Facebook: The Inside Story
by Steven Levy · 25 Feb 2020 · 706pp · 202,591 words
Crypto The Perfect Thing Insanely Great Artificial Life The Unicorn’s Secret Hackers An imprint of Penguin Random House LLC penguinrandomhouse.com Copyright © 2020 by Steven Levy Penguin supports copyright. Copyright fuels creativity, encourages diverse voices, promotes free speech, and creates a vibrant culture. Thank you for buying an authorized edition of
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colophon is a trademark of Penguin Random House LLC. LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA Names: Levy, Steven, author. Title: Facebook: the inside story / Steven Levy. Description: [New York] : Blue Rider Press, [2020] | Includes bibliographical references and index. Identifiers: LCCN 2019047909 (print) | LCCN 2019047910 (ebook) | ISBN 9780735213159 (hardcover) | ISBN 9780735213166 (ebook
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_prh_5.5.0_c0_r1 In memory of Lester Levy, 1920–2017. Sorry you didn’t see that Super Bowl, Dad. Contents Also by Steven Levy Title Page Copyright Dedication Introduction PART ONE 1. ZuckNet 2. Ad-Boarded 3. Thefacebook 4. Casa Facebook 5. Moral Dilemma 6. The Book of Change
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also specific apps, events, and features Zuckerberg, Randi (sister), 24, 27, 28, 37, 214, 329 Zynga, 161, 162, 166–69, 516 ABCDEFGHIJKLMNOPQRSTUVWXYZ About the Author Steven Levy is the editor at large at Wired magazine. He was formerly senior editor and chief technology correspondent for Newsweek, and contributor to many publications. He
In the Plex: How Google Thinks, Works, and Shapes Our Lives
by Steven Levy · 12 Apr 2011 · 666pp · 181,495 words
ALSO BY STEVEN LEVY The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness Crypto: How the Code Rebels Beat the Government— Saving Privacy in the Digital Age
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of Aquarius Hackers: Heroes of the Computer Revolution Simon & Schuster 1230 Avenue of the Americas New York, NY 10020 www.SimonandSchuster.com Copyright © 2011 by Steven Levy All rights reserved, including the right to reproduce this book or portions thereof in any form whatsoever. For information address Simon & Schuster Subsidiary Rights Department
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5 4 3 2 1 Library of Congress Cataloging-in-Publication Data Levy, Steven. In the plex : how Google thinks, works, and shapes our lives / Steven Levy. —1st Simon & Schuster hbk. ed. p. cm. Includes bibliographical references and index. 1. Google (Firm). 2. Google. 3. Internet industry—United States. I. Title. HD9696
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of Google?” I wrote about the APM trip in “Google Goes Globe-Trotting,” Newsweek, November 3, 2007. 2 “Google, the Net’s hottest search engine” Steven Levy, “Free PCs … for a Price,” Newsweek, February 22, 1999. It was an article about Bill Gross, contrasting his GoTo search engine’s prowess unfavorably to
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View flap led Google to strengthen its privacy controls, and Google appointed Alma Whitten as its director of privacy. 343 hostile bid made by Microsoft Steven Levy, “Yahooligans at the Window,” Newsweek, February 2, 2008. 344 Microsoft began Sam Gustin, “Microsoft’s Secret ‘Screw Google’ Meetings in D.C.,” Daily Finance, August
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, “Googlephobia.” 363 “a path to insanity” Lawrence Lessig, “For the Love of Culture,” The New Republic, January 26, 2010. 363 “hack the Google Book Settlement” Steven Levy, “Who’s Messing with the Google Book Settlement?,” Wired.com Epicenter (blog), March 31, 2009. 364 In October 2009 Sergey Brin, “A Library to Last
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York: Random House, 2009). 370 Mark Zuckerberg I examined his thinking and business goals in “Facebook Grows Up,” Newsweek, August 15, 2007, and “Geek Power: Steven Levy Revisits Tech Titans, Hackers, Idealists,” Wired, May 2009. The definitive book on Facebook is David Kirkpatrick, The Facebook Effect (New York: Simon & Schuster, 2010). 372
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“not seen the user adoption we would have liked” Urs Hölzle, “Update on Google Wave,” Official Google Blog, August 4, 2010. 380 “The algorithm is” Steven Levy, “Inside Google’s Algorithm,” Wired, March 2010. 383 Eric Schmidt was giddily Schmidt made his comments at an August 4, 2010, press roundtable. 384 Working
Hackers: Heroes of the Computer Revolution - 25th Anniversary Edition
by Steven Levy · 18 May 2010 · 598pp · 183,531 words
Hackers Steven Levy Editor Mike Hendrickson Copyright © 2010 Steven Levy O’Reilly books may be purchased for educational, business, or sales promotional use. Online editions are also available for most titles (http://my.safaribooksonline.com).
