise free overnight shipping in two-thirds of the country. The Quidsi founders studied Amazon closely and idolized Jeff Bezos, referring to him in private conversation as “sensei.”9 Moms got hooked on the seemingly magical appearance of diapers on their doorsteps and enthusiastically told

possibility that Lore and Bharara had identified a weakness in Amazon’s armor, and they pumped over $50 million into the company. Around this time, Jeff Bezos and his business-development team, as well as Amazon’s counterparts at Walmart, started to pay attention. Executives and official representatives from Amazon, Quidsi, and

under the requested amount. So Lore picked up the phone and called Amazon. On September 14, 2010, Lore and Bharara traveled to Seattle to pitch Jeff Bezos on acquiring Quidsi. While they were in that early-morning meeting with Bezos, Amazon sent out a press release introducing a new service called Amazon

early on. To promote the company’s debut in the United States on Amazon’s Marketplace, Ross helped arrange a lopsided exhibition tennis match between Jeff Bezos and Shock Absorber’s celebrity endorser Anna Kournikova. Figleaves sold its wares on Amazon’s Marketplace for a few years but left unhappily at the

was not about what the iceman thought, nor did anyone spend a lot of time writing about it.” Book publishers needed only to listen to Jeff Bezos himself to have their fears stoked. Amazon’s founder repeatedly suggested he had little reverence for the old “gatekeepers” of the media, whose business

that merely transferred dollars out of the accounts of other companies and local communities and into its own gilded coffers? During these years of conflict, Jeff Bezos sat down to consider this very question. When Amazon became a company with $100 billion in sales, he wondered, how could it be loved

its bustling Marketplace and the computer infrastructure of thousands of other technology companies, universities, and government labs, part of its flourishing Web Services business. Clearly Jeff Bezos believed there were no limits to the company’s mission and to the variety of products that could be sold on the Internet. If you

over the circumstances of their lives. And then he wished his long-lost biological father the very best. * * * When you have fit yourself snugly into Jeff Bezos’s worldview and then evaluated both the successes and failures of Amazon over the past two decades, the future of the company becomes easy to

aggressive monopolistic behavior can nearly ruin a company. These are not fever dreams. They are near inevitabilities. It’s an easy prediction to make—that Jeff Bezos will do what he has always done. He will attempt to move faster, work his employees harder, make bolder bets, and pursue both big inventions

Institute Awards in 2012. (© Patrick McMullan/Photograph by Patrick McMullan) Bezos relaxes at home with MacKenzie and his mother, Jackie. (© David Burnett/Contact Press Images) Jeff Bezos and Amazon employees. (Courtesy of Laurel Canan) Founding employee Shel Kaphan (left) with an early Amazon engineer. (Courtesy of Laurel Canan) Jeff and MacKenzie Bezos

Amazon) Amazon and Deutsche Bank employees who worked on Amazon’s 1997 IPO celebrate with family members in Cabo, Mexico. (Courtesy of J. William Gurley) Jeff Bezos with Junglee executives (l-r) Brian Lent, Rakesh Mathur, and Ram Shriram, an early Google investor. (Photograph courtesy of Brian Lent) Bezos helps process

exhibition round of tennis at New York’s Grand Central Terminal to promote Amazon’s new apparel store, August 22, 2003. (Evan Agostini/Getty Images) Jeff Bezos laughs with Google cofounder Sergey Brin at the Allen and Co. conference in Sun Valley, Idaho, in 2007. Bezos was among the original investors in

Piacentini, Andy Jassy, Russ Grandinetti, Jeff Blackburn, and Steve Kessel at Amazon, who all took the time to talk to me, and of course to Jeff Bezos, for approving innumerable interviews with his friends, family, and employees. Over the course of 2012 and 2013, I spent considerable time in Seattle, and a

a dozen books widely read by executives and employees that are integral to understanding the company. The Remains of the Day, by Kazuo Ishiguro (1989). Jeff Bezos’s favorite novel, about a butler who wistfully recalls his career in service during wartime Great Britain. Bezos has said he learns more from novels

@Wharton, October 20, 2004, http://knowledge.wharton.upenn.edu/article.cfm?articleid=1054. 11 Ibid. 12 James Marcus, Amazonia (New York: New Press, 2004). 13 Jeff Bezos, speech to Commonwealth Club of California, July 27, 1998. 14 Cynthia Mayer, “Investing It; Does Amazon = 2 Barnes & Nobles?,” New York Times, July 19,

1998. 15 Jeff Bezos, interview by Charlie Rose, Charlie Rose, PBS, July 28, 2010. 16 Justin Hibbard, “Wal-Mart v. Amazon.com: The Inside Story,” InformationWeek, February 22, 1999

. 17 Jeff Bezos interview, Academy of Achievement, May 4, 2001. Chapter 3: Fever Dreams 1 One explanation, according to Wikipedia, is that “a round manhole cover cannot fall

and Joann S. Lublin, “Joseph Galli Will Join Amazon, Reversing Plan to Take Pepsi Job,” Wall Street Journal, June 25, 1999. 9 Joshua Cooper Ramo, “Jeff Bezos: King of the Internet,” Time, December 27, 1999. 10 Stefanie Olsen, “FTC Fines E-Tailers $1.5 Million for Shipping Delays,” CNET, July 26, 2000

Dot-Coms,” New York Post, June 27, 2000. 3 Mark Leibovich, “Child Prodigy, Online Pioneer,” Washington Post, September 3, 2000. 4 Ibid. 5 Steven Levy, “Jeff Bezos Owns the Web in More Ways Than You Think,” Wired, November 13, 2011. 6 “Amazon.com Auctions Helps Online Sellers Become Effective Marketers,” PR Newswire

Albuquerque Tribune, November 23, 1961. 4 Albuquerque Tribune, April 24, 1965. 5 Leibovich, The New Imperialists, 73–74. 6 Ibid., 71. 7 Ibid., 74. 8 Jeff Bezos interview, Academy of Achievement, May 4, 2001. 9 “The World’s Billionaires,” Forbes, July 9, 2001. 10 Bayers, “The Inner Bezos.” 11 Brad Stone, “Bezos

and I Love It,” Salon, July 24, 2006. 13 Jason Pontin, “Artificial Intelligence, with Help from the Humans,” New York Times, March 25, 2007. 14 Jeff Bezos, interview by Charlie Rose, Charlie Rose, PBS, February 26, 2009. Chapter 8: Fiona 1 Calvin Reid, “Authors Guild Shoots Down Rocket eBook Contract,” Publishers Weekly

, September 3, 2000. 9 Clayton Christensen, The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail (Boston: Harvard Business Review Press, 1997). 10 Jeff Bezos, interview by Charlie Rose, Charlie Rose, PBS, February 26, 2009. 11 David D. Kirkpatrick, “Online Sales of Used Books Draw Protest,” New York Times,

in e-Books Battle,” Bookseller, April 27, 2007. 13 Brad Stone, “Envisioning the Next Chapter for Electronic Books,” New York Times, September 6, 2007. 14 Jeff Bezos, The Oprah Winfrey Show, ABC, October 24, 2008. Part III Chapter 9: Liftoff! 1 Ben Charny, “Amazon Upgrade Leads Internet Stocks Higher,” MarketWatch, January 22

The Space Barons: Elon Musk, Jeff Bezos, and the Quest to Colonize the Cosmos

by Christian Davenport  · 20 Mar 2018  · 390pp  · 108,171 words

content) that are not owned by the publisher. Library of Congress Cataloging-in-Publication Data Names: Davenport, Christian, author. Title: The space barons : Elon Musk, Jeff Bezos, and the quest to colonize the cosmos/Christian Davenport. Description: First edition. | New York : PublicAffairs, [2018] | Includes bibliographical references and index. Identifiers: LCCN 2017053089 ISBN

pandemonium. The employees celebrated wildly, hugging one another, giving high fives. The rocket booster stood in the center of the pad like a giant trophy. Jeff Bezos had watched from the control room of his company’s West Texas launch site. It was “one of the greatest moments of my life,” he

, the secretive and slow tortoise, who was content to take it step by step in a race that was only just beginning. TIMELINE September 2000 Jeff Bezos founds Blue Operations LLC, the precursor to Blue Origin. March 2002 Elon Musk incorporates Space Exploration Technologies. December 2003 First powered flight of SpaceShipOne. December

announces plan to create a base on the moon. PART I IMPOSSIBLE 1 “A Silly Way to Die” MARCH 6, 2003. This was not how Jeff Bezos wanted to die. He was seated in the passenger seat of a ruby-red helicopter, surrounded by an eccentric cast of characters—a cowboy, an

