Shoshana Zuboff
description: American sociologist, professor emerita at Harvard Business School and author
98 results
The Age of Surveillance Capitalism
by Shoshana Zuboff · 15 Jan 2019 · 918pp · 257,605 words
Copyright Copyright © 2019 by Shoshana Zuboff Hachette Book Group supports the right to free expression and the value of copyright. The purpose of copyright is to encourage writers and artists to
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) that are not owned by the publisher. Library of Congress Cataloging-in-Publication Data Names: Zuboff, Shoshana, 1951- author. Title: The age of surveillance capitalism : the fight for a human future at the new frontier of power / Shoshana Zuboff. Description: First edition. | New York : PublicAffairs, 2018. | Includes bibliographical references and index. Identifiers: LCCN 2018003901
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the end, one faces the page in solitude. Anything in this book that falls short of the trust invested in me is my responsibility alone. SHOSHANA ZUBOFF is the Charles Edward Wilson Professor emerita at Harvard Business School and a former faculty associate at the Berkman Klein Center for Internet and Society
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literally beg you to read/ingest this book.” —Tom Peters, coauthor of In Search of Excellence “The Age of Surveillance Capitalism is brilliant and essential. Shoshana Zuboff reveals capitalism’s most dangerous frontier with stunning clarity: The new economic order of surveillance capitalism founded on extreme inequalities of knowledge and power. Her
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I believe this is the most important book of our time.” —Doc Searls, author of The Intention Economy, and editor-in-chief of Linux Journal “Shoshana Zuboff has produced the most provocative compelling moral framework thus far for understanding the new realities of our digital environment and its anti-democratic threats. From
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that stunningly reveals the essence of twenty-first-century society, and offers a dire warning about technology gone awry that we ignore at our peril. Shoshana Zuboff has somehow escaped from the fishbowl in which we all now live and introduced to us the concept of water. A work of penetrating intellect
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, “The Best Investment Since 1926? Apple,” New York Times, September 22, 2017, https://www.nytimes.com/2017/09/22/business/apple-investment.html. 4. See Shoshana Zuboff and James Maxmin, The Support Economy: How Corporations Are Failing Individuals and the Next Episode of Capitalism (New York: Penguin, 2002), 230. 5. Henry Ford
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for Everything,’” TechCrunch, http://social.techcrunch.com/2016/05/09/siri-creator-shows-off-first-public-demo-of-viv-the-intelligent-interface-for-everything. 46. Shoshana Zuboff, In the Age of the Smart Machine: The Future of Work and Power (New York: Basic, 1988), 381. 47. Zuboff, In the Age of the
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boyd, “I Tweet Honestly, I Tweet Passionately: Twitter Users, Context Collapse, and the Imagined Audience,” New Media & Society 13, no. 1 (2011): 114–33. 64. Shoshana Zuboff, file note, November 9, 2017, Queen’s University, Kingston, Ontario. 65. Ben Marder, Adam Joinson, Avi Shankar, and David Houghton, “The Extended ‘Chilling’ Effect of
In the Age of the Smart Machine
by Shoshana Zuboff · 14 Apr 1988
IN THE AGE OF THE SMART MACHINE The Future of Work and Power SHOSHANA ZUBOFF BASIC BOOKS, INC., PUBLISHERS NEW YORK "Home" reprinted by permission; @ 1984 John Witte. Originally in The New Yorker. Library of Congress Cataloging-in-Publication Data Zuboff, Shoshana, 1 95 1- In the age of the smart machine. Includes index
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, 1982), 97. 29. Ibid., 98. 30. Bendix, Work and Authority 323; see Fox, IIManagerial Ideology," 369; for a more extensive discussion of this point see Shoshana Zuboff, liThe Work Ethic and Work Organization," in Jack Barbash, ed., The Work Ethic: A Critical Analysis (Madison, WI: Industrial Relations Research Association, 1983), 165-73
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Studies (New York: New York University Press, 1987), 251-304. 10. For a more elaborate discussion of this view of traditional work organiza- tion, see Shoshana Zuboff, "I Am My Own Man: The Democratic Vision and Workplace Hierarchy," in Robert Schrank, ed., Industrial Democracy at Sea: Author- ity and Democracy on a
