After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul
by Tripp Mickle · 2 May 2022 · 535pp · 149,752 words
that looked unlike any other in the world. Standing before his latest marvel, Ive looked bored. Then a buzz rippled from the theater’s entryway. Tim Cook, Apple’s chief executive officer, strode into the room flanked by incoming CBS Evening News host Norah O’Donnell. Journalists and photographers backpedaled before him with
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every detail of the business from the development of new stores to the exploration of new product categories. Following Steve Jobs’s death, Apple’s king of commerce, Tim Cook, adjusted to leading the Monday meetings alone. When Jobs had tapped him to be CEO, Cook had envisioned turning to his predecessor
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before dawn, humming down the dark emptiness of the 101 freeway past the dim shadows of low-slung office buildings and shopping centers. Though Apple had given Tim Cook a base salary of $400,000 and a $500,000 signing bonus, he didn’t put a lot of value on what car
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TV networks to buy into it, a lengthy process that would be beyond its control. With the external pressure mounting, it fell to Tim Cook to decide on Apple’s next move: Ive’s watch project or Forstall’s TV effort. It was a choice that deepened a long-standing unspoken rivalry
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different sensibilities than Jobs. Like his boss, Williams’s expertise was on manufacturing products on a large scale, not inventing them. Inside Apple, he was known as “Tim Cook’s Tim Cook.” The similarities ran from their résumés to their physiques. Both men were southerners with engineering degrees and MBAs; they were both tall and
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a different approach: he had relied on a lean team of mostly existing employees in various divisions whom he had guided. But in Tim Cook’s new collaborative kingdom, Apple’s CEO no longer led product development, and that void continued to challenge the company’s efforts to innovate. The Ive-Riccio
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months after he collected equity shares that he was due to earn as part of his compensation. Such an arrangement had become more common at Apple under Tim Cook. It was a contrast to Steve Jobs, who had punished deserters, refusing to rehire them and treating their departure like a scorned lover
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. . . but he never loved what he did. And so I wanted to get a job that I loved.” Born in 1960: Michael Finch II, “Tim Cook—Apple CEO and Robertsdale’s Favorite Son—Still Finds Time to Return to His Baldwin County Roots,” AL.com, February 24, 2014, updated January 14, 2019
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, https://www.al.com/live/2014/02/tim_cook_--_apple_ceo_and_robe.html. Dozier, a rural outpost: Joe R. Sport, History of Crenshaw County. His family had arrived: Ancestry.com research on Canie
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July 13, 2018. The Cooks, who were: “Robert Quinley Services Held”; “Bay Minette Wreck Takes Three Lives,” Ancestry.com. Donald said they had chosen: Finch, “Tim Cook—Apple CEO and Robertsdale’s Favorite Son—Still Finds Time to Return to His Baldwin County Roots.” Most of its 2,300 residents: Jack House, “Vanity
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2015, updated January 13, 2019, https://www.al.com/sports/2015/11/check_out_vintage_photos_from.html. Within a year, Cook was telling: Finch, “Tim Cook—Apple CEO and Robertsdale’s Favorite Son—Still Finds Time to Return to His Baldwin County Roots.” The community was unofficially: Interviews with Wayne Ellis, Robertsdale
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/07/in-rural-alabama-the-activist-roots-of-apples-tim-cook/; Matt Richtel and Brian X. Chen, “Tim Cook, Making Apple His Own,” New York Times, June 15, 2014, https://www.nytimes.com/2014/06/15/technology/tim-cook-making-apple-his-own.html. After he became Apple’s CEO: Auburn University, “Tim Cook Receiving the IQLA Lifetime Achievement Award,” YouTube,
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cross-burning story,” while also noting that Cook declined to be interviewed. For years, former classmates: Facebook Group, Robertsdale, Past and Present, “Discussion: ‘Apple’s CEO Tim Cook: An Alabama Day That Forever Changed His Life,’ AL.com,” Facebook, June 15, 2014, https://www.facebook.com/groups/263546476993149/permalink/863822150298909/. The old
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professor Sa’d Hamasha, who works with the honor society. When he returned to Auburn: Kit Eaton, “Tim Cook, Apple CEO, Auburn University Commencement Speech 2010,” Fast Company, August 26, 2011, https://www.fastcompany.com/1776338/tim-cook-apple-ceo-auburn-university-commencement-speech-2010. The resulting IBM: Andrew Pollack, “Big I.B.M. Has
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New Leader Steps into the Limelight,” Guardian, November 1, 2014, https://www.theguardian.com/theobserver/2014/nov/02/tim-cook-apple-gay-coming-out. Around that time, he found: Violla Young, “Tim Cook (CEO of Apple) Interview in Oxford.” In 1992, four years later: Interview with Dave Boucher, former IBM general manager. The Philadelphia-based
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manufacturing and quality at Compaq Computer Corporation. In early 1998, Petsch got: Interview with Greg Petsch. Cook paused to think: Tim Cook on The Charlie Rose Show, September 12, 2014; Apple CEO Tim Cook on The David Rubenstein Show, June 13, 2018. The total was more than $1 million: Interview with Rick Devine, executive
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2 Has Local Roots,” Independent, December 25, 2008. Knowing that Cook was a bachelor: Interview with Donna Riley-Lein. Cook was confident: z400racer37, “Apple CEO Tim Cook at D10 Full 100 Minute Video,” YouTube, July 6, 2012 https://www.youtube.com/watch?v=eUAPHgiEniQ. But it was in line: Yukari Kane, Haunted
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Journal, November 2, 2011, https://www.wsj.com/articles/SB10001424052970204394804577012161036609728. Not everyone was reassured: Tripp Mickle, “How Tim Cook Made Apple His Own,” Wall Street Journal, August 7, 2020, https://www.wsj.com/articles/tim-cook-apple-steve-jobs-trump-china-iphone-ipad-apps-smartphone-11596833902. “I knew what I needed to do”: Homecoming, “With
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, 2013, https://www.capitaliq.com/CIQDotNet/Transcripts/Detail.aspx?keyDevId=227981668&companyId=24937. “Mr. Xi, will you now use”: “CNBC Exclusive: CNBC Transcript: Apple CEO Tim Cook and China Mobile Chairman Xi Guohua Speak with CNBC’s Eunice Yoon Today,” CNBC, January 15, 2014, https://www.cnbc.com/2014/01/15/cnbc
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-houseguests-amidst-global-pandemic/. Cook called Tyrangiel: Bloomberg Surveillance, “Apple CEO Tim Cook: I’m Proud to Be Gay” (video), Bloomberg, October 30, 2014, https://www.bloomberg.com/news/videos/2014-10-30/apple-ceo-tim-cook-im-proud-to-be-gay. “Throughout my professional life”: Tim Cook, “Tim Cook Speaks Up,” Bloomberg, October 30, 2014, https://www.bloomberg
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.com/news/articles/2014-10-30/tim-cook-speaks-up. Acceptance of gay and lesbian: “LGBT Rights,” Gallup, https://news
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-america; interviews with Ben Ling and friends of Ben Ling, who said that Ling and Cook never dated. He placed an iPad: Erin Edgemon, “Apple CEO Tim Cook Criticizes Alabama for Not Offering Equality to LGBT Community,” AL.com, October 27, 2014, updated January 13, 2020, https://www.al.com/news/montgomery
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/2014/10/apple_ceo_tim_cook_criticizes.html; WKRG, “Apple’s Tim Cook Honored, Slams Alabama Education System,” YouTube, November 12, 2014, https://www.youtube.com/watch?v=P6xZSCyPWmA. “We’re all familiar with”: Ismail
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Hossain, “Apple CEO Tim Cook Speaks at Alabama Academy of Honor Induction,” YouTube, January 3, 2015, https://www.youtube.com/watch?v=frpvn_0bxQs. A prominent conservative news outlet:
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it to my small circle”: “Exclusive: Amanpour Speaks with Apple CEO Tim Cook” (video), CNN, October 25, 2018, https://www.cnn.com/videos/business/2018/10/25/tim-cook-amanpour-full.cnn. Headlined “Tim Cook Speaks Up”: Cook, “Tim Cook Speaks Up.” People in the gay community: Marc Hurel, “Tim Cook of Apple: Being Gay in Corporate America (letter),” New York Times
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, October 31, 2014, https://www.nytimes.com/2014/11/01/opinion/tim-cook-of-apple-being-gay-in-corporate-america.
