Behind the cloud: the untold story of how Salesforce.com went from idea to billion-dollar company--and revolutionized an industry
by Marc Benioff and Carlye Adler · 19 Nov 2009 · 307pp · 17,123 words
Carlye Adler is an award-winning journalist whose articles have appeared in BusinessWeek, Departures, Fast Company, Fortune, Forbes, Portfolio, Wired, and Time. She cowrote, with Marc Benioff, The Business of Changing the World. She lives in New York City. For more information, please visit www.salesforce.com/behindthecloud and www.facebook.com
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pranks, and a world consciousness that is at the heart of salesforce.com.” —Neil Young “Reading, but also afterwards, practicing the 111 plays described by Marc Benioff opens the door for entrepreneurial success much better than any MBA program.” —Klaus Schwab, founder, World Economic Forum, and cofounder, Schwab Foundation for Social Entrepreneurship
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the Year. In 2000, Benioff launched the Salesforce.com Foundation—now a multimillion-dollar global organization. He lives in San Francisco. “In Behind the Cloud, Marc Benioff takes us through the ups and downs of building one of the most extraordinary businesses of our time and reveals the tactics that gave salesforce
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Foreword by MICHAEL DELL Behind the Cloud the untold story of how salesforce.com went from idea to billion-dollar company— and revolutionized an industry Marc Benioff Chairman & CEO of salesforce.com and Carlye Adler www.josseybass.com the salesforce.com playbook How did salesforce.com grow from a start-up in
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a rented apartment into the world’s fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored
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as a service over the Internet) to change the way all businesses use software applications and, ultimately, change the way the software industry works. With Marc Benioff ’s candid, unconventional advice and unusual call-out lessons from the Salesforce.com Playbook—including Benioff’s proprietary management tool, V2MOM— any business can go
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Carlye Adler is an award-winning journalist whose articles have appeared in BusinessWeek, Departures, Fast Company, Fortune, Forbes, Portfolio, Wired, and Time. She cowrote, with Marc Benioff, The Business of Changing the World. She lives in New York City. For more information, please visit www.salesforce.com/behindthecloud and www.facebook.com
…
pranks, and a world consciousness that is at the heart of salesforce.com.” —Neil Young “Reading, but also afterwards, practicing the 111 plays described by Marc Benioff opens the door for entrepreneurial success much better than any MBA program.” —Klaus Schwab, founder, World Economic Forum, and cofounder, Schwab Foundation for Social Entrepreneurship
…
the Year. In 2000, Benioff launched the Salesforce.com Foundation—now a multimillion-dollar global organization. He lives in San Francisco. “In Behind the Cloud, Marc Benioff takes us through the ups and downs of building one of the most extraordinary businesses of our time and reveals the tactics that gave salesforce
…
Foreword by MICHAEL DELL Behind the Cloud the untold story of how salesforce.com went from idea to billion-dollar company— and revolutionized an industry Marc Benioff Chairman & CEO of salesforce.com and Carlye Adler www.josseybass.com the salesforce.com playbook How did salesforce.com grow from a start-up in
…
a rented apartment into the world’s fastest growing software company in less than a decade? For the first time, Marc Benioff, the visionary founder, chairman, and CEO of salesforce.com, tells how he and his team created and used new business, technology, and philanthropic models tailored
…
as a service over the Internet) to change the way all businesses use software applications and, ultimately, change the way the software industry works. With Marc Benioff ’s candid, unconventional advice and unusual call-out lessons from the Salesforce.com Playbook—including Benioff’s proprietary management tool, V2MOM— any business can go