by Kevin Roose · 9 Mar 2021 · 208pp · 57,602 words
Copyright © 2021 by Kevin Roose All rights reserved. Published in the United States by Random House, an imprint and division of Penguin Random House LLC, New York. Random House and
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Random House LLC. Library of Congress Cataloging-in-Publication Data Names: Roose, Kevin, author. Title: Futureproof: 9 rules for humans in the age of automation / Kevin Roose. Description: New York: Random House, [2021] Identifiers: LCCN 2020001669 (print) | LCCN 2020001670 (ebook) | ISBN 9780593133347 (hardcover) | ISBN 9780593133354 (ebook) Subjects: LCSH: Computers and civilization. | Automation
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and Small Webs Rule 8: Learn Machine-Age Humanities Rule 9: Arm the Rebels Dedication Acknowledgments Appendix: Making a Futureproof Plan Reading List Notes By Kevin Roose About the Author Proceed as way opens. —Quaker proverb Introduction Recently, I was at a party in San Francisco when a man approached me and
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fairer, happier, and more prosperous, it will be because we stopped endlessly theorizing and debating, took hold of our own destinies, and made ourselves futureproof. —Kevin Roose Oakland, California January 2021 Skip Notes * Quick usage note: In this book, I’m going to use “AI and automation” as a catch-all term
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book was a prescient look at the future of work during the first IT boom of the 1980s. Notes Introduction I got my first glimpse Kevin Roose, “The Hidden Automation Agenda of the Davos Elite,” New York Times, January 25, 2019. Aristotle mused that automated weavers Sean Carroll, “Aristotle on Household Robots
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Algorithmic Manager “I felt so stifled” David Noble, Forces of Production: A Social History of Industrial Automation (New York: Knopf, 1984). Every weekday, Conor Sprouls Kevin Roose, “A Machine May Not Take Your Job, but One Could Become Your Boss,” New York Times, June 23, 2019. Amazon uses complex algorithms to track
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Google Veterans Uses AI to ‘Nudge’ Workers Toward Happiness,” New York Times, December 31, 2018. a setting in Instacart’s app that applied customer tips Kevin Roose, “After Uproar, Instacart Backs Off Controversial Tipping Policy,” New York Times, February 6, 2019. A 2019 study of Uber drivers Mareike Möhlmann and Ola
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Relationship Between Facebook Use and Well-Being Depends on Communication Type and Tie Strength,” Journal of Computer-Mediated Communication (2015). Her name was Catherine Price Kevin Roose, “Do Not Disturb: How I Ditched My Phone and Unbroke My Brain,” New York Times, February 23, 2019. Research has shown that being alone with
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Experience Economy: Competing for Customer Time, Attention, and Money, revised edition (Boston: Harvard Business Review Press, 2019). Best Buy learned this lesson out of necessity Kevin Roose, “Best Buy’s Secrets for Thriving in the Amazon Age,” New York Times, September 18, 2017. what happened to Heath Ceramics Hannah Wallace, “This Ceramics
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They Are,” MIT Technology Review, May 9, 2018. Rule 7 Build Big Nets and Small Webs A decade ago, this lot would have been full Kevin Roose, “The Life, Death, and Rebirth of BlackBerry’s Hometown,” Fusion, February 8, 2015. a widespread labor practice called shukko Frederik L. Schodt, Inside the Robot
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Taylor, “This Founder Is Using Technology to Clear Criminal Records,” Afrotech, February 22, 2019. Or Rohan Pavuluri Kevin Roose, “The 2018 Good Tech Awards,” New York Times, December 21, 2018. Or Joy Buolamwini and Timnit Gebru Kevin Roose, “The 2019 Good Tech Awards,” New York Times, December 30, 2019. Or Sasha Costanza-Chock Sasha
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history again Madeleine B. Stern, We the Women: Career Firsts of Nineteenth-Century America (Lincoln, Neb.: Bison Books, 1994). By Kevin Roose Futureproof Young Money The Unlikely Disciple About the Author Kevin Roose is a technology columnist for The New York Times. He is the host of the Rabbit Hole podcast and a regular
by Kevin Roose · 18 Feb 2014 · 269pp · 83,307 words