Richard Branson’s Virgin Galactic, which was designing SpaceShipOne’s successor, SpaceShipTwo. Everyone who was anyone in the industry was here. Everyone, that is, except Jeff Bezos, or anyone from Blue Origin. In 2006, Blue was still an obscure outfit, shrouded in secrecy, keeping many, even its industry brethren, at bay. “It

THAT YEAR, on December 2, 2011, Lori Garver got a rare peek behind the curtain at Blue Origin—a personal tour of the company with Jeff Bezos himself. As they made their way through the cavernous, 300,000-square-foot facility, it was clear Bezos was at home here. He knew people

, saying it helped the company save about a year in development time. This was indeed a tremendous milestone—and huge news, a Henry Ford moment: Jeff Bezos was building a rocket engine. Garver immediately sensed a public-relations opportunity for NASA and the White House. Since they had backed Blue with $25

bubble coming out of his mouth read: “What the fuck does Blue Origin need a Florida launchpad for?” PART III INEVITABLE 11 Magic Sculpture Garden JEFF BEZOS BLAMED the bananas. In early March 2013, he had quietly stolen away from his growing Amazon empire for a three-week expedition at sea, with

not impossible. A MONTH LATER, the mystery woman called back. Her boss was interested in proceeding, and now she was ready to reveal his identity: Jeff Bezos. Concannon wasn’t surprised. He was not aware that Bezos had interest in space or even ran a space company, but he had worked with

launch in half and developing a new rocket. In addition to streamlining the business, the Alliance had a secret weapon in the war against SpaceX: Jeff Bezos. FOR YEARS, BLUE Origin had been building a monster of a new rocket engine, one that stood 12 feet tall and had 550,000 pounds

will walk the Earth with your eyes turned skywards, for there you have been and there you will long to return.” But the centerpiece of Jeff Bezos’s collection was a rocket ship model, shaped like a bullet, which stretched up to the open floor above. A Jules Verne–inspired, Victorian-era

Ansari X Prize, Allen had been at the vanguard of the commercial space movement, which was now dominated by his fellow billionaire tycoons—Elon Musk, Jeff Bezos, and Branson, all of whom were pushing ahead with their own plans, showing it could be done. Allen wanted back in the game. “You have

Musk unveils the version of the Dragon spacecraft designed to fly astronauts at an event at SpaceX’s headquarters, 2014. Courtesy of NASA/Dimitri Gerondidakis. Jeff Bezos shows off Blue Origin’s crew capsule and the New Shepard booster at a conference in Colorado Springs, 2017. Courtesy of Christian Davenport. A Falcon

, Larry Morris/Washington Post. Lori Garver, then the NASA deputy administrator, tours Blue Origin’s facility in 2011, meeting with members of the company, including Jeff Bezos. Courtesy of NASA/Bill Ingalls. The SpaceX Dragon spacecraft being released from the International Space Station, 2014, after a cargo delivery mission. Courtesy of NASA

are Kennedy Space Center director Bob Cabana (left), and Tim Hughes, SpaceX’s senior vice president and general counsel (right). Courtesy of NASA/Kim Shiflett. Jeff Bezos and Buzz Aldrin at the National Air and Space Museum, 2016, after Bezos was awarded the Heinlein Prize, an honor named for the science fiction

flown. It is designed to “air launch” as many as three rockets. Copyright © Stratolaunch Corporation. ACKNOWLEDGMENTS The four billionaires featured in this book—Elon Musk, Jeff Bezos, Richard Branson, and Paul Allen—all run multiple companies and have huge demands on their time. So, I’m grateful that all of them graciously

executives from their companies or associates, all of which made the narrative immeasurably better. As it turns out, one of the subjects of this book, Jeff Bezos, is also the owner of my employer, The Washington Post. Let me address that head on. It is, I admit, somewhat awkward writing a book

of which merit specific mention: Ashlee Vance’s Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future, Brad Stone’s The Everything Store: Jeff Bezos and the Age of Amazon, and Julian Guthrie’s How to Make a Spaceship: A Band of Renegades, an Epic Race, and the Birth of

children. NOTES 1. “A SILLY WAY TO DIE” “We need to get out of here”: This account of the crash is based on interviews with Jeff Bezos, Ty Holland, and Brewster County sheriff Ronny Dodson; news reports, such as Gail Diane Yovanovich, “Chopper Crashes with Amazon.com Exec on Board,” Alpine Avalanche

boyfriend is slapping me”: Ibid. “People say that your life”: Alan Deutschman, “Inside the Mind of Jeff Bezos,” Fast Company Magazine, August 1, 2004. Although he wouldn’t say: Mylene Mangalindan, “Buzz in West Texas Is About Jeff Bezos and His Launch Site,” Wall Street Journal, November 10, 2006. The mysterious buyer: Ibid. “I

to Virtually Rule Your World (Saddle River, NJ: Prentice Hall, 2002), 70. He paid his son-in-law’s tuition: Brad Stone, The Everything Store: Jeff Bezos and the Age of Amazon (Boston: Back Bay Books/Little, Brown, 2013), 142. Jackie got a job: Ibid. “I’ve never been curious”: Joshua Quittner

, “An Eye on the Future: Jeff Bezos Merely Wants Amazon.com to Be the Earth’s Biggest Seller of Everything,” Time, December 27, 1999. “It really was a seminal moment”: Bezos Expeditions

.com/updates.html. On the ranch: Joshua Quittner and Chip Bayers, “The Inner Bezos,” Wired Magazine, March 1, 1999. “We’d hitch up the Airstream”: Jeff Bezos, “We Are What We Choose,” baccalaureate address, Princeton University, May 30, 2010, https://www.princeton.edu/news/2010/05/30/2010-baccalaureate-remarks. The visits

at $7 Million Auction,” New York Times, December 12, 1993. Once that was in place: Alan Boyle, “Where Does Jeff Bezos Foresee Putting Space Colonists? Inside O’Neill Cylinders,” Geekwire, October 29, 2016, https://www.geekwire.com/2016/jeff-bezos-space-colonies-oneill/. He replied that he’d just: Jeffrey Ressner, “10 Questions for

Jeff Bezos,” Time, July 24, 2005. On March 5, 2005: http://www.museumofflight.org/aircraft/charon-test-vehicle. 5. “SPACESHIPONE, GOVERNMENTZERO” But

Chief Accuses Elon Musk’s SpaceX of Trying to ‘Cut Corners,’” Washington Post, June 18, 2014. 208 “It’s kind of the best”: Joel Achenbach, “Jeff Bezos’ Blue Origin to Supply Rocket Engines for National Security Launches,” Washington Post, September 17, 2014, embedded video, https://www.washingtonpost.com/national/health-science

/jeff-bezos-and-blue-origin-to-supply-engines-for-national-security-space-launches/2014/09/17/59f46eb2–3e7b-11e4–9587–5dafd96295f0_story.html?utm_term=.be88d6562a8d. “If

Origin Makes Historic Rocket Landing,” November 24, 2015, https://www.blueorigin.com/news/news/blue-origin-makes-historic-rocket-landing. In interviews afterward: Christian Davenport, “Jeff Bezos Sticks Rocket Landing, Stakes Claim in Billionaires’ Space Race,” Washington Post, November 24, 2015. “The pad has stood silent”: Christian Davenport

, “Jeff Bezos’s Blue Origin Space Company to Launch from Historic Pad at Space Coast,” Washington Post, September 15, 2015. Reaching the threshold of space: Christian Davenport, “

, “NTSB Blames Human Error, Compounded by Poor Safety Culture, in Virgin Galactic Crash, Washington Post, July 28, 2015. “At Blue Origin, our biggest”: Christian Davenport, “Jeff Bezos on Nuclear Reactors in Space, the Lack of Bacon on Mars and Humanity’s Destiny in the Solar System,” Washington Post, September 15, 2016. “If

Investors Make It Big in Asteroids,” CNBC, April 6, 2017. 15. “THE GREAT INVERSION” He’d joked that Blue Origin’s business model: Christian Davenport, “Jeff Bezos Shows Off the Crew Capsule That Could Soon Take Tourists to Space,” Washington Post, April 5, 2017. By contrast, he spent $2.5 billion: Caleb

