Dogfight: How Apple and Google Went to War and Started a Revolution
by Fred Vogelstein · 12 Nov 2013 · 275pp · 84,418 words
to war. When Jobs died in October 2011, there was hope that the dogfight would feel less like personal betrayal and quiet down—that Apple’s new CEO, Tim Cook, would take the emotion out of the battle and find a way to settle it. But if anything
…
Microsoft Corporation does. Apple became the most valuable company in the world because of their work. But Forstall had been so aggressive in his effort to beat Fadell that it scared people. Many wondered whether there was anything he wouldn’t do to get ahead. CEO Tim Cook would eventually push Forstall
…
made no secret of his seeing himself as the eventual Apple CEO. In 2011, Bloomberg Businessweek reported that chief designer Jony Ive and head of technology Bob Mansfield were so suspicious of Forstall they refused to meet with him unless CEO Tim Cook was present too. I’ve heard that was true
…
a cloak of moral outrage. After his death, that outrage became the foundation of everything Apple did and said leading up to, during, and after the Samsung trial. CEO Tim Cook laid it out in the following memo to employees in the hours after the Samsung verdict: Today was an important day
…
the rest of the stock market was up around 15 percent. Jobs never discussed Apple’s stock price with investors. He rarely even met with them. But by early 2013 the shareholders refused to be ignored, forcing CEO Tim Cook to pledge more than $100 billion in dividends and stock buybacks. Indeed,
…
phones. The New York Times, in a handful of long articles about the “iEconomy,” presented evidence that Apple was making its iPhones and iPads in Asian sweatshops, forcing CEO Tim Cook to acknowledge Apple could do more to make its contractors provide safer workplaces. A year later he was apologizing to Chinese customers
…
when Google updated it three months later, headlines worldwide made note of how much better it was than Apple’s. Ten million users downloaded the Google maps application in forty-eight hours. Apple’s Tim Cook knows all the challenges he faces and says he has the answers. “We’re still the company that
…
was so clear and compelling that it seemed not to matter. Comparing anyone to Steve Jobs is unfair. And during his two years as Apple’s CEO, Tim Cook has taken pains to point out that Jobs himself had made it clear to him that he didn’t want Cook running
…
F. Morgan, “Guest Post: Microsoft v. i4i—Is the Sky Really Falling?,” PatentlyO.com, 1/9/2011. “Today was an important day”: Mark Gurman, “Tim Cook tells Apple employees that today’s victory ‘is about values,’” 9to5Mac.com, 8/24/2012. Few understood this dynamic: Walter Isaacson, Steve Jobs (New York: Simon &
…
8/1/2013. Apple was also taking heat: Charles Duhigg and Keith Bradsher, “How the US Lost Out on iPhone Work,” New York Times, 1/21/2012; Duhigg and Bradsher, “In China, Human Costs Are Built into an iPad,” New York Times, 1/25/2012; Mark Gurman, “Tim Cook Responds to Claims of
…
Factory Worker Mistreatment: ‘We Care About Every Worker in Our Supply Chain,’” 9to5mac.com, 1/26/2012; “Here’s Apple CEO Tim Cook’s Apology Letter in China” (Digits blog), Wall Street Journal, 4/1/2013
…
Downloads in 48 Hours,” AllThingsD.com, 12/17/2012. Apple’s Tim Cook knows all the challenges: Ina Fried, “Apple’s Tim Cook: The Full D11 Interview,” Tim Cook interviewed by Walt Mossberg and Kara Swisher (video), AllThingsD.com, 5/29/2013, available at www.allthingsd.com/20130529/apples-tim-cook-the-full-d11-interview-video. Jobs was a master:
…
of; tablet, see tablets Condé Nast Connectiongate Consumer Electronics Show content distribution engines convergence; on iPad; mergers and; Microsoft and; television and Cook, Tim; on Apple v. Samsung verdict copyrights Corning Creative Artists Agency (CAA) CSR plc Cue, Eddy; iPad and Curtiss, Glenn H. Dadich, Scott Daily Show, The Danger,
After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul
by Tripp Mickle · 2 May 2022 · 535pp · 149,752 words
that looked unlike any other in the world. Standing before his latest marvel, Ive looked bored. Then a buzz rippled from the theater’s entryway. Tim Cook, Apple’s chief executive officer, strode into the room flanked by incoming CBS Evening News host Norah O’Donnell. Journalists and photographers backpedaled before him with
…
every detail of the business from the development of new stores to the exploration of new product categories. Following Steve Jobs’s death, Apple’s king of commerce, Tim Cook, adjusted to leading the Monday meetings alone. When Jobs had tapped him to be CEO, Cook had envisioned turning to his predecessor
…
before dawn, humming down the dark emptiness of the 101 freeway past the dim shadows of low-slung office buildings and shopping centers. Though Apple had given Tim Cook a base salary of $400,000 and a $500,000 signing bonus, he didn’t put a lot of value on what car
…
TV networks to buy into it, a lengthy process that would be beyond its control. With the external pressure mounting, it fell to Tim Cook to decide on Apple’s next move: Ive’s watch project or Forstall’s TV effort. It was a choice that deepened a long-standing unspoken rivalry
…
different sensibilities than Jobs. Like his boss, Williams’s expertise was on manufacturing products on a large scale, not inventing them. Inside Apple, he was known as “Tim Cook’s Tim Cook.” The similarities ran from their résumés to their physiques. Both men were southerners with engineering degrees and MBAs; they were both tall and
…
a different approach: he had relied on a lean team of mostly existing employees in various divisions whom he had guided. But in Tim Cook’s new collaborative kingdom, Apple’s CEO no longer led product development, and that void continued to challenge the company’s efforts to innovate. The Ive-Riccio
…
months after he collected equity shares that he was due to earn as part of his compensation. Such an arrangement had become more common at Apple under Tim Cook. It was a contrast to Steve Jobs, who had punished deserters, refusing to rehire them and treating their departure like a scorned lover
…
. . . but he never loved what he did. And so I wanted to get a job that I loved.” Born in 1960: Michael Finch II, “Tim Cook—Apple CEO and Robertsdale’s Favorite Son—Still Finds Time to Return to His Baldwin County Roots,” AL.com, February 24, 2014, updated January 14, 2019
…
, https://www.al.com/live/2014/02/tim_cook_--_apple_ceo_and_robe.html. Dozier, a rural outpost: Joe R. Sport, History of Crenshaw County. His family had arrived: Ancestry.com research on Canie
…
July 13, 2018. The Cooks, who were: “Robert Quinley Services Held”; “Bay Minette Wreck Takes Three Lives,” Ancestry.com. Donald said they had chosen: Finch, “Tim Cook—Apple CEO and Robertsdale’s Favorite Son—Still Finds Time to Return to His Baldwin County Roots.” Most of its 2,300 residents: Jack House, “Vanity
…
2015, updated January 13, 2019, https://www.al.com/sports/2015/11/check_out_vintage_photos_from.html. Within a year, Cook was telling: Finch, “Tim Cook—Apple CEO and Robertsdale’s Favorite Son—Still Finds Time to Return to His Baldwin County Roots.” The community was unofficially: Interviews with Wayne Ellis, Robertsdale
…
/07/in-rural-alabama-the-activist-roots-of-apples-tim-cook/; Matt Richtel and Brian X. Chen, “Tim Cook, Making Apple His Own,” New York Times, June 15, 2014, https://www.nytimes.com/2014/06/15/technology/tim-cook-making-apple-his-own.html. After he became Apple’s CEO: Auburn University, “Tim Cook Receiving the IQLA Lifetime Achievement Award,” YouTube,
…
cross-burning story,” while also noting that Cook declined to be interviewed. For years, former classmates: Facebook Group, Robertsdale, Past and Present, “Discussion: ‘Apple’s CEO Tim Cook: An Alabama Day That Forever Changed His Life,’ AL.com,” Facebook, June 15, 2014, https://www.facebook.com/groups/263546476993149/permalink/863822150298909/. The old
…
professor Sa’d Hamasha, who works with the honor society. When he returned to Auburn: Kit Eaton, “Tim Cook, Apple CEO, Auburn University Commencement Speech 2010,” Fast Company, August 26, 2011, https://www.fastcompany.com/1776338/tim-cook-apple-ceo-auburn-university-commencement-speech-2010. The resulting IBM: Andrew Pollack, “Big I.B.M. Has
…
New Leader Steps into the Limelight,” Guardian, November 1, 2014, https://www.theguardian.com/theobserver/2014/nov/02/tim-cook-apple-gay-coming-out. Around that time, he found: Violla Young, “Tim Cook (CEO of Apple) Interview in Oxford.” In 1992, four years later: Interview with Dave Boucher, former IBM general manager. The Philadelphia-based
…
manufacturing and quality at Compaq Computer Corporation. In early 1998, Petsch got: Interview with Greg Petsch. Cook paused to think: Tim Cook on The Charlie Rose Show, September 12, 2014; Apple CEO Tim Cook on The David Rubenstein Show, June 13, 2018. The total was more than $1 million: Interview with Rick Devine, executive
…
2 Has Local Roots,” Independent, December 25, 2008. Knowing that Cook was a bachelor: Interview with Donna Riley-Lein. Cook was confident: z400racer37, “Apple CEO Tim Cook at D10 Full 100 Minute Video,” YouTube, July 6, 2012 https://www.youtube.com/watch?v=eUAPHgiEniQ. But it was in line: Yukari Kane, Haunted
…
Journal, November 2, 2011, https://www.wsj.com/articles/SB10001424052970204394804577012161036609728. Not everyone was reassured: Tripp Mickle, “How Tim Cook Made Apple His Own,” Wall Street Journal, August 7, 2020, https://www.wsj.com/articles/tim-cook-apple-steve-jobs-trump-china-iphone-ipad-apps-smartphone-11596833902. “I knew what I needed to do”: Homecoming, “With
…
, 2013, https://www.capitaliq.com/CIQDotNet/Transcripts/Detail.aspx?keyDevId=227981668&companyId=24937. “Mr. Xi, will you now use”: “CNBC Exclusive: CNBC Transcript: Apple CEO Tim Cook and China Mobile Chairman Xi Guohua Speak with CNBC’s Eunice Yoon Today,” CNBC, January 15, 2014, https://www.cnbc.com/2014/01/15/cnbc
…
-houseguests-amidst-global-pandemic/. Cook called Tyrangiel: Bloomberg Surveillance, “Apple CEO Tim Cook: I’m Proud to Be Gay” (video), Bloomberg, October 30, 2014, https://www.bloomberg.com/news/videos/2014-10-30/apple-ceo-tim-cook-im-proud-to-be-gay. “Throughout my professional life”: Tim Cook, “Tim Cook Speaks Up,” Bloomberg, October 30, 2014, https://www.bloomberg
…
.com/news/articles/2014-10-30/tim-cook-speaks-up. Acceptance of gay and lesbian: “LGBT Rights,” Gallup, https://news
…
-america; interviews with Ben Ling and friends of Ben Ling, who said that Ling and Cook never dated. He placed an iPad: Erin Edgemon, “Apple CEO Tim Cook Criticizes Alabama for Not Offering Equality to LGBT Community,” AL.com, October 27, 2014, updated January 13, 2020, https://www.al.com/news/montgomery
…
/2014/10/apple_ceo_tim_cook_criticizes.html; WKRG, “Apple’s Tim Cook Honored, Slams Alabama Education System,” YouTube, November 12, 2014, https://www.youtube.com/watch?v=P6xZSCyPWmA. “We’re all familiar with”: Ismail
…
Hossain, “Apple CEO Tim Cook Speaks at Alabama Academy of Honor Induction,” YouTube, January 3, 2015, https://www.youtube.com/watch?v=frpvn_0bxQs. A prominent conservative news outlet:
…
it to my small circle”: “Exclusive: Amanpour Speaks with Apple CEO Tim Cook” (video), CNN, October 25, 2018, https://www.cnn.com/videos/business/2018/10/25/tim-cook-amanpour-full.cnn. Headlined “Tim Cook Speaks Up”: Cook, “Tim Cook Speaks Up.” People in the gay community: Marc Hurel, “Tim Cook of Apple: Being Gay in Corporate America (letter),” New York Times
…
, October 31, 2014, https://www.nytimes.com/2014/11/01/opinion/tim-cook-of-apple-being-gay-in-corporate-america.