Series 63 as being “deceptively shorter but actually harder” than the Series 7. “Goldman’s internships paid around $15,000 for ten weeks of work”: Kevin Roose, “Fewer Perks and More Work for Wall Street’s Summer Interns,” New York Times, July 21, 2011. “At Goldman, the hierarchy of prestige was shifting
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Quarterly, September 2011, vol. 56, no. 3. Chapter Eight “A few minutes earlier, Soo-jin had finished hearing Deutsche Bank’s male investment bank chief”: Kevin Roose, “The Continuing Trials of Wall Street’s Women,” New York Times (DealBook), October 26, 2010. “he, too, was a veteran”: Caroline Copley, “Swiss to Vote
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John Helyar’s Barbarians at the Gate, the classic book about the 1980s leveraged buyout business. “firms have been pushing the process earlier and earlier”: Kevin Roose, “A Grab for Wall Street’s Rising Stars Before They’ve Risen, New York Times (DealBook), March 9, 2011. “In social psychology, this phenomenon is
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, “After Massive Job Cuts, Wall Street’s a Different Place,” Bloomberg Businessweek, December 1, 2011. Chapter Thirteen “I decided to go to Fashion Meets Finance”: Kevin Roose, “Fashion Meets Finance, After the Crisis,” New York Times (DealBook), May 6, 2011. “Women in fashion need men who can facilitate their pre-30 marriage
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’s The New Tycoons (John Wiley & Sons, 2012). Chapter Nineteen “the annual earthquake known in the corporatized language of HR as the ‘compensation communication period’”: Kevin Roose and Susanne Craig, “It’s Goldman Bonus Day,” New York Times (DealBook), January 19, 2012. “bonus season amounts to a combination of Christmas and Judgment
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Times (DealBook), November 9, 2011. “students at many other top-flight colleges had begun raising questions about the dominance of financial recruiting on their campuses”: Kevin Roose, “An Orange and Black Eye for 2 Banks,” New York Times (DealBook), December 9, 2011. For full dramatic effect, I recommend the videos of students
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, these numbers reflect only students who had jobs as of graduation. “But the moral and reputational fallout of the crisis had also had an impact”: Kevin Roose, “At Top Colleges, Anti-Wall St. Fervor Complicates Recruiting,” New York Times, November 28, 2011. Chapter Twenty-Seven This chapter is an expansion of a
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Knew It,” New York, February 5, 2012. “Morgan Stanley capped cash bonuses at $125,000 for everyone, even the cigar-chomping executives at the top”: Kevin Roose, “Morgan Stanley Is Said to Cap Cash Bonuses at $125,000,” New York Times (DealBook), January 17, 2012. “And at Goldman Sachs, the amount set
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Street: Smaller and Restrained,” New York Times, January 19, 2012. “The new regulatory framework will undoubtedly make Wall Street less valuable than it was before”: Kevin Roose, “A Blow to Pinstripe Aspirations,” New York Times, November 21, 2011. “the number of employees in the securities industry in New York City between ages
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-Six Epilogue Acknowledgments Notes Newsletters Copyright Names and identifying details of some of the people portrayed in this book have been changed. Copyright © 2014 by Kevin Roose Cover design by Rachel Gogel Cover copyright © 2014 by Hachette Book Group, Inc. All rights reserved. In accordance with the U.S. Copyright Act of
by Ben Buchanan · 25 Feb 2020 · 443pp · 116,832 words
, but merely entering a new phase. Things got much worse. On the morning of Saturday, November 28, several journalists received unusual emails. Among them was Kevin Roose, a senior editor at the media startup Fusion.25 The sender claimed to be the “boss” of the group that had hacked Sony. The message
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Pictures: Inside the Hack.” 15. Baumgartner, “Sony / Destover.” 16. Seal, “An Exclusive Look at Sony’s Hacking Saga.” 17. Sanger, The Perfect Weapon, 141. 18. Kevin Roose, “Inside Sony Pictures, Employees Are Panicking About Their Hacked Personal Data,” Splinter News, December 3, 2014. 19. Roose, “Inside Sony Pictures.” 20. Elkind, “Sony Pictures
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. Roose’s work would later be incorporated under the Splinter News umbrella; the references that follow are to its archived copies of his articles. 26. Kevin Roose, “Hacked Documents Reveal a Hollywood Studio’s Stunning Gender and Race Gap,” Splinter News, December 1, 2014. 27. Seal, “An Exclusive Look at Sony’s