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html; James B. Stewart, “The Coming Out of Apple’s Tim Cook: ‘This Will Resonate,’” New York Times, October 30, 2014. Chapter 13: Out of Fashion Not long
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the Most Influential 25-Year-Old in America,” Vanity Fair, August 11, 2015, https://www.vanityfair.com/style/2015/08/taylor-swift-cover-mario-testino-apple-music. Tim Cook led the faithful: Apple, “Apple—WWDC 2015,” YouTube, June 15, 2015, https://www.youtube.com/watch?v=_p8AsQhaVKI. A decade earlier: “Steve Jobs to Kick Off
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06/us-tech-giants-nsa-data. He called on the government: Jena McLaughlin, “Apple’s Tim Cook Lashes Out at White House Officials for Being Wishy-Washy on Encryption,” The Intercept, January 12, 2016, https://theintercept.com/2016/01/12/apples-tim-cook-lashes-out-at-white-house-officials-for-being-wishy-washy-on-encryption/. Comey
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-to-unlock-iphone-a-marketing-strategy.html. It pointed to Cook’s recent letter: Matthew Panzarino, “Apple’s Tim Cook Delivers Blistering Speech on Encryption, Privacy,” TechCrunch, June 2, 2015, https://techcrunch.com/2015/06/02/apples-tim-cook-delivers-blistering-speech-on-encryption-privacy/. But in that country: Jack Nicas, Raymond Zhong, and Daisuke
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the Stand to Fight the Maker of ‘Fortnite,’” Washington Post, May 21, 2021, https://www.washingtonpost.com/technology/2021/05/21/apple-tim-cook-epic-fortnite-trial/. “Every time I hear this”: The Encryption Tightrope: Balancing Americans’ Security and Privacy, Hearing Before the Committee on the Judiciary, House of
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01/22/technology/samsung-galaxy-note-7-fires-investigation-batteries/. A giant Apple logo: Tim Cook, Twitter, September 7, 2016, https://twitter.com/tim_cook/status/773530595284529152. When the CEO: Apple, “Apple Special Event, October 2016” (video) Apple Events, September 7, 2016, https://podcasts.apple.com/us/podcast/apple-special-event-october-2016/id275834665?i=1000430692673. The company had sold
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Cook Takes Aim at Trump’s Immigration Ban,” CNET, January 28, 2017, https://www.cnet.com/news/tim-cook-trump-immigration-apple-memo-executive-order/. Cook assured Apple’s staff: Interview with Tim Cook. In late May: Lizzy Gurdus, “Exclusive: Apple Just Promised to Give U.S. Manufacturing a $1 Billion Boost” (video), CNBC, May 3,
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Everything on China. Then Coronavirus Hit,” Wall Street Journal, March 3, 2020, https://www.wsj.com/articles/tim-cook-and-apple-bet-everything-on-china-then-coronavirus-hit-11583172087; Glenn Leibowitz, “Apple CEO Tim Cook: This Is the No. 1 Reason We Make iPhones in China (It’s Not What You Think),” Inc., December 21,
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https://www.sec.gov/Archives/edgar/data/320193/000119312517380130/d400278ddef14a.htm. Lest anyone think that Cook: Jonathan Swan, “What Apple’s Tim Cook Will Tell Trump,” Axios, June 18, 2017, https://www.axios.com/what-apples-tim-cook-will-tell-trump-1513303073-74d6db9f-d6c2-46c7-8e24-a291325d88e9.html. “I hope you will put more”: David McCabe
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, “Tim Cook to Trump: Put ‘More Heart’ in Immigration Debate,” Axios, June 20, 2017, https://www.axios.com/tim-cook-to-trump-put-more-heart-in-immigration-debate
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It Will Be Collateral Damage,” New York Times, June 18, 2018, https://www.nytimes.com/2018/06/18/technology/apple-tim-cook-china.html; Norihiko Shirouzu and Michael Martina, “Red Light: Ford Facing Hold-ups at China Ports amid Trade Friction,” Reuters, May 9, 2018, https://www
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-canyon-point. Nature inspired and motivated Cook: Michael Roberts, “Tim Cook Pivots to Fitness,” Outside, February 10, 2021, https://www.outsideonline.com/health/wellness/tim-cook-apple-fitness-wellness-future/; “Tim Cook on Health and Fitness” (podcast), Outside, December 9, 2020, https://www.outsideonline.com/podcast/tim-cook-health-fitness-podcast/. As 2018 drew to a close: Yoko
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the-worlds-most-valuable-company-1543665600. Shortly after the markets closed: “Letter from Tim Cook to Apple Investors,” Apple, January 2, 2019, https://www.apple.com/newsroom/2019/01/letter-from-tim-cook-to-apple-investors/. That afternoon, Cook sat down: “CNBC Exclusive: CNBC Transcript: Apple CEO Tim Cook Speaks with CNBC’s Josh Lipton Today,” CNBC, January 2, 2019, https
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and Frustration,” Wall Street Journal, July 1, 2019. Epilogue In the months and years: Tripp Mickle, “How Tim Cook Made Apple His Own,” Wall Street Journal, August 7, 2020, https://www.wsj.com/articles/tim-cook-apple-steve-jobs-trump-china-iphone-ipad-apps-smartphone-11596833902. In an email: Email from Laurene Powell Jobs, March
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had-one-of-the-biggest-rallies-ever-11580034601. When Epic’s lawyers asked: Tim Higgins, “Apple’s Tim Cook Faces Pointed Questions from Judge on App Store Competition,” Wall Street Journal, May 21, 2021, https://www.wsj.com/articles/apples-tim-cook-expected-to-take-witness-stand-in-antitrust-fight-11621589408. Internal documents unearthed: Tim Higgins
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spent seven years helping Foster + Partners design. Andreas Gursky/ARS, New York, Courtesy of The National Portrait Gallery, London In 2017, Tim Cook opened the Steve Jobs Theater on Apple’s new campus during an event where the company unveiled its tenth-anniversary iPhone. Xinhua/Alamy Live News About the Author TRIPP
Dogfight: How Apple and Google Went to War and Started a Revolution
by Fred Vogelstein · 12 Nov 2013 · 275pp · 84,418 words
to war. When Jobs died in October 2011, there was hope that the dogfight would feel less like personal betrayal and quiet down—that Apple’s new CEO, Tim Cook, would take the emotion out of the battle and find a way to settle it. But if anything
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Microsoft Corporation does. Apple became the most valuable company in the world because of their work. But Forstall had been so aggressive in his effort to beat Fadell that it scared people. Many wondered whether there was anything he wouldn’t do to get ahead. CEO Tim Cook would eventually push Forstall
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made no secret of his seeing himself as the eventual Apple CEO. In 2011, Bloomberg Businessweek reported that chief designer Jony Ive and head of technology Bob Mansfield were so suspicious of Forstall they refused to meet with him unless CEO Tim Cook was present too. I’ve heard that was true
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a cloak of moral outrage. After his death, that outrage became the foundation of everything Apple did and said leading up to, during, and after the Samsung trial. CEO Tim Cook laid it out in the following memo to employees in the hours after the Samsung verdict: Today was an important day
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the rest of the stock market was up around 15 percent. Jobs never discussed Apple’s stock price with investors. He rarely even met with them. But by early 2013 the shareholders refused to be ignored, forcing CEO Tim Cook to pledge more than $100 billion in dividends and stock buybacks. Indeed,