…
html; James B. Stewart, “The Coming Out of Apple’s Tim Cook: ‘This Will Resonate,’” New York Times, October 30, 2014. Chapter 13: Out of Fashion Not long
…
the Most Influential 25-Year-Old in America,” Vanity Fair, August 11, 2015, https://www.vanityfair.com/style/2015/08/taylor-swift-cover-mario-testino-apple-music. Tim Cook led the faithful: Apple, “Apple—WWDC 2015,” YouTube, June 15, 2015, https://www.youtube.com/watch?v=_p8AsQhaVKI. A decade earlier: “Steve Jobs to Kick Off
…
06/us-tech-giants-nsa-data. He called on the government: Jena McLaughlin, “Apple’s Tim Cook Lashes Out at White House Officials for Being Wishy-Washy on Encryption,” The Intercept, January 12, 2016, https://theintercept.com/2016/01/12/apples-tim-cook-lashes-out-at-white-house-officials-for-being-wishy-washy-on-encryption/. Comey
…
-to-unlock-iphone-a-marketing-strategy.html. It pointed to Cook’s recent letter: Matthew Panzarino, “Apple’s Tim Cook Delivers Blistering Speech on Encryption, Privacy,” TechCrunch, June 2, 2015, https://techcrunch.com/2015/06/02/apples-tim-cook-delivers-blistering-speech-on-encryption-privacy/. But in that country: Jack Nicas, Raymond Zhong, and Daisuke
…
the Stand to Fight the Maker of ‘Fortnite,’” Washington Post, May 21, 2021, https://www.washingtonpost.com/technology/2021/05/21/apple-tim-cook-epic-fortnite-trial/. “Every time I hear this”: The Encryption Tightrope: Balancing Americans’ Security and Privacy, Hearing Before the Committee on the Judiciary, House of
…
01/22/technology/samsung-galaxy-note-7-fires-investigation-batteries/. A giant Apple logo: Tim Cook, Twitter, September 7, 2016, https://twitter.com/tim_cook/status/773530595284529152. When the CEO: Apple, “Apple Special Event, October 2016” (video) Apple Events, September 7, 2016, https://podcasts.apple.com/us/podcast/apple-special-event-october-2016/id275834665?i=1000430692673. The company had sold
…
Cook Takes Aim at Trump’s Immigration Ban,” CNET, January 28, 2017, https://www.cnet.com/news/tim-cook-trump-immigration-apple-memo-executive-order/. Cook assured Apple’s staff: Interview with Tim Cook. In late May: Lizzy Gurdus, “Exclusive: Apple Just Promised to Give U.S. Manufacturing a $1 Billion Boost” (video), CNBC, May 3,
…
Everything on China. Then Coronavirus Hit,” Wall Street Journal, March 3, 2020, https://www.wsj.com/articles/tim-cook-and-apple-bet-everything-on-china-then-coronavirus-hit-11583172087; Glenn Leibowitz, “Apple CEO Tim Cook: This Is the No. 1 Reason We Make iPhones in China (It’s Not What You Think),” Inc., December 21,
…
https://www.sec.gov/Archives/edgar/data/320193/000119312517380130/d400278ddef14a.htm. Lest anyone think that Cook: Jonathan Swan, “What Apple’s Tim Cook Will Tell Trump,” Axios, June 18, 2017, https://www.axios.com/what-apples-tim-cook-will-tell-trump-1513303073-74d6db9f-d6c2-46c7-8e24-a291325d88e9.html. “I hope you will put more”: David McCabe
…
, “Tim Cook to Trump: Put ‘More Heart’ in Immigration Debate,” Axios, June 20, 2017, https://www.axios.com/tim-cook-to-trump-put-more-heart-in-immigration-debate
…
It Will Be Collateral Damage,” New York Times, June 18, 2018, https://www.nytimes.com/2018/06/18/technology/apple-tim-cook-china.html; Norihiko Shirouzu and Michael Martina, “Red Light: Ford Facing Hold-ups at China Ports amid Trade Friction,” Reuters, May 9, 2018, https://www
…
-canyon-point. Nature inspired and motivated Cook: Michael Roberts, “Tim Cook Pivots to Fitness,” Outside, February 10, 2021, https://www.outsideonline.com/health/wellness/tim-cook-apple-fitness-wellness-future/; “Tim Cook on Health and Fitness” (podcast), Outside, December 9, 2020, https://www.outsideonline.com/podcast/tim-cook-health-fitness-podcast/. As 2018 drew to a close: Yoko
…
the-worlds-most-valuable-company-1543665600. Shortly after the markets closed: “Letter from Tim Cook to Apple Investors,” Apple, January 2, 2019, https://www.apple.com/newsroom/2019/01/letter-from-tim-cook-to-apple-investors/. That afternoon, Cook sat down: “CNBC Exclusive: CNBC Transcript: Apple CEO Tim Cook Speaks with CNBC’s Josh Lipton Today,” CNBC, January 2, 2019, https
…
and Frustration,” Wall Street Journal, July 1, 2019. Epilogue In the months and years: Tripp Mickle, “How Tim Cook Made Apple His Own,” Wall Street Journal, August 7, 2020, https://www.wsj.com/articles/tim-cook-apple-steve-jobs-trump-china-iphone-ipad-apps-smartphone-11596833902. In an email: Email from Laurene Powell Jobs, March
…
had-one-of-the-biggest-rallies-ever-11580034601. When Epic’s lawyers asked: Tim Higgins, “Apple’s Tim Cook Faces Pointed Questions from Judge on App Store Competition,” Wall Street Journal, May 21, 2021, https://www.wsj.com/articles/apples-tim-cook-expected-to-take-witness-stand-in-antitrust-fight-11621589408. Internal documents unearthed: Tim Higgins
…
spent seven years helping Foster + Partners design. Andreas Gursky/ARS, New York, Courtesy of The National Portrait Gallery, London In 2017, Tim Cook opened the Steve Jobs Theater on Apple’s new campus during an event where the company unveiled its tenth-anniversary iPhone. Xinhua/Alamy Live News About the Author TRIPP
Apple in China: The Capture of the World's Greatest Company
by Patrick McGee · 13 May 2025 · 377pp · 138,306 words
was based on “low wages, low welfare, and low human rights.” These operations played such a salient role in Apple’s success that by 2011 the unassuming character behind them, chief operating officer Tim Cook, was handpicked by Steve Jobs to succeed him as CEO. Cook, unlike Jobs, wasn’t a charismatic leader
…
matter of weeks, went from feeling untouchable to fearing its products would be blacklisted. Eighteen days after the CCTV episode, Tim Cook personally apologized with a letter, translated into Mandarin and posted on Apple’s China website. He offered “sincere apologies,” said he had “immense respect” for China, and acknowledged that a “lack
…
from China’s 1.4 billion people indirectly supports, across all industries, between 1 million and 2.6 million jobs in America; whereas, by Tim Cook’s estimate, Apple alone supports 5 million jobs in China—3 million in manufacturing and another 1.8 million in app development? That upside-down contrast boggles
…
a country that has Communist in its title.” In the years after Steve Jobs’s death, Dediu argued that maintaining Apple’s team, its culture, was paramount. “But today, what keeps Tim Cook up at night is China,” he says. “The China thing is existential.” This book details how the Taiwanese manufacturer Foxconn
…
said the sheets were so over-starched they likened them to sheet metal. One time, when a newly hired senior operations executive named Tim Cook visited to see iMac development, Apple’s engineers made sure he had the best room available, knowing full well that it was still subpar. The next morning at
…
thirty-five to thirty-six.” And yet somehow that would be more disconcerting, because it was so unusual. A former vice president at Apple says the way you knew Tim Cook was upset was when he would say, “I just don’t understand.” This person adds: “When he’d say that, you’d
…
of a relationship that would transform both companies. The meeting of the minds between Steve Jobs and Jony Ive had made Apple products unique, but it was Terry Gou and Tim Cook who would ensure they were ubiquitous. Uncle Terry’s Vision Terry Gou gestured animatedly into the distance. He talked square footage
…
. After revenues in Greater China shot up by four times to $2.6 billion in the holiday quarter of 2010, Tim Cook called the growth “absolutely staggering.” It’s hard to fault Apple for not predicting the demand, since throughout much of the 2000s the opposite error was far more common. In the
…
people and they’ll bear that cost.” This person adds: “The caveat is: you better deliver on your export commitments.” Around early 2010, Apple chief operating officer Tim Cook arrived in Shenzhen to meet with Gou and discuss two major products: the iPhone 4, which featured a breakthrough design, and the first iPad
…
Jobs died on October 5, 2011, aged fifty-six, leaving behind a company worth $350 billion and a trusted lieutenant, Tim Cook, to manage it. Millions of people mourned, often leaving bitten apples at the company’s stores or holding up digital flickering candles on their iPads. In China, social media sites recorded
…
awkward silence for hours as news crews waited impatiently. When an emergency conference call with half a dozen senior leaders came together, Tim Cook coolly rejected the allegations that Apple treated Chinese customers poorly. He took the bold stance that he ran the world’s largest company and didn’t need to apologize