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was organizing a demonstration against the Lotus Development Corporation. His protest regarded their software patents. He believed, and still does, that information should be free. —Steven Levy August 1993 Appendix C. Afterword: 2010 “It’s funny,” says Bill Gates. “When I was young, I didn’t know any old people. When we
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same impact on the human condition.” In other words, Gates expects hackers to be the heroes of the next revolution, too. Sounds good to me. —Steven Levy May 2010 Appendix D. Notes The main source of information for Hackers was over a hundred personal interviews conducted in 1982 and 1983. Besides these
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in Hackers, my labors might have continued for another year, just to get a clean draft out of my typewriter. Appendix F. About the Author Steven Levy is a senior writer for Wired. Previously, he was chief technology writer and a senior editor for Newsweek. Levy has written six books and had
Crypto: How the Code Rebels Beat the Government Saving Privacy in the Digital Age
by Steven Levy · 15 Jan 2002 · 468pp · 137,055 words
, Auckland 10, New Zealand Penguin Books Ltd, Registered Offices: Harmondsworth, Middlesex, England First published in 2001 by Penguin, A member of Penguin Putnam Inc. Copyright © Steven Levy, 2001 All rights reserved ISBN 0-7865-2194-5 Electronic edition: February 2002 Without limiting the rights under copyright reserved above, no part of this
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this book. Making or distributing electronic copies of this book constitutes copyright infringement and could subject the infringer to criminal and civil liability. also by steven levy Insanely Great: The Life and Times of Macintosh, the Computer That Changed Everything Artificial Life: How Computers Are Transforming Our Understanding of Evolution and the
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by name because any errors are solely mine). Those who discover more are encouraged to get in touch with me through my Web site (www.steven levy.com), where I will post corrections and updates. Words, even in plaintext, can’t express what I owe my family, Andrew and Teresa
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. Steven Levy, September 2000 preface the telegraph, telephone, radio, and especially the computer have put everyone on the globe within earshot—at the price of our privacy.
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Advanced Telephony Unit. 248 Barlow “Jackboots on the Infobahn,” reprinted in Ludlow’s High Noon on the Electronic Frontier, pp. 207–13. 249 Denning See Steven Levy, “Clipper Chick,” Wired, September 1996. 249 Pilgrim maiden Sterling, The Hacker Crackdown, p. 299. 249 important step “Statement by the Press Secretary,” The White House
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, April 16, 1993. 250 Times article John Markoff, “New Communication System Stirs Talk of Privacy vs. Eavesdropping,” April 16, 1993. 252 It’s not America Steven Levy, “Uncle Sam.” 252 Safire “Sink the Clipper,” New York Times, February 4, 1994. 253 lion’s den Baker’s speech was adapted as “Don’t
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10, New Zealand Penguin Books Ltd, Registered Offices: Harmondsworth, Middlesex, England First published in 2001 by Viking Penguin, A member of Penguin Putnam Inc. Copyright © Steven Levy, 2001 All rights reserved ISBN 0-7865-1665-8 First edition (electronic): September 2001 Without limiting the rights under copyright reserved above, no part of
The Unicorn's Secret
by Steven Levy · 6 Oct 2016
The Unicorn’s Secret Murder in the Age of Aquarius Steven Levy CONTENTS PROLOGUE: Of Excellent Reputation 1 A CONDITION OF MYSTERY 2 THE MAKING OF THE GURU 3 DOODLEBUG 4 THE MAYOR OF POWELTON 5 FALLEN
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been down this path before; besides her constant love and patience, I was able to get free advice at odd hours. STEVEN LEVY New York City, 1988 ABOUT THE AUTHOR Steven Levy is editor in chief of the online tech publication Backchannel. Former senior staff writer for WIRED and former chief technology correspondent for
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form or by any means, whether electronic or mechanical, now known or hereinafter invented, without the express written permission of the publisher. Copyright © 1988 by Steven Levy Cover design by Olivia Brodtman ISBN: 978-1-5040-4213-0 This edition published in 2016 by Open Road Integrated Media, Inc. 180 Maiden Lane
The Perfect Thing: How the iPod Shuffles Commerce, Culture, and Coolness
by Steven Levy · 23 Oct 2006 · 297pp · 89,820 words
hallmark of the digital age—and The Perfect Thing, via sharp, insightful reporting, is the perfect guide to the deceptively diminutive gadget embodying our era. STEVEN LEVY is a senior editor and the chief technology correspondent for Newsweek magazine. He is the author of five previous books, including Hackers: Heroes of the
Insanely Great: The Life and Times of Macintosh, the Computer That Changed Everything
by Steven Levy · 2 Feb 1994 · 244pp · 66,599 words
