description: a phenomenon where a company prematurely announcing a future product harms sales of current products
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by Dade Hayes and Dawn Chmielewski · 18 Apr 2022 · 414pp · 117,581 words
.” The introduction of Apple TV+ vividly illustrated the perils of trying to merge tech and entertainment. The tech industry generally is obsessed with avoiding the “Osborne effect,” in which customers postpone buying a current product as they wait for a new, better model to arrive. It’s a term that was coined
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cautionary tale for Silicon Valley tech companies to remain mum about a new device until it’s ready to hit store shelves. At Apple, the Osborne effect is gospel. Hollywood, by contrast, relies on a series of teases building in a crescendo toward launch. “First looks,” trailer drops, and social media froth
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, 112 On the Basis of Sex, 10 On the Record, 186, 250–51 Onward, 274 Orange Is the New Black, 56 Osborne Computer Corporation, 106 “Osborne effect,” 106 Oshry, Claudia, 109 Oshry, Jackie, 109 Our Flag Means Death, 313 Outlander, 182 Over the Moon, 235 Owl Creek Asset Management, 300 Ozark, 316