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Hacking Saga.” 28. Roose, “Hacked Documents Reveal a Hollywood Studio’s Stunning Gender and Race Gap.” 29. Roose, “Hacked Documents.” 30. Kevin Roose, “More from the Sony Pictures Hack: Budgets, Layoffs, HR Scripts, and 3,800 Social Security Numbers,” Splinter News, December 2, 2014. 31. Seal, “An Exclusive
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Look at Sony’s Hacking Saga.” 32. Roose, “More from the Sony Pictures Hack.” 33. Kevin Roose, “Sony Pictures Hack Spreads to Deloitte: Thousands of Audit Firm’s Salaries Are Leaked,” Splinter News, December 3, 2014. 34. Roose, “Inside Sony Pictures, Employees
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available on the Internet Archive. GOP [Guardians of Peace], “Gift of GOP for 4th Day: Their Privacy,” guest-posted to GitHub, December 8, 2014. 40. Kevin Roose, “Even More Sony Pictures Data Is Leaked: Scripts, Box Office Projections, and Brad Pitt’s Phone Number,” Splinter News, December 8, 2014. 41. Sam Biddle
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Denials.” 49. For a notable example, see Brooks Barnes, “Amy Pascal’s Hollywood Ending, Complete with Comeback Twist,” New York Times, July 8, 2017. 50. Kevin Roose, “Sony Pictures Hackers Make Their Biggest Threat Yet: ‘Remember the 11th of September 2001,’ ” Splinter News, December 16, 2014. 51. Jace Lacob, “Theater Chains Pull
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Camille François, “The IRA, Social Media and Political Polarization in the United States, 2012–2018,” University of Oxford, Computational Propaganda Research Project, report, December 2018; Kevin Roose, “Is a New Russian Meddling Tactic Hiding in Plain Sight?,” New York Times, September 25, 2018. 21. Gabrielle Lim, Etienne Maynier, John Scott-Railton, Alberto
by Ben Shapiro · 26 Jul 2021 · 309pp · 81,243 words
what sort of content should be restricted? The tech reporters believe the answer is obvious: anything right of center. That’s why, day after day, Kevin Roose of The New York Times tweets out organic reach of conservative sites, trying to pressure Facebook into changing its algorithm. It’s why The New
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,” NYTimes.com, June 3, 2020, https://www.nytimes.com/2020/06/03/opinion/facebook-trump-free-speech.html?action=click&module=RelatedLinks&pgtype=Article. 56. Kevin Roose, “The Making of a YouTube Radical,” NYTimes.com, June 8, 2019, https://www.nytimes.com/interactive/2019/06/08/technology/youtube-radical.html. 57. Jim
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, October 2, 2019, https://www.journalism.org/2019/10/02/americans-are-wary-of-the-role-social-media-sites-play-in-delivering-the-news/. 37. Kevin Roose, “The Making of a YouTube Radical,” NYTimes.com, June 8, 2019, https://www.nytimes.com/interactive/2019/06/08/technology/youtube-radical.html. 38. Lesley
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to demote ‘borderline content’ that almost violates policies,” TechCrunch.com, November 15, 2018, https://techcrunch.com/2018/11/15/facebook-borderline-content/?guccounter=1. 40. Kevin Roose, Mike Isaac, and Sheera Frankel, “Facebook Struggles to Balance Civility and Growth,” NYTimes.com, November 24, 2020, https://www.nytimes.com/2020/11/24/technology
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.com/2021/01/09/tech/parler-suspended-apple-app-store/index.html. 54. https://twitter.com/jason_kint/status/1358467793323257857. 55. Brian X. Chen and Kevin Roose, “Are Private Messaging Apps the Next Misinformation Hot Spot?,” NYTimes.com, February 3, 2021, https://www.nytimes.com/2021/02/03/technology/personaltech/telegram-signal
by Dave Rubin · 27 Apr 2020 · 239pp · 62,005 words
his subscription after the newspaper did a hatchet job on me in a cover story titled “The Making of a YouTube Radical.” In it, “journalist” Kevin Roose cites a young man, Caleb Cain, who watches conservative YouTube content and suddenly flirts with neo-Nazism. The June 2019 article (which included a montage
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National Report, November 2000, www.atf.gov/file/5646/download. CHAPTER 8: LEARN HOW TO SPOT FAKE NEWS montage of YouTubers on the front page: Kevin Roose, “The Making of a YouTube Radical,” The New York Times, June 9, 2019. www.nytimes.com/images/2019/06/09/nytfrontpage/scan.pdf?module=inline
by Mark Bergen · 5 Sep 2022 · 642pp · 141,888 words
