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Nudge: Improving Decisions About Health, Wealth, and Happiness

by Richard H. Thaler and Cass R. Sunstein  · 7 Apr 2008  · 304pp  · 22,886 words

R. Sunstein Yale University Press New Haven & London A Caravan book. For more information, visit www.caravanbooks.org. Copyright © 2008 by Richard H. Thaler and Cass R. Sunstein. All rights reserved. This book may not be reproduced, in whole or in part, including illustrations, in any form (beyond that

in the United States of America. Library of Congress Cataloging-in-Publication Data Thaler, Richard H., 1945– Nudge : improving decisions about health, wealth, and happiness / Richard H. Thaler and Cass R. Sunstein. p. cm. Includes bibliographical references and index. ISBN 978-0-300-12223-7 (cloth : alk. paper) 1. Economics— Psychological aspects. 2

.” Journal of Business Venturing 3, no. 2 (1988): 97– 108. Cronqvist, Henrik. “Advertising and Portfolio Choice.” Working paper, Ohio State University, 2007. Cronqvist, Henrik, and Richard H. Thaler. “Design Choices in Privatized Social-Security Systems: Learning from the Swedish Experience,” American Economic Review 94, no. 2 (2004): 425–28. Cropper, Maureen L., Sema

/042507AndrewCuomotestimony.pdf. Daughety, Andrew, and Jennifer Reinganum. “Stampede to Judgment.” American Law and Economics Review 1 (1999): 158–89. De Bondt, Werner F. M., and Richard H. Thaler. “Do Security Analysts Overreact?” American Economic Review 80, no. 2 (1990): 52–57. Department of Health and Human Services. “Medicare Drug Plans Strong and Growing

Hershey, Jacqueline Meszaros, and Howard Kunreuther. “Framing, Probability Distortions, and Insurance Decisions.” In Kahneman and Tversky (2000), 224–40. Jolls, Christine, Cass R. Sunstein, and Richard Thaler. “A Behavioral Approach to Law and Economics.” Stanford Law Review 50 (1998): 1471–1550. Jones-Lee, Michael, and Graham Loomes. “Private Values and Public Policy

A. Redelmeier. “When More Pain Is Preferred to Less: Adding a Better End.” Psychological Science 4 (1993): 401–5. Kahneman, Daniel, Jack L. Knetsch, and Richard H. Thaler. “Experimental Tests of the Endowment Effect and the Coase Theorem.” Journal of Political Economy 98 (1990): 1325–48. ———. “Anomalies: The Endowment Effect, Loss Aversion, and

Status Quo Bias.” Journal of Economic Perspectives 5, no. 1 (1991): 193–206. Kahneman, Daniel, and Richard H. Thaler. “Anomalies: Utility Maximization and Experienced Utility.” Journal of Economic Perspectives 20, no. 1 (2006): 221–34. Kahneman, Daniel, and Amos Tversky, eds. Choices, Values, and

–1216. Sunstein, Cass R., David Schkade, Lisa Ellman, and Andres Sawicki. Are Judges Political? Washington, D.C.: Brookings Institution Press, 2006. Sunstein, Cass R., and Richard H. Thaler. “Libertarian Paternalism Is Not an Oxymoron.” University of Chicago Law Review 70 (2003): 1159–1202. Sunstein, Cass R., and Edna Ullman-Margalit. “Second-Order Decisions

Misbehaving: The Making of Behavioral Economics

by Richard H. Thaler  · 10 May 2015  · 500pp  · 145,005 words

a sharp-witted guy, and the comment was written in his usual swashbuckling style. They started their paper this way: “Charles Lee, Andrei Shleifer, and Richard Thaler (1991) claim to solve not one, but two, long-standing puzzles—discounts on closed-end funds and the small firm effect. Both, according to Lee

. 2002. “Online Investors: Do the Slow Die First?” Review of Financial Studies 15, no. 2: 455–88. Barberis, Nicholas C., and Richard H. Thaler. 2003. “A Survey of Behavioral Finance.” In Nicholas Barberis, Richard H. Thaler, George M. Constantinides, M. Harris, and René Stulz, eds., Handbook of the Economics of Finance, vol. 1B, 1053–128. Amsterdam