…
. This was a skill honed from more than a decade working closely with Deirdre O’Brien, a member of Tim Cook’s innermost circle. Sexton had developed a deep understanding of how Apple functioned, from the temperaments and preferences of its top executives to the niche inner workings of how ideas could become
…
his time in other cities, chiefly Shanghai. His responsibilities included regulatory policy, social responsibility matters, and strategic initiatives across Greater China. Before Jun, Tim Cook relied on Cathy Novelli, Apple’s vice president of worldwide government affairs from 2007 to 2014. When Cook needed to get things done in China, like open a
…
making 10 million Ferraris a year. The risk of this approach is that it that gives too much power to the supplier. So under Tim Cook’s leadership, Apple had built redundancy into the supply chain, teaching multiple vendors how to do the same thing to mitigate risks of overdependence. “Every year there
…
day, day after day, for weeks and months leading up to a product launch. “So the reason Apple gets Chinese suppliers to work for them, for zero profits, is because the Apple ops engineer, following Tim Cook’s orders, is sleeping on a mat in their factory and helping them make that line efficient
…
. Birthing China’s Smartphone Market In the early years of the iPhone, Apple was adamant that the processes it cocreated with suppliers were its intellectual property. When Apple believed Samsung had copied the iPhone, Steve Jobs was furious, and Apple sued. Tim Cook, speaking about the lawsuit in 2012, called it “the worst thing in
…
a “troubleshooter of Chinese regulatory problems.” In his six-year stint, he took forty-five trips to China, often accompanying Tim Cook. His LinkedIn profile includes a photograph of himself aboard Apple’s private jet, looking both relaxed and focused in a spacious cream-colored leather seat next to tables set with white
…
The New York Times from its China App Store, following a demand from local authorities. Apple told the paper its app was in “violation of local regulations,” though it didn’t disclose which. Tim Cook acknowledged: “We would obviously rather not remove the apps, but like we do in other countries, we
…
ascent has been, though, its early success was a harbinger of a much larger trend driven by two intersecting forces. Designed by Apple in California, Made in China 2025 After Tim Cook, Jeff Williams, and Lisa Jackson journeyed to the Communist headquarters and pledged a $275 billion investment, something unexpected happened: It spurred
…
Huawei now.” As the engineer walked away, the two executives were silent for a few seconds. Then the Apple executive turned and said, “Who the fuck is Huawei?” CHAPTER 36 “5 ALARM FIRE” Tim Cook was in Europe when he received the latest, gutting development relating to iPhone sales. The day before, October
…
muted” and “nothing like an iPhone NPI”—or new product introduction. A big question weighed on Tim Cook and Luca Maestri: What should they tell Wall Street? What Cook Said Hours before Apple’s earnings report, Tim Cook wrote an email to the board of directors. He summarized that revenue was solid but warned there
…
not running at capacity, and that Wistron had indeed been told to stand down. “The leak is infuriating,” Williams wrote to a colleague. Tim Cook weighed in, suggesting Apple hold its manufacturing partners to account. “The leaks will continue until there is a substantial financial penalty,” he advised. What Cook Wrote The revenue
…
had hoped for back in mid-October, before the official launch of the XR. It was Apple’s first revenue warning in nearly sixteen years. Tim Cook cast the net of blame widely, but acknowledged the main culprit was China. What exactly was the problem in China? Cook was mighty vague. He
…
brought up quality across the region, and the gaps were closing. Within a year, Huawei would be outselling Apple not just in China but globally. CHAPTER 37 THE HUAWEI THREAT Tim Cook’s obfuscations and omissions on the November 1 earnings call infuriated investors. The revenue warning he issued two months later caused
…
managing director of Greater China was a figurehead. This was made even clearer in a deposition of Tim Cook. Upon asking the Apple CEO to name his direct reports, Cook didn’t name Mahe—despite the “Apple Leadership” website explicitly saying she reports directly to him. Nor did Cook include her in a list
…
, candidate Trump told his supporters: “What I think you ought to do is boycott Apple until such time as they give that security number. How do you like that? I just thought of it. Boycott Apple!” Trump said. “Tim Cook is looking to do a big number, probably to show how liberal he is
…
prolonged lockdown “will pose severe consequences and massive losses for the whole industry.” In the case of Apple, more than half of its 200 primary suppliers were impacted, disrupting production of iPhones, MacBooks, and iPads. Tim Cook estimated damage to revenue in the range of $4 billion to $8 billion, the starkest warning
…
might expect to see its revenue suffer, its margins fall, its operations deteriorate. But just a few days later, on October 27, 2022, Tim Cook appeared triumphant. Apple was reporting to the world that it had earned nearly $400 billion of revenue in its fiscal year, a new record following fourteen consecutive quarters
…
a high-tech rival will be consistent themes until 2030 and beyond. The “secret sauce” of how Apple trains America’s biggest rival with cutting-edge expertise could very well be in jeopardy. That Tim Cook personally donated $1 million to Trump’s inauguration suggests he’s well aware of the threat. The
…
Cook Era Two years after the death of Steve Jobs, Oracle CEO Larry Ellison claimed it was inevitable Apple would struggle under Tim Cook. You only had to look, he said, at what happened to the company in the period after Jobs was ousted in 1985. “We
…
so successful.” Few predictions have ever been so wrong. From a shareholders’ perspective, Tim Cook’s triumph as Jobs’s successor has been so unparalleled that, when Apple first hit the $3 trillion valuation in January 2022, it meant Apple’s market value had grown by more than $700 million a day from when
…
risks to the company while setting an example to rivals that had decidedly mixed implications for America’s competitiveness. In the next two decades, could Tim Cook’s fortunes similarly suffer? Apple has been spectacularly successful, and in early 2025 its business looks solid. But as hedge fund investor Jay Newman warns
…
top executives; internal studies of China, India, and Huawei; and depositions of key figures including Tim Cook. This material was made public in December 2023, several months before Apple settled the case, but through some miracle it hadn’t been noticed or reported on. I spent more than thirty hours sifting through the
…
; the OEM earns it from vertical integration—that is, by sourcing more of the parts itself. Chapter 10: IBM West—The Rise of Tim Cook “Most Studious”: Tripp Mickle, After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul. New York: William Morrow, 2022. “Go west, young man”: Sam Colt
…
What He Said,” Business Insider, September 20, 2014, https://www.businessinsider.com/tim-cook-full-interview-with-charlie-rose-with-transcript-2014-9. “Here’s to the sensible ones”: Austin Carr and Mark Gurman, “Apple Is the $2.3 Trillion Fortress That Tim Cook Built,” Bloomberg Businessweek, February 9, 2021, https://www.bloomberg.com/news
…
/features/2021-02-09/this-is-how-tim-cook-transformed-apple-aapl-after-steve-jobs. Chapter 11: Foxconn Goes Global—China, California, and
…
center”: Pete Brook, “World’s Fastest-Growing Megalopolis Hides in Fog,” Wired, August 25, 2010, https://www.wired.com/2010/08/chongqing. “absolutely staggering”: Tim Cook quoted in: Edmond Lococo, “Flocks of Customers Have Sent Apple’s China Stores to the Top,” Bloomberg News, January 26, 2011. study of college students in Wuhan
…
),” All Things Digital, May 29, 2012, https://allthingsd.com/20120529/patent-wars-are-pain-in-the-ass-says-tim-cook/. “it really is theft”: Graydon Carter, “Apple’s Jonathan Ive in Conversation with Vanity Fair’s Graydon Carter,” Vanity Fair, October 16, 2014, https://www.vanityfair.com/video/watch/the-new-establishment-
…
-down-in-china. a pledge to invest $275 billion: Independently corroborated for this book but first reported in The Information—possibly the greatest Apple scoop ever: Wayne Ma, “Inside Tim Cook’s Secret $275 Billion Deal with Chinese Authorities,” The Information, December 7, 2021, https://www.theinformation.com/articles/facing-hostile-chinese-authorities