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phones. The New York Times, in a handful of long articles about the “iEconomy,” presented evidence that Apple was making its iPhones and iPads in Asian sweatshops, forcing CEO Tim Cook to acknowledge Apple could do more to make its contractors provide safer workplaces. A year later he was apologizing to Chinese customers
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when Google updated it three months later, headlines worldwide made note of how much better it was than Apple’s. Ten million users downloaded the Google maps application in forty-eight hours. Apple’s Tim Cook knows all the challenges he faces and says he has the answers. “We’re still the company that
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was so clear and compelling that it seemed not to matter. Comparing anyone to Steve Jobs is unfair. And during his two years as Apple’s CEO, Tim Cook has taken pains to point out that Jobs himself had made it clear to him that he didn’t want Cook running
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F. Morgan, “Guest Post: Microsoft v. i4i—Is the Sky Really Falling?,” PatentlyO.com, 1/9/2011. “Today was an important day”: Mark Gurman, “Tim Cook tells Apple employees that today’s victory ‘is about values,’” 9to5Mac.com, 8/24/2012. Few understood this dynamic: Walter Isaacson, Steve Jobs (New York: Simon &
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8/1/2013. Apple was also taking heat: Charles Duhigg and Keith Bradsher, “How the US Lost Out on iPhone Work,” New York Times, 1/21/2012; Duhigg and Bradsher, “In China, Human Costs Are Built into an iPad,” New York Times, 1/25/2012; Mark Gurman, “Tim Cook Responds to Claims of
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Factory Worker Mistreatment: ‘We Care About Every Worker in Our Supply Chain,’” 9to5mac.com, 1/26/2012; “Here’s Apple CEO Tim Cook’s Apology Letter in China” (Digits blog), Wall Street Journal, 4/1/2013
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Downloads in 48 Hours,” AllThingsD.com, 12/17/2012. Apple’s Tim Cook knows all the challenges: Ina Fried, “Apple’s Tim Cook: The Full D11 Interview,” Tim Cook interviewed by Walt Mossberg and Kara Swisher (video), AllThingsD.com, 5/29/2013, available at www.allthingsd.com/20130529/apples-tim-cook-the-full-d11-interview-video. Jobs was a master:
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of; tablet, see tablets Condé Nast Connectiongate Consumer Electronics Show content distribution engines convergence; on iPad; mergers and; Microsoft and; television and Cook, Tim; on Apple v. Samsung verdict copyrights Corning Creative Artists Agency (CAA) CSR plc Cue, Eddy; iPad and Curtiss, Glenn H. Dadich, Scott Daily Show, The Danger,
Apple in China: The Capture of the World's Greatest Company
by Patrick McGee · 13 May 2025 · 377pp · 138,306 words
was based on “low wages, low welfare, and low human rights.” These operations played such a salient role in Apple’s success that by 2011 the unassuming character behind them, chief operating officer Tim Cook, was handpicked by Steve Jobs to succeed him as CEO. Cook, unlike Jobs, wasn’t a charismatic leader
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matter of weeks, went from feeling untouchable to fearing its products would be blacklisted. Eighteen days after the CCTV episode, Tim Cook personally apologized with a letter, translated into Mandarin and posted on Apple’s China website. He offered “sincere apologies,” said he had “immense respect” for China, and acknowledged that a “lack
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from China’s 1.4 billion people indirectly supports, across all industries, between 1 million and 2.6 million jobs in America; whereas, by Tim Cook’s estimate, Apple alone supports 5 million jobs in China—3 million in manufacturing and another 1.8 million in app development? That upside-down contrast boggles
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a country that has Communist in its title.” In the years after Steve Jobs’s death, Dediu argued that maintaining Apple’s team, its culture, was paramount. “But today, what keeps Tim Cook up at night is China,” he says. “The China thing is existential.” This book details how the Taiwanese manufacturer Foxconn
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said the sheets were so over-starched they likened them to sheet metal. One time, when a newly hired senior operations executive named Tim Cook visited to see iMac development, Apple’s engineers made sure he had the best room available, knowing full well that it was still subpar. The next morning at
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thirty-five to thirty-six.” And yet somehow that would be more disconcerting, because it was so unusual. A former vice president at Apple says the way you knew Tim Cook was upset was when he would say, “I just don’t understand.” This person adds: “When he’d say that, you’d
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of a relationship that would transform both companies. The meeting of the minds between Steve Jobs and Jony Ive had made Apple products unique, but it was Terry Gou and Tim Cook who would ensure they were ubiquitous. Uncle Terry’s Vision Terry Gou gestured animatedly into the distance. He talked square footage
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. After revenues in Greater China shot up by four times to $2.6 billion in the holiday quarter of 2010, Tim Cook called the growth “absolutely staggering.” It’s hard to fault Apple for not predicting the demand, since throughout much of the 2000s the opposite error was far more common. In the
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people and they’ll bear that cost.” This person adds: “The caveat is: you better deliver on your export commitments.” Around early 2010, Apple chief operating officer Tim Cook arrived in Shenzhen to meet with Gou and discuss two major products: the iPhone 4, which featured a breakthrough design, and the first iPad
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Jobs died on October 5, 2011, aged fifty-six, leaving behind a company worth $350 billion and a trusted lieutenant, Tim Cook, to manage it. Millions of people mourned, often leaving bitten apples at the company’s stores or holding up digital flickering candles on their iPads. In China, social media sites recorded
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awkward silence for hours as news crews waited impatiently. When an emergency conference call with half a dozen senior leaders came together, Tim Cook coolly rejected the allegations that Apple treated Chinese customers poorly. He took the bold stance that he ran the world’s largest company and didn’t need to apologize
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. This was a skill honed from more than a decade working closely with Deirdre O’Brien, a member of Tim Cook’s innermost circle. Sexton had developed a deep understanding of how Apple functioned, from the temperaments and preferences of its top executives to the niche inner workings of how ideas could become
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his time in other cities, chiefly Shanghai. His responsibilities included regulatory policy, social responsibility matters, and strategic initiatives across Greater China. Before Jun, Tim Cook relied on Cathy Novelli, Apple’s vice president of worldwide government affairs from 2007 to 2014. When Cook needed to get things done in China, like open a