The Computer Boys Take Over: Computers, Programmers, and the Politics of Technical Expertise
by Nathan L. Ensmenger · 31 Jul 2010 · 429pp · 114,726 words
computer specialists—in many respects the paradigmatic “knowledge workers” of post-industrial society—within this troubled framework of crisis, conflict, and contested identity? If, as Shoshona Zuboff has suggested, computer-based technologies are not simply neutral artifacts, but rather “embody essential characteristics that are bound to alter the nature of work within
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(1999): 24–29. 16. John Shore, “Why I Never Met a Programmer I Could Trust,” Communications of the ACM 31, no. 4 (1988): 372. 17. Shoshana Zuboff, In the Age of the Smart Machine: The Future of Work and Power (New York: Basic Books, 1988). 18. Thomas Gieryn, “Boundary-Work and the
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–214. New York: Oxford University Press, 1996. Zaphyr, P. A. “The Science of Hypology” (letter to editor). Communications of the ACM 2 (1) (1959): 4. Zuboff, Shoshana. In the Age of the Smart Machine: The Future of Work and Power. New York: Basic Books, 1988. Zussman, Robert. Mechanics of the middle class
Snowden's Box: Trust in the Age of Surveillance
by Jessica Bruder and Dale Maharidge · 29 Mar 2020 · 159pp · 42,401 words
sold via software updates. The “smarter” they get, the better such devices become at extracting continuous — and ever-greater — profits from users worldwide. The writer Shoshana Zuboff has referred to this model as “surveillance capitalism,’’ and most ordinary folk have more to fear from it than they do from the NSA. A
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2018; Ronan De Renesse, “Digital Assistant and Voice AI–Capable Device Forecast: 2016–21,” Ovum, April 28, 2017, ovum.informa.com. p. 99 surveillance capitalism: Shoshona Zuboff, The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power (PublicAffairs, 2019). p. 101 Amazon technology analyzes human
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Trade Center: 9/11, 52–3, 91 World War I, 142 World War II, 106, 118 Wyden, Ron, 8, 93 Yahoo, 48 Zelensky, Volodymyr, 11 Zuboff, Shoshana, 99 Zuckerberg, Mark, 137, 140
Don't Be Evil: How Big Tech Betrayed Its Founding Principles--And All of US
by Rana Foroohar · 5 Nov 2019 · 380pp · 109,724 words
and socially. The changes Big Tech has wrought have become one of the most pressing economic issues of our time. Harvard Business School professor emerita Shoshana Zuboff and other scholars have decried the rise of “surveillance capitalism,” which is, as Zuboff defines it, “a new economic order that claims human experience as
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be rebranded as real estate. Third was that free exchanges of goods and services could be rebranded as money. In 2015, academic and tech scholar Shoshana Zuboff posited a fourth fiction for the age of Big Tech—that reality itself was undergoing the same kind of metamorphosis. “Data about the behaviors of
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order to ensure its supremacy—and by all accounts, the Googlers understood that, too. In fact, that was one of their major competitive advantages. As Shoshana Zuboff lays out in her book The Age of Surveillance Capitalism, Page, Brin, and Schmidt (along with Hal Varian) were the first in Silicon Valley to
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Market Economy to Provision Compute Resources Across Planet-wide Clusters.”)41 Predictably, his theories of the new data economics tended to favor his employer. As Shoshana Zuboff has written, in the sort of surveillance capitalism practiced by Google and other Big Tech firms, “Contract and the rule of law are supplanted by
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supportive were Barry Lynn, Rafi Martina, Frank Pasquale, Jonathan Taplin, Tristan Harris, Roger McNamee, Kiril Sokoloff, Nick Johnson, Rob Johnson, John Battelle, Tim O’Reilly, Shoshana Zuboff, Elvir Causevic, Luther Lowe, Shivaun Raff, Lina Khan, Bill Janeway, B. J. Fogg, Glen Weyl, Luigi Zingales, Michael Wessel, Anya Schiffrin, Joseph E. Stiglitz, David
