Microtrends: The Small Forces Behind Tomorrow's Big Changes
by Mark Penn and E. Kinney Zalesne · 5 Sep 2007 · 458pp · 134,028 words
efforts were reported at “Shopping for Electronics: Isn’t Just a Guy Thing,” Associated Press, January 22, 2004. Car-Buying Soccer Moms To see the Superbowl commercials, check out http://www.ifilm.com/superbowl/2005. The data on women’s experience in automobile showrooms come from numerous sources, including “Survey Finds 77
I'm Feeling Lucky: The Confessions of Google Employee Number 59
by Douglas Edwards · 11 Jul 2011 · 496pp · 154,363 words
office was 'too far north.'" Growing by word of mouth suited Larry and Sergey's animosity toward advertising. They scoffed at profligate startups and their Superbowl spots, because TV ads lacked accountability. You could dump millions and not know if you had converted a single viewer into a user. Engineers rebelled against
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2003 distribution was to take place, they asked me for ideas about how to do the presentation. I suggested a casting tape for a (fictional) Superbowl TV spot. Given how often we derided the profligacy of dot-com companies and their mass-market advertising, few staffers would fall for it, but it would
After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul
by Tripp Mickle · 2 May 2022 · 535pp · 149,752 words
Than You Found It” campaign, 159–60, 161 Media Arts “The Walk” pitch, 155–57 Samsung Galaxy campaign, 146–48, 150 under Schiller, 149–52 SuperBowl “1984” spot, 8, 159 team members, xv “Think Different” campaign, 74, 155, 159 McDonough, Denis, 283–84 Media Arts Lab, 149, 150, 152, 155–57, 159
Designing for Emotion
by Aarron Walter · 4 Oct 2011 · 89pp · 24,277 words
. Often those seeking remarkability get it for just a moment. Some have achieved their goal of joyful office watercooler discussions by creating a thiry-second Superbowl Spot with something as simple as a handful of slothful individuals answering their phone with an exaggerated “WHAAATS AAAWWP?” Others get it with a viral video
The Future Is Analog: How to Create a More Human World
by David Sax · 15 Jan 2022 · 282pp · 93,783 words
local restaurants by ordering in with a blitz of marketing, offering irresistible discounts and deals ($10 off your next meal! Free delivery!). They rolled out Superbowl ads and blanketed cities in billboards featuring every flavor of celebrity you could want (Dana Carvey! Simone Biles! Jon Hamm!). But as black plastic takeout containers
Smart and Gets Things Done: Joel Spolsky's Concise Guide to Finding the Best Technical Talent
by Joel Spolsky · 1 Jun 2007 · 194pp · 36,223 words
goals are virtuous, or perceived as virtuous, in some way. Apple creates almost fanatic identification, almost entirely through a narrative that started with a single Superbowl ad in 1984: we are against totalitarianism. Doesn’t seem like a 148 Smart and Gets Things Done particularly bold position to take, but it worked
Health and Safety: A Breakdown
by Emily Witt · 16 Sep 2024 · 242pp · 85,783 words
identity even though most of the hetero people ended up married anyway, the rightness and ordinariness of their way of life affirmed to them by Superbowl ads and their joint tax filing status. I had one perfect day in Nigeria. I was in the north-central city of Jos, where this aphoristic
Shipping Greatness
by Chris Vander Mey · 23 Aug 2012 · 231pp · 71,248 words
you pour your coffee—but it’s not your problem anymore. Worse than that, you may see your product, under its new leaders, in a Superbowl ad. This happened to me, and boy, did I second-guess my decision to leave! All of this drama will eventually disappear because you’re shipping
Netflixed: The Epic Battle for America's Eyeballs
by Gina Keating · 10 Oct 2012 · 347pp · 91,318 words
–97, 104, 131 versus stores, 158–59 subscription price, initial, 99–100 subscription price cuts, 128–29, 133, 135 subscription price increase, 162, 220–21 Superbowl ads, 132–34, 153 technical problems, 93–94, 105, 107, 156–57 Total Access, 170–77, 180–82, 200 video streaming boxes, 227 video streaming service
More Joel on Software
by Joel Spolsky · 25 Jun 2008 · 292pp · 81,699 words
Software But 37signals is still new at this identity management campaign thing. They don’t hold a candle to Apple Computer, which, with a single Superbowl ad in 1984, managed to cement their position to this day as the countercultural force of freedom against dictatorship, of liberty against oppression, of colors against
Social Life of Information
by John Seely Brown and Paul Duguid · 2 Feb 2000 · 791pp · 85,159 words
Samsung Rising: The Inside Story of the South Korean Giant That Set Out to Beat Apple and Conquer Tech
by Geoffrey Cain · 15 Mar 2020 · 540pp · 119,731 words
The Stack: On Software and Sovereignty
by Benjamin H. Bratton · 19 Feb 2016 · 903pp · 235,753 words