New Glenn’s Payload Fairing, Preparing to Debut Upgraded New Shepard,” SpaceNews, September 17, 2017. “We all have passions”: Alan Boyle, “Video: Watch Amazon’s Jeff Bezos Talk with Kids About Apollo’s Space Legacy—and Share Life Lessons,” Geekwire, May 20, 2017, https://www.geekwire.com/2017

/jeff-bezos-kids-apollo/. Two days before the launch: https://www.blueorigin.com/astronaut-experience. “We’ll talk about Blue Origin”: Davenport, “Why Jeff Bezos Is Finally Ready to Talk About Taking People to Space,” Washington Post, March 8, 2016

. Without mentioning Musk: Ibid. “Think about it,” he said: Christian Davenport, “Jeff Bezos on Nuclear Reactors in Space, the Lack of Bacon on Mars, and Humanity’s Destiny in the Solar System,” Washington Post, September 15, 2016. While

he had been inspired: Calla Cofield, “Spaceflight Is Entering a New Golden Age, Says Blue Origin Founder Jeff Bezos,” Space.com, November 25, 2015, https://www.space.com/31214-spaceflight-golden-age-jeff-bezos.html. “If I’m 80 years old”: Ibid. Although suborbital space tourism: John Thornhill, “Mars Visionaries Herald a

New Space Age,” Financial Times, August 21, 2017. “We humans don’t get great”: Alan Boyle, “Interview: Jeff Bezos Lays Out Blue Origin’s Space Vision, from Tourism to Off-planet Heavy Industry,” Geekwire, April 13, 2016. Eleven days before John Glenn: Brian Wolly

, “Read the Letter Written by John Glenn to Honor Jeff Bezos for Blue Origin,” Smithsonian Magazine, December 8, 2016, http://www.smithsonianmag.com/innovation/read-letter-written-sen-john-glenn-honor

-jeff-bezos-blue-origin-180961366/. Coming just days before: Cofield, “Spaceflight Is Entering a New Golden Age.” EPILOGUE: AGAIN, THE MOON “You have a certain number”: Kenneth

,” Washington Post, June 20, 2016. It was years behind schedule: https://www.youtube.com/watch?v=sDNdYgh5124. Robert Bigelow: Christian Davenport, “An Exclusive Look at Jeff Bezos’s Plan to Set Up Amazon-like Delivery for ‘Future Human Settlement’ of the Moon”, Washington Post, March 2, 2017. INDEX Advanced Research Projects Agency

development, 132–134, 155–156 SpaceX partnership for Mars flights, 238, 244–245 squeezing out the private sector, 33–34 success of SpaceShipOne, 96 young Jeff Bezos’s essay for, 65–66 National Air and Space Museum, 42, 73, 116 National Medal of Science, 47 national security concerns, 241, 268 National Transportation

–84 SpaceShipTwo crash, 212–214 Virgin GlobalFlyer, 107 See also SpaceShipOne Schatz, Tom, 49 Schirra, Martin M., Jr., 173 Schmidt, Eric, 249 science fiction literature, Jeff Bezos’s love of, 64–65 Scott, Robert Falcon, 103 Seabed Worker (salvage ship), 187–188, 192–195 Seattle Museum of Flight, 254 self-guided rocket

Amazon Unbound: Jeff Bezos and the Invention of a Global Empire

by Brad Stone  · 10 May 2021  · 569pp  · 156,139 words

as Hamilton creator Lin-Manuel Miranda, and Vogue editor Anna Wintour, as well as the richest person in the world: Amazon founder and CEO, Jeff Bezos. Bezos’s lifelike portrait by the photorealistic painter Robert McCurdy depicted him against a stark white background, wearing a crisp white shirt, silver tie,

, December 31, 2010 Annual net sales: $34.20 billion Full- and part-time employees: 33,700 End-of-year market capitalization: $80.46 billion * * * Jeff Bezos end-of-year net worth: $15.86 billion CHAPTER 1 The Über Product Manager There was nothing particularly distinctive about the dozen or so low

the insistence of its CEO, bore no obvious signage indicating the presence of an iconic internet company with almost $35 billion in annual sales. Jeff Bezos had instructed colleagues that nothing good could come from that kind of obvious self-aggrandizement, noting that people who had business with the company would

and Samsung had staked out large positions in the dawning smartphone market but had left the impression that terrain might remain for innovative newcomers. Typically, Jeff Bezos was not about to cede a critical strategic position in the unfolding digital terrain to other companies, especially when he believed the ground was still

strategy backfired. Customers were alienated by the inconvenience of having to download apps; meanwhile, Amazon took out full-page newspaper ads with a letter from Jeff Bezos, thanking Indians for making Amazon.in the most visited e-commerce site in the country. Flipkart sales slowed and the company laid off workers.

though he remained executive chairman, a largely ceremonial role at Flipkart. The company’s stumble was one factor in a complex strategic landscape that Jeff Bezos was surveying by 2017. Investors had bid Flipkart’s valuation into the stratosphere, but both Amazon.in and Flipkart were losing well over a billion

placate his powerful base of small retailers, which were increasingly unsettled by the e-commerce frenzy. Amid that piquant set of facts, Sachin Bansal met Jeff Bezos at The Weekend, an elite conference in Aspen, Colorado, organized by Ari Emanuel, CEO of the entertainment and media agency Endeavor, and Google chairman

not just cosmopolitan cities but around the country were buying online, paying digitally instead of with cash, and leaning into the technological future that Jeff Bezos had envisioned for them. Small businesses were learning how to sell online and finding buyers well outside the outdoor markets whose essential character hadn’t

dependable tsunami of free press. In his presentation on China, international boss Diego Piacentini proposed that Amazon might fashion its own such shopping holiday. Jeff Bezos thought it was a good idea, but at the time he was consumed with linking everything to Amazon’s seductive Prime service. He suggested that

over the precise wording and the decision to include a link to a Blue Origin launch video, Ty Rogers responded from Bezos’s Twitter account: Jeff Bezos @JeffBezos Finally trashed by @realDonaldTrump. Will still reserve him a seat on the Blue Origin rocket. #sendDonaldtospace http://bit.ly/1OpyW5N 3:30 PM

economics. So Graham agreed to sell the paper. Post executives sought a wealthy, technologically sophisticated individual who cared about the paper’s journalistic mission. Jeff Bezos was at the top of the list, alongside other internet billionaires like eBay founder Pierre Omidyar. Bezos’s initial response to the Post’s investment

paper. “The story is what helped us more than anything else,” said one business-side executive. “That is part of the magic of Jeff Bezos—that he is Jeff Bezos.” The Post was now a private company, so it no longer released financial information. But between the years 2015 and 2018, according to

: December 31, 2016 Annual net sales: $135,987 billion Full- and part-time employees: 341,400 End-of-year market capitalization: $355.44 billion * * * Jeff Bezos end-of-year net worth: $65.4 billion CHAPTER 7 The Selection Machine On a rainy Sunday morning in October 2016, a Miami criminal defense

achievements of the marketplace and the way in which Amazon supported hundreds of thousands of independent entrepreneurs. In his shareholder letter published in April 2019, Jeff Bezos wrote that independent merchants were now responsible for 58 percent of all units sold on the site. “Third-party sellers are kicking our first-

a “purely political act” and part of a vendetta by the administration of Donald Trump. Despite all these tribulations, the selection machine had met Jeff Bezos’s lofty goals and positioned Amazon at the forefront of a rapidly globalizing retail landscape. The higher-margin proceeds from the third-party marketplace, which

discussed acquiring Whole Foods, Mackey asked one of his advisors to place a phone call and try one last time to save the company. * * * Jeff Bezos placed prospective business opportunities into one of two buckets. There were land rushes, when the moment was ripe, rivals were circling, and Amazon had to

competitive business. * * * In the midst of Prime Now’s blitz into new cities, Doug Herrington pitched another phase of his ongoing grocery campaign to Jeff Bezos. In the fall of 2015, employees on the project listened in via phones from their offices three blocks away in the Roxanne building while Herrington

told me. While Clark attended business school at the University of Tennessee in Knoxville, he met Jimmy Wright, a charismatic former Walmart executive whom Jeff Bezos employed briefly in the late 1990s to try to build a new class of Amazon distribution centers. At Wright’s prompting, Clark and several classmates

subsequent CEO directive later that year that would scramble Amazon’s organizational charts, was clear: even as he became wealthier and more famous, Amazon remained Jeff Bezos’s company. And he had bigger plans for a decade-old advertising initiative than simply covering up the sins of his other business units. * *

