Fire in the Valley: The Birth and Death of the Personal Computer
by Michael Swaine and Paul Freiberger · 19 Oct 2014 · 459pp · 140,010 words
Schwartz, John Sculley, Jon Shirley, John Shoch, Richard Shoup, Michael Shrayer, Bill Siler, Les Solomon, Deborah Stapleton, Alan Stein, Barney Stone, Don Tarbell, George Tate, Paul Terrell, Larry Tesler, Glenn Theodore, John Torode, Jack Tramiel, Bruce Van Natta, Jim Warren, Larry Weiss, Randy Wigginton, Margaret Wozniak, Steve Wozniak, Larry Yaeger, Greg Yob
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, Killian said, but he really needed to get inside the thing and dismantle it. His friend liked his Altair as it was, intact. Millard phoned Paul Terrell, whose nearby Byte Shop was one of the few Altair dealerships in the country. Millard ordered some Altairs for dissection. Over the next few months
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, Killian would tear the computers apart, figure out how they were made, and replicate them. * * * Figure 26. Paul Terrell Terrell supplied Bill Millard with the Altairs that Joe Killian disassembled to learn how to replicate and improve the design. (Courtesy of
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Paul Terrell) The Salesmen Millard’s team was beginning to grow. Killian had worked many late nights on another project, and Millard gave him a much-needed
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’s Lawrence Hall of Science, where the East Bay spin-off Homebrew Computer Club first got together. MITS was represented by two area Altair dealers, Paul Terrell and Boyd Wilson, who proudly showed Felsenstein and Marsh the hoops their machine could jump through. Marsh was more impressed by the fact that the
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and Bill Baker Early software entrepreneurs Lyall Morrill (left) and Bill Baker talk with a customer at the second West Coast Computer Faire. (Courtesy of Paul Terrell) Jim Warren spent most of the weekend in a whirlwind, racing around to smooth out little snafus. At subsequent faires, he saved time by dashing
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can be done for love or for money, retailing is necessarily a commercial venture. Computer retailing quickly attracted individuals more aggressive than Heiser, including Paul Terrell. Byte Shop Paul Terrell’s friends warned him that retailing computers would never work. Some people, Terrell mused, also said it never snowed in Silicon Valley. Terrell recalled
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, was not only pointless but, if he followed it, financially harmful as well. * * * Figure 51. Byte Shop The original Mountain View Byte Shop (Courtesy of Paul Terrell) It wasn’t long before David Bunnell, then MITS vice president of marketing, called to cancel Byte Shop’s Altair dealership. Terrell argued that MITS
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being dropped from the roster of MITS dealers. Roberts stood firm. Terrell was out. * * * Figure 52. Inside Byte Shop Paul Terrell opened Byte Shop in 1975 in Mountain View, CA. (Courtesy of Paul Terrell) At the time, Terrell was selling twice as many IMSAIs as Altairs, and he consoled himself with the fact that
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selling anything he could get his hands on. In the Midwest, Ray Borrill opened Data Domain in early 1976, with the aim of “out-Terrelling” Paul Terrell. Borrill quickly spun off nearly a dozen affiliated stores from his first outlet in Bloomington, Indiana. He also helped start the Chicago-based Itty-Bitty
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to carry the MITS line and nothing else, but late arrivals were geographically subservient to early ones, who had established “territory.” Enterprising dealers such as Paul Terrell chafed at the restrictions and ended up bolting to freedom. The MITS retailing strategy amazed Faber. Ed Roberts sought to dominate his dealers and compel
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. He also began trying to interest retailers in the Apple. At a Homebrew meeting in July 1976, Woz gave a demonstration of the Apple I. Paul Terrell, one of the industry’s earliest retailers, was in attendance. Jobs gave Terrell a personal demonstration of the machine. “Take a look at this,” Jobs
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task alone. The parts had to be paid for in 30 days, and that meant they had to build 50 computers and deliver them to Paul Terrell within the same time period. Jobs paid his stepsister to plug chips into the Apple I board. He also hired Dan Kottke, who was on
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-confident teenager was able to suggest ways to better its design. Before he went to work for Apple, Espinosa spent a lot of time at Paul Terrell’s Byte Shop. He recalled that a “tall, scraggly looking guy would come in every day and say, ‘We got a new version of the
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’t need to think about the software because it has become so intuitive and embedded in the product that all we have is life itself. —Paul Terrell If the war for control of the PC industry was over, Apple’s hope, Jobs believed, was to stay alive long enough to be a
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we are embarking on with all of our embedded personal computers that have been programmed by others who hopefully have our well being in mind. —Paul Terrell What is a personal computer? To those who first built them, a personal computer meant a computer of your own. It meant a lot. That