Insanely Great: the Life and Times of Macintosh, the Computer That Changed Everything by Steven Levy ISBN 13: 9780670852444 ISBN 10: 0670852449 Hardcover New York, New York, U.s.a.: Viking Adult, 1994 ACKNOWLEDGMENTS I owe a huge debt to my
The Infinity Machine: Demis Hassabis, DeepMind, and the Quest for Superintelligence
by Sebastian Mallaby; · 30 Mar 2026 · 607pp · 161,998 words
-three conduct rules, Sparrow reportedly refused to answer questions with disappointing frequency. BACK TO NOTE REFERENCE 14 The head of sales was Aliisa Rosenthal. See Steven Levy, “The Year of ChatGPT and Living Generatively,” Wired, December 1, 2023, wired.com/story/plaintext-chatgpt-year-of-living-generatively. BACK TO NOTE REFERENCE 15
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NOTE REFERENCE 12 The post-training of Gemini remained under the control of the scrappier Bard team. Rae, author interview. BACK TO NOTE REFERENCE 13 Steven Levy, “OpenAI’s Sora Turns AI Prompts onto Photorealistic Videos,” Wired, February 15, 2024, wired.com/story/openai-sora-generative-ai-video. BACK TO NOTE REFERENCE
Apple: The First 50 Years
by David Pogue · 10 Mar 2026 · 686pp · 216,944 words
all-in-one like the Macintosh. It was an enormous, rectangular box, “something cooked up by the geometry police from IBM-land,” as Newsweek’s Steven Levy put it. And when Gassée played a slideshow on its screen, the audience gasped: It was in color. Macintosh II Sold: March 1987–January 1990
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boxes, staplers, tape dispensers, electric toothbrushes, and hair dryers. Even IBM and Dell began offering laptops with colorful shells. But as Jobs told Newsweek’s Steven Levy, “The iMac isn’t about candy-colored computers. The iMac is about making a computer that is really quiet, that doesn’t need a fan
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with Chris Espinosa,” June 13, 2000, Making the Macintosh, Stanford University; Mike Markkula, CHMOH, May 1, 2012; Isaacson, ch. 6. The West Coast Computer Faire: Steven Levy, Hackers: Heroes of the Computer Revolution (Anchor, 1984); Mike Markkula, CHMOH, May 1, 2012; Swaine & Paul, Fire in the Valley. The Faire Prank: Wozniak, ch
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. 367, 380; Donna K. H. Walters, “Apple to Unveil Two More Powerful Macintosh PCs,” Los Angeles Times, Mar. 2, 1987; Gassée, p. 106. Mac II: Steven Levy, “The Making of the Macintosh II,” Macworld, May 1987, 55; DuPrau & Tyson, “The Making of the Apple IIGS”; Brenton R. Schlender, “Apple to Unveil Two
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Think Different Campaign,” Archive.org, Sept. 23, 1997; JC, “Macworld 1998: Steve Jobs Talks About Apple’s Return,” YouTube, Oct. 20, 2011. Killing the Newton: Steven Levy, “An Oral History of Apple’s Infinite Loop,” Wired, Sept. 16, 2018; Isaacson, ch. 25. Think Different: Rob Siltanen, “The Real Story Behind Apple’s
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Last Super Bowl Ad,” KenSegall.com. Mac OS X: Interview with Avie Tevanian. The First Demo: Chafkin, ch. 6. The Cube: Interview with Jon Rubinstein; Steven Levy, “20 Years Ago, Steve Jobs Built the ‘Coolest Computer Ever.’ It Bombed,” Wired, July 24, 2020. CHAPTER 33: RETAIL Interview with Ron Johnson; Isaacson, ch
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Tim Cook Built,” Bloomberg, Feb. 9, 2021. Crisis: Philip Elmer-Dewitt, “Steve Jobs on Foxconn Suicides,” Fortune, June 1, 2012. CHAPTER 41: APPLE PARK Origins: Steven Levy, “Apple Park’s Tree Whisperer,” Wired, June 1, 2017; Witold Rybczynski, “The Untold Story of Apple Park,” Architect, Nov. 9, 2018; “The Shape of Things
Valley of Genius: The Uncensored History of Silicon Valley (As Told by the Hackers, Founders, and Freaks Who Made It Boom)
by Adam Fisher · 9 Jul 2018 · 611pp · 188,732 words
York City to realize that this new class of creatives added up to a bona fide culture complete with its own lore, jokes, and ethic. Steven Levy made the argument in a popular ethnography entitled Hackers: Heroes of the Computer Revolution, and the weekend-long book party for its release was the
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hackers of Silicon Valley (and beyond) met each other for the first time and awoke to the fact that they had nearly everything in common. Steven Levy: When I first started writing about technology, I did a story for Rolling Stone about hackers at Stanford, but it turned out to be totally
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, this is going to be big: Let’s start reviewing this and make a guide to it. We’ll have a Whole Earth Software Catalog. Steven Levy: The publisher spent $1.3 million for it. It was the most that was ever spent at the time for a softbound book. Fred Davis
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to work for one of my heroes reviewing products. Fabrice Florin: I edited the video section. I was a budding television producer at the time. Steven Levy: I became the games editor of the Whole Earth Software Catalog and, you know, played volleyball at Gate 5 Road and got to know Stewart