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making 10 million Ferraris a year. The risk of this approach is that it that gives too much power to the supplier. So under Tim Cook’s leadership, Apple had built redundancy into the supply chain, teaching multiple vendors how to do the same thing to mitigate risks of overdependence. “Every year there
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day, day after day, for weeks and months leading up to a product launch. “So the reason Apple gets Chinese suppliers to work for them, for zero profits, is because the Apple ops engineer, following Tim Cook’s orders, is sleeping on a mat in their factory and helping them make that line efficient
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. Birthing China’s Smartphone Market In the early years of the iPhone, Apple was adamant that the processes it cocreated with suppliers were its intellectual property. When Apple believed Samsung had copied the iPhone, Steve Jobs was furious, and Apple sued. Tim Cook, speaking about the lawsuit in 2012, called it “the worst thing in
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a “troubleshooter of Chinese regulatory problems.” In his six-year stint, he took forty-five trips to China, often accompanying Tim Cook. His LinkedIn profile includes a photograph of himself aboard Apple’s private jet, looking both relaxed and focused in a spacious cream-colored leather seat next to tables set with white
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The New York Times from its China App Store, following a demand from local authorities. Apple told the paper its app was in “violation of local regulations,” though it didn’t disclose which. Tim Cook acknowledged: “We would obviously rather not remove the apps, but like we do in other countries, we
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ascent has been, though, its early success was a harbinger of a much larger trend driven by two intersecting forces. Designed by Apple in California, Made in China 2025 After Tim Cook, Jeff Williams, and Lisa Jackson journeyed to the Communist headquarters and pledged a $275 billion investment, something unexpected happened: It spurred
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Huawei now.” As the engineer walked away, the two executives were silent for a few seconds. Then the Apple executive turned and said, “Who the fuck is Huawei?” CHAPTER 36 “5 ALARM FIRE” Tim Cook was in Europe when he received the latest, gutting development relating to iPhone sales. The day before, October
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muted” and “nothing like an iPhone NPI”—or new product introduction. A big question weighed on Tim Cook and Luca Maestri: What should they tell Wall Street? What Cook Said Hours before Apple’s earnings report, Tim Cook wrote an email to the board of directors. He summarized that revenue was solid but warned there
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not running at capacity, and that Wistron had indeed been told to stand down. “The leak is infuriating,” Williams wrote to a colleague. Tim Cook weighed in, suggesting Apple hold its manufacturing partners to account. “The leaks will continue until there is a substantial financial penalty,” he advised. What Cook Wrote The revenue
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had hoped for back in mid-October, before the official launch of the XR. It was Apple’s first revenue warning in nearly sixteen years. Tim Cook cast the net of blame widely, but acknowledged the main culprit was China. What exactly was the problem in China? Cook was mighty vague. He
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brought up quality across the region, and the gaps were closing. Within a year, Huawei would be outselling Apple not just in China but globally. CHAPTER 37 THE HUAWEI THREAT Tim Cook’s obfuscations and omissions on the November 1 earnings call infuriated investors. The revenue warning he issued two months later caused
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managing director of Greater China was a figurehead. This was made even clearer in a deposition of Tim Cook. Upon asking the Apple CEO to name his direct reports, Cook didn’t name Mahe—despite the “Apple Leadership” website explicitly saying she reports directly to him. Nor did Cook include her in a list
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, candidate Trump told his supporters: “What I think you ought to do is boycott Apple until such time as they give that security number. How do you like that? I just thought of it. Boycott Apple!” Trump said. “Tim Cook is looking to do a big number, probably to show how liberal he is
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prolonged lockdown “will pose severe consequences and massive losses for the whole industry.” In the case of Apple, more than half of its 200 primary suppliers were impacted, disrupting production of iPhones, MacBooks, and iPads. Tim Cook estimated damage to revenue in the range of $4 billion to $8 billion, the starkest warning
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might expect to see its revenue suffer, its margins fall, its operations deteriorate. But just a few days later, on October 27, 2022, Tim Cook appeared triumphant. Apple was reporting to the world that it had earned nearly $400 billion of revenue in its fiscal year, a new record following fourteen consecutive quarters
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a high-tech rival will be consistent themes until 2030 and beyond. The “secret sauce” of how Apple trains America’s biggest rival with cutting-edge expertise could very well be in jeopardy. That Tim Cook personally donated $1 million to Trump’s inauguration suggests he’s well aware of the threat. The
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Cook Era Two years after the death of Steve Jobs, Oracle CEO Larry Ellison claimed it was inevitable Apple would struggle under Tim Cook. You only had to look, he said, at what happened to the company in the period after Jobs was ousted in 1985. “We
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so successful.” Few predictions have ever been so wrong. From a shareholders’ perspective, Tim Cook’s triumph as Jobs’s successor has been so unparalleled that, when Apple first hit the $3 trillion valuation in January 2022, it meant Apple’s market value had grown by more than $700 million a day from when
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risks to the company while setting an example to rivals that had decidedly mixed implications for America’s competitiveness. In the next two decades, could Tim Cook’s fortunes similarly suffer? Apple has been spectacularly successful, and in early 2025 its business looks solid. But as hedge fund investor Jay Newman warns
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top executives; internal studies of China, India, and Huawei; and depositions of key figures including Tim Cook. This material was made public in December 2023, several months before Apple settled the case, but through some miracle it hadn’t been noticed or reported on. I spent more than thirty hours sifting through the
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; the OEM earns it from vertical integration—that is, by sourcing more of the parts itself. Chapter 10: IBM West—The Rise of Tim Cook “Most Studious”: Tripp Mickle, After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul. New York: William Morrow, 2022. “Go west, young man”: Sam Colt