…
to Uber in China,” New York Times, May 12, 2016, https://www.nytimes.com/2016/05/13/technology/apple-puts-1-billion-in-didi-a-rival-to-uber-in-china.html. “built a company”: Tim Cook, “Jean Liu,” the TIME 100, Time, 2017, https://time.com/collection/2017-time-100/4742753/jean-liu
…
and Guangdong Officials Forged the China Development Model. Translated by Stacy Mosher. Cambridge, MA: Harvard University Asia Center, 2022. “The thing I like”: Ma Si, “Tim Cook Visits Apple Store in Beijing, with Didi President,” China Daily, May 15, 2016, https://www.chinadaily.com.cn/business/tech/2016-05/16/content_25294753.htm
…
Apps from China App Store,” ExpressVPN (corporate blog), July 28, 2017, https://www.expressvpn.com/blog/china-ios-app-store-removes-vpns/#. Apple met with officials: Wayne Ma, “Inside Tim Cook’s Secret $275 Billion Deal with Chinese Authorities,” The Information, December 7, 2021, https://www.theinformation.com/articles/facing-hostile-chinese-authorities
…
://apnews.com/e8567f6879074fd09c311301467d45b0/China-tightens-control-of-online-news-after-sensitive-gaffes. “Your choice is”: Dan Strumpf, “Apple’s Tim Cook: No Point Yelling at China,” Wall Street Journal, December 7, 2017, https://www.wsj.com/articles/apples-tim-cook-no-point-yelling-at-china-1512563332. “We are Marxists”: Javier C. Hernández, “China’s Leaders Confront
…
of Commerce is online: https://www.amchamchina.org/amcham_staff/isabel-ge-mahe-2/. Chapter 35: The Red Supply Chain “an extraordinary example”: “Tim Cook Visits the AirPods Plant: Apple Does Not Intend to Shift Production Capacity to Lower Cost Regions,” The Paper, reprinted by Luxshare-ICT, December 5, 2017, https://www.luxshare
…
40: Plan B—Assembled in India? these four groups spent $16 billion: Krish Sankar et al., “The Apple Supply Chain’s Great Reshoring,” TD Cowen, January 4, 2024. As an internal memo prepared for Tim Cook: The document was produced in court discovery. See chapter 36, “5 Alarm Fire.” Average monthly manufacturing wages
…
just two directives: Originally from BuzzFeed News, but cited here: Ben Smith, “Apple TV Was Making a Show About Gawker. Then Tim Cook Found Out,” New York Times, December 13, 2020, https://www.nytimes.com/2020/12/13/business/media/apple-gawker-tim-cook.html#:~:text=Then%2C%20an%20Apple%20executive%20got,back%20in%202008%2C
Apple: The First 50 Years
by David Pogue · 10 Mar 2026 · 686pp · 216,944 words
he pulled off the greatest turnaround in American history. You’ve probably heard what came next: iMac, iPod, iTunes, iPhone, iPad. App Store, Apple Stores. The remaking of the music industry. And then, under Tim Cook, AirPods. Apple Watch. Growing empires in payments, health tech, streaming, chip design, digital services. Under Cook’s watch
…
their outrage. About 75 people gathered at Infinite Loop to stage a rally. It happened to be the first day of work for Apple’s new worldwide operations head, Tim Cook. “I had to cross a picket line to get in the building—they’re out with signs, and yelling,” he remembers. “At
…
me being in the middle seat,” Joz says, “I’m probably not here today.” Apple decided that wireless was the way to go—and that the AT&T spin-off Lucent had the best technology. Jon Rubinstein and Tim Cook flew to Utrecht, the Netherlands, to negotiate a deal. Cook, who had steeped
…
salespeople at most big-box stores still knew nothing about Macs, leaving them broken and dirty on the shelves. In 1998, Apple’s new operations chief, Tim Cook, had had enough. He ended Apple’s contracts with Best Buy, Circuit City, Computer City, Sears, Montgomery Ward, and OfficeMax. The CompUSA stores-within-stores weren
…
hundreds of thousands of the drives, “they kinda laughed at me,” he says. IBM’s answer was no. Toshiba In February 2001, Jobs, Rubinstein, Tim Cook, and Apple procurement chief Jeff Williams flew to Japan for the annual Macworld Tokyo conference, where Jobs was the keynote speaker. Whenever he was in Japan, Jobs
…
revealed his situation to the company, and mentioned that his recovery was likely to take months. “While I’m out, I’ve asked Tim Cook to be responsible for Apple’s day to day operations, so we shouldn’t miss a beat,” he wrote. “I look forward to seeing you in September. PS
…
his weight loss to “a hormone imbalance.” A week later, he announced that he’d be taking another six-month medical leave. Once again, Tim Cook would lead Apple until his return. In truth, the cancer had spread. In March, Jobs received a liver transplant in Memphis, Tennessee. By June, he was back
…
had spotted only seven times in a decade. Most of those patients died. Tim Cook hosted the memorial for Apple employees at Infinite Loop. On October 19, Apple hosted a third ceremony, this time on the Infinite Loop lawn for Apple employees. Apple Stores all over the world closed so that their employees could watch remotely
…
. At this memorial, Tim Cook and board members Bill Campbell and Al Gore spoke warmly of Jobs and his legacy. Norah Jones and Coldplay performed. Jony Ive
…
were also light-years more joyous to use than their 2003 ancestors, with playlist suggestions based on your tastes and no rights-management headaches. Tim Cook decided that Apple would get into the subscription music business. Once more, Eddy Cue began making his rounds to the record companies. This time his proposal was
…
in the Fortune 500, with greater revenue that Target, Johnson & Johnson, or Disney. The clamor of concern about Tim Cook, Not a Product Person, began to subside. HomePod If Steve Jobs thought of Apple TV as “a hobby,” what does that make the HomePod—a New Year’s resolution? It’s a smart
…
In 2014, an Ebola outbreak ravaged West Africa, Microsoft bought the maker of Minecraft, and George Clooney married Amal Alamuddin. But in Cupertino, Tim Cook took the stage at Apple’s favorite spot for important unveilings: the Flint auditorium. What he was about to reveal, he promised the 2,000 people in the
…
, accelerometer, gyroscope, barometer, heart-monitor system (green and red LEDs, infrared lens, photo sensor), and the Taptic Engine. Tim Cook shows off the Apple Watch’s different looks, models, and configurations. After the unveiling, Apple invited the audience of tech and fashion journalists to view the watches up close in a gorgeous, white, temporary
…
sales proceeds would benefit lead singer Bono’s campaign to fight AIDS in Africa. U2 even performed live at the Apple Watch launch event. And then, standing side by side with Tim Cook, Bono made an astonishing announcement. The band had just recorded its first new album in five years—Songs of Innocence
…
status symbols, sales in China hit $22.5 billion. In the next three years, it rose by 2,830 percent. “Absolutely staggering,” Tim Cook said. In took ten years for Apple to solve the Chinese distribution problem: by building more stores, by teaming up with cell carriers, by launching an online store, until
…
world-class expertise in all four areas: battery tech, software, AI, and services. So in February 2014, he pitched Tim Cook and the board on an ambitious but potentially world-changing project: an Apple car. The logic was sound. Like computers, cars are a massive industry—a $2 trillion market—ripe for innovation
…
you do falls under scrutiny from regulators, competitors, customers, and the press. As Tim Cook guides the company into its second half century, he faces no shortage of mega-company challenges. Slowing iOS Sales For more than a decade, Apple sold more iPhones and iPads every year—but then the trajectory flattened. iPhone
…
in mainland China and Hong Kong. For human rights organizations, senators, and journalists, it seemed as though Apple was enabling Chinese censorship and repression so that it could keep making money in China. Tim Cook defends Apple’s compliance. “From my American mindset, I believe strongly in freedoms,” he said in 2017. “But I
…
. On a city street, you might look at a restaurant’s facade and see its reviews, ratings, and latest health department report. Apple doesn’t need any encouragement; Tim Cook loves the idea, and the Vision Products Group has launched an AR glasses initiative of its own, with a goal to release the
…
, and switching to shipping by sea, which pollutes 95 percent less than air transport. Apple is teaching its suppliers and vendors how to make the same switch, and other tech companies have also gone plastic-free. As Tim Cook often tells his sustainability executives: “We want to be the ripple in the pond
…