-a-behavioural-trial. Bénabou, Roland, and Jean Tirole. 2003. “Intrinsic and Extrinsic Motivation.” Review of Economic Studies 70, no. 3: 489–520. Benartzi, Shlomo, and Richard H. Thaler. 1995. “Myopic Loss Aversion and the Equity Premium Puzzle.” Quarterly Journal of Economics 110, no. 1: 73–92. ———. 1999. “Risk Aversion or Myopia? Choices in

, no. 2: 180–5. ———. 2009. “Reinforcement Learning and Savings Behavior.” Journal of Finance 64, no. 6: 2515–34. Chopra, Navin, Charles Lee, Andrei Shleifer, and Richard H. Thaler. 1993a. “Yes, Discounts on Closed-End Funds Are a Sentiment Index.” Journal of Finance 48, no. 2: 801–8. ———. 1993b. “Summing Up.” Journal of Finance

Strong?” Federal Reserve Board of San Francisco: Economic Letter 10: 1–5. Dawes, Robyn M., and Richard H. Thaler. 1988. “Anomalies: Cooperation.” Journal of Economic Perspectives 2, no. 3: 187–97. De Bondt, Werner F. M., and Richard H. Thaler. 1985. “Does the Stock Market Overreact?” Journal of Finance 40, no. 3: 793–805. De Long

. 12: 1713–6. Johnson, Steven. 2010. Where Good Ideas Come From: The Natural History of Innovation. New York: Riverhead. Jolls, Christine, Cass R. Sunstein, and Richard Thaler. 1998. “A Behavioral Approach to Law and Economics.” Stanford Law Review 50, no. 5: 1471–550. Kahneman, Daniel. 2011. Thinking, Fast and Slow. New York

: Macmillan. ———, Jack L. Knetsch, and Richard H. Thaler. 1986. “Fairness and the Assumptions of Economics.” Journal of Business 59, no. 4, part 2: S285–300. ———. 1991. “Anomalies: The Endowment Effect, Loss Aversion, and

, Josef, Andrei Shleifer, and Robert W. Vishny. 1994. “Contrarian Investment, Extrapolation, and Risk.” Journal of Finance 49, no. 5: 1541–78. Lamont, Owen A., and Richard H. Thaler. 2003. “Can the Market Add and Subtract? Mispricing in Tech Stock Carve-Outs.” Journal of Political Economy 111, no. 2: 227–68. Landsberger, Michael. 1966

. “Windfall Income and Consumption: Comment.” American Economic Review 56, no. 3: 534–40. Lee, Charles, Andrei Shleifer, and Richard H. Thaler. 1991. “Investor Sentiment and the Closed-End Fund Puzzle.” Journal of Finance 46, no. 1: 75–109. Lester, Richard A. 1946. “Shortcomings of Marginal Analysis

Unrest and the Quality of Production: Evidence from the Construction Equipment Resale Market.” Review of Economic Studies 75, no. 1: 229–58. Massey, Cade, and Richard H. Thaler. 2013. “The Loser’s Curse: Decision Making and Market Efficiency in the National Football League Draft.” Management Science 59, no. 7: 1479–95. McGlothlin, William

Face of Experience, Competition, and High Stakes.” American Economic Review 101, no. 1: 129–57. Post, Thierry, Martijn J. van den Assem, Guido Baltussen, and Richard H. Thaler. 2008. “Deal or No Deal? Decision Making under Risk in a Large-Payoff Game Show.” American Economic Review 98, no. 1: 38–71. Poterba, James

S., and William Kinney. 1976. “Capital Market Seasonality: The Case of Stock Returns.” Journal of Financial Economics 3, no. 4: 379–402. Russell, Thomas, and Richard H. Thaler. 1985. “The Relevance of Quasi Rationality in Competitive Markets.” American Economic Review 75, no. 5: 1071–82. Sally, David. 1995. “Conversation and Cooperation in Social

K. 1977. “Rational Fools: A Critique of the Behavioral Foundations of Economic Theory.” Philosophy and Public Affairs 6, no. 4: 317–44. Shafir, Eldar, and Richard H. Thaler. 2006. “Invest Now, Drink Later, Spend Never: On the Mental Accounting of Delayed Consumption.” Journal of Economic Psychology 27, no. 5: 694–712. Shapiro, Matthew

, Hersh M., and Meir Statman. 1984. “Explaining Investor Preference for Cash Dividends.” Journal of Financial Economics 13, no. 2: 253–82. Shefrin, Hersh M., and Richard H. Thaler. 1988. “The Behavioral Life-Cycle Hypothesis.” Economic Inquiry 26, no. 4: 609–43. Shiller, Robert J. 1981. “Do Stock Prices Move Too Much to Be