’s side at the launch: an attractive former TV anchor named Lauren Sanchez. It was another unfathomable shift to contemplate because, as they all knew, Jeff Bezos hated helicopters. PART III INVINCIBILITY Amazon, December 31, 2018 Annual net sales: $232.89 billion Full- and part-time employees: 647,500 End-of

to record promotional videos for the secretive space firm. Unless something significant had changed, making a grand aerial entrance into a company office was hardly Jeff Bezos’s style. * * * In the wake of the awkward HQ2 announcement and the uproar over the helipad, grassroots opposition to Amazon’s proposed expansion into

he convinced David Pecker to authorize a special eleven-page print run and posted the paper’s first story online that evening. “Married Amazon Boss Jeff Bezos Getting Divorced Over Fling With Movie Mogul’s Wife,” screamed the headline. That night, Michael Sanchez surreptitiously texted Howard, apologizing for Bezos’s tweet

at the Santa Monica airport. The article ran on January 14 in Us Weekly, along with canned quotes and the gentle headline “First Photos Show Jeff Bezos’ Girlfriend Lauren Sanchez Carefree After Scandal.” After the story ran, Michael Sanchez privately texted Dylan Howard to thank him. “The level of cooperation that

and can be downright vituperative toward the exceedingly wealthy, particularly at a time of grotesquely widening income inequality. And so the dual rise of Jeff Bezos’s fortune and his company’s market cap generated not just plaudits for a historic business accomplishment but also an incongruous amount of anger. In

from both sides of the political aisle. * * * During his lone, four-year term, Donald Trump could barely conceal a raging, indiscriminate contempt for Amazon, Jeff Bezos, and for the newspaper he privately owned, the Washington Post. He ranted regularly on Twitter and in interviews about Amazon’s tax practices (“Amazon is

the laptop dock was suspended. The stories of these erstwhile Amazon allies underscored the problems that were laid out to the congressional subcommittee. Years ago, Jeff Bezos had given his marketplace team a few simple instructions: remove all friction to selling on Amazon; eliminate the barriers to cross-border trade; address

company had to rethink its devotion to greater selection, faster shipping, and delighting customers, regardless of the environmental cost. It was the day after Jeff Bezos had introduced the Climate Pledge at a press conference in Washington, D.C., promising that Amazon would reach net zero in its carbon emissions by

put it, wasn’t nearly as welcome. Coalitions of local merchants protested his arrival, calling him an “economic terrorist,” and waving signs that read: “Jeff Bezos, go back!” Two days before he arrrived, the country’s Competition Commission announced a new probe into anticompetitive discounting on Amazon and its chief rival

such as social distancing or the guidelines against talking to the media without the company’s authorization. But that was difficult to believe. While Jeff Bezos and his colleagues had bristled at external criticism over the years, they seemed to find it completely intolerable when it came from inside the company

from the Bezos Earth Fund, and afterward release an extraordinary statement that read in part: “We will not tiptoe around the fact that Amazon and Jeff Bezos in particular have been rightfully criticized for unjust working conditions, corporate bailouts, and for directly contributing to climate change in the world.” Other grassroots

Patent 9711985, filed March 30, 2015. https://www.freepatentsonline.com/9711985.html (January 19, 2021). “The biggest needle movers… inner imagination about what’s possible”: Jeff Bezos, “2018 Letter to Shareholders,” Amazon, April 11, 2018, https://www.aboutamazon.com/news/company-news/2018-letter-to-shareholders (January 19, 2021). tried to get

push-to-sell-food-11582617660?mod=hp_lead_pos10 (January 19, 2021). “We all know if you swing for the fences… important to be bold”: Jeff Bezos, “2015 Letter to Shareholders,” https://www.sec.gov/Archives/edgar/data/1018724/000119312515144741/d895323dex991.htm (January 19, 2021). Amazon Dash Carts, which allowed shoppers

made afterward. “focus the mind”: Ibid., 256. Fred Hiatt, editor of the opinion page, offered to resign: Matthew Cooper, “Fred Hiatt Offered to Quit Jeff Bezos’s Washington Post,” Yahoo News, November 5, 2013, https://news.yahoo.com/fred-hiatt-offered-quit-jeff-bezoss-washington-post-123233358--politics.html (January 20

/09/23/f485981a-436d-11e4-b437-1a7368204804_story.html (January 20, 2021). boasted that the newspaper had better engineers than many Silicon Valley startups: Jeff Bezos interviewed by Marty Baron, “Jeff Bezos Explains Why He Bought the Washington Post,” Washington Post video, 4:00, May 18, 2016, https://www.washingtonpost.com/video/postlive

, 2020, https://www.nytimes.com/2020/02/11/style/amazon-trademark-copyright.html (January 25, 2021). “Third-party sellers are kicking our first-party butt”: Jeff Bezos, “2018 Letter to Shareowners,” AboutAmazon.com, April 11, 2019, https://www.aboutamazon.com/news/company-news/2018-letter-to-shareholders. In 2019, Amazon spent

2021). CHAPTER 10: THE GOLD MINE IN THE BACKYARD That May, he was trailed by paparazzi: Chris Spargo, “No Delivery Drones Needed: Amazon Founder Jeff Bezos Flashes His $81bn Smile While Canoodling with His Wife During Some Real-World Shopping at Historic Italian Market,” Daily Mail, May 11, 2017, https://www

Sustainable Growth,” YouTube, September 10, 2014, https://www.youtube.com/watch?v=Rp4RCIfX66I (January 25, 2021). And in the fall of 2017, Jeff Bezos finally: Tom Metcalf, “Jeff Bezos Passes Bill Gates to Become the World’s Richest Person,” Bloomberg, October 27, 2017, https://www.bloomberg.com/news/articles/2017-10-27/bezos

,” The Verge, December 21, 2015, https://www.theverge.com/2015/12/21/10640306/spacex-elon-musk-rocket-landing-success (January 24, 2021). Bezos tweeted: Jeff Bezos, Tweet, December 21, 2015, 8:49 p.m., https://twitter.com/jeffbezos/status/679116636310360067?lang=en (January 24, 2021). 300,000-square-foot former

Give a Rare Interview About Growing Up and the Secrets to Success,” Summit LA17, 54:55, November 14, 2017, https://summit.co/videos/amazon-ceo-jeff-bezos-and-brother-mark-give-a-rare-interview-about-growing-up-and-secrets-to-success-3nBiJY03McIIQcgcoe2aUe (January 25, 2021). underwent an extensive renovation: Benjamin Wofford, “

p.m., https://twitter.com/JeffBezos/status/988154007813173248 (January 25, 2021). “It really was an incredible… it was amazing”: Döpfner, “Jeff Bezos Reveals.” Day One Fund: Sara Salinas, “Amazon’s Jeff Bezos Launches a $2 Billion ‘Day One Fund’ to Help Homeless Families and Create Preschools,” CNBC, September 13, 2018, https://www.cnbc

2018, 6:57 p.m., https://twitter.com/techreview/status/976231159251324928?lang=en (January 25, 2021). He also brought Sanchez: Keith Griffith and Jennifer Smith, “Jeff Bezos and Lover Lauren Sanchez ‘Made Out Like Teenagers’ in Hollywood Hotspot at Table Next to Michael Sanchez ‘Just Days After Their Spouses Discovered Affair,’ ” Daily

Mail, January 12, 2019, https://www.dailymail.co.uk/news/article-6583895/Jeff-Bezos-lover-reportedly-like-teenagers-Hollywood-restaurant-Felix.html (January 25, 2021). “The human need to explore”: “Millions of People Living and Working in Space,”

aware of the details”: Gavin de Becker, “Bezos Investigation Finds the Saudis Obtained His Private Data,” Daily Beast, March 31, 2019, https://www.thedailybeast.com/jeff-bezos-investigation-finds-the-saudis-obtained-his-private-information (January 26, 2021). “His continued efforts… source confidentiality”: See “National Enquirer Says Saudis Didn’t Help

us from serving customers”: Transcript of Economic Club of Washington, D.C., interview, September 13, 2018, https://www.economicclub.org/sites/default/files/transcripts/Jeff_Bezos_Edited_Transcript.pdf (January 25, 2021). The book traces the rise and fall of the first American grocery chain: Marc Levinson, The Great A&P

