Green Swans: The Coming Boom in Regenerative Capitalism
by John Elkington · 6 Apr 2020 · 384pp · 93,754 words
PRAISE FOR GREEN SWANS “John Elkington has once again proven his status as one of the great thinkers of our time.” —Paul Polman, from his foreword “Once again, John has found
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willing to give up what is no longer working and commit to what is needed to succeed in a new, completely changed operating environment. When John Elkington issued a ‘product recall’ for his groundbreaking concept of the ‘triple bottom line,’ it was because he is that type of leader. If you want
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the 21st century, read Green Swans, and then become one.” —Jay Coen Gilbert, Co-Founder of B Lab, the organization behind the B Corporation movement “John Elkington is one of the true pioneers in the sustainability movement and has made a real contribution to the way business thinks about its role in
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Oxford, Founding Chairman of the Sustainability Accounting Standards Board (SASB) and one of the founders of the International Integrated Reporting Council (IIRC) “Sustainable business legend John Elkington rightly declares that we have painted ourselves into ‘the mother of all corners.’ In Green Swans, his most important book yet, one can feel John
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, Singularity University “Capitalism is entering a new phase, as companies and investors acknowledge the need to address the interests of a fuller range of stakeholders. John Elkington, one of the pioneers of the sustainability movement, is a great guide to the changes under way. His critique is clear-eyed, but his underlying
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optimism about Green Swan solutions is inspiring.” —Adi Ignatius, Editor-in-Chief, Harvard Business Review “Welcome to the new renaissance. John Elkington does not fall into the trap of painting a dystopian nightmare scenario that leaves us without hope. Instead, Green Swans makes us believe in miracles
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sustainable business platform “Our economy urgently needs re-orienting in a green direction, with governments, businesses and civil society taking on—together—ambitious green missions. John Elkington’s Green Swans, paradigm-shifting innovation breakthroughs, point the way to this brighter future.” —Mariana Mazzucato, Professor in Economics of Innovation and Public Value at
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. Author of The Entrepreneurial State and The Value of Everything “Japan is one of the most unsustainable advanced nations, with demographic, economic, and environmental challenges. John Elkington explains that all such countries now need to create new generations of Green Swan solutions, driving transformation and regeneration. This book is a perfect guide
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of Climate Strategy at the BI Norwegian Business School, and science-based activist since co-authoring The Limits to Growth in 1972 “In Green Swans, John Elkington gifts us his wisdom, vision and experience to guide us through the business, social and environmental transformations we need en route to a regenerative future
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important book.” —Sir Tim Smit, Founder and Executive Vice Chair of The Eden Project and Co-Founder of the Lost Gardens of Heligan “We need John Elkington’s optimism, and his insight, more than ever, and here he sets out a bracing and inspiring vision of the path we must take if
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expert assistance is required, the services of a competent professional should be sought. Fast Company Press New York, New York www.fastcompanypress.com Copyright ©2020 John Elkington All rights reserved. Thank you for purchasing an authorized edition of this book and for complying with copyright law. No part of this book may
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around the world to 100% renewable energy by 2050. Now that really would be a Green Swan worthy of the name. John Elkington, London, December 2019 FOREWORD BY PAUL POLMAN John Elkington has once again proven his status as one of the great thinkers of our time in Green Swans. Charting the course of
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will lack the confidence and mandate needed to completely redesign our social and economic structures, which have plainly become outdated and are holding us back. John Elkington’s prescription for a new way of doing business—one that nurtures the “Green Swans” of the future—could not come at a more crucial