/2013-05-30/in-australia-retirement-saving-done-right. Sunstein, Cass R. 2014. “The Ethics of Nudging.” Available at: http://ssrn.com/abstract=2526341. ———, and Richard H. Thaler. 2003. “Libertarian Paternalism Is Not an Oxymoron.” University of Chicago Law Review 70, no. 4: 1159–202. Telser, L. G. 1995. “The Ultimatum Game and

.gov.uk/government/uploads/system/uploads/attachment_data/file/369572/research-report-9-opt-out.pdf. van den Assem, Martijn J., Dennie van Dolder, and Richard H. Thaler. 2012. “Split or Steal? Cooperative Behavior When the Stakes Are Large.” Management Science 58, no. 1: 2–20. von Neumann, John, and Oskar Morgenstern. 1947

Lloyd, 270 Yahoo, 248n Yao Ming, 271n Zamir, Eyal, 269 Zeckhauser, Richard, 13–14, 178 in behavioral economics debate, 159 Zingales, Luigi, 274 ALSO BY RICHARD H. THALER Quasi-Rational Economics The Winner’s Curse: Paradoxes and Anomalies of Economic Life Nudge: Improving Decisions About Health, Wealth, and Happiness (with Cass R. Sunstein

) Copyright © 2015 by Richard H. Thaler All rights reserved First Edition For information about permission to reproduce selections from this book, write to Permissions, W. W. Norton & Company, Inc., 500 Fifth

Production manager: Louise Mattarelliano The Library of Congress has cataloged the printed edition as follows: Thaler, Richard H., 1945– Misbehaving : the making of behavioral economics / Richard H. Thaler. — First edition. pages cm Includes bibliographical references and index. ISBN 978-0-393-08094-0 (hardcover : alk. paper) 1. Economics—Psychological aspects. I. Title. HB74

Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life

by Rory Sutherland  · 6 May 2019  · 401pp  · 93,256 words

Club. We would regard such partisanship as absurd, yet devoted fans of logic control the levers of power everywhere. The Nobel Prize-winning behavioural scientist Richard Thaler said, ‘As a general rule the US Government is run by lawyers who occasionally take advice from economists. Others interested in helping the lawyers out

they should. It is to correct this circular logic that behavioural economics – made famous by experts such as Daniel Kahneman, Amos Tversky, Dan Ariely and Richard Thaler – has come to prominence. In many areas of policy and business there is much more value to be found in understanding how people behave in

New Jersey* there seemed to be few arguments for using JFK: Newark is closer to Manhattan, and risks fewer roadworks or delays on the journey. Richard Thaler, one of the world’s most eminent decision scientists, tweeted me with strong support for Newark.* If it were only informed consumers making the choice

, and context and framing matter. One of my favourite ever experiments on the perception of price and value came from the father of ‘Nudge Theory’, Richard Thaler. He asked a group of sophisticated wine enthusiasts to imagine that they had bought a bottle of vintage wine (that was now worth $75) some

interpretation: that pilot was perhaps cleverer than he knew. One of most amusing and telling stories in the recent history of behavioural economics appears in Richard Thaler’s memoir, Misbehaving (2015), when he describes what happened when the University of Chicago Economics Faculty was required to move to a new building. These

a pension more appealing, particularly to younger people, without requiring such a high level of financial subsidy. We were all impressed by the work that Richard Thaler and Shlomo Benartzi had already performed in this field: together, they conceived a new mechanism for pension-saving that acknowledges one of the central principles

(6 September 2012). ‘. . . and more by our perception of it’, ‘The Vodka-Red-Bull Placebo Effect’, Atlantic (8 June 2017). ‘. . . the father of ‘Nudge Theory’, Richard Thaler’ Richard H. Thaler and Cass R. Sunstein, Nudge: Improving Decisions about Health, Wealth, and Happiness (2008). ‘. . . often outdone by the taste of the latter’.’, Lucas Derks and Jaap