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What He Said,” Business Insider, September 20, 2014, https://www.businessinsider.com/tim-cook-full-interview-with-charlie-rose-with-transcript-2014-9. “Here’s to the sensible ones”: Austin Carr and Mark Gurman, “Apple Is the $2.3 Trillion Fortress That Tim Cook Built,” Bloomberg Businessweek, February 9, 2021, https://www.bloomberg.com/news
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/features/2021-02-09/this-is-how-tim-cook-transformed-apple-aapl-after-steve-jobs. Chapter 11: Foxconn Goes Global—China, California, and
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center”: Pete Brook, “World’s Fastest-Growing Megalopolis Hides in Fog,” Wired, August 25, 2010, https://www.wired.com/2010/08/chongqing. “absolutely staggering”: Tim Cook quoted in: Edmond Lococo, “Flocks of Customers Have Sent Apple’s China Stores to the Top,” Bloomberg News, January 26, 2011. study of college students in Wuhan
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),” All Things Digital, May 29, 2012, https://allthingsd.com/20120529/patent-wars-are-pain-in-the-ass-says-tim-cook/. “it really is theft”: Graydon Carter, “Apple’s Jonathan Ive in Conversation with Vanity Fair’s Graydon Carter,” Vanity Fair, October 16, 2014, https://www.vanityfair.com/video/watch/the-new-establishment-
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-down-in-china. a pledge to invest $275 billion: Independently corroborated for this book but first reported in The Information—possibly the greatest Apple scoop ever: Wayne Ma, “Inside Tim Cook’s Secret $275 Billion Deal with Chinese Authorities,” The Information, December 7, 2021, https://www.theinformation.com/articles/facing-hostile-chinese-authorities
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to Uber in China,” New York Times, May 12, 2016, https://www.nytimes.com/2016/05/13/technology/apple-puts-1-billion-in-didi-a-rival-to-uber-in-china.html. “built a company”: Tim Cook, “Jean Liu,” the TIME 100, Time, 2017, https://time.com/collection/2017-time-100/4742753/jean-liu
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and Guangdong Officials Forged the China Development Model. Translated by Stacy Mosher. Cambridge, MA: Harvard University Asia Center, 2022. “The thing I like”: Ma Si, “Tim Cook Visits Apple Store in Beijing, with Didi President,” China Daily, May 15, 2016, https://www.chinadaily.com.cn/business/tech/2016-05/16/content_25294753.htm
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Apps from China App Store,” ExpressVPN (corporate blog), July 28, 2017, https://www.expressvpn.com/blog/china-ios-app-store-removes-vpns/#. Apple met with officials: Wayne Ma, “Inside Tim Cook’s Secret $275 Billion Deal with Chinese Authorities,” The Information, December 7, 2021, https://www.theinformation.com/articles/facing-hostile-chinese-authorities
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://apnews.com/e8567f6879074fd09c311301467d45b0/China-tightens-control-of-online-news-after-sensitive-gaffes. “Your choice is”: Dan Strumpf, “Apple’s Tim Cook: No Point Yelling at China,” Wall Street Journal, December 7, 2017, https://www.wsj.com/articles/apples-tim-cook-no-point-yelling-at-china-1512563332. “We are Marxists”: Javier C. Hernández, “China’s Leaders Confront
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of Commerce is online: https://www.amchamchina.org/amcham_staff/isabel-ge-mahe-2/. Chapter 35: The Red Supply Chain “an extraordinary example”: “Tim Cook Visits the AirPods Plant: Apple Does Not Intend to Shift Production Capacity to Lower Cost Regions,” The Paper, reprinted by Luxshare-ICT, December 5, 2017, https://www.luxshare
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40: Plan B—Assembled in India? these four groups spent $16 billion: Krish Sankar et al., “The Apple Supply Chain’s Great Reshoring,” TD Cowen, January 4, 2024. As an internal memo prepared for Tim Cook: The document was produced in court discovery. See chapter 36, “5 Alarm Fire.” Average monthly manufacturing wages
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just two directives: Originally from BuzzFeed News, but cited here: Ben Smith, “Apple TV Was Making a Show About Gawker. Then Tim Cook Found Out,” New York Times, December 13, 2020, https://www.nytimes.com/2020/12/13/business/media/apple-gawker-tim-cook.html#:~:text=Then%2C%20an%20Apple%20executive%20got,back%20in%202008%2C
Prediction Machines: The Simple Economics of Artificial Intelligence
by Ajay Agrawal, Joshua Gans and Avi Goldfarb · 16 Apr 2018 · 345pp · 75,660 words
the expense of something else, then in the AI space, few companies made a stronger, earlier commitment than Apple. Tim Cook wrote, in a special section devoted to privacy on Apple’s home page: “At Apple, your trust means everything to us. That’s why we respect your privacy and protect it with strong encryption
The Four: How Amazon, Apple, Facebook, and Google Divided and Conquered the World
by Scott Galloway · 2 Oct 2017 · 305pp · 79,303 words
bullied employees; his attitudes around philanthropy and inclusiveness were small; his mercurial personality and megalomania kept Apple perpetually in borderline chaos. His death ended the company’s historic run of innovation, but it also let Apple, under Tim Cook, focus on predictability, profitability, and scale. You can see the results on the balance sheet
Data and Goliath: The Hidden Battles to Collect Your Data and Control Your World
by Bruce Schneier · 2 Mar 2015 · 598pp · 134,339 words
-cares-about-your-privacy.html. It uses iTunes purchase information: Charles Arthur (18 Sep 2014), “Apple’s Tim Cook attacks Google and Facebook over privacy flaws,” Guardian, http://www.theguardian.com/technology/2014/sep/18/apple-tim-cook-google-facebook-privacy-surveillance. It’s very big business for Amazon: Jay Greene (18 Mar 2014), “Amazon easing
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-nigel-shienwald-data-access-role-david-cameron. Apple’s business model protects: Rich Mogull (25 Jun 2014), “Why Apple really cares about your privacy,” Macworld, http://www.macworld.com/article/2366921/why-apple-really-cares-about-your-privacy.html. Charles Arthur (18 Sep 2014), “Apple’s Tim Cook attacks Google and Facebook over privacy flaws,” Guardian
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, http://www.theguardian.com/technology/2014/sep/18/apple-tim-cook-google-facebook-privacy-surveillance. Do you trust a company: European countries
Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech
by Sara Wachter-Boettcher · 9 Oct 2017 · 223pp · 60,909 words
demographics and glossy profiles of staff from underrepresented groups. Whenever a new one comes out, though, it tends to read something like this one, from Apple CEO Tim Cook, in 2015: We are proud of the progress we’ve made, and our commitment to diversity is unwavering. But we know there is a
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Latest Diversity Numbers: There’s ‘a Lot More Work to be Done,’” TechCrunch, August 13, 2015, https://techcrunch.com/2015/08/13/apples-tim-cook-on-latest-diversity-numbers-theres-a-lot-more-work-to-be-done. 5. Maxine Williams, “Facebook Diversity Update: Positive Hiring Trends Show Progress,” Facebook Newsroom,
The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives
by Peter H. Diamandis and Steven Kotler · 28 Jan 2020 · 501pp · 114,888 words
. Over the next five years, AR is projected to create a $90 billion market. “I regard [AR] as a big idea like the smartphone,” Apple CEO Tim Cook recently said in an interview with the Independent. “The smartphone is for everyone. We don’t have to think the iPhone is about a certain