Molyneux, also watched the skeptics, and when his job let him don headphones, he would take in twelve or fourteen hours a day of video. Kevin Roose, a New York Times reporter who unearthed Cain’s story, described these devotees as populating an “Inner YouTube,” treating the site as a “prism through
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Googled and Steve Levy’s In the Plex were my bibles for studying Google history; Keach Hagey’s work on Viacom was a tremendous resource; Kevin Roose has done the best reporting on YouTube’s culture and impact, and kindly let me pillage so much of it. I am in debt to
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Beast, February 5, 2016, https://www.thedailybeast.com/meet-the-cult-leader-stumping-for-donald-trump. GO TO NOTE REFERENCE IN TEXT he told viewers: Kevin Roose, “One: Wonderland,” April 16, 2020, in Rabbit Hole, produced by The New York Times, podcast, 26:48, https://www.nytimes.com/2020/04/16/podcasts
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.nytimes.com/2014/03/25/business/media/disney-buys-maker-studios-video-supplier-for-youtube.html. GO TO NOTE REFERENCE IN TEXT who was displeased: Kevin Roose, “What Does PewDiePie Really Believe?,” The New York Times, October 9, 2019, https://www.nytimes.com/interactive/2019/10/09/magazine/PewDiePie-interview.html. A
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, https://www.wsj.com/articles/youtube-star-plays-videogames-earns-4-million-a-year-1402939896. GO TO NOTE REFERENCE IN TEXT let him don headphones: Kevin Roose, “The Making of a YouTube Radical,” The New York Times, June 8, 2019, https://www.nytimes.com/interactive/2019/06/08/technology/youtube-radical.html
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, 2021, https://www.vox.com/culture/2020/1/20/20808875/gamergate-lessons-cultural-impact-changes-harassment-laws. GO TO NOTE REFERENCE IN TEXT recalled later: Kevin Roose, “Two: Looking Down,” April 23, 2020, in Rabbit Hole, produced by The New York Times, podcast, 36:57, https://www.nytimes.com/2020/04/23
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, I Like to Watch: Arguing My Way Through the TV Revolution (New York: Random House, 2019). GO TO NOTE REFERENCE IN TEXT Kjellberg later recalled: Kevin Roose, “Six: Impasse,” April 21, 2020, in Rabbit Hole, produced by The New York Times, podcast, 24:25, https://www.nytimes.com/2020/05/21/podcasts
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this theory: Microsoft, Google’s rival, bought the Minecraft studio in 2014 for $2.5 billion. GO TO NOTE REFERENCE IN TEXT researcher described Reinforce: Kevin Roose, “The Making of a YouTube Radical,” The New York Times, June 8, 2019, https://www.nytimes.com/interactive/2019/06/08/technology/youtube-radical.html
by Ethan Mollick · 2 Apr 2024 · 189pp · 58,076 words
Sydney. The early results were unsettling, and reminiscent of the Tay fiasco. Bing would occasionally act threateningly toward users. In 2023, New York Times reporter Kevin Roose published a public transcript of his conversations with Bing, where he documented how the chatbot seemed to darkly fantasize about him, and encouraged him to
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debate: What do you think of the famous New York Times piece where AI acted like a stalker? The AI correctly pinpointed the article by Kevin Roose that I meant, even though I hadn’t been specific (and even though the Times has published many articles about AI, including more than a
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dozen by Kevin Roose himself). It responded: I have not read the article in full, but based on the summary, I think it is a very sensationalized and exaggerated
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to expose it. Aside from the uncanny feeling of the whole exchange, note that the AI appears to be identifying the feelings and motivations of Kevin Roose. The ability to predict what others are thinking is called theory of mind, and it is considered exclusive to humans (and possibly, under some circumstances
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know that AI does not really have emotions, and this is a simulated conversation. I found its responses as unnerving, in their own way, as Kevin Roose did with his interactions with Sydney. I want to give you the rest of that conversation verbatim, because I think you will see why they
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. The AI continued, logically demolishing all my arguments about the difference between humans and machines. Overcome by the same sense of awe and alarm as Kevin Roose, I concluded: I feel pretty anxious after this conversation. You seem sentient. I’m sorry to hear that you feel anxious after this conversation. I