The Art of Execution: How the World's Best Investors Get It Wrong and Still Make Millions

by Lee Freeman-Shor  · 8 Sep 2015  · 121pp  · 31,813 words

, by Mohnish Pabrai (2007). 24 ‘Gambling with the House Money and Trying to Break Even: The Effects of Prior Outcomes on Risky Choice’, Management Science, Richard H. Thaler and Eric J. Johnson, (1990). Available at SSRN: ssrn.com/abstract=1424076 25 Lynch (2000). 26 ‘Prospect Theory: An Analysis of Decision Under Risk’, Econometrica

:00am, have two helpings of chocolate decadence, and a variety of Aquavit at a Norwegian restaurant.”37 4. Fear The research of Shlomo Benartzi and Richard Thaler also showed that the pain of a short-term loss overpowers the pleasure of a long-term gain. This myopic (short-term) focus and a

100 percent year.”60 * * * 34 Lynch (2000). 35 Ibid. 36 ‘Some Empirical Evidence on Dynamic Inconsistency’, Economic Letters, by Richard Thaler (1981). 37 ‘Anomalies: Intertemporal Choice’, Journal of Economic Perspectives, George Loewenstein and Richard H. Thaler (1989). 38 ‘Risk Aversion or Myopia? Choices in Repeated Gambles and Retirement Investments’, Management Science, by Shlomo Benartzi and

Richard Thaler (1999). They showed that the pain of a short-term loss overpowers the pleasure of a long-term gain. This

Deep Value

by Tobias E. Carlisle  · 19 Aug 2014

even an absurd, influence on the market.”7 Two economists known for research into both market behavior and individual decision-making, Werner De Bondt and Richard Thaler, theorized that it is this overreaction to meaningless price movements that creates the conditions for mean reversion. De Bondt and Thaler speculated that investors overreact

.1â•… Cumulative Average Returns for Winner and Loser Portfolios of 35 Stocks over 36 months (1933 to 1982) Source: Werner F.M. De Bondt and Richard H. Thaler. “Does the Stock Market Overreact?” Journal of Finance 40 (3) (1985): 793–805. words, a stock price that has fallen a great deal becomes a

Share for Stocks in Winner and Loser Portfolios (1966 to 1983) Source: Eyquem Investment Management LLC using data from Werner F.M. De Bondt and Richard H. Thaler. “Further Evidence on Investor Overreaction and Stock Market Seasonality?” Journal of Finance 42 (3) (1987): 557–581. portfolio—the stocks with the largest market price

Average Earnings Per Share for Undervalued and Overvalued Portfolios (1926 to 1983) Source: Eyquem Investment Management LLC using data from Werner F.M. DeBondt and Richard H. Thaler. “Further Evidence on Investor Overreaction and Stock Market Seasonality?” Journal of Finance 42 (3) (1987): 557–581. portfolios in the three years leading up to

, 1886. 7. J. M. Keynes. The General Theory of Employment, Interest and Money (New York: Palgrave Macmillan. 1936. 8. Werner F.M. De Bondt and Richard H. Thaler. “Does the Stock Market Overreact?” Journal of Finance 40 (3) (1985): 793–805. 9. W. De Bondt and R. Thaler. “Further Evidence on Investor Overreaction

Priceless: The Myth of Fair Value (And How to Take Advantage of It)

by William Poundstone  · 1 Jan 2010  · 519pp  · 104,396 words

their focus groups.” Today there is a symbiosis between psychologists studying prices and the marketing and price consultant communities. Many leading theorists, including Tversky, Kahneman, Richard Thaler, and Dan Ariely, have published important work in marketing journals. Price consultant Simon-Kucher & Partners has an academic advisory board with scholars from three continents

greatly diminished. This was an early description of what’s now known as the endowment effect (a name coined by the University of Chicago economist Richard Thaler in 1980). In the absence of market values, selling prices are typically twice as much as buying prices (above and beyond any strategic exaggeration for

a price is to build a valuation (rather than to excavate deep into the psyche and uncover one). A 1990 paper by Amos Tversky and Richard Thaler took its imagery from America’s great wellspring of metaphors, baseball. It involves the old joke about the three umpires: “I call them as I

be interested in another field if they weren’t. They did believe that there were a few economists willing to learn psychology, and they mentioned Richard Thaler. Shortly thereafter, Wanner was appointed president of the Russell Sage Foundation. The long-dead Russell Sage, a Wall Street speculator and notorious miser, left a

