cognitive dissonance

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Life After Cars: Freeing Ourselves From the Tyranny of the Automobile

by Sarah Goodyear, Doug Gordon and Aaron Naparstek  · 21 Oct 2025  · 330pp  · 85,349 words

, though, ads depicting drivers as rugged wilderness explorers have only become an increasingly accepted part of the media ecosystem. Ben Goldfarb thinks we accept the cognitive dissonance embodied by these ads in part because they simply reflect reality. Even the most well-meaning nature lovers in the United States don’t have

13.4 to 4.8. And in the Netherlands, from 7.5 to 3.0. So why aren’t we following their lead? Cognitive Dissonance and Rugged Individualism Cognitive dissonance is defined as “psychological conflict resulting from incongruous beliefs and attitudes held simultaneously.” Cars and car infrastructure demand a lot of it from all

), road-safety.transport.ec.europa.eu/system/files/2023-02/erso-country-overview-2023-netherlands_0.pdf. GO TO NOTE REFERENCE IN TEXT Cognitive dissonance is defined: Merriam-Webster Dictionary, “cognitive dissonance” accessed March 4, 2025, merriam-webster.com/dictionary/cognitive%20dissonance. GO TO NOTE REFERENCE IN TEXT every day, about 110 people: National

civic engagement, 120, 231–32 Clare, Rod, 146 Clarkson, Kelly, 53 Clean Air Act, 103 climate change, 130, 166, 204, 214, 217, 218–19, 220 cognitive dissonance, 99–102 Colorado Department of Transportation, 17 community lack of and loneliness, 119–23 traffic undermining, 116–19 trust, 176–77 conflict over bike lanes

in action, 19 actions against, 220–21 in America, 22–23 automotive industry in, 126–27 definition of, 14 jaywalking term created by, 16 requiring cognitive dissonance, 99–102 SUV dominance in, 218–19 motorists. See drivers movement. See exercise Mr. Walker and Mr. Wheeler, 123–24 municipalities. See city and place

Indelible City: Dispossession and Defiance in Hong Kong

by Louisa Lim  · 19 Apr 2022

in Big Wave Bay dating back three thousand years, to the Bronze Age. This was clear proof of prehistoric human habitation, yet some kind of cognitive dissonance had allowed me to believe the barren-rock version of history while simultaneously accepting these archaeological sites as real. When I was growing up in

those who had been in the room. Instead he emphasized Deng’s more reassuring message that the investors of Hong Kong could rest easy. The cognitive dissonance underpinning MacLehose’s statements echoed the British position for the next couple of years. In public they continued to explore the possibility of prolonging their

triangle tucked into the side of a building. She won with a vote swing of 15 percent. It was hard for me to square the cognitive dissonance of continuing resistance with the inevitability that the movement would be suppressed. Over noodles, I broached this with Cheung. She answered by describing a recent

Machine: A White Space Novel

by Elizabeth Bear  · 5 Oct 2020  · 537pp  · 146,610 words

? From the poisonous meme that had infected her? Or had she hived off the thing she called the machine in order to manage her own cognitive dissonance about saving her crew by freezing them? I wasn’t even quite sure where to begin unpacking that. Helen also seemed to look at me

The Truth About Lies: The Illusion of Honesty and the Evolution of Deceit

by Aja Raden  · 10 May 2021  · 291pp  · 85,822 words

which we can be deceived, over and over, through our own willing participation, in large part because of our need to protect against something called cognitive dissonance. Cognitive dissonance is a state of untenable mental stress. It occurs when you try to hold two conflicting truths (or at least beliefs) in your mind simultaneously

idea you need to be true in order not to have been wrong at some point. The psychological and neurological stress experienced during moments of cognitive dissonance are so great, you’ll believe anything to protect your preexisting mental paradigm. It’s why people refuse to hear proof of things like climate

vast, or so meaningful to them, or they simply believed in it so totally that they can’t be wrong—not about that. The potential cognitive dissonance is simply too destructive to their larger worldview.24 So they continue to believe the lie. They insist, both to others and to themselves, that

not anticipate. Just like the rubber-ball trick, but in the reverse. Your visual cortex, it seems, is just as susceptible to confirmation bias and cognitive dissonance as your conscious mind. The subject’s brains quite literally could not believe their eyes—so they just filtered the gorilla out of the scene