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by far the biggest opportunity for adventure, growth, and evolution in the tightly coupled stories of humankind, capitalism, and our home planet, Earth. The Author John Elkington is a writer, thought leader, serial entrepreneur, and, at heart, an environmentalist. Sometimes described as the “Godfather of Sustainability,” he has now written or co
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, the media, NGOs, academia, innovators, and entrepreneurs. Along the way, he has co-founded four social-purpose businesses since 1978: Environmental Data Services (ENDS, 1978), John Elkington Associates/CounterCurrent (1983), SustainAbility (1987), and Volans Ventures (2008). All four still exist, and the last two were respectively the second and first certified British
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: A Map for Navigating Climate Tragedy,” IFLAS Occasional Paper 2, July 27, 2018. 22.Matt Simon, “Jakarta Is Sinking,” Wired.com, May 2, 2019. 23.John Elkington and Pamela Hartigan, The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World. Cambridge: Harvard Business School Press, 2008. See also
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a New Capitalism,” The New York Times, October 14, 2019. See also: https://www.nytimes.com/2019/10/14/opinion/benioff-salesforce-capitalism.html. 36.John Elkington with Tom Burke, The Green Capitalists: Industry’s Search for Environmental Excellence. London: Victor Gollanez, 1987. INTRODUCTION 1.L. Randall Wray, Why Minsky Matters: An
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.com/newsroom/press-releases/verdantix-forecasts-the-global-sustainability-consulting-market-will-exceed-1-billion-in-2019-far-below-expectations-of-the-consulting-industry. 19.John Elkington, “Saving the Planet from Ecological Disaster Is a $12 Trillion Opportunity,” Harvard Business Review, May 4, 2017. See also: https://hbr.org/2017/05/saving
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-trillion-opportunity. 20.“Triple Bottom Line,” The Economist, November 17, 2009. See also: https://www.economist.com/news/2009/11/17/triple-bottom-line. 21.John Elkington, “25 Years Ago I Coined the Phrase ‘Triple Bottom Line.’ Here’s Why It’s Time to Rethink It,” Harvard Business Review, June 25, 2018
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. See also: https://hbr.org/2018/06/25-years-ago-i-coined-the-phrase-triple-bottom-line-heres-why-im-giving-up-on-it. 22.John Elkington, “Saving the Planet from Ecological Disaster Is a $12 Trillion Opportunity,” Harvard Business Review, May 4, 2017. See also: https://hbr.org/2017/05/saving
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_our_future#t-942829 25.C. Otto Scharmer, The Essentials of Theory U: Core Principles and Applications. San Fransisco: Berrett-Koehler Publishers, Inc., 2018. 26.John Elkington, The Chrysalis Economy: How Citizen CEOs and Corporations Can Fuse Values and Value Creation. Oxford: Capstone Publishing/John Wiley & Sons, Inc., 2001. 27.https://volans
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, December 31, 2018. 22.Paul Mozur, “A Genocide Incited on Facebook, With Posts From Myanmar’s Military,” The New York Times, October 15, 2018. 23.John Elkington and Jochen Zeitz, The Breakthrough Challenge: 10 Ways to Connect Today’s Profits with Tomorrow’s Bottom Line. San Fransisco: John Wiley & Sons, Inc., 2014
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://www.degrowth.info/en/what-is-degrowth/ 29.Better Business, Better World, Business and Sustainable Development Commission, 2017. See also: http://report.businesscommission.org. 30.John Elkington, “Saving the Planet from Ecological Disaster Is a $12 Trillion Opportunity,” Harvard Business Review. See also: https://hbr.org/2017/05/saving-the-planet-from
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to the Anthropocene,” The Economist, May 26, 2011. See also: https://www.economist.com/leaders/2011/05/26/welcome-to-the-anthropocene. CHAPTER 3 1.John Elkington, “Why Wall Street Needs a WCKD Ticker,” GreenBiz, May 21, 2018. 2.https://plasticoceans.org/who-we-are/ 3.Susan Freinkel, Plastic: A Toxic Love
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and even indirect control of the main company. 4.See The Breakthrough Challenge: 10 Ways To Connect Today’s Profits With Tomorrow’s Bottom Line, John Elkington and Jochen Zeitz. San Fransisco: Jossey Bass/John Wiley & Sons, Inc., 2014. 5.Full disclosure: The author is a member of the Future-Fit Foundation
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Democracy,” TEDBlog, April 16, 2019. See also: https://blog.ted.com/social-media-is-a-threat-to-our-democracy-carole-cadwalladr-speaks-at-ted2019/. 7.John Elkington, “Saving the Planet from an Ecological Disaster Is a $12 Trillion Opportunity,” Harvard Business Review, May 4, 2017. See also: https://hbr.org/2017/05