General to Double Rates on Amazon, Other Firms,” Washington Post, May 18, 2018, (January 25, 2021). tweeted a photo of himself and the defense secretary: Jeff Bezos, Tweet, August 10, 2017, https://twitter.com/JeffBezos/status/895714205822730241 (January 25, 2021). banded together to protest that the process was biased: Naomi Nix, “

-amazon-com-antitrust/europe-charges-amazon-with-using-its-dominance-and-data-to-squeeze-rivals-idUSKBN27Q21T (January 26, 2021). “One of the unintended consequences”: Döpfner, “Jeff Bezos Reveals.” CHAPTER 15: PANDEMIC 150 million Prime members worldwide: Spencer Soper, “Amazon Results Show New Spending Splurge Paying Off; Shares Jump,” Bloomberg, January 30,

Against the Machine: On the Unmaking of Humanity

by Paul Kingsnorth  · 23 Sep 2025  · 388pp  · 110,920 words

body analysers’, smart watches, and of course the terrifying Alexa, who will helpfully monitor all of your private conversations and pass them straight on to Jeff Bezos. It’s often suggested that when we moved from Christendom via the Enlightenment into our current age, whatever we might call it, we desacralised or

gone global and the Earth heating up from its exhaust, they might be permitted a grim smile. VI A Thousand Mozarts The petition to keep Jeff Bezos in space forever had over 200,000 signatories by the time it was wound up. Bezos, the founder of Amazon, is among the richest men

’. Reason, rationalism, individualism, market values, the rejection of the past, the framing of custom and history as obstacles, the idealisation of progress and perpetual renewal: Jeff Bezos would recognise all of this, and perhaps nod in vigorous assent. In the turmoil of the early 1790s, the new French elite were laying the

wider project of Enlightenment. It is easy for us, still swimming in its backwash, to see the attraction, because it’s the same attraction that Jeff Bezos is caught by when he talks about building a space civilisation for a trillion people. Reason is appealing, because it implies that humans can use

Mars or the moon when we can’t or won’t live with Earth anymore is just that: a fantasy, peddled by the likes of Jeff Bezos and his fellow techno-apostles, none of whom have to messily build their own homes on this little planet, or probably clean their own fishtanks

Outline of Sanity (IHS Press, 2001), 34. BACK TO NOTE REFERENCE 5 Chesterton, 31. BACK TO NOTE REFERENCE 6 VI: A Thousand Mozarts Alan Boyle, ‘Jeff Bezos: “We Will Have to Leave This Planet…and It’s Going to Make This Planet Better” ’, GeekWire, 29 May 2018, https://www.geekwire.com/2018

/jeff-bezos-isdc-space-vision. BACK TO NOTE REFERENCE 1 Simon Schama, Citizens: A Chronicle of the French Revolution (Penguin, 1989), 406. BACK TO NOTE REFERENCE 2

The Seven Rules of Trust: A Blueprint for Building Things That Last

by Jimmy Wales  · 28 Oct 2025  · 216pp  · 60,419 words

crash, someone probably did something wrong. But maybe not. In rare cases, trust burns like the Hindenburg because someone did nothing at all. In 2024, Jeff Bezos gave the world a memorable demonstration. Bezos is the legendary founder of Amazon, and one of the world’s richest people. He’s also the

Post would back the Democrat, as it had in every election for many years. The editorial was prepared for publication. It was never published. Because Jeff Bezos stepped in. Bezos didn’t order the editorial board to back the Republican, mind you. He ordered the board to not back anyone. And that

it’s the right one.” At the risk of angering a quarter of a million former Washington Post readers: I think Jeff Bezos was correct. At the risk of angering Jeff Bezos: I also think he went about this all wrong. The right way to change the policy was to announce immediately after the

and does, but it does not draw conclusions about whom readers should vote for. It doesn’t take sides. It is neutral. Or to use Jeff Bezos’s word, independent. The Hidden Cost of Taking Sides Independence is often critical for establishing trust because, remember, trust is all about having confidence that

Gilded Rage: Elon Musk and the Radicalization of Silicon Valley

by Jacob Silverman  · 9 Oct 2025  · 312pp  · 103,645 words

the Caribbean. Larry Ellison, the Oracle billionaire and longtime government contractor, snapped up 98 percent of the Hawaiian island of Lanai. Marc Benioff, Pierre Omidyar, Jeff Bezos, and Mark Zuckerberg also bought up tracts of Hawaiian land. After Benioff’s large land purchases—which were conducted through anonymous shell corporations7—generated discontent

.” Three months later, he announced his intention to move his business to Miami, calling it “a vibrant growing metropolis that embodies the American dream.”14 Jeff Bezos bought three mansions on Indian Creek Island, a patch of Miami land sometimes called Billionaire Bunker. By making Florida his primary residence as he continued

labor unrest. They could be shameless again. “Big congratulations to our 45th and now 47th President on an extraordinary political comeback and decisive victory,” wrote Jeff Bezos,34 whose companies competed for rocket, cloud computing, and tech services contracts. Bezos had already telegraphed his acquiescence by canning the Washington Post’s planned

the pilgrimage to Mar-a-Lago bearing a $1 million corporate gift for Trump’s inauguration. Many tech companies and CEOs also made financial contributions. Jeff Bezos gave Melania Trump a $40 million Amazon documentary deal. That agreement was part of an unprecedented post-election flood of cash moving from private industry

-11655994600 14 https://www.reuters.com/business/hedge-fund-citadel-move-headquarters-miami-chicago-2022-06-23/ 15 https://fortune.com/2024/02/13/florida-jeff-bezos-600-million-ultra-high-net-worth-individuals-nirvana/ 16 https://www.bloomberg.com/news/articles/2022-12-14/ftx-us-planned-miami-headquarters-move-before

, here and Donald Trump here, here, here Vays, Tone here Ver, Roger here Vy Capital here, here war on terror here, here Washington Post, and Jeff Bezos here Web here here, here White, Molly here, here White Stork here, here Winklevoss, Tyler and Cameron, and America PAC here Winston, Ali here “woke

Blank Space: A Cultural History of the Twenty-First Century

by W. David Marx  · 18 Nov 2025  · 642pp  · 142,332 words

the new Big Tech billionaires showed little sense of noblesse oblige. They privately competed on yacht length and lived out their midlife crises in public. Jeff Bezos bulked up and took on a new romantic partner. Musk challenged Zuckerberg to a “cage match.” They seemed fully disinterested in cavorting together within “high

/20/why-wework-went-wrong. GO TO NOTE REFERENCE IN TEXT “dark forest” era: Knibbs, “Internet Isn’t Dead.” GO TO NOTE REFERENCE IN TEXT Jeff Bezos bulked up: Arwa Mahdawi, “Buff Billionaires Are Latest Sign That Bulk Is Now Beautiful for Male Body Image,” Guardian, June 3, 2023, https://www.theguardian

.com/commentisfree/2023/jun/03/buff-billionaires-jeff-bezos-mark-zuckerberg-body-image. GO TO NOTE REFERENCE IN TEXT doomsday-ready concrete bunker: Mark O’Connell, “Why Silicon Valley Billionaires Are Prepping for the

-justice-jimmy-fallon. GO TO NOTE REFERENCE IN TEXT “ ‘real’ or ‘authentic’ fans”: Max Read, “What Does Jeff Bezos’ Non-Endorsement Mean?,” Read Max (Substack), November 1, 2024, https://maxread.substack.com/p/what-does-jeff-bezos-non-endorsement. GO TO NOTE REFERENCE IN TEXT Fallon was clearly annoyed: Abby Zinman, “People Are Calling

The Radical Fund: How a Band of Visionaries and a Million Dollars Upended America

by John Fabian Witt  · 14 Oct 2025  · 735pp  · 279,360 words

in 2025, equal to or greater than the wealth of Elon Musk and two or three times the size of the giant fortunes owned by Jeff Bezos and Bill Gates.22 Such vast sums transformed American life. In 1902, Rockefeller Sr. established the General Education Board to support university endowments and public