in your settings. Facebook and Google, of course, need to collect data. Their business is targeted advertising. But Apple, primarily a hardware company, never had any incentive to collect data—a point Tim Cook began to make publicly as CEO. The safest place for your data to be is on your phone. If
…
Age. HarperBusiness, 2000. Isaacson, Walter. Steve Jobs. Simon & Schuster, 2011. Kane, Yukari Iwatani. Haunted Empire: Apple After Steve Jobs—Insights into Tim Cook’s Leadership, Product Development, and the Future of Apple. HarperBusiness, 2014. Kocienda, Ken. Creative Selection: Inside Apple’s Design Process During the Golden Age of Steve Jobs. St. Martin’s Press, 2018
…
. CHAPTER 40: CHINA “Runner Up: Tim Cook, the Technologist,” Time, Dec. 19, 2012; Kit Eaton, “Tim Cook, Apple CEO, Auburn University Commencement Speech 2010,” Fast Company, Aug. 26, 2011; Tim Cook, “Tim Cook Speaks Up,” Bloomberg, Oct. 30, 2014; “Runner Up: Tim Cook, the Technologist,” Time; McGee, ch. 10; Josh J. Tyrangiel, “Tim Cook’s Freshman Year: The Apple CEO Speaks,” Bloomberg, Dec. 6
…
Lashinsky, “The Genius Behind Steve,” CNN Money, Nov. 10, 2008. Foxconn: Interview with a U.S. supplier in Shenzhen; Austin Carr & Mark Gurman, “Apple Is the $2.3 Trillion Fortress That Tim Cook Built,” Bloomberg, Feb. 9, 2021. Crisis: Philip Elmer-Dewitt, “Steve Jobs on Foxconn Suicides,” Fortune, June 1, 2012. CHAPTER 41
…
,” Cult of Mac, May 9, 2019. CHAPTER 42: LOSS Jay Yarow, “What It Was Like When Steve Jobs Told Tim Cook He Was Going to Be the CEO of Apple,” Business Insider, Dec. 6, 2012; Jony Ive, “Jony Ive on What He Misses Most About Steve Jobs,” WSJ Magazine, Oct. 4, 2021; Owen
…
. 11, 2014. Apple University: Interview with Deirdre O’Brien. Apple Card: Evan Zimmer, “The Apple Card Was Rated No. 1 in Customer Satisfaction. Why?,” CNET, Oct. 11, 2024. Apple Music: Apple Novinky, “Steve Jobs Introduces iTunes Music Store—Apple Special Event 2003,” YouTube, Apr. 3, 2018. Apple News: Isaacson, ch. 38. Apple Arcade: Anita Balakrishnan, “Tim Cook: Goal Is to
…
. CHAPTER 44: WATCH Interview with Jony Ive; Levy, “An Oral History of Apple’s Infinite Loop.” Prototypes: Interview with Kevin Lynch. Fashion: Interview with Jony Ive. Health: Interview with Sumbul Desai. CHAPTER 45: VISION PRO Tripp Mickle, “How Tim Cook Has Made Apple His Own,” Wall Street Journal, Aug. 7, 2020; Steven Russolillo, “Replacing
…
Steve Jobs: How Apple CEO Tim Cook Has Fared Five Years Later,” Wall Street Journal, Aug. 21, 2016; “Careers at Apple,” Apple.com. China Sales: Commonwealth Club World Affairs of California, “Patrick
…
McGee: Apple in China,” YouTube, May 29, 2025. Vision Pro: Ben Cohen, “Tim Cook
…
, May 18, 2023. Project Titan: Wlievano, “Tim Cook Talks at WSJDLive About the Future of Cars,” Wall Street Journal video
…
an Instant Classic,” Cult of Mac, Nov. 24, 2020; Lee Hutchinson, “Apple’s M1 MacBook Air Has That Apple Silicon Magic,” Ars Technica, Nov. 28, 2020. CHAPTER 47: APPLE INTELLIGENCE Cohen, “Tim Cook on Why Apple’s Huge Bets Will Pay Off.” Small Features: Verge, “Apple Intelligence So Far: Were Promises Kept?,” YouTube, Jan. 30, 2025; Daring
…
, 2024. Private Cloud Compute: Interview with Craig Federighi; Marques Brownlee, “Talking Tech and AI with Tim Cook,” YouTube, June 12, 2024. Siri Struggles: John Gruber, “Something Is Rotten in the State
…
of Cupertino,” Daring Fireball, Mar. 12, 2025. CHAPTER 48: HEADWINDS China Censorship: Fortune, “Tim Cook Discusses Apple’s Future in China,” YouTube, Dec. 6, 2017. China Reliance: Charles
…
Win,’ ” TechCrunch, Oct. 18, 2010. Accessibility: Liat Kornowski, “How the Blind Are Reinventing the iPhone,” Atlantic, May 2, 2012. San Bernardino: Wall Street Journal, “Tim Cook Defends Apple’s Encryption Policy,” YouTube, Feb. 18, 2016. Steve Jobs Goes to Congress: “Steve Jobs,” Oral and Video Histories, Smithsonian Institution, Apr. 20, 1995. Excellence and
…
. Steve Jobs Theater: Nigel Young / Foster + Partners. Chapter 42: Loss iPad Vigil: Ano Shlamov / AFP via Getty. Chapter 43: Services Tim Cook: Kevork Djansezian / Getty. Apple Pay: Shutterstock. Chapter 44: Watch Design Studio: Jason Schmidt. Watch unveiling: Stephen Lam / Getty. Chapter 45: Vision Pro Chinese crowds: AFP via Getty. Oculus: Oculus.
Prediction Machines: The Simple Economics of Artificial Intelligence
by Ajay Agrawal, Joshua Gans and Avi Goldfarb · 16 Apr 2018 · 345pp · 75,660 words
the expense of something else, then in the AI space, few companies made a stronger, earlier commitment than Apple. Tim Cook wrote, in a special section devoted to privacy on Apple’s home page: “At Apple, your trust means everything to us. That’s why we respect your privacy and protect it with strong encryption
The Four: How Amazon, Apple, Facebook, and Google Divided and Conquered the World
by Scott Galloway · 2 Oct 2017 · 305pp · 79,303 words
bullied employees; his attitudes around philanthropy and inclusiveness were small; his mercurial personality and megalomania kept Apple perpetually in borderline chaos. His death ended the company’s historic run of innovation, but it also let Apple, under Tim Cook, focus on predictability, profitability, and scale. You can see the results on the balance sheet
Data and Goliath: The Hidden Battles to Collect Your Data and Control Your World
by Bruce Schneier · 2 Mar 2015 · 598pp · 134,339 words
-cares-about-your-privacy.html. It uses iTunes purchase information: Charles Arthur (18 Sep 2014), “Apple’s Tim Cook attacks Google and Facebook over privacy flaws,” Guardian, http://www.theguardian.com/technology/2014/sep/18/apple-tim-cook-google-facebook-privacy-surveillance. It’s very big business for Amazon: Jay Greene (18 Mar 2014), “Amazon easing
…
-nigel-shienwald-data-access-role-david-cameron. Apple’s business model protects: Rich Mogull (25 Jun 2014), “Why Apple really cares about your privacy,” Macworld, http://www.macworld.com/article/2366921/why-apple-really-cares-about-your-privacy.html. Charles Arthur (18 Sep 2014), “Apple’s Tim Cook attacks Google and Facebook over privacy flaws,” Guardian
…
, http://www.theguardian.com/technology/2014/sep/18/apple-tim-cook-google-facebook-privacy-surveillance. Do you trust a company: European countries
Samsung Rising: The Inside Story of the South Korean Giant That Set Out to Beat Apple and Conquer Tech
by Geoffrey Cain · 15 Mar 2020 · 540pp · 119,731 words
the operating system used in Samsung phones. Samsung was the Apple iPhone chip supplier that dared to compete directly against Apple by making a similar-looking smartphone, and with the Android operating system, which Jobs abhorred. Jobs was prepared to sue. Tim Cook, as Apple’s supply chain expert, was wary of endangering the relationship
…
the works. Samsung took home some legal victories as well in the UK, Japan, and South Korea. * * * — ON THE MORNING OF September 12, 2012, Apple CEO Tim Cook took the stage in Cupertino for his first product launch as successor to the late Steve Jobs. “Today we’re taking it to the next
…
was already getting ready for the next barrage in the Apple-Samsung marketing wars. He shot his next commercial in a rapid-fire manner; it was quickly ad-libbed by the actors, with their talking points pulled from social-media chatter on Tim Cook’s iPhone launch, intending to satirize each feature. One
…
Apple’s senior vice president for marketing, was livid at Samsung’s marketing campaign. He shot an email to Apple’s ad agency, TBWA\Chiat\Day, with a link to the Wall Street Journal article. “We have a lot of work to do to turn this around,” he wrote. He emailed Apple CEO Tim Cook
…
a publicly traded American corporation. And he remained in prison as his second trial got under way. Eighteen days later, on September 12, 2017, Apple CEO Tim Cook took the stage to introduce the iPhone X—with a price starting at $999, the most expensive iPhone ever. Though the iPhone X received praise
Technically Wrong: Sexist Apps, Biased Algorithms, and Other Threats of Toxic Tech
by Sara Wachter-Boettcher · 9 Oct 2017 · 223pp · 60,909 words
demographics and glossy profiles of staff from underrepresented groups. Whenever a new one comes out, though, it tends to read something like this one, from Apple CEO Tim Cook, in 2015: We are proud of the progress we’ve made, and our commitment to diversity is unwavering. But we know there is a
…
Latest Diversity Numbers: There’s ‘a Lot More Work to be Done,’” TechCrunch, August 13, 2015, https://techcrunch.com/2015/08/13/apples-tim-cook-on-latest-diversity-numbers-theres-a-lot-more-work-to-be-done. 5. Maxine Williams, “Facebook Diversity Update: Positive Hiring Trends Show Progress,” Facebook Newsroom,
Jony Ive: The Genius Behind Apple's Greatest Products
by Leander Kahney · 14 Nov 2013 · 363pp · 94,139 words