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, 2019. 17.Karen Hao, “Training a Single AI Model Can Emit As Much Carbon As Five Cars In Their Lifetimes,” TechnologyReview, June 6, 2019. 18.John Elkington, “The Elkington Report: Should Governments Make Emerging Technologies a Priority?,” GreenBiz, March 23, 2015. See also: https://www.greenbiz.com/article/governments-make-emerging-technologies
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Warns ‘Fire Sales’ of Carbon-intensive Assets Could ‘Destabilize’ Financial System,” National Observer, May 16, 2019. 52.Tim Smit, personal communication, August 17, 2019. 53.John Elkington, “Climate Change Is an Overwhelming Problem. Here Are 4 Things Executives Can Do Today,” Harvard Business Review, January 5, 2018. See also: https://hbr.org
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-for-the-birds/ 49.https://reviverestore.org/projects/woolly-mammoth/ 50.John Thornhill, “The Return of the Luddites,” Financial Times, July 13-14, 2019. 51.John Elkington, “Saving the Planet from Ecological Disaster Is a $12 Trillion Opportunity,” Harvard Business Review, May 4, 2017. See also: https://hbr.org/2017/05/saving
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the Business & Sustainable Development Commission, September 2016. See also: http://volans.com/wp-content/uploads/2016/09/Volans_Breakthrough-Business-Models_Report_Sep2016.pdf. 59.John Elkington, The Chrysalis Economy: How Citizen CEOs and Corporations Can Fuse Values And Value Creation. Oxford: Capstone Publishing/John Wiley & Sons Co., 2001. 60.See http
The new village green: living light, living local, living large
by Stephen Morris · 1 Sep 2007 · 289pp · 112,697 words
’s Gaia Hypothesis helped us see the Earth as an integrated system which supports life, for the moment, but has no particular investment in humankind. — John Elkington Author, Cannibals With Forks: The Triple Bottom Line of 21st Century Business “ James Lovelock’s Gaia Hypothesis has provided a crucial way of understanding the
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-Koehler, 2006. When Corporations Rule the World, by David Korten. Kumarian Press, 1996. Cannibals with Forks: The Triple Bottom Line of 21st Century Business, by John Elkington. New Society Publishers, 1998. My Name Is Chellis and I’m in Recovery from Western Civilization, by Chellis Glendinning. Shambhala, 1994. The Bible The NEW
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Nature's safe deposit box of fossil carbon, turning it into a wider range of fuels, and potentially destabilizing the global climate in the process.” — John Elkington Author, Cannibals With Forks: The Triple Bottom Line of 21st Century Business “ The world unhinging before our eyes is a huge cultural event that is
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Discipline: The Art & Practice of the Learning Organization, by Peter Senge. Currency, 1994. Cannibals with Forks: The Triple Bottom Line of 21st Century Business, by John Elkington. New Society Publishers, 1998. The NEW VILLAGE GREEN 77 4 THE END OF NATURE “ ...An idea, a relationship, can go extinct, just like an animal
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Cookbook “ Over time, the Buddha will prove the most positive influence on the relationship between humans and the environment by promoting lifestyle choices like vegetarianism.” — John Elkington Author, Cannibals With Forks “ The search for The One Person is a symptom of the kind of obsession with the individual that emerged from capitalist
No Such Thing as a Free Gift: The Gates Foundation and the Price of Philanthropy
by Linsey McGoey · 14 Apr 2015 · 324pp · 93,606 words
particular aspect of the concept that distinguishes it from earlier efforts to use innovative ideas or methods to create social change. Take a description from John Elkington and Pamela Hartigan, two well-regarded proponents of the concept. In a recent book, they suggest ‘there is no standard-issue entrepreneur, but there is
The New Economics: A Bigger Picture
by David Boyle and Andrew Simms · 14 Jun 2009 · 207pp · 86,639 words
after Mrs Thatcher’s surprise declaration three years later, under the influence of Prince Charles, that she was a ‘friend of the earth’: David Cadman, John Elkington, Liz Hosken, Gerard Morgan-Grenville, Duncan Smith, Jakob von Uexkull and Paul Ekins. The result was The Other Economic Summit (TOES), which brought together a
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Simms (ed) (2003) News from Somewhere: 20 Years of the New Economics Foundation, New Economics Foundation, London. Paul Ekins (1986) The Living Economy, Routledge, London. John Elkington and Julia Hailes (1988) The Green Consumer Guide, Gollancz, London. For Grameen Bank see www.grameen-info.org David Boyle (2003) Authenticity: Brands, Fakes, Spin