The Age of Extraction: How Tech Platforms Conquered the Economy and Threaten Our Future Prosperity

by Tim Wu  · 4 Nov 2025  · 246pp  · 65,143 words

The Elements of Power: A Story of War, Technology, and the Dirtiest Supply Chain on Earth

by Nicolas Niarchos  · 20 Jan 2026  · 654pp  · 170,150 words

The Means of Prediction: How AI Really Works (And Who Benefits)

by Maximilian Kasy  · 15 Jan 2025  · 209pp  · 63,332 words

Bezonomics: How Amazon Is Changing Our Lives and What the World's Best Companies Are Learning From It

by Brian Dumaine  · 11 May 2020  · 411pp  · 98,128 words

Gambling Man

by Lionel Barber  · 3 Oct 2024  · 424pp  · 123,730 words

Merchants of Truth: The Business of News and the Fight for Facts

by Jill Abramson  · 5 Feb 2019  · 788pp  · 223,004 words

Fulfillment: Winning and Losing in One-Click America

by Alec MacGillis  · 16 Mar 2021  · 426pp  · 136,925 words

Always Day One: How the Tech Titans Plan to Stay on Top Forever

by Alex Kantrowitz  · 6 Apr 2020  · 260pp  · 67,823 words

The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives

by Peter H. Diamandis and Steven Kotler  · 28 Jan 2020  · 501pp  · 114,888 words

Working Backwards: Insights, Stories, and Secrets From Inside Amazon

by Colin Bryar and Bill Carr  · 9 Feb 2021  · 302pp  · 100,493 words

Binge Times: Inside Hollywood's Furious Billion-Dollar Battle to Take Down Netflix

by Dade Hayes and Dawn Chmielewski  · 18 Apr 2022  · 414pp  · 117,581 words

The Geek Way: The Radical Mindset That Drives Extraordinary Results

by Andrew McAfee  · 14 Nov 2023  · 381pp  · 113,173 words

Vassal State

by Angus Hanton  · 25 Mar 2024  · 277pp  · 81,718 words

The Code: Silicon Valley and the Remaking of America

by Margaret O'Mara  · 8 Jul 2019

The Four: How Amazon, Apple, Facebook, and Google Divided and Conquered the World

by Scott Galloway  · 2 Oct 2017  · 305pp  · 79,303 words

World Without Mind: The Existential Threat of Big Tech

by Franklin Foer  · 31 Aug 2017  · 281pp  · 71,242 words

Vulture Capitalism: Corporate Crimes, Backdoor Bailouts, and the Death of Freedom

by Grace Blakeley  · 11 Mar 2024  · 371pp  · 137,268 words

The End of Astronauts: Why Robots Are the Future of Exploration

by Donald Goldsmith and Martin Rees  · 18 Apr 2022  · 192pp  · 63,813 words

The Smart Wife: Why Siri, Alexa, and Other Smart Home Devices Need a Feminist Reboot

by Yolande Strengers and Jenny Kennedy  · 14 Apr 2020

Palo Alto: A History of California, Capitalism, and the World

by Malcolm Harris  · 14 Feb 2023  · 864pp  · 272,918 words

Arriving Today: From Factory to Front Door -- Why Everything Has Changed About How and What We Buy

by Christopher Mims  · 13 Sep 2021  · 385pp  · 112,842 words

Nothing but Net: 10 Timeless Stock-Picking Lessons From One of Wall Street’s Top Tech Analysts

by Mark Mahaney  · 9 Nov 2021  · 311pp  · 90,172 words

Elon Musk

by Walter Isaacson  · 11 Sep 2023  · 562pp  · 201,502 words

Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies

by Reid Hoffman and Chris Yeh  · 14 Apr 2018  · 286pp  · 87,401 words

Little Bets: How Breakthrough Ideas Emerge From Small Discoveries

by Peter Sims  · 18 Apr 2011  · 207pp  · 57,959 words

WTF?: What's the Future and Why It's Up to Us

by Tim O'Reilly  · 9 Oct 2017  · 561pp  · 157,589 words

The Man Who Broke Capitalism: How Jack Welch Gutted the Heartland and Crushed the Soul of Corporate America—and How to Undo His Legacy

by David Gelles  · 30 May 2022  · 318pp  · 91,957 words

The Bookshop: A History of the American Bookstore

by Evan Friss  · 5 Aug 2024  · 493pp  · 120,793 words

The Connected Company

by Dave Gray and Thomas Vander Wal  · 2 Dec 2014  · 372pp  · 89,876 words

Messy: The Power of Disorder to Transform Our Lives

by Tim Harford  · 3 Oct 2016  · 349pp  · 95,972 words

Bold: How to Go Big, Create Wealth and Impact the World

by Peter H. Diamandis and Steven Kotler  · 3 Feb 2015  · 368pp  · 96,825 words

How to Make a Spaceship: A Band of Renegades, an Epic Race, and the Birth of Private Spaceflight

by Julian Guthrie  · 19 Sep 2016

Whole Earth: The Many Lives of Stewart Brand

by John Markoff  · 22 Mar 2022  · 573pp  · 142,376 words

Wonder Boy: Tony Hsieh, Zappos, and the Myth of Happiness in Silicon Valley

by Angel Au-Yeung and David Jeans  · 25 Apr 2023  · 427pp  · 134,098 words

A City on Mars: Can We Settle Space, Should We Settle Space, and Have We Really Thought This Through?

by Kelly Weinersmith and Zach Weinersmith  · 6 Nov 2023  · 490pp  · 132,502 words

Rocket Dreams: Musk, Bezos and the Trillion-Dollar Space Race

by Christian Davenport  · 6 Sep 2025  · 441pp  · 127,950 words

Billionaire, Nerd, Savior, King: Bill Gates and His Quest to Shape Our World

by Anupreeta Das  · 12 Aug 2024  · 315pp  · 115,894 words

Space 2.0

by Rod Pyle  · 2 Jan 2019  · 352pp  · 87,930 words

The Internet Is Not the Answer

by Andrew Keen  · 5 Jan 2015  · 361pp  · 81,068 words

Chokepoint Capitalism

by Rebecca Giblin and Cory Doctorow  · 26 Sep 2022  · 396pp  · 113,613 words

Amazon: How the World’s Most Relentless Retailer Will Continue to Revolutionize Commerce

by Natalie Berg and Miya Knights  · 28 Jan 2019  · 404pp  · 95,163 words

The Joys of Compounding: The Passionate Pursuit of Lifelong Learning, Revised and Updated

by Gautam Baid  · 1 Jun 2020  · 1,239pp  · 163,625 words

Realizing Tomorrow: The Path to Private Spaceflight

by Chris Dubbs, Emeline Paat-dahlstrom and Charles D. Walker  · 1 Jun 2011  · 376pp  · 110,796 words

Ghost Work: How to Stop Silicon Valley From Building a New Global Underclass

by Mary L. Gray and Siddharth Suri  · 6 May 2019  · 346pp  · 97,330 words

Survival of the Richest: Escape Fantasies of the Tech Billionaires

by Douglas Rushkoff  · 7 Sep 2022  · 205pp  · 61,903 words

More Everything Forever: AI Overlords, Space Empires, and Silicon Valley's Crusade to Control the Fate of Humanity

by Adam Becker  · 14 Jun 2025  · 381pp  · 119,533 words

Don't Be Evil: How Big Tech Betrayed Its Founding Principles--And All of US

by Rana Foroohar  · 5 Nov 2019  · 380pp  · 109,724 words

How to Spend a Trillion Dollars

by Rowan Hooper  · 15 Jan 2020  · 285pp  · 86,858 words

The Power Law: Venture Capital and the Making of the New Future

by Sebastian Mallaby  · 1 Feb 2022  · 935pp  · 197,338 words

Talk to Me: How Voice Computing Will Transform the Way We Live, Work, and Think

by James Vlahos  · 1 Mar 2019  · 392pp  · 108,745 words

How Big Things Get Done: The Surprising Factors Behind Every Successful Project, From Home Renovations to Space Exploration

by Bent Flyvbjerg and Dan Gardner  · 16 Feb 2023  · 353pp  · 97,029 words

The Messy Middle: Finding Your Way Through the Hardest and Most Crucial Part of Any Bold Venture

by Scott Belsky  · 1 Oct 2018  · 425pp  · 112,220 words

The Contrarian: Peter Thiel and Silicon Valley's Pursuit of Power

by Max Chafkin  · 14 Sep 2021  · 524pp  · 130,909 words

Think Like a Rocket Scientist: Simple Strategies You Can Use to Make Giant Leaps in Work and Life