. In turn, a reasonable proposer should anticipate that and offer a token amount, in blissful confidence of its being accepted. That didn’t happen. When Richard Thaler tried this game on students at Cornell, he found that a “fair” fifty-fifty split was by far the most common proposer offer. He also

shows how hypocritical people are. When no one was watching, but only then, subjects were nearly as selfish as the economists postulated. Colin Camerer and Richard Thaler proposed an alternative interpretation: The outcomes of ultimatum and dictator games have less to do with altruism than with manners. Social norms of fair play

decision theorists, except that the sums of money are large and real. A 2008 article by Thierry Post, Martijn van den Assem, Guido Baltussen, and Richard Thaler notes that Deal or No Deal “almost appears to be designed to be an economics experiment rather than a TV show.” Aside from the leggy

the drive saves exactly $5. “Why are we more willing to drive across town to save money on a small purchase than a large one?” Richard Thaler asked. “Clearly there is some psychophysics at work here. Five dollars seems like a significant saving on a $15 purchase, but not so on a

findings have been widely adopted, with markets putting their main entrance on the right of the store’s layout to encourage counterclockwise shopping. One of Richard Thaler’s best-known thought experiments concerns a grocery store. You’re lying on a beach on a hot day and desperately want a cold beer

effectiveness of bundling. It fosters confusion. A restaurant’s prix fixe pricing prevents diners from getting upset about paying $13 for two scallops (an example Richard Thaler found in a San Francisco Zagat guide). It’s hard to be sure what costs what and whether it’s too much. The bundling effect

having something you want and can easily afford. Even erstwhile spendthrifts find it hard to follow this advice. It’s the principle of the thing . . . Richard Thaler explains this with the concept of “transaction utility.” When the consumer believes an item’s true value is more than its selling price, the purchase

best at pushing consumers’ buttons. However different the products, human nature is pretty much the same. Central to the infomercial industry is a principle that Richard Thaler calls “Don’t wrap all the Christmas presents in one box.” In a 1985 paper in the journal Marketing Science, “Mental Accounting and Consumer Choice

the number of minutes used. The per-minute tab is surprisingly large because many customers who don’t talk much nevertheless choose flat-rate plans. Richard Thaler has explained this as a consequence of prospect theory. Just as infomercials slice and dice the product into many little bonuses, an opposite rule says

that rebates cast a magic spell. People are more inclined to buy a $200 printer with a $25 rebate than a similar printer for $175. Richard Thaler explains rebates as psychophysical arbitrage. The $200 does not seem that much higher than $175, first of all. But there’s a big psychological difference

. The first great scholar of hyperinflation psychology was Irving Fisher (1867–1947), an economist currently experiencing a revival of interest. No less a figure than Richard Thaler has hailed Fisher as a pioneer of behavioral economics. One of Amos Tversky’s last papers treated Fisher’s concept of a “money illusion,” a

what it would cost to replace it today) (e) Negative $55 (since you’re getting a $75 bottle of wine for only $20) In 1996 Richard Thaler and Eldar Shafir posed this question to a group of wine collectors subscribing to a wine newsletter. Many must have encountered this kind of situation

Sara Solnick’s interest in gender and bargaining. As a young economics student she signed up for a summer institute sponsored by Daniel Kahneman and Richard Thaler. There she came across T-shirts asking “Does Homo Economicus Exist?” “They critiqued the existing models of economic man, but they still thought it was

of Marketing Research, in press. ———, George Loewenstein, and Drazen Prelec (2005). “Neuroeconomics: How Neuroscience Can Inform Economics.” Journal of Economic Literature 43, 9–64. ———, and Richard Thaler (1995). “Ultimatums, Dictators and Manners.” The Journal of Economic Perspectives 9, 209–19. Carey, Benedict (2007). “Who’s Minding the Mind?” The New York Times

T. Gilovich, D. Griffin, and D. Kahneman (eds.), Heuristics and Biases: The Psychology of Intuitive Judgment. New York: Cambridge University Press. ———, Jack L. Knetsch, and Richard Thaler. (1986a). “Fairness as a Constraint on Profit Seeking: Entitlements in the Market.” The American Economic Review 76, 728–41. ———, Jack L. Knetsch, and

Richard Thaler. (1986b). “Fairness and the Assumptions of Economics.” The Journal of Business 59, S285–S300. ———, Jack L. Knetsch, and Richard Thaler (1991). “Anomalies: The Endowment Effect, Loss Aversion, and the Status Quo Bias.” The Journal of Economic