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out of Harvard to get a piece of the dream; Steve Dompier flying to Albuquerque to check up on his Altair order; Dick Heiser and Paul Terrell opening stores to sell a product for which their friends told them there was no market; Mike Markkula backing two kids in a garage—dreamers
The Code: Silicon Valley and the Remaking of America
by Margaret O'Mara · 8 Jul 2019
with it.10 Then there were retailers, who’d popped up on the scene as distributors of Altair kits, and quickly morphed into far more. Paul Terrell started the Byte Shop in Mountain View at the end of 1975, disregarding the advice of friends who thought he’d never find customers. When
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forever voyaging through strange seas of thought—alone.” The inaugural sales flyer was similarly loopy, with a typo in the first sentence.7 Jobs persuaded Paul Terrell at the Byte Shop to buy fifty units of the Apple I, which Terrell agreed to do under one condition: no kits. The machines needed
The Innovators: How a Group of Inventors, Hackers, Geniuses and Geeks Created the Digital Revolution
by Walter Isaacson · 6 Oct 2014 · 720pp · 197,129 words
his own, Wozniak might not have progressed beyond handing out free schematics. After they demonstrated the computer at a Homebrew meeting, Jobs was approached by Paul Terrell, the owner of a small chain of computer stores called The Byte Shop. After they talked, Terrell said, “Keep in touch,” handing Jobs his card
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Loop, David McQueeney, Gordon Moore, John Negroponte, Larry Page, Howard Rheingold, Larry Roberts, Arthur Rock, Virginia Rometty, Ben Rosen, Steve Russell, Eric Schmidt, Bob Taylor, Paul Terrell, Jimmy Wales, Evan Williams, and Steve Wozniak. I’m also grateful to people who gave useful advice along the way, including Ken Auletta, Larry Cohen
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and Sanger have turned out, after much fighting on the discussion boards, to be balanced and objective. 45. Created by the Byte Shop’s owner Paul Terrell, who had launched the Apple I by ordering the first fifty for his store. 46. The one written by Bill Gates. 47. Gates donated to
Steve Jobs
by Walter Isaacson · 23 Oct 2011 · 915pp · 232,883 words
very impressed. The Apple had a cut-rate microprocessor, not the Intel 8080. But one important person stayed behind to hear more. His name was Paul Terrell, and in 1975 he had opened a computer store, which he dubbed the Byte Shop, on Camino Real in Menlo Park. Now, a year later
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Atari would sell them chips only if they paid cash up front. Finally, Jobs was able to convince the manager of Cramer Electronics to call Paul Terrell to confirm that he had really committed to a $25,000 order. Terrell was at a conference when he heard over a loudspeaker that he
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II Dawn of a New Age An Integrated Package As Jobs walked the floor of the Personal Computer Festival, he came to the realization that Paul Terrell of the Byte Shop had been right: Personal computers should come in a complete package. The next Apple, he decided, needed to have a great
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, 149–151; Freiberger and Swaine, 212–213; Ashlee Vance, “A Haven for Spare Parts Lives on in Silicon Valley,” New York Times, Feb. 4, 2009; Paul Terrell interview, Aug. 1, 2008, mac-history.net. Garage Band: Interviews with Steve Wozniak, Elizabeth Holmes, Daniel Kottke, Steve Jobs. Wozniak, 179–189; Moritz, 152–163
What the Dormouse Said: How the Sixties Counterculture Shaped the Personal Computer Industry
by John Markoff · 1 Jan 2005 · 394pp · 108,215 words
source. The chasm first appeared when the MITSmobile arrived in Palo Alto as a result of the efforts of a marketing-savvy sales representative named Paul Terrell. Terrell had approached MITS about the possibility of distributing their new Altair computer. Although the company was planning on selling the machines by mail order
So Good They Can't Ignore You: Why Skills Trump Passion in the Quest for Work You Love
by Cal Newport · 17 Sep 2012 · 197pp · 60,477 words
low-risk venture meant for their free time. From this point, however, the story quickly veers into legend. Steve arrived barefoot at the Byte Shop, Paul Terrell’s pioneering Mountain View computer store, and offered Terrell the circuit boards for sale. Terrell didn’t want to sell plain boards, but said he
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do. Now that we know what to look for, this transactional interpretation of compelling careers becomes suddenly apparent. Consider Steve Jobs. When Jobs walked into Paul Terrell’s Byte Shop he was holding something that was literally rare and valuable: the circuit board for the Apple I, one of the more advanced
Becoming Steve Jobs: The Evolution of a Reckless Upstart Into a Visionary Leader
by Brent Schlender and Rick Tetzeli · 24 Mar 2015 · 464pp · 155,696 words
to deal with it. Steve had a kind of hyperawareness of his surroundings that allowed him to leap at opportunities that presented themselves. So when Paul Terrell, the owner of the Byte Shop computer store in nearby Mountain View, introduced himself to Steve and Woz after the presentation and let them know