McDonald’s-ification

back to index

1 results

How to Spend a Trillion Dollars

by Rowan Hooper  · 15 Jan 2020  · 285pp  · 86,858 words

welcome – we like pledges. But our money will help governments keep their word. $ $ $ HUMANS ARE A MAJOR FORCE for homogenisation – a phenomenon also known as ‘McDonald’s-ification’ or the ‘Starbucks Effect’. Essentially we make everything start to look the same. In South America, some 57 genera of megafauna went extinct over a