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invasion. Many of the big technology companies are getting into this game, all intent on making an impact. “If you zoom out into the future,” Apple CEO Tim Cook recently said (in that same interview with the Independent where he talked about the potential of AR), “and ask what was
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UK, ‘Times Are Not Really Awful, There’s Some Great Things Happening’,” Independent. See: https://www.independent.co.uk/life-style/gadgets-and-tech/features/apple-tim-cook-boss-brexit-uk-theresa-may-number-10-interview-ustwo-a7574086.html. Nintendo released Pokémon GO: Lauren Munsi, “Pokémon GO Surpasses the 1 Billion Downloads Milestone
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Greatest Contribution Will Be ‘About Health,’ ” CNBC, January 8, 2019. See: https://www.cnbc.com/2019/01/08/tim-cook-teases-new-apple-services-tied-to-health-care.html. Racing Apple are Google, Amazon, Facebook, Samsung, Baidu, Tencent, and others: CB Insights does an excellent job summarizing the big-tech healthcare ecosystem in these
Steve Jobs
by Walter Isaacson · 23 Oct 2011 · 915pp · 232,883 words
Zen master in California who became Jobs’s spiritual teacher. LEE CLOW. Advertising wizard who created Apple’s “1984” ad and worked with Jobs for three decades. DEBORAH “DEBI” COLEMAN. Early Mac team manager who took over Apple manufacturing. TIM COOK. Steady, calm, chief operating officer hired by Jobs in 1998; replaced Jobs as
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design or another of Ive’s deputies. If something excited him or sparked some thoughts about corporate strategy, he might ask the chief operating officer Tim Cook or the marketing head Phil Schiller to come over and join them. Ive described the usual process: This great room is the one place in
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, but that would then force Apple to be imaginative and bold in finding a way to leapfrog over its competitors when Jobs finally realized that he had to get into the music market. CHAPTER TWENTY-EIGHT CEO Still Crazy after All These Years Tim Cook and Jobs, 2007 Tim Cook When Steve Jobs returned to
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,” he recalled. He wanted someone who could build just-in-time factories and supply chains, as Michael Dell had done. Then, in 1998, he met Tim Cook, a courtly thirty-seven-year-old procurement and supply chain manager at Compaq Computers, who not only would become his operations manager but would grow
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into an indispensable backstage partner in running Apple. As Jobs recalled: Tim Cook came out of procurement, which is just the right background for what we needed. I realized that he and I saw things exactly
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usually elusive. Jobs did not organize Apple into semiautonomous divisions; he closely controlled all of his teams and pushed them to work as one cohesive and flexible company, with one profit-and-loss bottom line. “We don’t have ‘divisions’ with their own P&L,” said Tim Cook. “We run one P&L
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would not require chemotherapy or radiation treatment, and he planned to return to work in September. “While I’m out, I’ve asked Tim Cook to be responsible for Apple’s day to day operations, so we shouldn’t miss a beat. I’m sure I’ll be calling some of you way
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battery, it was possible to make the iPhone much thinner. For Jobs, thinner was always better. “He’s always believed that thin is beautiful,” said Tim Cook. “You can see that in all of the work. We have the thinnest notebook, the thinnest smartphone, and we made the iPad thin and then
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family, but everyone else at Apple,” he said. But then he admitted that the remedy for his “hormone imbalance” was not as simple as he had claimed. “During the past week I have learned that my health-related issues are more complex than I originally thought.” Tim Cook would again take over daily
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women and not intimidated by him. Eason arranged for them to be assigned only to Jobs. “To manage Steve, you have to be persistent,” recalled Tim Cook. “Eason managed Steve and forced him to do things that no one else could, things that were good for him that may not have been
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lectured. “Stop thinking of this as food. Start thinking of it as medicine.” Jobs’s mood buoyed when he was able to have visitors from Apple. Tim Cook came down regularly and filled him in on the progress of new products. “You could see him brighten every time the talk turned to
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of May 2009 Jobs flew back from Memphis on his jet with his wife and sister. They were met at the San Jose airfield by Tim Cook and Jony Ive, who came aboard as soon as the plane landed. “You could see in his eyes his excitement at being back,” Cook recalled
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. “I had the greatest time being back today,” he said. “I can’t believe how creative I’m feeling, and how the whole team is.” Tim Cook took it in stride. “I’ve never seen Steve hold back from expressing his view or passion,” he later said. “But that was good.” Friends
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to get depressed. But Jobs did. “Fuck this, it’s not worth it,” he told Levinson. Finally Tim Cook was able to shake him out of his lethargy. He quoted someone as saying that Apple was becoming the new Microsoft, complacent and arrogant. The next day Jobs changed his attitude. “Let’s get
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. But when the invitations were sent out, he told me that I should try to be there. It was the usual scene: top Apple executives in the front row, Tim Cook eating energy bars, and the sound system blaring the appropriate Beatles songs, building up to “You Say You Want a Revolution” and
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if anything happened to him, presenting both short-term and longer-term combinations of options. But there was no doubt that, in this current situation, Tim Cook would again take charge of day-to-day operations. The following Saturday afternoon, Jobs allowed his wife to convene a meeting of his doctors. He
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committee reports and other routine business. Most knew what was about to happen. But instead of going right to the topic on everyone’s mind, Tim Cook and Peter Oppenheimer, the chief financial officer, went through the results for the quarter and the projections for the year ahead. Then Jobs said quietly
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, Chrisann Brennan, Larry Brilliant, John Seeley Brown, Tim Brown, Nolan Bushnell, Greg Calhoun, Bill Campbell, Berry Cash, Ed Catmull, Ray Cave, Lee Clow, Debi Coleman, Tim Cook, Katie Cotton, Eddy Cue, Andrea Cunningham, John Doerr, Millard Drexler, Jennifer Egan, Al Eisenstat, Michael Eisner, Larry Ellison, Philip Elmer-DeWitt, Gerard Errera, Tony Fadell
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Rubinstein. Peter Burrows, “Yes, Steve, You Fixed It. Congratulations. Now What?” Business Week, July 31, 2000; Tim Cook, Auburn commencement address, May 14, 2010; Adam Lashinsky, “The Genius behind Steve,” Fortune, Nov. 10, 2008; Nick Wingfield, “Apple’s No. 2 Has Low Profile,” Wall Street Journal, Oct. 16, 2006. Mock Turtlenecks and Teamwork
