Torches of Freedom Concepts

The Radical Fund: How a Band of Visionaries and a Million Dollars Upended America

by John Fabian Witt · 14 Oct 2025 · 735pp · 279,360 words

effort on behalf of the American Tobacco Company to encourage women to smoke cigarettes. Hundreds of fashionably dressed young women marched down Fifth Avenue smoking “Torches of Freedom” quietly paid for by American Tobacco. Bernays refused to let his own wife smoke, citing what he thought were obvious health risks. But when American

The Attention Merchants: The Epic Scramble to Get Inside Our Heads

by Tim Wu · 14 May 2016 · 515pp · 143,055 words

life. And he hired a group of attractive women to march in the 1929 New York City Easter Day Parade, brandishing their Lucky Strikes, or “torches of freedom.”10 He had paid Ruth Hale, a prominent feminist, to sign the letter inviting the women to the march. “Light another

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as the mysterious puppet master behind the scenes.12 Perhaps seduced by an irresistible story, many have accepted his version of events, in which the “Torches of Freedom” parade marks a kind of social turning point. No less astute a critic of propaganda than Noam Chomsky allows that Bernays’s “major coup, the

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to assign—or deny—definitive credit for something as complex as a change in social norms. Suffice it to say that contemporary reporting of the “Torches of Freedom” event was relatively thin. The New York Times buried its account of the protest halfway through its story on the presumably more urgent subject, the

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and forth [on Fifth Avenue] while the parade was at its peak, ostentatiously smoking their cigarettes….One of the group explained that the cigarettes were ‘torches of freedom’ lighting the way to the day when women would smoke on the street as casually as men.”14 The Washington Post would not mention the

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creative department dusted off the old 1920s saw of smoking as women’s liberation to produce a version styled for second-wave feminism. Now the “torches of freedom” were being carried by women in floral print minidresses. The jingle ironically casts this return to one of modern advertising’s lowest points as the

The Defence of the Realm

by Christopher Andrew · 2 Aug 2010 · 1,744pp · 458,385 words

Thomson’s responsibility.5 MI5’s New Year card for 1920 showed the attractive figure of ‘Liberty and Security’ in diaphanous gown, holding aloft the torch of freedom and standing on a pedestal erected by the heroic efforts of British fighting and working men (stage right). But ‘Liberty and Security’ is menaced by

Ayn Rand Cult

by Jeff Walker · 30 Dec 1998 · 525pp · 146,126 words

arrived in America, she found a culture which has been described as a “cult of the self.” American advertisers were promoting cigarettes to women as “torches of freedom.” Numerous 1920s fads appear to have left their mark on the impressionable young immigrant from Russia: curves were being abandoned in favor of straight lines

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of Rand’s male heroes are made up of ‘straight lines’, and “the fire in a man’s hand” is Rand’s rhapsodic updating of “torches of freedom.” The explicit defense of selfishness and individual rights along proto-Objectivist lines was also a staple of 1920s business theory. (See Chapter 10 below.) The

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232: “To claim that . . .” Franck 1995; “Since he is . . .” Wolf nd. Page 233: “A little bravura . . .” Pierpont 1995; “cult of the . . .” Collier 1991, p. 64; “torches of freedom” Torrey 1992, p. 32 “fire held in . . .” Rand 1957, p. 65. Page 234: “If value judgments . . .” Peikoff 1989a. Page 235: “not ‘Man must . . .” Rand 1997

Quit Like a Woman: The Radical Choice to Not Drink in a Culture Obsessed With Alcohol

by Holly Glenn Whitaker · 9 Jan 2020 · 334pp · 109,882 words

think we’re making a decision based on our own preferences, when we’re actually being manipulated into that decision because of someone else’s. “Torches of Freedom” Become Glasses of Liberation In the late 1920s, the tobacco industry realized women weren’t smoking as much as men. This was due in part

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to signify their rejection of feminine sensibilities and to assert their (increasing) equality with men. When Brill said, “Cigarettes, which are equated with men, become torches of freedom,” a light went off in Bernays’s head, and a PR stunt was born that would forever connect the images of women’s liberation, feminist

When They Go Low, We Go High: Speeches That Shape the World – and Why We Need Them

by Philip Collins · 4 Oct 2017 · 475pp · 156,046 words

our first thoughts go to the architect of this freedom, the father of our nation, who, embodying the old spirit of India, held aloft the torch of freedom and lighted up the darkness that surrounded us. We have often been unworthy followers of his and have strayed from his message, but not only

Frommer's San Francisco 2012

by Matthew Poole, Erika Lenkert and Kristin Luna · 4 Oct 2011

to Berkeley and the Haight. Police arrest Lenny Bruce after deeming performance “obscene” at the Jazz Workshop in North Beach. The 1960s: The Haight The torch of freedom had been passed from the Beats and North Beach to Haight-Ashbury and the hippies, but it was a radically different torch. The hippies replaced

What's Mine Is Yours: How Collaborative Consumption Is Changing the Way We Live

by Rachel Botsman and Roo Rogers · 2 Jan 2010 · 411pp · 80,925 words

Sunday best. On Bernays’s signal, the women all lit up a Lucky Strike cigarette. Hunt’s press release described the march as “Lighting the Torches of Freedom” in the interests of gender equality. And being the master of PR, Bernays saw to it that media throughout the world covered the event. The

Frommer's Irreverent Guide to San Francisco

by Matthew Richard Poole · 17 Mar 2006 · 255pp · 90,456 words

North Beach bars such as Vesuvio, Caffe Trieste, Tosca, and Enrico’s Sidewalk Cafe (all of which are still in business). In the 1960s the torch of freedom passed from the Beats and North Beach to the hippies and Haight-Ashbury, but it was a radically different torch. The hippies replaced the Beats

Strategy: A History

by Lawrence Freedman · 31 Oct 2013 · 1,073pp · 314,528 words

cigarettes during the 1929 Easter Parade, thereby notionally striking a blow for feminism by undermining the taboo against women smoking in public. The cigarettes became “torches of freedom.”42 Bernays invited obvious criticisms: usurping the role of democracy by taking upon himself to shape peoples’ thoughts, encouraging mass effects rather than individual responsibility