by Ozan Varol  · 13 Apr 2020  · 389pp  · 112,319 words

How to Fix the Future: Staying Human in the Digital Age

by Andrew Keen  · 1 Mar 2018  · 308pp  · 85,880 words

Move Fast and Break Things: How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy

by Jonathan Taplin  · 17 Apr 2017  · 222pp  · 70,132 words

Open: The Story of Human Progress

by Johan Norberg  · 14 Sep 2020  · 505pp  · 138,917 words

Internet for the People: The Fight for Our Digital Future

by Ben Tarnoff  · 13 Jun 2022  · 234pp  · 67,589 words

Pandora's Box: How Guts, Guile, and Greed Upended TV

by Peter Biskind  · 6 Nov 2023  · 543pp  · 143,084 words

Blood in the Machine: The Origins of the Rebellion Against Big Tech

by Brian Merchant  · 25 Sep 2023  · 524pp  · 154,652 words

Reentry: SpaceX, Elon Musk, and the Reusable Rockets That Launched a Second Space Age

by Eric Berger  · 23 Sep 2024  · 375pp  · 113,230 words

Test Gods: Virgin Galactic and the Making of a Modern Astronaut

by Nicholas Schmidle  · 3 May 2021  · 342pp  · 101,370 words

The Thank You Economy

by Gary Vaynerchuk  · 1 Jan 2010  · 197pp  · 59,946 words

This Is How They Tell Me the World Ends: The Cyberweapons Arms Race

by Nicole Perlroth  · 9 Feb 2021  · 651pp  · 186,130 words

Reinventing Capitalism in the Age of Big Data

by Viktor Mayer-Schönberger and Thomas Ramge  · 27 Feb 2018  · 267pp  · 72,552 words

The Gig Economy: A Critical Introduction

by Jamie Woodcock and Mark Graham  · 17 Jan 2020  · 207pp  · 59,298 words

Liftoff: Elon Musk and the Desperate Early Days That Launched SpaceX

by Eric Berger  · 2 Mar 2021  · 304pp  · 89,879 words

On the Clock: What Low-Wage Work Did to Me and How It Drives America Insane

by Emily Guendelsberger  · 15 Jul 2019  · 382pp  · 114,537 words

Googled: The End of the World as We Know It

by Ken Auletta  · 1 Jan 2009  · 532pp  · 139,706 words

The Smartphone Society

by Nicole Aschoff

Searches: Selfhood in the Digital Age

by Vauhini Vara  · 8 Apr 2025  · 301pp  · 105,209 words

The Meritocracy Trap: How America's Foundational Myth Feeds Inequality, Dismantles the Middle Class, and Devours the Elite

by Daniel Markovits  · 14 Sep 2019  · 976pp  · 235,576 words

The Founders: The Story of Paypal and the Entrepreneurs Who Shaped Silicon Valley

by Jimmy Soni  · 22 Feb 2022  · 505pp  · 161,581 words

eBoys

by Randall E. Stross  · 30 Oct 2008  · 381pp  · 112,674 words

System Error: Where Big Tech Went Wrong and How We Can Reboot

by Rob Reich, Mehran Sahami and Jeremy M. Weinstein  · 6 Sep 2021

That Will Never Work: The Birth of Netflix and the Amazing Life of an Idea

by Marc Randolph  · 16 Sep 2019  · 334pp  · 102,899 words

Humans Need Not Apply: A Guide to Wealth and Work in the Age of Artificial Intelligence

by Jerry Kaplan  · 3 Aug 2015  · 237pp  · 64,411 words

What Would Google Do?

by Jeff Jarvis  · 15 Feb 2009  · 299pp  · 91,839 words

Lab Rats: How Silicon Valley Made Work Miserable for the Rest of Us

by Dan Lyons  · 22 Oct 2018  · 252pp  · 78,780 words

The Moon: A History for the Future

by Oliver Morton  · 1 May 2019  · 319pp  · 100,984 words

Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century

by Jeff Lawson  · 12 Jan 2021  · 282pp  · 85,658 words

The Case for Space: How the Revolution in Spaceflight Opens Up a Future of Limitless Possibility

by Robert Zubrin  · 30 Apr 2019  · 452pp  · 126,310 words

Four Battlegrounds

by Paul Scharre  · 18 Jan 2023

This Could Be Our Future: A Manifesto for a More Generous World

by Yancey Strickler  · 29 Oct 2019  · 254pp  · 61,387 words

When the Heavens Went on Sale: The Misfits and Geniuses Racing to Put Space Within Reach

by Ashlee Vance  · 8 May 2023  · 558pp  · 175,965 words

Super Pumped: The Battle for Uber

by Mike Isaac  · 2 Sep 2019  · 444pp  · 127,259 words

Shipping Greatness

by Chris Vander Mey  · 23 Aug 2012  · 231pp  · 71,248 words

The Startup Way: Making Entrepreneurship a Fundamental Discipline of Every Enterprise

by Eric Ries  · 15 Mar 2017  · 406pp  · 105,602 words

In the Plex: How Google Thinks, Works, and Shapes Our Lives

by Steven Levy  · 12 Apr 2011  · 666pp  · 181,495 words

The Heart of Business: Leadership Principles for the Next Era of Capitalism

by Hubert Joly  · 14 Jun 2021  · 265pp  · 75,202 words

Trees on Mars: Our Obsession With the Future

by Hal Niedzviecki  · 15 Mar 2015  · 343pp  · 102,846 words

To Save Everything, Click Here: The Folly of Technological Solutionism

by Evgeny Morozov  · 15 Nov 2013  · 606pp  · 157,120 words

The Bill Gates Problem: Reckoning With the Myth of the Good Billionaire

by Tim Schwab  · 13 Nov 2023  · 618pp  · 179,407 words

The War Below: Lithium, Copper, and the Global Battle to Power Our Lives

by Ernest Scheyder  · 30 Jan 2024  · 355pp  · 133,726 words

Long Game: How Long-Term Thinker Shorthb

by Dorie Clark  · 14 Oct 2021  · 201pp  · 60,431 words

Humans as a Service: The Promise and Perils of Work in the Gig Economy

by Jeremias Prassl  · 7 May 2018  · 491pp  · 77,650 words

Falter: Has the Human Game Begun to Play Itself Out?

by Bill McKibben  · 15 Apr 2019

Essential: How the Pandemic Transformed the Long Fight for Worker Justice

by Jamie K. McCallum  · 15 Nov 2022  · 349pp  · 99,230 words

How Boards Work: And How They Can Work Better in a Chaotic World

by Dambisa Moyo  · 3 May 2021  · 272pp  · 76,154 words

Growth Hacking Techniques, Disruptive Technology - How 40 Companies Made It BIG – Online Growth Hacker Marketing Strategy

by Robert Peters  · 18 May 2014  · 125pp  · 28,222 words

The New Gold Rush: The Riches of Space Beckon!

by Joseph N. Pelton  · 5 Nov 2016  · 321pp  · 89,109 words

Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers

by Timothy Ferriss  · 6 Dec 2016  · 669pp  · 210,153 words

Dual Transformation: How to Reposition Today's Business While Creating the Future

by Scott D. Anthony and Mark W. Johnson  · 27 Mar 2017  · 293pp  · 78,439 words

Wild Ride: Inside Uber's Quest for World Domination

by Adam Lashinsky  · 31 Mar 2017  · 190pp  · 62,941 words

Tech Titans of China: How China's Tech Sector Is Challenging the World by Innovating Faster, Working Harder, and Going Global

by Rebecca Fannin  · 2 Sep 2019  · 269pp  · 70,543 words

Americana: A 400-Year History of American Capitalism

by Bhu Srinivasan  · 25 Sep 2017  · 801pp  · 209,348 words

Extremely Hardcore: Inside Elon Musk's Twitter

by Zoë Schiffer  · 13 Feb 2024  · 343pp  · 92,693 words

Blood and Oil: Mohammed Bin Salman's Ruthless Quest for Global Power

by Bradley Hope and Justin Scheck  · 14 Sep 2020  · 339pp  · 103,546 words

Machine, Platform, Crowd: Harnessing Our Digital Future

by Andrew McAfee and Erik Brynjolfsson  · 26 Jun 2017  · 472pp  · 117,093 words

The Upstarts: How Uber, Airbnb, and the Killer Companies of the New Silicon Valley Are Changing the World

by Brad Stone  · 30 Jan 2017  · 373pp  · 112,822 words

Moon Rush: The New Space Race

by Leonard David  · 6 May 2019

Turning the Flywheel: A Monograph to Accompany Good to Great

by Jim Collins  · 26 Feb 2019  · 44pp  · 12,675 words

Unleashed

by Anne Morriss and Frances Frei  · 1 Jun 2020  · 394pp  · 57,287 words

The Alliance: Managing Talent in the Networked Age

by Reid Hoffman, Ben Casnocha and Chris Yeh  · 15 Jan 2014  · 102pp  · 29,596 words