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. 17. Rana Foroohar, “Silicon Valley Has Too Much Power,” Financial Times, May 14, 2017; Foroohar, “Echoes of Wall Street in Silicon Valley’s Grip.” 18. Shoshana Zuboff, The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power (New York: Public Affairs, 2019), introductory page. 19
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. Shoshana Zuboff, “Big Other: Surveillance Capitalism and the Prospects of an Information Civilization,” Journal of Information Technology, April 17, 2015. 20. Niall Ferguson, The Square and the
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On-Demand Economy,” Data and Society, accessed May 9, 2019, https://datasociety.net/initiatives/future-of-labor/mapping-inequalities-across-the-on-demand-economy/. 62. Shoshana Zuboff, “Big Other: Surveillance Capitalism and the Prospects of an Information Civilization,” Journal of Information Technology, April 17, 2015. 63. Wikipedia, s.v. “The Great Transformation
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the Plex: How Google Thinks, Works, and Shapes Our Lives (New York: Simon & Schuster, 2011), 237–38. 8. Ibid., 80–81. 9. Author interview. 10. Shoshana Zuboff, The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power (New York: Public Affairs, 2019), 101. 11. Ibid
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Plex: How Google Thinks, Works, and Shapes Our Lives (New York: Simon & Schuster, 2011), 117. 39. Ibid., 12. 40. Ibid., 14. 41. Ibid., 202. 42. Shoshana Zuboff, “Big Other: Surveillance Capitalism and the Prospects of an Information Civilization,” Journal of Information Technology, April 17, 2015. 43. Ibid., 15. 44. Rana Foroohar, “The
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to Get Inside Our Heads. New York: Knopf, 2016. ———. The Curse of Bigness: Antitrust in the New Gilded Age. New York: Columbia Global Reports, 2018. Zuboff, Shoshana. The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power. New York: Public Affairs, 2019. ABOUT THE AUTHOR
The Costs of Connection: How Data Is Colonizing Human Life and Appropriating It for Capitalism
by Nick Couldry and Ulises A. Mejias · 19 Aug 2019 · 458pp · 116,832 words
(because human beings use them), this capturing facility becomes available to reshape that social space too. Long before the general availability of the internet, sociologist Shoshana Zuboff predicted that the computerization of inputs to production would transform the workplace by changing flows of information and the forms of authority and power sustained
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capitalist system.”24 Our thesis is that primitive accumulation does not precede capitalism but goes hand in hand with it. We follow authors such as Shoshana Zuboff, Julie Cohen, and Saskia Sassen25 in recognizing an emergent phase of primitive accumulation so unique and historically significant that it deserves treatment as a new
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; thanks to Urs Gasser, Becca Tabasky, and Carey Andersen for their generous support and to Elettra Bietti for her solidarity. Thanks to Bruce Schneier and Shoshana Zuboff for inspiring conversations at that time. And thanks to Mary Ann Hart for the rent of her apartment in Cambridge, Massachusetts, which provided a wonderful
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“industrial intelligentization,” including “smart logistics” (China Copyright and Media, “Artificial Intelligence”). 36. In particular, the work of Julie Cohen, Vincent Mosco, Bruce Schneier, Joseph Turow, Shoshana Zuboff, and, in the world of fiction, Dave Eggers. 37. Marx, Capital, vol. I, 102. Chapter 1 1. Wylie, “I’ve Been Getting a Lot of
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Internet—And How to Stop It. New Haven, CT: Yale University Press, 2008. Žižek, Slavoj. Living in the End Times. 2nd ed. London: Verso, 2011. Zuboff, Shoshana. “Big Other: Surveillance Capitalism and the Prospects of an Information Civilization.” Journal of Information Technology 30, no. 1 (2015): 75–89
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. Zuboff, Shoshana. In the Age of the Smart Machine. New York: Basic Books, 1988. Zuckerberg, Ethan. “The Internet’s Original Sin.” The Atlantic, August 14, 2014. Zuckerberg,
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, 178 Wylie, Christopher, 3 Yahoo!, 225n14 Yammer (Microsoft), 65 Yandex, 55 Yang, K. Wayne, xi Yeung, Karen, 140 Young, Robert, 76 YouTube, 44, 49, 59 Zuboff, Shoshana, 20, 27–28 Zuckerberg, Mark, 7, 17, 19, 27, 137–38. See also Facebook CULTURE AND ECONOMIC LIFE Diverse sets of actors create meaning in