designers to production. As the operations executive summed it up, “ID rules Apple.” Streamlining Manufacturing The intimacy of design and manufacturing is what led apple to China. Apple’s shift to manufacturing its products in China has been credited to Tim Cook, the company’s CEO and Jobs’s chosen successor. Jobs himself had been
…
to find companies that could make components in the quality and quantity that Apple required. When the design team was creating the first Mac mini, Satzger started working with a U.S.-based aluminum supplier. The directive from Tim Cook’s operations group was clear: They wanted the Mac mini to be manufactured
…
, Tennessee, in May 2009. Jobs flew home on his private jet with his wife, where he was met by Jony and Tim Cook at San Jose Airport. The question of Apple’s future was very much in the air, as the announcement of Jobs’s leave had led many in the press to
…
place and we wouldn’t work at all,” he said.6 • • • On August 24, 2011, Apple announced that Steve Jobs was resigning as CEO, but would remain with the company as chairman of the board. Tim Cook officially took over the day-to-day running of the company. The news shouldn’t have
…
is one thing but then to be able to practise that and be preoccupied with that is another.”7 As the master of Apple’s global supply chain, Tim Cook was, in fact, much the logical successor. In just thirteen years, Cook had constructed a complex apparatus that allowed the company to build
…
. 25. Dick Powell, “At the Core of Apple,” Innovate, issue 6, Summer 2009, http://www.innovation.rca.ac.uk/cms/files/Innovate6.pdf 26. Phil Schiller, Apple v. Samsung trial testimony. 27. Isaacson, Steve Jobs, Kindle Edition. 28. Apple Press info, “Tim Cook Named COO of Apple,” http://www.apple.com/pr/library/2005/10/14Tim-Cook
…
the Internet,” http://www.scribd.com/doc/60250577/APPLE-Business, October 20, 2002. 32. Adam Lashinsky, “Tim Cook: The Genius Behind Steve,” Fortune, http://money.cnn.com/2011/08/24/technology/cook
…
://www.youtube.com/watch?v=z__jxoczNWc. 11. Apple Press info, “Apple Announces Changes to Increase Collaboration Across Hardware, Software & Services,” http://www.apple.com/pr/library/2012/10/29Apple-Announces-Changes-to-Increase-Collaboration-Across-Hardware-Software-Services.html, October 29, 2012. 12. Mark Gurman, “Tim Cook Emails Employees, Thanks Scott Forstall, Says Bob
…
Mansfield to Stay On for Two Years,” http://9to5mac.com/2012/10/29/tim-cook-emails-employees-thanks-scott
…
://saydaily.com/2013/02/design-really-is-everything-now.html, February 15, 2013. 19. Josh Tyrangiel, “Tim Cook’s Freshman Year: The Apple CEO Speaks,” Bloomberg Businessweek, http://www.businessweek.com/articles/2012-12-06/tim-cooks-freshman-year-the-apple-ceo-speaks, December 6, 2012. 20. Isaacson, Steve Jobs, Kindle edition. 21. Ibid. 22. Richmond
The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives
by Peter H. Diamandis and Steven Kotler · 28 Jan 2020 · 501pp · 114,888 words
Digital Empires: The Global Battle to Regulate Technology
by Anu Bradford · 25 Sep 2023 · 898pp · 236,779 words
Steve Jobs
by Walter Isaacson · 23 Oct 2011 · 915pp · 232,883 words
The Attention Merchants: The Epic Scramble to Get Inside Our Heads
by Tim Wu · 14 May 2016 · 515pp · 143,055 words
Digital Wars: Apple, Google, Microsoft and the Battle for the Internet
by Charles Arthur · 3 Mar 2012 · 390pp · 114,538 words
The Perfect Weapon: War, Sabotage, and Fear in the Cyber Age
by David E. Sanger · 18 Jun 2018 · 394pp · 117,982 words
Slowdown: The End of the Great Acceleration―and Why It’s Good for the Planet, the Economy, and Our Lives
by Danny Dorling and Kirsten McClure · 18 May 2020 · 459pp · 138,689 words
Don't Burn This Book: Thinking for Yourself in an Age of Unreason
by Dave Rubin · 27 Apr 2020 · 239pp · 62,005 words
Mutiny: The Rise and Revolt of the College-Educated Working Class
by Noam Scheiber · 6 Apr 2026 · 399pp · 120,332 words
Prophecy: Prediction, Power, and the Fight for the Future, from Ancient Oracles to AI
by Carissa Véliz · 21 Apr 2026 · 503pp · 129,255 words
The Revolutionary Center: The Lost Genius of Liberalism
by Adrian Wooldridge · 7 Apr 2026 · 342pp · 129,097 words
We Are as Gods: A Survival Guide for the Age of Abundance
by Peter H. Diamandis and Steven Kotler · 13 Apr 2026 · 225pp · 76,418 words
Age of Context: Mobile, Sensors, Data and the Future of Privacy
by Robert Scoble and Shel Israel · 4 Sep 2013 · 202pp · 59,883 words
Bank 3.0: Why Banking Is No Longer Somewhere You Go but Something You Do
by Brett King · 26 Dec 2012 · 382pp · 120,064 words
The New Kingmakers
by Stephen O'Grady · 14 Mar 2013 · 56pp · 16,788 words
The Wide Lens: What Successful Innovators See That Others Miss
by Ron Adner · 1 Mar 2012 · 265pp · 70,788 words
Zucked: Waking Up to the Facebook Catastrophe
by Roger McNamee · 1 Jan 2019 · 382pp · 105,819 words
The Great Divide: Unequal Societies and What We Can Do About Them
by Joseph E. Stiglitz · 15 Mar 2015 · 409pp · 125,611 words
Fire in the Valley: The Birth and Death of the Personal Computer
by Michael Swaine and Paul Freiberger · 19 Oct 2014 · 459pp · 140,010 words
Big Business: A Love Letter to an American Anti-Hero
by Tyler Cowen · 8 Apr 2019 · 297pp · 84,009 words
The Twittering Machine
by Richard Seymour · 20 Aug 2019 · 297pp · 83,651 words
Future Perfect: The Case for Progress in a Networked Age
by Steven Johnson · 14 Jul 2012 · 184pp · 53,625 words
Autonomous Driving: How the Driverless Revolution Will Change the World
by Andreas Herrmann, Walter Brenner and Rupert Stadler · 25 Mar 2018
The Scandal of Money
by George Gilder · 23 Feb 2016 · 209pp · 53,236 words
Careless People: A Cautionary Tale of Power, Greed, and Lost Idealism
by Sarah Wynn-Williams · 11 Mar 2025 · 370pp · 115,318 words
Hit Refresh: The Quest to Rediscover Microsoft's Soul and Imagine a Better Future for Everyone
by Satya Nadella, Greg Shaw and Jill Tracie Nichols · 25 Sep 2017 · 391pp · 71,600 words
Insane Mode: How Elon Musk's Tesla Sparked an Electric Revolution to End the Age of Oil
by Hamish McKenzie · 30 Sep 2017 · 307pp · 90,634 words
For Profit: A History of Corporations
by William Magnuson · 8 Nov 2022 · 356pp · 116,083 words
Breaking Twitter: Elon Musk and the Most Controversial Corporate Takeover in History
by Ben Mezrich · 6 Nov 2023 · 279pp · 85,453 words
Unit X: How the Pentagon and Silicon Valley Are Transforming the Future of War
by Raj M. Shah and Christopher Kirchhoff · 8 Jul 2024 · 272pp · 103,638 words
Extremely Hardcore: Inside Elon Musk's Twitter
by Zoë Schiffer · 13 Feb 2024 · 343pp · 92,693 words
Gilded Rage: Elon Musk and the Radicalization of Silicon Valley
by Jacob Silverman · 9 Oct 2025 · 312pp · 103,645 words
The Entrepreneurial State: Debunking Public vs. Private Sector Myths
by Mariana Mazzucato · 1 Jan 2011 · 382pp · 92,138 words
The New Gold Rush: The Riches of Space Beckon!
by Joseph N. Pelton · 5 Nov 2016 · 321pp · 89,109 words
Ctrl Alt Delete: Reboot Your Business. Reboot Your Life. Your Future Depends on It.
by Mitch Joel · 20 May 2013 · 260pp · 76,223 words
Dawn of the Code War: America's Battle Against Russia, China, and the Rising Global Cyber Threat
by John P. Carlin and Garrett M. Graff · 15 Oct 2018 · 568pp · 164,014 words
The Everything Blueprint: The Microchip Design That Changed the World
by James Ashton · 11 May 2023 · 401pp · 113,586 words
Masters of Scale: Surprising Truths From the World's Most Successful Entrepreneurs
by Reid Hoffman, June Cohen and Deron Triff · 14 Oct 2021 · 309pp · 96,168 words
Lurking: How a Person Became a User
by Joanne McNeil · 25 Feb 2020 · 239pp · 80,319 words
The Green New Deal: Why the Fossil Fuel Civilization Will Collapse by 2028, and the Bold Economic Plan to Save Life on Earth
by Jeremy Rifkin · 9 Sep 2019 · 327pp · 84,627 words
The Acquirer's Multiple: How the Billionaire Contrarians of Deep Value Beat the Market
by Tobias E. Carlisle · 13 Oct 2017 · 120pp · 33,892 words
The Heart of Business: Leadership Principles for the Next Era of Capitalism
by Hubert Joly · 14 Jun 2021 · 265pp · 75,202 words
Tech Titans of China: How China's Tech Sector Is Challenging the World by Innovating Faster, Working Harder, and Going Global
by Rebecca Fannin · 2 Sep 2019 · 269pp · 70,543 words
The Nowhere Office: Reinventing Work and the Workplace of the Future
by Julia Hobsbawm · 11 Apr 2022 · 172pp · 50,777 words
Mine!: How the Hidden Rules of Ownership Control Our Lives
by Michael A. Heller and James Salzman · 2 Mar 2021 · 332pp · 100,245 words
The Long History of the Future: Why Tomorrow's Technology Still Isn't Here
by Nicole Kobie · 3 Jul 2024 · 348pp · 119,358 words