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at the real effect of their investment beyond the simple bottom line. Other books to read Richard Douthwaite (1992) The Growth Illusion, Green Books, Totnes John Elkington (1999) Cannibals with Forks, Capstone, London Clive Hamilton (2003) The Growth Fetish, Allen & Unwin, London Oliver James (2007) Affluenza, Vermilion, London Richard Layard (2005) Happiness
The Zero Marginal Cost Society: The Internet of Things, the Collaborative Commons, and the Eclipse of Capitalism
by Jeremy Rifkin · 31 Mar 2014 · 565pp · 151,129 words
be a slippery business. While profit-making enterprises emphasize what they call the triple bottom line of “people, planet, and profit,” a term coined by John Elkington in 1994, nonprofit organizations prefer “people and planet before profit.”31 An in-depth survey of 80 social entrepreneurs, from both the profit and nonprofit
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). 30. “What are B Corps?—Legislation,” B Corporation, April 18, 2013, http://www.bcorporation .net/what-are-b-corps/legislation (accessed April 18, 2013). 31. John Elkington, “From the Triple Bottom Line to Zero,” JohnElkington.com, http://www .johnelkington.com/activities/ideas.asp (accessed March 4, 2013). 32. Eleanor Shaw and Sara
Superclass: The Global Power Elite and the World They Are Making
by David Rothkopf · 18 Mar 2008 · 535pp · 158,863 words
today.” Today estimates suggest that NGOs worldwide have total turnover in excess of $1 trillion a year, making them a force to be reckoned with. John Elkington, coauthor of a study on NGOs published by Sustain-Ability, says that amount is augmented by levels of public trust surpassing that of governments and
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, interview with the author, 2006. 176 Richard Darman, senior adviser at the Carlyle Group Richard Darman, interview with the author, 2006. 177 John Elkington, coauthor of a study Seb Bekoe, John Elkington, et al., “The 21st Century NGO: In the Market for Change,” SustainAbility, 2. 177 The relevance of this group Daniel C. Esty
Conscious Capitalism, With a New Preface by the Authors: Liberating the Heroic Spirit of Business
by John Mackey, Rajendra Sisodia and Bill George · 7 Jan 2014 · 335pp · 104,850 words
that natural capitalism offers about the environment and transcends them with a more comprehensive view of the entire business and economic system. Triple Bottom Line John Elkington, the founder of a British consulting company called SustainAbility, coined the phrase triple bottom line (TBL) in 1994.2 The three bottom lines he wanted
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B 1. Paul Hawken, Amory B. Lovins, and L. Hunter Lovins, Natural Capitalism: Creating the Next Industrial Revolution (New York: Back Bay Books, 2008). 2. John Elkington, Cannibals with Forks: The Triple Bottom Line of 21st Century Business (Gabriola Island, B.C., and Stony Creek, Conn.: New Society Publishers, 1998). 3. Andrew
Green Tyranny: Exposing the Totalitarian Roots of the Climate Industrial Complex
by Rupert Darwall · 2 Oct 2017 · 451pp · 115,720 words
Nicht Functionieren Kann (The Green Blackout: Why the Energiewende Cannot Work) (Munich, 2014), p. 4. 28Alexander Wendt email to author, November 6, 2015. 29Seb Beloe, John Elkington, Katie Fry Hester, and Sue Newell, The 21st Century NGO: In the Market for Change (London, 2003), p. 2. 30Richard Edelman, “Rebuilding Public Trust through
Philanthrocapitalism
by Matthew Bishop, Michael Green and Bill Clinton · 29 Sep 2008 · 401pp · 115,959 words
, William Zabel, Paul Schervish, Lester Salomon, Joan Di Furia, Vartan Gregorian, Luc Tayart de Borms, Sam Jonah, Volker Then, David Green, David Carrington, Pamela Hartigan, John Elkington, Geoff Mulgan, Rowena Young, Larry Mone, Lael Brainerd, Alex Nicholls, Rob John, Fritz Mayer, Robert Dufton, Carl Schramm, Etienne Eichenberger, Felicitas von Peter, Charles MacCormack
Global Spin: The Corporate Assault on Environmentalism
by Sharon Beder · 1 Jan 1997 · 651pp · 161,270 words
of a strategy that the PR industry calls ‘cause-related marketing’. A series of media reports and books, such as The Green Consumer Guide by John Elkington and Julia Hales, gave the impression that the environment could be saved if individuals changed their shopping habits and bought environmentally sound products. There was
The Great Disruption: Why the Climate Crisis Will Bring on the End of Shopping and the Birth of a New World
by Paul Gilding · 28 Mar 2011 · 337pp · 103,273 words
Denialism: How Irrational Thinking Hinders Scientific Progress, Harms the Planet, and Threatens Our Lives
by Michael Specter · 14 Apr 2009 · 281pp · 79,958 words
The Job: The Future of Work in the Modern Era
by Ellen Ruppel Shell · 22 Oct 2018 · 402pp · 126,835 words
Women Leaders at Work: Untold Tales of Women Achieving Their Ambitions
by Elizabeth Ghaffari · 5 Dec 2011 · 493pp · 139,845 words