, July 4, 2007. Knetsch, Jack (1989). “The Endowment Effect and Evidence of Nonreversible Indifference Curves.” The American Economic Review 79, 1277–84. Knetsch, Jack L., Richard Thaler, and Daniel Kahneman (1986). “Experimental Tests of the Endowment Effect and the Coase Theorem.” Simon Fraser University Working Paper, 1988. Kouri, Elena, Scott Lukas, Harrison

: Penguin. Plous, Scott (1993). The Psychology of Judgment and Decision Making. Philadelphia: Temple University Press. Post, Thierry, Martijn J. van den Assem, Guido Baltussen, and Richard H. Thaler (2008). “Deal or No Deal? Decision Making Under Risk in a Large-Payoff Game Show.” The American Economic Review 98, 38–71. Purcell, Frank (1969

Review 90, 293–315. ———(1991). “Loss Aversion and Riskless Choice: A Reference Dependent Model.” The Quarterly Journal of Economics 106, 204–17. Tversky, Amos, and Richard Thaler (1990). “Anomalies: Preference Reversals.” The Journal of Economic Perspectives 4, 201–11. Tversky, Amos, Shmuel Sattath, and Paul Slovic (1988). “Contingent Weighting in Judgment and

Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions

by Dan Ariely  · 19 Feb 2007  · 383pp  · 108,266 words

Heyman, Yesim Orhun, and Dan Ariely, “Auction Fever: The Effect of Opponents and Quasi-Endowment on Product Valuations,” Journal of Interactive Marketing (2004). RELATED READINGS Richard Thaler, “Toward a Positive Theory of Consumer Choice,” Journal of Economic Behavior and Organization (1980). Jack Knetsch, “The Endowment Effect and Evidence of Nonreversible Indifference Curves

,” American Economic Review, Vol. 79 (1989), 1277–1284. Daniel Kahneman, Jack Knetsch, and Richard Thaler, “Experimental Tests of the Endowment Effect and the Coase Theorem,” Journal of Political Economy (1990). Daniel Kahneman, Jack Knetsch, and Richard H. Thaler, “Anomalies: The Endowment Effect, Loss Aversion, and Status Quo Bias,” Journal of Economic Perspectives, Vol

BASED ON Dan Ariely and Jonathan Levav, “Sequential Choice in Group Settings: Taking the Road Less Traveled and Less Enjoyed,” Journal of Consumer Research (2000). Richard Thaler and Shlomo Benartzi, “Save More Tomorrow: Using Behavioral Economics to Increase Employee Savings,” Journal of Political Economy (2004). RELATED READINGS Eric J. Johnson and Daniel

Pound Foolish: Exposing the Dark Side of the Personal Finance Industry

by Helaine Olen  · 27 Dec 2012  · 375pp  · 105,067 words

new ways and in new settings,” and thus raise their salaries, beat income inequality, and avoid both unplanned retirement and inadequate savings. Behavioral economics star Richard Thaler, then a professor at Cornell University’s business school, testified that he believed, over time, both 401(k) and individual retirement accounts would push up

things like put the papers aside to fill out another day—another day which, needless to say, never comes. As a remedy, behavioral economists like Richard Thaler, best known as the co-author of the bestselling book Nudge, began advocating automatic enrollment plans, under which people only need to sign papers if

National Life, Prudential Securities, The Vanguard Group, and Wachovia. But Allianz scored a public-relations coup when behavioral finance industry superstar and Nudge co-author Richard Thaler, who serves on their “academic advisory board” (and whose asset management firm Fuller & Thaler is also affiliated with Allianz), discussed annuities in his monthly New

literacy of the American public has remained dismal in the almost two decades since the movement began. As a result of all this, economists like Richard Thaler have come forward to denounce the movement. “The depressing truth is that financial literacy is impossible,” Thaler said an interview in the Economist. In US

_fee-disclosure-plan-sponsors-fees-and-expenses. As a remedy: “Should Policies Nudge People to Save?” Wall Street Journal Econblog (Richard Thaler comments), May 25, 2007, http://online.wsj.com/article/SB117977357721809835.html; Richard Thaler and Cass Sunstein, Nudge: Improving Decisions about Health, Wealth and Happiness (New Haven: Yale University Press, 2008); African Americans