How to Stand Up to a Dictator
by Maria Ressa · 19 Oct 2022
with artificial intelligence, manipulated us with it, and created behavior at a scale that brought out the worst in humanity. Harvard Business School professor emerita Shoshana Zuboff called this exploitative business model “surveillance capitalism.”41 We all let it happen.42 Facebook today favors moneymaking over public safety. Its company lobbying efforts
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dissemination of information online. The Real Facebook Oversight Board consisted of experts demanding that Facebook change the policies that were destroying our world. One was Shoshana Zuboff, the academic who had coined the term “surveillance capitalism.” The others were Roger McNamee, one of the first Silicon Valley investors in Facebook; Rashad Robinson
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revisit ideas within that new context, immersing myself in exhilarating conversations and explorations at Harvard. One of the highlights was the time I spent with Shoshana Zuboff, whose work had influenced me so deeply. We had worked together virtually for more than a year at the Real Facebook Oversight Board, among other
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, “The Goal Is to Automate Us: Welcome to the Age of Surveillance Capitalism,” Guardian, January 20, 2019, https://www.theguardian.com/technology/2019/jan/20/shoshana-zuboff-age-of-surveillance-capitalism-google-facebook. 42.There are four books about Facebook that I would recommend: David Kirkpatrick’s The Facebook Effect: The Inside
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, 2010) traces the beginning and the development of Mark Zuckerberg. Published in 2010, it came out at a time of wonder. On the business model, Shoshana Zuboff coined the term surveillance capitalism in 2019; see The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power
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—We Are the Pawns,” Guardian, February 2, 2019, https://www.theguardian.com/books/2019/feb/02/age-of-surveillance-capitalism-shoshana-zuboff-review. 45.Shoshana Zuboff wants the market in our behavioral data, like the slave trade, abolished. She and I, along with Roger McNamee and other Facebook critics, meet as
Internet for the People: The Fight for Our Digital Future
by Ben Tarnoff · 13 Jun 2022 · 234pp · 67,589 words
ads they were more likely to click on, which pleased advertisers. Money poured in and the investors were happy. In The Age of Surveillance Capitalism, Shoshana Zuboff describes this moment as a turning point not only in the history of Google but in the history of capitalism. In her view, the discovery
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2008, Zuckerberg hired Sheryl Sandberg, who had over-seen Google’s transformation into an advertising company, as his chief operating officer. Sandberg thus became, in Shoshana Zuboff’s memorable phrase, “the ‘Typhoid Mary’ of surveillance capitalism.” The online mall of social media would look a bit different than the online mall of
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mean that the individuals behind those eyeballs are necessarily clicking on the ads, much less buying anything. It would be a mistake to suggest, as Shoshana Zuboff often does, that Zuckerberg and his fellow surveillance capitalists have built a mind-control machine. Zuckerberg may want his customers—advertisers—to believe he has
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Edwards, it would take three more years of development before Google’s logs analytics tool, “Sawmill,” was “activated” in 2003; see 344–45. See also Shoshana Zuboff, The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power (New York: PublicAffairs, 2019), 67–70. 90, Google
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, Subprime Attention Crisis, 76. 96, Immense amounts of data … Zuboff on mind control: See for example Zuboff, The Age of Surveillance Capitalism, 293–328, and Shoshana Zuboff, “You Are Now Remotely Controlled,” New York Times, January 24, 2020. 97, This is not to downplay … “Attention is commodified …”: Ibid., 42–43. 7. Elastic
Searches: Selfhood in the Digital Age
by Vauhini Vara · 8 Apr 2025 · 301pp · 105,209 words