Build: An Unorthodox Guide to Making Things Worth Making
by Tony Fadell · 2 May 2022 · 411pp · 119,022 words
Matchmakers: The New Economics of Multisided Platforms
by David S. Evans and Richard Schmalensee · 23 May 2016 · 383pp · 81,118 words
Making Ideas Happen: Overcoming the Obstacles Between Vision and Reality
by Scott Belsky · 31 Mar 2010 · 223pp · 63,484 words
Life After Google: The Fall of Big Data and the Rise of the Blockchain Economy
by George Gilder · 16 Jul 2018 · 332pp · 93,672 words
Brotopia: Breaking Up the Boys' Club of Silicon Valley
by Emily Chang · 6 Feb 2018 · 334pp · 104,382 words
Evil by Design: Interaction Design to Lead Us Into Temptation
by Chris Nodder · 4 Jun 2013 · 254pp · 79,052 words
Move Fast and Break Things: How Facebook, Google, and Amazon Cornered Culture and Undermined Democracy
by Jonathan Taplin · 17 Apr 2017 · 222pp · 70,132 words
Everydata: The Misinformation Hidden in the Little Data You Consume Every Day
by John H. Johnson · 27 Apr 2016 · 250pp · 64,011 words
Augmented: Life in the Smart Lane
by Brett King · 5 May 2016 · 385pp · 111,113 words
Frenemies: The Epic Disruption of the Ad Business
by Ken Auletta · 4 Jun 2018 · 379pp · 109,223 words
The Big Nine: How the Tech Titans and Their Thinking Machines Could Warp Humanity
by Amy Webb · 5 Mar 2019 · 340pp · 97,723 words
Breaking News: The Remaking of Journalism and Why It Matters Now
by Alan Rusbridger · 14 Oct 2018 · 579pp · 160,351 words
Framers: Human Advantage in an Age of Technology and Turmoil
by Kenneth Cukier, Viktor Mayer-Schönberger and Francis de Véricourt · 10 May 2021 · 291pp · 80,068 words
Bezonomics: How Amazon Is Changing Our Lives and What the World's Best Companies Are Learning From It
by Brian Dumaine · 11 May 2020 · 411pp · 98,128 words
Competition Overdose: How Free Market Mythology Transformed Us From Citizen Kings to Market Servants
by Maurice E. Stucke and Ariel Ezrachi · 14 May 2020 · 511pp · 132,682 words
Woke, Inc: Inside Corporate America's Social Justice Scam
by Vivek Ramaswamy · 16 Aug 2021 · 344pp · 104,522 words
Open for Business Harnessing the Power of Platform Ecosystems
by Lauren Turner Claire, Laure Claire Reillier and Benoit Reillier · 14 Oct 2017 · 240pp · 78,436 words
Snowden's Box: Trust in the Age of Surveillance
by Jessica Bruder and Dale Maharidge · 29 Mar 2020 · 159pp · 42,401 words
The Elements of Power: A Story of War, Technology, and the Dirtiest Supply Chain on Earth
by Nicolas Niarchos · 20 Jan 2026 · 654pp · 170,150 words
Deep Value
by Tobias E. Carlisle · 19 Aug 2014
System Error: Where Big Tech Went Wrong and How We Can Reboot
by Rob Reich, Mehran Sahami and Jeremy M. Weinstein · 6 Sep 2021
Arriving Today: From Factory to Front Door -- Why Everything Has Changed About How and What We Buy
by Christopher Mims · 13 Sep 2021 · 385pp · 112,842 words
The Wires of War: Technology and the Global Struggle for Power
by Jacob Helberg · 11 Oct 2021 · 521pp · 118,183 words
The Costs of Connection: How Data Is Colonizing Human Life and Appropriating It for Capitalism
by Nick Couldry and Ulises A. Mejias · 19 Aug 2019 · 458pp · 116,832 words
Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire
by Bruce Nussbaum · 5 Mar 2013 · 385pp · 101,761 words
The Age of Surveillance Capitalism
by Shoshana Zuboff · 15 Jan 2019 · 918pp · 257,605 words
Subscribed: Why the Subscription Model Will Be Your Company's Future - and What to Do About It
by Tien Tzuo and Gabe Weisert · 4 Jun 2018 · 244pp · 66,977 words
Superminds: The Surprising Power of People and Computers Thinking Together
by Thomas W. Malone · 14 May 2018 · 344pp · 104,077 words
Deep Medicine: How Artificial Intelligence Can Make Healthcare Human Again
by Eric Topol · 1 Jan 2019 · 424pp · 114,905 words
Amazon Unbound: Jeff Bezos and the Invention of a Global Empire
by Brad Stone · 10 May 2021 · 569pp · 156,139 words
The Perfect Police State: An Undercover Odyssey Into China's Terrifying Surveillance Dystopia of the Future
by Geoffrey Cain · 28 Jun 2021 · 340pp · 90,674 words
The Capitalist Manifesto
by Johan Norberg · 14 Jun 2023 · 295pp · 87,204 words
Billionaire, Nerd, Savior, King: Bill Gates and His Quest to Shape Our World
by Anupreeta Das · 12 Aug 2024 · 315pp · 115,894 words
Vassal State
by Angus Hanton · 25 Mar 2024 · 277pp · 81,718 words
Who’s Raising the Kids?: Big Tech, Big Business, and the Lives of Children
by Susan Linn · 12 Sep 2022 · 415pp · 102,982 words
It's Not TV: The Spectacular Rise, Revolution, and Future of HBO
by Felix Gillette and John Koblin · 1 Nov 2022 · 575pp · 140,384 words
The Metaverse: And How It Will Revolutionize Everything
by Matthew Ball · 18 Jul 2022 · 412pp · 116,685 words
Makers and Takers: The Rise of Finance and the Fall of American Business
by Rana Foroohar · 16 May 2016 · 515pp · 132,295 words
Connectography: Mapping the Future of Global Civilization
by Parag Khanna · 18 Apr 2016 · 497pp · 144,283 words
The Authoritarian Moment: How the Left Weaponized America's Institutions Against Dissent
by Ben Shapiro · 26 Jul 2021 · 309pp · 81,243 words
The Brussels Effect: How the European Union Rules the World
by Anu Bradford · 14 Sep 2020 · 696pp · 184,001 words
Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You
by Sangeet Paul Choudary, Marshall W. van Alstyne and Geoffrey G. Parker · 27 Mar 2016 · 421pp · 110,406 words
Stakeholder Capitalism: A Global Economy That Works for Progress, People and Planet
by Klaus Schwab · 7 Jan 2021 · 460pp · 107,454 words
Don't Be Evil: How Big Tech Betrayed Its Founding Principles--And All of US
by Rana Foroohar · 5 Nov 2019 · 380pp · 109,724 words
Future Crimes: Everything Is Connected, Everyone Is Vulnerable and What We Can Do About It
by Marc Goodman · 24 Feb 2015 · 677pp · 206,548 words
Beyond Outrage: Expanded Edition: What Has Gone Wrong With Our Economy and Our Democracy, and How to Fix It
by Robert B. Reich · 3 Sep 2012 · 124pp · 39,011 words
The Pirate's Dilemma: How Youth Culture Is Reinventing Capitalism
by Matt Mason
Tools and Weapons: The Promise and the Peril of the Digital Age
by Brad Smith and Carol Ann Browne · 9 Sep 2019 · 482pp · 121,173 words
The Fifth Domain: Defending Our Country, Our Companies, and Ourselves in the Age of Cyber Threats
by Richard A. Clarke and Robert K. Knake · 15 Jul 2019 · 409pp · 112,055 words
Habeas Data: Privacy vs. The Rise of Surveillance Tech
by Cyrus Farivar · 7 May 2018 · 397pp · 110,222 words
Binge Times: Inside Hollywood's Furious Billion-Dollar Battle to Take Down Netflix
by Dade Hayes and Dawn Chmielewski · 18 Apr 2022 · 414pp · 117,581 words
Green Swans: The Coming Boom in Regenerative Capitalism
by John Elkington · 6 Apr 2020 · 384pp · 93,754 words
App Kid: How a Child of Immigrants Grabbed a Piece of the American Dream
by Michael Sayman · 20 Sep 2021 · 285pp · 91,144 words
The Code: Silicon Valley and the Remaking of America
by Margaret O'Mara · 8 Jul 2019
Pegasus: How a Spy in Your Pocket Threatens the End of Privacy, Dignity, and Democracy
by Laurent Richard and Sandrine Rigaud · 17 Jan 2023 · 350pp · 115,802 words
Pandora's Box: How Guts, Guile, and Greed Upended TV
by Peter Biskind · 6 Nov 2023 · 543pp · 143,084 words
Power Play: Tesla, Elon Musk, and the Bet of the Century
by Tim Higgins · 2 Aug 2021 · 430pp · 135,418 words
Wasteland: The Dirty Truth About What We Throw Away, Where It Goes, and Why It Matters
by Oliver Franklin-Wallis · 21 Jun 2023 · 309pp · 121,279 words
The Cult of We: WeWork, Adam Neumann, and the Great Startup Delusion
by Eliot Brown and Maureen Farrell · 19 Jul 2021 · 460pp · 130,820 words
Battle for the Bird: Jack Dorsey, Elon Musk, and the $44 Billion Fight for Twitter's Soul
by Kurt Wagner · 20 Feb 2024 · 332pp · 127,754 words
Stakeholder Capitalism: A Global Economy That Works for Progress, People and Planet
by Klaus Schwab and Peter Vanham · 27 Jan 2021 · 460pp · 107,454 words
Capitalism Without Capital: The Rise of the Intangible Economy
by Jonathan Haskel and Stian Westlake · 7 Nov 2017 · 346pp · 89,180 words
Thinking Machines: The Inside Story of Artificial Intelligence and Our Race to Build the Future
by Luke Dormehl · 10 Aug 2016 · 252pp · 74,167 words
Uberland: How Algorithms Are Rewriting the Rules of Work
by Alex Rosenblat · 22 Oct 2018 · 343pp · 91,080 words
Facebook: The Inside Story
by Steven Levy · 25 Feb 2020 · 706pp · 202,591 words
Alpha Girls: The Women Upstarts Who Took on Silicon Valley's Male Culture and Made the Deals of a Lifetime
by Julian Guthrie · 15 Nov 2019
A Fine Mess
by T. R. Reid · 13 Mar 2017 · 363pp · 92,422 words
Valley of Genius: The Uncensored History of Silicon Valley (As Told by the Hackers, Founders, and Freaks Who Made It Boom)