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actually try and do something about it. He said, “We’re going to do this.” And he just kicked into his make-stuff-happen mode. Steven Levy: They had a series of meetings with an advisory committee on who to invite. I was on the East Coast, so I didn’t go
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the key Mac people were there. Lee Felsenstein: The launch of the Mac had been in January. And the conference was in November of 1984. Steven Levy: It was on the weekend that was literally the publication date of my book, so it was like a giant book party. At that point
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’s dead. I’m ruined, I thought. Kevin Kelly: We had the conference at Fort Cronkhite in southern Marin. It was barracks, really primitive barracks. Steven Levy: It was at this old army camp in the Headlands. A beautiful place, Fort Cronkhite. Kevin Kelly: And so some of the people who we
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four. All the rest were guys. David Levitt: The Hackers Conference tried not to be a boys’ club, but they did not try that hard. Steven Levy: When I got out there my spirits soared. All those people were there and what they shared was that personality which I wrote about in
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that all the illuminati had never before gotten in a room at the same time. Ted Nelson: It was the Woodstock of the computer elite! Steven Levy: It was like a secret culture until then. So now you would say, “Boy, what would the ideal computer conference be? Who would be there
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and what they were doing. So there was a lot of palpable excitement in the room that these people were meeting for the first time. Steven Levy: This was the moment where the consciousness of that time really became something that you could pick up on. Just like in the gay movement
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and you had preppies. The nerds were just so off the radar that encountering them was exhilarating because you realized, Oh, these are my people. Steven Levy: I think it’s fantastic that now in high schools people can be themselves whether they are gay or a hacker, right? Lee Felsenstein: It
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kind of occasion—that sort of general inspiration: Hey, we are here. We can get together. We can do things together. We are interesting people! Steven Levy: The other thing was the laughter. Every session was joyous. People were really funny. There was so much laughter throughout. I don’t think I
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all recognize it: Reddit, xkcd, The Big Bang Theory. That was it. Now this is sort of mainstream but at that time, it wasn’t. Steven Levy: It was a shared humor out of a shared experience there. And even though some people had never met each other, it was like you
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inside jokes with people you’d never met before. They were also just genuinely funny. Fabrice Florin: So, a lot of discussions that first night. Steven Levy: It was sort of a surprise to me how amazingly it was set up. They knew because they had hackers on that committee that we
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. Though the power did go out. Captain Crunch: People were kind of speculating that Woz had something to do with the power being cut off. Steven Levy: It went dark. But they kept going. They just kept talking. They were all in the same head. It was like this incredible energy. They
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Hertzfeld: I said that, but that was a lie. I wrote Switcher because there was a 512K Mac, not because there was a Hackers Conference. Steven Levy: At that point the “Fat Macs” were just coming out. Kevin Kelly: He was working on a Fat Mac, and something he calls Switcher allowed
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you could switch between them. Fabrice Florin: Because before Switcher you had to basically open an application and then quit it and open another one. Steven Levy: Basically Switcher was a way to hack multitasking on the Macintosh. Which you couldn’t do at all, no computer did that. No personal computer
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about in his book, this hacker ethic of sharing and building upon in an open-source sense and there it was. It was right there. Steven Levy: It was just like endless demos and showing people things and cool stuff. They hooked up the games. David Levitt: Amazing games no one had
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up pretty late. And it was a hostel with these sort of pro forma beds that they were using with waterproof mattresses like in prisons. Steven Levy: We were in bunks. It was cold at night. Stewart Brand: What we knew was that hackers would be perfectly comfortable in low-rent circumstances
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had different topics. I forget exactly what the topics were, but there’s one that’s an evergreen topic that’s still being debated today. Steven Levy: The “hacker ethic” was a term I coined to describe what I noticed was a shared set of values that hackers of any generation all