field in Western Pennsylvania, killing 2,996 people. In her landmark book The Age of Surveillance Capitalism, the scholar and Harvard Business School professor emerita Shoshana Zuboff describes what was happening in Silicon Valley and Washington, D.C., while I was too immersed in my own private disaster to notice. Though my
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its stock price, Facebook’s value increased by about $500 billion. The company, renamed Meta, is worth more than $1 trillion as of this writing. * * * — Shoshana Zuboff has warned that big tech companies’ unequal access to knowledge about people is facilitating an “epistemic coup” in four stages: first, corporations extract our information
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100,000 years ago—as the talent that brought about religions, then cities, states, and societies, then empire, then capitalism, then technological capitalism (and what Shoshana Zuboff calls surveillance capitalism). Steve Jobs was most celebrated for his aesthetic genius, but his genius at learning from others was just as important to Apple
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during a period of political and technological upheaval within China, around the fourth century B.C. The anecdote about the well sweep reminds me of Shoshana Zuboff’s writings about the interdependency of technological and political change. I can imagine a corporation building a modern well sweep embedded with a sensor from
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the language used in Silicon Valley’s products reinscribed majoritarian ideals, and, through this, the power of the powerful and the oppression of the oppressed. Shoshana Zuboff, in The Age of Surveillance Capitalism, had argued that the extraction and productization of the raw material of human experience, as conveyed through all the
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, much like Big Tobacco or Big Oil. “Most people find it difficult to withdraw from these utilities, and many ponder if it is even possible,” Shoshana Zuboff writes. I don’t take issue with the substance of Zuboff’s message, and yet it feels to me that it sidesteps a particularly difficult
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these Countries; appear forth without delay, and take the oath of Allegiance to the Spanish King, as his Vassals.” In The Age of Surveillance Capitalism, Shoshana Zuboff notes that these sorts of declarations, as the philosopher of language John Searle has pointed out, represent “a particular way of speaking and acting that
They Don't Represent Us: Reclaiming Our Democracy
by Lawrence Lessig · 5 Nov 2019 · 404pp · 115,108 words
. Indeed, I want to exaggerate here so you don’t miss my point. My argument is fundamentally different from the work of surveillance skeptics, like Shoshana Zuboff. Her magisterial book, The Age of Surveillance Capitalism, tells a terrifying story of the emergence of a new form of capitalism that trades fundamentally on
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the sacrifice was worth it. But all of the sacrifice here is so that some can sell more ads. A “bet-the-farm commitment,” as Shoshana Zuboff puts it, “for the sake of [advertising] revenues.”122 A business that literally did not exist in anything like its present form twenty years ago
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compelling accounts, see Wu, The Attention Merchants; McChesney and Nichols, Death and Life of American Journalism. For the most comprehensive and theorized recent account, see Shoshana Zuboff, The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power (New York: PublicAffairs, 2019). 60.Lawrence Lessig, The
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–165 Woodbury, Dick, 237–238 Wu, Tim, 74, [123n119], 202–203, 294n119 You’re More Powerful Than You Think (Liu), 249 Zittrain, Jonathan, [111n92], 290n92 Zuboff, Shoshana, 110–111, 113, 114–115, [119n113], [121n117], 122, 125, 293n113, 294n117 Zuckerberg, Mark, 109, 117, [121n116], 293n116 About the Author LAWRENCE LESSIG is the Roy
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most important idea: We the people are endowed with the inalienable right to rule ourselves, free from the tyranny of kings, dictators, plutocrats, or computers.” —Shoshana Zuboff, author of The Age of Surveillance Capitalism “Lessig has long been the leading voice on how corruption undermines American democracy. In this book, he trains
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