by Adam Fisher · 9 Jul 2018 · 611pp · 188,732 words
Late Bloomers: The Power of Patience in a World Obsessed With Early Achievement
by Rich Karlgaard · 15 Apr 2019 · 321pp · 92,828 words
Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell
by Eric Schmidt, Jonathan Rosenberg and Alan Eagle · 15 Apr 2019 · 199pp · 56,243 words
Behemoth: A History of the Factory and the Making of the Modern World
by Joshua B. Freeman · 27 Feb 2018 · 538pp · 145,243 words
Super Pumped: The Battle for Uber
by Mike Isaac · 2 Sep 2019 · 444pp · 127,259 words
Evil Geniuses: The Unmaking of America: A Recent History
by Kurt Andersen · 14 Sep 2020 · 486pp · 150,849 words
This Is How They Tell Me the World Ends: The Cyberweapons Arms Race
by Nicole Perlroth · 9 Feb 2021 · 651pp · 186,130 words
Billion Dollar Loser: The Epic Rise and Spectacular Fall of Adam Neumann and WeWork
by Reeves Wiedeman · 19 Oct 2020 · 303pp · 100,516 words
Trade Wars Are Class Wars: How Rising Inequality Distorts the Global Economy and Threatens International Peace
by Matthew C. Klein · 18 May 2020 · 339pp · 95,270 words
Deaths of Despair and the Future of Capitalism
by Anne Case and Angus Deaton · 17 Mar 2020 · 421pp · 110,272 words
Character Limit: How Elon Musk Destroyed Twitter
by Kate Conger and Ryan Mac · 17 Sep 2024
Slow Productivity: The Lost Art of Accomplishment Without Burnout
by Cal Newport · 5 Mar 2024 · 233pp · 65,893 words
The Optimist: Sam Altman, OpenAI, and the Race to Invent the Future
by Keach Hagey · 19 May 2025 · 439pp · 125,379 words
The One Device: The Secret History of the iPhone
by Brian Merchant · 19 Jun 2017 · 416pp · 129,308 words
The Contrarian: Peter Thiel and Silicon Valley's Pursuit of Power
by Max Chafkin · 14 Sep 2021 · 524pp · 130,909 words
When the Wolves Bite: Two Billionaires, One Company, and an Epic Wall Street Battle
by Scott Wapner · 23 Apr 2018 · 302pp · 80,287 words
The Job: The Future of Work in the Modern Era
by Ellen Ruppel Shell · 22 Oct 2018 · 402pp · 126,835 words
Becoming Steve Jobs: The Evolution of a Reckless Upstart Into a Visionary Leader
by Brent Schlender and Rick Tetzeli · 24 Mar 2015 · 464pp · 155,696 words
Company of One: Why Staying Small Is the Next Big Thing for Business
by Paul Jarvis · 1 Jan 2019 · 258pp · 74,942 words
The Best Interface Is No Interface: The Simple Path to Brilliant Technology (Voices That Matter)
by Golden Krishna · 10 Feb 2015 · 271pp · 62,538 words
How Boards Work: And How They Can Work Better in a Chaotic World
by Dambisa Moyo · 3 May 2021 · 272pp · 76,154 words
Loonshots: How to Nurture the Crazy Ideas That Win Wars, Cure Diseases, and Transform Industries
by Safi Bahcall · 19 Mar 2019 · 393pp · 115,217 words
Algorithms of Oppression: How Search Engines Reinforce Racism
by Safiya Umoja Noble · 8 Jan 2018 · 290pp · 73,000 words
The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health--And How We Must Adapt
by Sinan Aral · 14 Sep 2020 · 475pp · 134,707 words
How to Fix the Future: Staying Human in the Digital Age
by Andrew Keen · 1 Mar 2018 · 308pp · 85,880 words
How Big Things Get Done: The Surprising Factors Behind Every Successful Project, From Home Renovations to Space Exploration
by Bent Flyvbjerg and Dan Gardner · 16 Feb 2023 · 353pp · 97,029 words
Always Day One: How the Tech Titans Plan to Stay on Top Forever
by Alex Kantrowitz · 6 Apr 2020 · 260pp · 67,823 words
Elon Musk
by Walter Isaacson · 11 Sep 2023 · 562pp · 201,502 words
Enshittification: Why Everything Suddenly Got Worse and What to Do About It
by Cory Doctorow · 6 Oct 2025 · 313pp · 94,415 words
Them and Us: How Immigrants and Locals Can Thrive Together
by Philippe Legrain · 14 Oct 2020 · 521pp · 110,286 words
Selfie: How We Became So Self-Obsessed and What It's Doing to Us
by Will Storr · 14 Jun 2017 · 431pp · 129,071 words
The Age of Stagnation: Why Perpetual Growth Is Unattainable and the Global Economy Is in Peril
by Satyajit Das · 9 Feb 2016 · 327pp · 90,542 words
Power, for All: How It Really Works and Why It's Everyone's Business
by Julie Battilana and Tiziana Casciaro · 30 Aug 2021 · 345pp · 92,063 words
Palo Alto: A History of California, Capitalism, and the World
by Malcolm Harris · 14 Feb 2023 · 864pp · 272,918 words
The Lonely Century: How Isolation Imperils Our Future
by Noreena Hertz · 13 May 2020 · 506pp · 133,134 words
Ten Lessons for a Post-Pandemic World
by Fareed Zakaria · 5 Oct 2020 · 289pp · 86,165 words
How the World Ran Out of Everything
by Peter S. Goodman · 11 Jun 2024 · 528pp · 127,605 words
Tomorrow's Capitalist: My Search for the Soul of Business
by Alan Murray · 15 Dec 2022 · 263pp · 77,786 words
The Wisdom of Finance: Discovering Humanity in the World of Risk and Return
by Mihir Desai · 22 May 2017 · 239pp · 69,496 words
The Enlightened Capitalists
by James O'Toole · 29 Dec 2018 · 716pp · 192,143 words
Merchants of Truth: The Business of News and the Fight for Facts
by Jill Abramson · 5 Feb 2019 · 788pp · 223,004 words
Hype: How Scammers, Grifters, and Con Artists Are Taking Over the Internet―and Why We're Following
by Gabrielle Bluestone · 5 Apr 2021 · 329pp · 100,162 words
The Alignment Problem: Machine Learning and Human Values
by Brian Christian · 5 Oct 2020 · 625pp · 167,349 words
Abolish Silicon Valley: How to Liberate Technology From Capitalism
by Wendy Liu · 22 Mar 2020 · 223pp · 71,414 words
Uncharted: How to Map the Future
by Margaret Heffernan · 20 Feb 2020 · 335pp · 97,468 words
Humans Are Underrated: What High Achievers Know That Brilliant Machines Never Will
by Geoff Colvin · 3 Aug 2015 · 271pp · 77,448 words
A Curious Mind: The Secret to a Bigger Life
by Brian Grazer and Charles Fishman · 6 Apr 2014 · 302pp · 74,878 words
Success and Luck: Good Fortune and the Myth of Meritocracy
by Robert H. Frank · 31 Mar 2016 · 190pp · 53,409 words
A Generation of Sociopaths: How the Baby Boomers Betrayed America
by Bruce Cannon Gibney · 7 Mar 2017 · 526pp · 160,601 words
Everything's Trash, but It's Okay
by Phoebe Robinson · 15 Oct 2018 · 257pp · 90,857 words
The Switch: How Solar, Storage and New Tech Means Cheap Power for All
by Chris Goodall · 6 Jul 2016 · 271pp · 79,367 words
Reimagining Capitalism in a World on Fire
by Rebecca Henderson · 27 Apr 2020 · 330pp · 99,044 words
Weapons of Math Destruction: How Big Data Increases Inequality and Threatens Democracy
by Cathy O'Neil · 5 Sep 2016 · 252pp · 72,473 words
Crashed: How a Decade of Financial Crises Changed the World
by Adam Tooze · 31 Jul 2018 · 1,066pp · 273,703 words
Reset: How to Restart Your Life and Get F.U. Money: The Unconventional Early Retirement Plan for Midlife Careerists Who Want to Be Happy
by David Sawyer · 17 Aug 2018 · 572pp · 94,002 words
Busy
by Tony Crabbe · 7 Jul 2015 · 254pp · 81,009 words
Mbs: The Rise to Power of Mohammed Bin Salman
by Ben Hubbard · 10 Mar 2020
Blood and Oil: Mohammed Bin Salman's Ruthless Quest for Global Power
by Bradley Hope and Justin Scheck · 14 Sep 2020 · 339pp · 103,546 words
Limitarianism: The Case Against Extreme Wealth
by Ingrid Robeyns · 16 Jan 2024 · 327pp · 110,234 words
Lifespan: Why We Age—and Why We Don't Have To
by David A. Sinclair and Matthew D. Laplante · 9 Sep 2019
Drink: A Cultural History of Alcohol
by Iain Gately · 30 Jun 2008 · 686pp · 201,972 words
What If We Get It Right?: Visions of Climate Futures
by Ayana Elizabeth Johnson · 17 Sep 2024 · 588pp · 160,825 words
Calling Bullshit: The Art of Scepticism in a Data-Driven World
by Jevin D. West and Carl T. Bergstrom · 3 Aug 2020
Capitalism and Its Critics: A History: From the Industrial Revolution to AI
by John Cassidy · 12 May 2025 · 774pp · 238,244 words
Off the Rails: 10,000 Km by Bicycle Across Russia, Siberia and Mongolia to China
by Chris Hatherly and Tim Cope · 31 Aug 2013 · 382pp · 118,547 words
The New Prophets of Capital
by Nicole Aschoff · 10 Mar 2015 · 128pp · 38,187 words
Rocket Dreams: Musk, Bezos and the Trillion-Dollar Space Race
by Christian Davenport · 6 Sep 2025 · 441pp · 127,950 words
Hustle and Gig: Struggling and Surviving in the Sharing Economy
by Alexandrea J. Ravenelle · 12 Mar 2019 · 349pp · 98,309 words
A Dominant Character
by Samanth Subramanian · 27 Apr 2020
Survival of the Friendliest: Understanding Our Origins and Rediscovering Our Common Humanity
by Brian Hare and Vanessa Woods · 13 Jul 2020
Unscripted: The Epic Battle for a Media Empire and the Redstone Family Legacy
by James B Stewart and Rachel Abrams · 14 Feb 2023 · 521pp · 136,802 words
The Aristocracy of Talent: How Meritocracy Made the Modern World
by Adrian Wooldridge · 2 Jun 2021 · 693pp · 169,849 words
Spike: The Virus vs The People - The Inside Story
by Jeremy Farrar and Anjana Ahuja · 15 Jan 2021 · 245pp · 71,886 words