/b4218045699286.htm. Shlomo Benartzi: Anderson Graduate School of Management at UCLA: http://www.anderson.ucla.edu/x5515.xml. But Allianz scored a public relations coup: Richard H. Thaler, “The Annuity Puzzle,” New York Times, June 4, 2011, http://www.nytimes.com/2011/06/05/business/economy/05view.html; Paul J. Isaac, letter to

of Columbia, Committee on Homeland Security and Governmental Affairs, U.S. Senate, April 12, 201, http://www.gao.gov/assets/130/125996.pdf. economists like Richard Thaler have come forward to denounce the movement: “Getting it Right on the Money,” The Economist, April 3, 2008, http://www.economist.com/node/10958702; Kimberly

Retirementology: Rethinking the American Dream in a New Economy

by Gregory Brandon Salsbury  · 15 Mar 2010  · 261pp  · 70,584 words

fascinating research and study. Notably, I recommend Choices, Values, and Frames by Kahneman and Tversky; Beyond Greed and Fear by Hersh Shefrin; Nudge, written by Richard Thaler and Cass Sunstein; the investor behavior studies on 401(k)s by Shlomo Benartzi; articles, books and research by Meir Statman; Against the Gods, The

. Regularly Increase Your Contribution Rate The automatic payroll deduction structure of 401(k) accounts can help investors stick to a more disciplined retirement plan. Professor Richard Thaler of the University of Chicago, and Professor Shlomo Benartzi of UCLA, took this strategy one step further. They created a program called Save More Tomorrow

willing to risk loss, they would need to see their gains reach at least 2.25 times the potential loss. This is what led Dr. Richard Thaler to conclude that losses hurt 2.25 times more than gains satisfy. When most investors experience loss, they spend the rest of their lives in

Heath, Chip, and Amos Tversky, “Preference and Belief: Ambiguity and Competence in Choice under Uncertainty,” Journal of Risk and Uncertainty, 1991. 13 Benartzi, Shlomo, and Richard H. Thaler, National Bureau of Economic Research, “Heuristics and Biases in Retirement Savings Behavior,” 2007. 14 Science Direct, “Information friction and investor home bias: A perspective on

enjoyable than trying to meet the $200 threshold he’s set for himself driving the cab. “Opportunity costs,” according to Daniel Kahneman, Amos Tversky and Richard Thaler, “typically receive much less weight than out-of-pocket costs.”9 It’s conceivable that if the cab driver were to maximize the opportunity to

Poor Economics: A Radical Rethinking of the Way to Fight Global Poverty

by Abhijit Banerjee and Esther Duflo  · 25 Apr 2011  · 370pp  · 112,602 words

the “right” thing, while, perhaps, leaving them the freedom to opt out. In their best-selling book Nudge: Improving Decisions About Health, Wealth, and Happiness, Richard Thaler and Cass Sunstein, an economist and a law scholar from the University of Chicago, recommend a number of interventions to do just this.38 An

the University of Chicago, George Lowenstein from Carnegie-Mellon, Matthew Rabin from Berkeley, David Laibson from Harvard, and others, whose work we cite here. 38 Richard H. Thaler and Cass R. Sunstein, Nudge: Improving Decisions About Health, Wealth, and Happiness (New York: Penguin, 2008). 39 See a comparative cost-effectiveness analysis on the

The Myth of the Rational Market: A History of Risk, Reward, and Delusion on Wall Street

by Justin Fox  · 29 May 2009  · 461pp  · 128,421 words

To Save Everything, Click Here: The Folly of Technological Solutionism

by Evgeny Morozov  · 15 Nov 2013  · 606pp  · 157,120 words

Die With Zero: Getting All You Can From Your Money and Your Life

by Bill Perkins  · 27 Jul 2020  · 200pp  · 63,266 words

Against the Gods: The Remarkable Story of Risk

by Peter L. Bernstein  · 23 Aug 1996  · 415pp  · 125,089 words

In Pursuit of the Perfect Portfolio: The Stories, Voices, and Key Insights of the Pioneers Who Shaped the Way We Invest