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Hackers: what that meant. Stewart Brand: It was a discussion when the whole group was gathered. There was talk of free software versus commercial software. Steven Levy: It was one of the first sessions in the conference—the session that launched a million other sessions. Every conference in the last twenty years
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to copy.” John Markoff: It was a dialectic, right? Stewart is not a Marxist, but it was a very Marxist view of the information economy. Steven Levy: It was a conversation, they were engaging. The whole thing was almost like a jazz improvisation. Just like building up in one of those long
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songs or something like that. Stewart Brand: I was really just restating something that was written down in Levy’s book as “the hacker ethic.” Steven Levy: Information should be free. Stewart Brand: My only addition to that was to take away the “should” and turn it into a “want
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.” Steven Levy: He hacked me! That’s the way I put it. Stewart Brand: “Information wants to be free” was the meme that got loose and went
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that this is what wants to be on his tombstone. Stewart Brand: It’s giving information its own desires, I think, that makes people jump. Steven Levy: It sort of sang in its own way and described something that was happening—and would happen much more on the internet, in a way
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this huge economic model and would come to dominate much of the wealth that was being generated. There was maybe a glimpse of that there. Steven Levy: Information wants to be free on the internet in particular. Stewart Brand: The quote in full is “Information wants to be expensive and information wants
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, “Next version, Steve, next version…” Mike Slade: The introduction was in that little tiny Town Hall war room, and it wasn’t even very crowded. Steven Levy: I was in New York, working at Newsweek. We were consumed by 9/11, so I wasn’t going to go to California for, you
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know, what seemed at the time like not a major product announcement. Mike Slade: 9/11 happened a month before the iPod came out. Steven Levy: Apple asked me if I wanted one, and of course I did. So they hand-delivered it to me the day it was released. It
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was to sell more Macs. You bought your iPod, so you’d spend money on that. And that then locked you into the Mac ecosystem. Steven Levy: I liked it from the beginning. To me the most exciting thing about the iPod was the shuffle thing. You could take all your music
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that first product. Ron Johnson: So the iPod was not successful. It was a good product, but a low-value product from 2001 to 2004. Steven Levy: In 2004, I noticed the thing was taking off in a cultural sense. The iPod itself was a thing: You would walk through the streets
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California. And it’s in his backyard. Andy Hertzfeld: It’s walking distance. A long walk. John Markoff: What I remember in walking up with Steven Levy was that the security was so intense that it felt like a presidential event. It wasn’t just private security. It was governmental security: the
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, even a closed person, to create all the good technology he did. So he was good and bad. Wayne Goodrich: It got dark quite late. Steven Levy: There was this beautiful moon hanging there and it was perfectly clear. I said to Laurene, “I bet Steve had a couple of earlier versions
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the last. A game glut ultimately felled Atari in 1983—a shock to the economic system that took most of Silicon Valley down with it. Steven Levy’s book Hackers came out in 1985: It was panned by the New York Times and ignored by radio and TV—but it has been
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want to contribute to art, your technique isn’t what matters. What matters is originality. It’s an emotional value. Bruce Sterling, Brenda Laurel, and Steven Levy: The Hackers Conference, which was first held in 1984, is where Silicon Valley technical types started to recognize themselves as a culture 9 Left to
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right: Bruce Sterling, Brenda Laurel, Steven Levy. This was the moment where the consciousness of that time really became something that you could pick up on. Just like in the gay movement
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Nick Bilton’s terrific book Hatching Twitter. The Endless Frontier Larry Page’s speculation about a brain implant can be found in In the Plex, Steven Levy’s sweeping history of Google. Photo Credits 1: SRI International. 2: Courtesy of PARC, a Xerox company. 3: Roger Ressmeyer/Corbis/VCG. 4: Courtesy of
Steve Jobs
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