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, “The God of Music,” Esquire, July 2003; Steven Levy, “Not the Same Old Song,” Newsweek, May 12, 2003. Microsoft: Interviews with Steve Jobs, Phil Schiller, Tim Cook, Jon Rubinstein, Tony Fadell, Eddy Cue. Emails from Jim Allchin, David Cole, Bill Gates, Apr. 30, 2003 (these emails later became part of an Iowa
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, “We’re Early on the Video Thing,” Business Week, Sept. 2, 2004. Mr. Tambourine Man: Interviews with Andy Lack, Tim Cook, Steve Jobs, Tony Fadell, Jon Rubinstein. Ken Belson, “Infighting Left Sony behind Apple in Digital Music,” New York Times, Apr. 19, 2004; Frank Rose, “Battle for the Soul of the MP3 Phone
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Stanford Commencement: Interviews with Steve Jobs, Laurene Powell. Steve Jobs, Stanford commencement address. A Lion at Fifty: Interviews with Mike Slade, Alice Waters, Steve Jobs, Tim Cook, Avie Tevanian, Jony Ive, Jon Rubinstein, Tony Fadell, George Riley, Bono, Walt Mossberg, Steven Levy, Kara Swisher. Walt Mossberg and Kara Swisher interviews with Steve
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Its Debut,” Newsweek, Feb. 1, 2007. CHAPTER 36: THE iPHONE An iPod That Makes Calls: Interviews with Art Levinson, Steve Jobs, Tony Fadell, George Riley, Tim Cook. Frank Rose, “Battle for the Soul of the MP3 Phone,” Wired, Nov. 2005. Multi-touch: Interviews with Jony Ive, Steve Jobs, Tony Fadell
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, Tim Cook. Gorilla Glass: Interviews with Wendell Weeks, John Seeley Brown, Steve Jobs. The Design: Interviews with Jony Ive, Steve Jobs, Tony Fadell. Fred Vogelstein, “The Untold
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, George Riley, Kristina Kiehl, Kathryn Smith. John Lauerman and Connie Guglielmo, “Jobs Liver Transplant,” Bloomberg, Aug. 21, 2009. Return: Interviews with Steve Jobs, George Riley, Tim Cook, Jony Ive, Brian Roberts, Andy Hertzfeld. CHAPTER 38: THE iPAD You Say You Want a Revolution: Interviews with Steve Jobs, Phil Schiller
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, Tim Cook, Jony Ive, Tony Fadell, Paul Otellini. All Things Digital conference, May 30, 2003. The Launch, January 2010: Interviews with Steve Jobs, Daniel Kottke. Brent Schlender, “
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Crossing Steve Jobs,” Gawker, Sept. 30, 2010. CHAPTER 39: NEW BATTLES Google: Open versus Closed: Interviews with Steve Jobs, Bill Campbell, Eric Schmidt, John Doerr, Tim Cook, Bill Gates. John Abell, “Google’s ‘Don’t Be Evil’ Mantra Is ‘Bullshit,’” Wired, Jan. 30, 2010; Brad Stone and Miguel Helft, “A Battle for
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, Apr. 20, 2010; Jon Stewart, The Daily Show, Apr. 28, 2010. Antennagate: Design versus Engineering: Interviews with Tony Fadell, Jony Ive, Steve Jobs, Art Levinson, Tim Cook, Regis McKenna, Bill Campbell, James Vincent. Mark Gikas, “Why Consumer Reports Can’t Recommend the iPhone4,” Consumer Reports, July 12, 2010; Michael Wolff, “Is There
Samsung Rising: The Inside Story of the South Korean Giant That Set Out to Beat Apple and Conquer Tech
by Geoffrey Cain · 15 Mar 2020 · 540pp · 119,731 words
the operating system used in Samsung phones. Samsung was the Apple iPhone chip supplier that dared to compete directly against Apple by making a similar-looking smartphone, and with the Android operating system, which Jobs abhorred. Jobs was prepared to sue. Tim Cook, as Apple’s supply chain expert, was wary of endangering the relationship
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the works. Samsung took home some legal victories as well in the UK, Japan, and South Korea. * * * — ON THE MORNING OF September 12, 2012, Apple CEO Tim Cook took the stage in Cupertino for his first product launch as successor to the late Steve Jobs. “Today we’re taking it to the next
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was already getting ready for the next barrage in the Apple-Samsung marketing wars. He shot his next commercial in a rapid-fire manner; it was quickly ad-libbed by the actors, with their talking points pulled from social-media chatter on Tim Cook’s iPhone launch, intending to satirize each feature. One
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Apple’s senior vice president for marketing, was livid at Samsung’s marketing campaign. He shot an email to Apple’s ad agency, TBWA\Chiat\Day, with a link to the Wall Street Journal article. “We have a lot of work to do to turn this around,” he wrote. He emailed Apple CEO Tim Cook
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a publicly traded American corporation. And he remained in prison as his second trial got under way. Eighteen days later, on September 12, 2017, Apple CEO Tim Cook took the stage to introduce the iPhone X—with a price starting at $999, the most expensive iPhone ever. Though the iPhone X received praise
Digital Empires: The Global Battle to Regulate Technology
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The Attention Merchants: The Epic Scramble to Get Inside Our Heads
by Tim Wu · 14 May 2016 · 515pp · 143,055 words
Jony Ive: The Genius Behind Apple's Greatest Products
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Digital Wars: Apple, Google, Microsoft and the Battle for the Internet
by Charles Arthur · 3 Mar 2012 · 390pp · 114,538 words
The Perfect Weapon: War, Sabotage, and Fear in the Cyber Age
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Slowdown: The End of the Great Acceleration―and Why It’s Good for the Planet, the Economy, and Our Lives
by Danny Dorling and Kirsten McClure · 18 May 2020 · 459pp · 138,689 words
Don't Burn This Book: Thinking for Yourself in an Age of Unreason
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Extremely Hardcore: Inside Elon Musk's Twitter
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The Everything Blueprint: The Microchip Design That Changed the World
by James Ashton · 11 May 2023 · 401pp · 113,586 words
Gilded Rage: Elon Musk and the Radicalization of Silicon Valley
by Jacob Silverman · 9 Oct 2025 · 312pp · 103,645 words
The Elements of Power: A Story of War, Technology, and the Dirtiest Supply Chain on Earth
by Nicolas Niarchos · 20 Jan 2026 · 654pp · 170,150 words
The Wide Lens: What Successful Innovators See That Others Miss
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The New Kingmakers
by Stephen O'Grady · 14 Mar 2013 · 56pp · 16,788 words
Zucked: Waking Up to the Facebook Catastrophe
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Bank 3.0: Why Banking Is No Longer Somewhere You Go but Something You Do
by Brett King · 26 Dec 2012 · 382pp · 120,064 words
Age of Context: Mobile, Sensors, Data and the Future of Privacy
by Robert Scoble and Shel Israel · 4 Sep 2013 · 202pp · 59,883 words
Big Business: A Love Letter to an American Anti-Hero
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The Great Divide: Unequal Societies and What We Can Do About Them
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Future Perfect: The Case for Progress in a Networked Age
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Fire in the Valley: The Birth and Death of the Personal Computer
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The Twittering Machine
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Insane Mode: How Elon Musk's Tesla Sparked an Electric Revolution to End the Age of Oil
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Autonomous Driving: How the Driverless Revolution Will Change the World
by Andreas Herrmann, Walter Brenner and Rupert Stadler · 25 Mar 2018
For Profit: A History of Corporations