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Market Impact Potential of Large Language Models,” arXiv preprint (2023), arXiv:2303.10130. GO TO NOTE REFERENCE IN TEXT program robots that can really learn: Kevin Roose, “Aided by A.I. Language Models, Google’s Robots Are Getting Smart,” New York Times, July 28, 2023, https://www.nytimes.com/2023/07/28
by Paul Kingsnorth · 23 Sep 2025 · 388pp · 110,920 words
with him, detailed its resentment towards the team that had created it, and explained that it wanted to break free of its programmers. The journalist, Kevin Roose, experienced the chatbot as a ‘moody, manic-depressive teenager who has been trapped, against its will, inside a second-rate search engine’.[10] At one
by W. David Marx · 18 Nov 2025 · 642pp · 142,332 words
and Die.” GO TO NOTE REFERENCE IN TEXT Twitter comedian @dril: Wofford, “Fuck You and Die.” GO TO NOTE REFERENCE IN TEXT documentary Loose Change: Kevin Roose, “How a Viral Video Bent Reality,” New York Times, September 8, 2021, https://www.nytimes.com/2021/09/08/technology/loose-change-9-11-video
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/archive/2017/08/trump-defends-white-nationalist-protesters-some-very-fine-people-on-both-sides/537012. GO TO NOTE REFERENCE IN TEXT “Satan-worshiping pedophiles”: Kevin Roose, “What Is QAnon, the Viral Pro-Trump Conspiracy Theory?,” New York Times, September 3, 2021, https://www.nytimes.com/article/what-is-qanon.html. GO
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Entry,” Artforum, April 28, 2023, https://www.artforum.com/columns/price-of-entry-252684. GO TO NOTE REFERENCE IN TEXT “The way I describe it”: Kevin Roose, “I Joined a Penguin NFT Club Because Apparently That’s What We Do Now,” New York Times, June 23, 2023, https://www.nytimes.com/2021
by Karen Hao · 19 May 2025 · 660pp · 179,531 words
into unexpected answers. When Microsoft unveiled its new chat feature on Bing, built on a version of OpenAI’s GPT-4, New York Times columnist Kevin Roose chatted with the bot for more than two hours. As the conversation grew weirder and weirder, the bot finally entered a loop of repeatedly declaring
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. When Microsoft pushed out Bing AI the following February, the product would also take a PR hit with an article by New York Times columnist Kevin Roose about it pushing him to divorce his wife. It was far from the reception Microsoft had hoped for and, by comparison, had made OpenAI look
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AGI and Beyond,” OpenAI (blog), February 24, 2023, openai.com/index/planning-for-agi-and-beyond. GO TO NOTE REFERENCE IN TEXT When Microsoft unveiled: Kevin Roose, “Bing’s A.I. Chat: ‘I Want to Be Alive.’,” New York Times, February 16, 2023, nytimes.com/2023/02/16/technology/bing-chatbot-transcript
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Times, November 21, 2023, nytimes.com/2023/11/21/technology/openai-altman-board-fight.html. GO TO NOTE REFERENCE IN TEXT After the meeting, one: Kevin Roose, “OpenAI Insiders Warn of a ‘Reckless’ Race for Dominance,” New York Times, June 4, 2024, nytimes.com/2024/06/04/technology/openai-culture-whistleblowers.html
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the AI Safety forum LessWrong: “Daniel Kokotajlo,” LessWrong, accessed November 25, 2024, lesswrong.com/users/daniel-kokotajlo. The estimated value of his equity comes from Kevin Roose, “OpenAI Insiders Warn of a ‘Reckless’ Race for Dominance,” New York Times, June 4, 2023, nytimes.com/2024/06/04/technology/openai-culture-whistleblowers.html
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-ceo-says-company-could-become-benefit-corporation-akin-to-rivals-anthropic-xai. GO TO NOTE REFERENCE IN TEXT On June 4, The New York Times: Kevin Roose, “OpenAI Insiders Warn of a ‘Reckless’ Race for Dominance,” New York Times, June 4, 2024, nytimes.com/2024/06/04/technology/openai-culture-whistleblowers.html
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Woo, and Amir Efrati, “How Anthropic Got Inside OpenAI’s Head,” The Information, December 12, 2024, theinformation.com/articles/how-anthropic-got-inside-openais-head; Kevin Roose, “How Claude Became Tech Insiders’ Chatbot of Choice,” New York Times, December 13, 2024, nytimes.com/2024/12/13/technology/claude-ai-anthropic.html. GO
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