The Automatic Customer: Creating a Subscription Business in Any Industry

by John Warrillow  · 5 Feb 2015  · 186pp  · 49,251 words

Extreme Teams: Why Pixar, Netflix, AirBnB, and Other Cutting-Edge Companies Succeed Where Most Fail

by Robert Bruce Shaw, James Foster and Brilliance Audio  · 14 Oct 2017  · 280pp  · 82,355 words

The Content Trap: A Strategist's Guide to Digital Change

by Bharat Anand  · 17 Oct 2016  · 554pp  · 149,489 words

The Powerful and the Damned: Private Diaries in Turbulent Times

by Lionel Barber  · 5 Nov 2020

Same as Ever: A Guide to What Never Changes

by Morgan Housel  · 7 Nov 2023  · 210pp  · 53,743 words

Limitarianism: The Case Against Extreme Wealth

by Ingrid Robeyns  · 16 Jan 2024  · 327pp  · 110,234 words

Rich White Men: What It Takes to Uproot the Old Boys' Club and Transform America

by Garrett Neiman  · 19 Jun 2023  · 386pp  · 112,064 words

The Wires of War: Technology and the Global Struggle for Power

by Jacob Helberg  · 11 Oct 2021  · 521pp  · 118,183 words

Netflixed: The Epic Battle for America's Eyeballs

by Gina Keating  · 10 Oct 2012  · 347pp  · 91,318 words

Green Swans: The Coming Boom in Regenerative Capitalism

by John Elkington  · 6 Apr 2020  · 384pp  · 93,754 words

The Coming of Neo-Feudalism: A Warning to the Global Middle Class

by Joel Kotkin  · 11 May 2020  · 393pp  · 91,257 words

The Internet Trap: How the Digital Economy Builds Monopolies and Undermines Democracy

by Matthew Hindman  · 24 Sep 2018

The Reluctant Carer: Dispatches From the Edge of Life

by The Reluctant Carer  · 22 Jun 2022  · 233pp  · 69,745 words

The Raging 2020s: Companies, Countries, People - and the Fight for Our Future

by Alec Ross  · 13 Sep 2021  · 363pp  · 109,077 words

Enshittification: Why Everything Suddenly Got Worse and What to Do About It

by Cory Doctorow  · 6 Oct 2025  · 313pp  · 94,415 words

The Hilarious World of Depression

by John Moe  · 4 May 2020  · 264pp  · 89,323 words

The Price of Tomorrow: Why Deflation Is the Key to an Abundant Future

by Jeff Booth  · 14 Jan 2020  · 180pp  · 55,805 words

The Filter Bubble: What the Internet Is Hiding From You

by Eli Pariser  · 11 May 2011  · 274pp  · 75,846 words

Originals: How Non-Conformists Move the World

by Adam Grant  · 2 Feb 2016  · 410pp  · 101,260 words

The End of Work: Why Your Passion Can Become Your Job

by John Tamny  · 6 May 2018  · 165pp  · 47,193 words

The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion

by Eliot Brown and Maureen Farrell  · 19 Jul 2021  · 460pp  · 130,820 words

Lurking: How a Person Became a User

by Joanne McNeil  · 25 Feb 2020  · 239pp  · 80,319 words

How I Built This: The Unexpected Paths to Success From the World's Most Inspiring Entrepreneurs

by Guy Raz  · 14 Sep 2020  · 361pp  · 107,461 words

The Future Is Analog: How to Create a More Human World

by David Sax  · 15 Jan 2022  · 282pp  · 93,783 words

100 Baggers: Stocks That Return 100-To-1 and How to Find Them

by Christopher W Mayer  · 21 May 2018

100 Plus: How the Coming Age of Longevity Will Change Everything, From Careers and Relationships to Family And

by Sonia Arrison  · 22 Aug 2011  · 381pp  · 78,467 words

Surveillance Valley: The Rise of the Military-Digital Complex

by Yasha Levine  · 6 Feb 2018  · 474pp  · 130,575 words

The Big Nine: How the Tech Titans and Their Thinking Machines Could Warp Humanity

by Amy Webb  · 5 Mar 2019  · 340pp  · 97,723 words

How to Turn Down a Billion Dollars: The Snapchat Story

by Billy Gallagher  · 13 Feb 2018  · 359pp  · 96,019 words

Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell

by Eric Schmidt, Jonathan Rosenberg and Alan Eagle  · 15 Apr 2019  · 199pp  · 56,243 words

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

by Ashlee Vance  · 18 May 2015  · 370pp  · 129,096 words

Catch and Kill: Lies, Spies, and a Conspiracy to Protect Predators

by Ronan Farrow  · 14 Oct 2019  · 390pp  · 115,303 words

Battle for the Bird: Jack Dorsey, Elon Musk, and the $44 Billion Fight for Twitter's Soul

by Kurt Wagner  · 20 Feb 2024  · 332pp  · 127,754 words

Makers

by Chris Anderson  · 1 Oct 2012  · 238pp  · 73,824 words

The Quiet Coup: Neoliberalism and the Looting of America

by Mehrsa Baradaran  · 7 May 2024  · 470pp  · 158,007 words

Who Needs the Fed?: What Taylor Swift, Uber, and Robots Tell Us About Money, Credit, and Why We Should Abolish America's Central Bank

by John Tamny  · 30 Apr 2016  · 268pp  · 74,724 words

The New Geography of Jobs

by Enrico Moretti  · 21 May 2012  · 403pp  · 87,035 words

Reset

by Ronald J. Deibert  · 14 Aug 2020

Who’s Raising the Kids?: Big Tech, Big Business, and the Lives of Children

by Susan Linn  · 12 Sep 2022  · 415pp  · 102,982 words

Late Bloomers: The Power of Patience in a World Obsessed With Early Achievement

by Rich Karlgaard  · 15 Apr 2019  · 321pp  · 92,828 words

Beyond: Our Future in Space

by Chris Impey  · 12 Apr 2015  · 370pp  · 97,138 words

Exponential Organizations: Why New Organizations Are Ten Times Better, Faster, and Cheaper Than Yours (And What to Do About It)

by Salim Ismail and Yuri van Geest  · 17 Oct 2014  · 292pp  · 85,151 words

The Revenge of Analog: Real Things and Why They Matter

by David Sax  · 8 Nov 2016  · 360pp  · 101,038 words

The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power

by Michael A. Cusumano, Annabelle Gawer and David B. Yoffie  · 6 May 2019  · 328pp  · 84,682 words

The Glass Half-Empty: Debunking the Myth of Progress in the Twenty-First Century

by Rodrigo Aguilera  · 10 Mar 2020  · 356pp  · 106,161 words

Unit X: How the Pentagon and Silicon Valley Are Transforming the Future of War

by Raj M. Shah and Christopher Kirchhoff  · 8 Jul 2024  · 272pp  · 103,638 words

Radical Uncertainty: Decision-Making for an Unknowable Future

by Mervyn King and John Kay  · 5 Mar 2020  · 807pp  · 154,435 words

Delivering Happiness: A Path to Profits, Passion, and Purpose

by Tony Hsieh  · 6 Jun 2010  · 222pp  · 75,778 words

The Job: The Future of Work in the Modern Era

by Ellen Ruppel Shell  · 22 Oct 2018  · 402pp  · 126,835 words

Kings of Crypto: One Startup's Quest to Take Cryptocurrency Out of Silicon Valley and Onto Wall Street

by Jeff John Roberts  · 15 Dec 2020  · 226pp  · 65,516 words

More From Less: The Surprising Story of How We Learned to Prosper Using Fewer Resources – and What Happens Next

by Andrew McAfee  · 30 Sep 2019  · 372pp  · 94,153 words

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by Lawrence Ingrassia  · 28 Jan 2020  · 290pp  · 90,057 words

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