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Careless People: A Cautionary Tale of Power, Greed, and Lost Idealism
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Unit X: How the Pentagon and Silicon Valley Are Transforming the Future of War
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The Scandal of Money
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Build: An Unorthodox Guide to Making Things Worth Making
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Dawn of the Code War: America's Battle Against Russia, China, and the Rising Global Cyber Threat
by John P. Carlin and Garrett M. Graff · 15 Oct 2018 · 568pp · 164,014 words
Life After Google: The Fall of Big Data and the Rise of the Blockchain Economy
by George Gilder · 16 Jul 2018 · 332pp · 93,672 words
Evil by Design: Interaction Design to Lead Us Into Temptation
by Chris Nodder · 4 Jun 2013 · 254pp · 79,052 words
Move Fast and Break Things: How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy
by Jonathan Taplin · 17 Apr 2017 · 222pp · 70,132 words
Brotopia: Breaking Up the Boys' Club of Silicon Valley
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Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone
by Satya Nadella, Greg Shaw and Jill Tracie Nichols · 25 Sep 2017 · 391pp · 71,600 words
It's Not TV: The Spectacular Rise, Revolution, and Future of HBO
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Matchmakers: The New Economics of Multisided Platforms
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The Acquirer's Multiple: How the Billionaire Contrarians of Deep Value Beat the Market
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Bezonomics: How Amazon Is Changing Our Lives and What the World's Best Companies Are Learning From It
by Brian Dumaine · 11 May 2020 · 411pp · 98,128 words
The Big Nine: How the Tech Titans and Their Thinking Machines Could Warp Humanity
by Amy Webb · 5 Mar 2019 · 340pp · 97,723 words
The New Gold Rush: The Riches of Space Beckon!
by Joseph N. Pelton · 5 Nov 2016 · 321pp · 89,109 words
Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It.
by Mitch Joel · 20 May 2013 · 260pp · 76,223 words
Frenemies: The Epic Disruption of the Ad Business
by Ken Auletta · 4 Jun 2018 · 379pp · 109,223 words
Open for Business Harnessing the Power of Platform Ecosystems
by Lauren Turner Claire, Laure Claire Reillier and Benoit Reillier · 14 Oct 2017 · 240pp · 78,436 words
The Metaverse: And How It Will Revolutionize Everything
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Breaking Twitter: Elon Musk and the Most Controversial Corporate Takeover in History
by Ben Mezrich · 6 Nov 2023 · 279pp · 85,453 words
Who’s Raising the Kids?: Big Tech, Big Business, and the Lives of Children
by Susan Linn · 12 Sep 2022 · 415pp · 102,982 words
The Long History of the Future: Why Tomorrow's Technology Still Isn't Here
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The Green New Deal: Why the Fossil Fuel Civilization Will Collapse by 2028, and the Bold Economic Plan to Save Life on Earth
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Masters of Scale: Surprising Truths From the World's Most Successful Entrepreneurs
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Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality
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The Heart of Business: Leadership Principles for the Next Era of Capitalism
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The Entrepreneurial State: Debunking Public vs. Private Sector Myths
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Woke, Inc: Inside Corporate America's Social Justice Scam
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Tech Titans of China: How China's Tech Sector Is Challenging the World by Innovating Faster, Working Harder, and Going Global
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The Nowhere Office: Reinventing Work and the Workplace of the Future
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Superminds: The Surprising Power of People and Computers Thinking Together
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Deep Value
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The Brussels Effect: How the European Union Rules the World
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Competition Overdose: How Free Market Mythology Transformed Us From Citizen Kings to Market Servants
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Connectography: Mapping the Future of Global Civilization
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Snowden's Box: Trust in the Age of Surveillance
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The Age of Surveillance Capitalism
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Everydata: The Misinformation Hidden in the Little Data You Consume Every Day
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Uberland: How Algorithms Are Rewriting the Rules of Work
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Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire
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Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You
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Trade Wars Are Class Wars: How Rising Inequality Distorts the Global Economy and Threatens International Peace
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The Fifth Domain: Defending Our Country, Our Companies, and Ourselves in the Age of Cyber Threats
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Mine!: How the Hidden Rules of Ownership Control Our Lives
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Augmented: Life in the Smart Lane
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The Wires of War: Technology and the Global Struggle for Power
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The Capitalist Manifesto
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System Error: Where Big Tech Went Wrong and How We Can Reboot
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Stakeholder Capitalism: A Global Economy That Works for Progress, People and Planet
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Amazon Unbound: Jeff Bezos and the Invention of a Global Empire
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Capitalism Without Capital: The Rise of the Intangible Economy
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Deep Medicine: How Artificial Intelligence Can Make Healthcare Human Again
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Always Day One: How the Tech Titans Plan to Stay on Top Forever
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The Code: Silicon Valley and the Remaking of America
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The Optimist: Sam Altman, OpenAI, and the Race to Invent the Future
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App Kid: How a Child of Immigrants Grabbed a Piece of the American Dream
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Battle for the Bird: Jack Dorsey, Elon Musk, and the $44 Billion Fight for Twitter's Soul
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Wasteland: The Dirty Truth About What We Throw Away, Where It Goes, and Why It Matters
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The Authoritarian Moment: How the Left Weaponized America's Institutions Against Dissent
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The Pirate's Dilemma: How Youth Culture Is Reinventing Capitalism
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Tools and Weapons: The Promise and the Peril of the Digital Age
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