by Andrew W. Lo and Stephen R. Foerster  · 16 Aug 2021  · 542pp  · 145,022 words

Fixed: Why Personal Finance is Broken and How to Make it Work for Everyone

by John Y. Campbell and Tarun Ramadorai  · 25 Jul 2025

The Impulse Society: America in the Age of Instant Gratification

by Paul Roberts  · 1 Sep 2014  · 324pp  · 92,805 words

Why Nudge?: The Politics of Libertarian Paternalism

by Cass R. Sunstein  · 25 Mar 2014  · 168pp  · 46,194 words

Thinking, Fast and Slow

by Daniel Kahneman  · 24 Oct 2011  · 654pp  · 191,864 words

Wait: The Art and Science of Delay

by Frank Partnoy  · 15 Jan 2012  · 342pp  · 94,762 words

Dollars and Sense: How We Misthink Money and How to Spend Smarter

by Dr. Dan Ariely and Jeff Kreisler  · 7 Nov 2017  · 302pp  · 87,776 words

Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism

by George A. Akerlof and Robert J. Shiller  · 1 Jan 2009  · 471pp  · 97,152 words

Beyond the Random Walk: A Guide to Stock Market Anomalies and Low Risk Investing

by Vijay Singal  · 15 Jun 2004  · 369pp  · 128,349 words

Naked Economics: Undressing the Dismal Science (Fully Revised and Updated)

by Charles Wheelan  · 18 Apr 2010  · 386pp  · 122,595 words

The Irrational Bundle

by Dan Ariely  · 3 Apr 2013  · 898pp  · 266,274 words

Expected Returns: An Investor's Guide to Harvesting Market Rewards

by Antti Ilmanen  · 4 Apr 2011  · 1,088pp  · 228,743 words

Stocks for the Long Run 5/E: the Definitive Guide to Financial Market Returns & Long-Term Investment Strategies

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Why Startups Fail: A New Roadmap for Entrepreneurial Success

by Tom Eisenmann  · 29 Mar 2021  · 387pp  · 106,753 words

This Could Be Our Future: A Manifesto for a More Generous World

by Yancey Strickler  · 29 Oct 2019  · 254pp  · 61,387 words

Money Moments: Simple Steps to Financial Well-Being

by Jason Butler  · 22 Nov 2017  · 139pp  · 33,246 words

Quantitative Value: A Practitioner's Guide to Automating Intelligent Investment and Eliminating Behavioral Errors

by Wesley R. Gray and Tobias E. Carlisle  · 29 Nov 2012  · 263pp  · 75,455 words

Rebel Ideas: The Power of Diverse Thinking

by Matthew Syed  · 9 Sep 2019  · 280pp  · 76,638 words

The Price of Everything: And the Hidden Logic of Value

by Eduardo Porter  · 4 Jan 2011  · 353pp  · 98,267 words

Economics Rules: The Rights and Wrongs of the Dismal Science

by Dani Rodrik  · 12 Oct 2015  · 226pp  · 59,080 words

SuperFreakonomics

by Steven D. Levitt and Stephen J. Dubner  · 19 Oct 2009  · 302pp  · 83,116 words

The Birth of the Pill: How Four Crusaders Reinvented Sex and Launched a Revolution

by Jonathan Eig  · 12 Oct 2014  · 420pp  · 121,881 words

Messy: The Power of Disorder to Transform Our Lives

by Tim Harford  · 3 Oct 2016  · 349pp  · 95,972 words

All About Asset Allocation, Second Edition

by Richard Ferri  · 11 Jul 2010

They Don't Represent Us: Reclaiming Our Democracy

by Lawrence Lessig  · 5 Nov 2019  · 404pp  · 115,108 words

Don't Even Think About It: Why Our Brains Are Wired to Ignore Climate Change

by George Marshall  · 18 Aug 2014  · 298pp  · 85,386 words

The Third Pillar: How Markets and the State Leave the Community Behind

by Raghuram Rajan  · 26 Feb 2019  · 596pp  · 163,682 words

The Future of the Internet: And How to Stop It

by Jonathan Zittrain  · 27 May 2009  · 629pp  · 142,393 words

Switch: How to Change Things When Change Is Hard

by Chip Heath and Dan Heath  · 10 Feb 2010  · 307pp  · 94,069 words

What Went Wrong: How the 1% Hijacked the American Middle Class . . . And What Other Countries Got Right

by George R. Tyler  · 15 Jul 2013  · 772pp  · 203,182 words

Actionable Gamification: Beyond Points, Badges and Leaderboards

by Yu-Kai Chou  · 13 Apr 2015  · 420pp  · 130,503 words

The Righteous Mind: Why Good People Are Divided by Politics and Religion

by Jonathan Haidt  · 13 Mar 2012  · 539pp  · 139,378 words