traits work in tandem: the ability to suspend our disbelief (and, in fact, our natural proclivity to do so) and the urgent desire to avoid cognitive dissonance, or the collision of our emotional beliefs with our rational ones. Overkill If you know only one story about “the mad monk” Rasputin, the peasant

so certain Rasputin could effect a magical cure may have actually affected its own cure. On second thought … that is vaguely miraculous. Cult Leaders and Cognitive Dissonance Within a few years, Rasputin was giving more than spiritual counsel; he was giving political advice and recommending individuals for advancement or ruin. All based

he alone could save her dying son. This state of mental conflict in which a person must consciously accommodate two mutually incompatible beliefs is called cognitive dissonance. I mentioned it earlier in regard to the Big Lie: when two ideas or beliefs are in conflict—one of them has to go in

’ve accepted that something is fact, even after they’re provided with incontrovertible evidence to the contrary. What it mostly boils down to is more cognitive dissonance: they become incapable of processing new information, and more often than not they just can’t accept that the first fact was a lie—at

really bought it. The trajectory of confirmation bias (wherein you believe something and thus begin to see evidence for it everywhere you look) followed by cognitive dissonance (where you dig in your heels and believe something more the more it’s disproved) is a powerful emotional response and a form of recursive

the Guru is infallible. But if the Guru is infallible, then they must believe everything they say or fall victim to the unsustainable state of cognitive dissonance. Inevitably, this leads to the Guru making suggestions that involve … money. Sometimes, the money is being collected for a cause; other times, it’s just

, he equated that criticism to an attack on everything his parishioners believed in. He couldn’t have been more blunt if he’d just shouted “cognitive dissonance” into a microphone. But just in case any of the faithful were still questioning his moral authority, he followed that up with a sermon in

it turn out to be a fraud. You didn’t believe it was truth, just a fact. When the fact proves incorrect, you experience no cognitive dissonance, because your reality is not contingent on its being true. You’re not enraged or disillusioned. Just misinformed. One is a betrayal of truth, the

hoax, of Mencken absurdity of Battle Creek Sanitarium, of Kellogg Snake Oil Con Beecher, Henry behavioral priming belief. See also disbelief Big Lie absurdity and cognitive dissonance and lie conflicting faith relationship with general, in truth and lies lies told to change theory of mind on belief about Big Lie Alaska telegraph

snake oil medicine CNS. See central nervous system Coca-Cola, cocaine in cocaine, pharmaceutical marketing of cognitive bias. See also specific bias authority bias as cognitive dissonance lie belief and Rasputin and collective intelligence, honesty bias advantage of confirmation bias conflicting beliefs contagiousness, of facts counterfeit, in Forgery credit-default swap (CDS

Jay-Z Kellogg, John Khomeini (Ayatollah) Kierkegaard, Søren King, Clarence Kirsch, Irving Lewis, John lies. See also lying of absolute truth belief change from told cognitive dissonance and belief in general belief in truths and Hoax love of from mentalizing ability placebo effect and specific priming use for truth relationship with London

of religion 70 percent rule for of Weil Radithor tonic, of Bailey Ralston, William Rasputin, Grigory Yefimovich as Alexandra spiritual advisor Alexei miracle healing by cognitive dissonance and Guru Con of real fake proof, in Bait and Switch religion, Pyramid Scheme and. See also Guru Con repeated exposure, in illusory truth effect

Evil by Design: Interaction Design to Lead Us Into Temptation

by Chris Nodder  · 4 Jun 2013  · 254pp  · 79,052 words

Table of Contents Cover Credits About the Author About the Technical Editor Acknowledgments Foreword Introduction Evil designs and their virtuous counterparts Pride Misplaced pride causes cognitive dissonance Social proof: Using messages from friends to make it personal and emotional Closure: The appeal of completeness and desire for order Manipulating pride to change

this book isn’t to bemoan the lack of humility in modern society but to see how sites leverage this human weakness. Misplaced pride causes cognitive dissonance Harold Camping, the owner of familyradio.com, has been wrong a couple of times in the past. He predicted that the world would end on

time, most continued to believe Harold. Why? It’s all about how the brain manages to rationalize or resolve two conflicting concepts: a state called cognitive dissonance. For example, people know that smoking kills, but they continue to smoke. These dissonant thoughts don’t work well together. People resolve the issue by

-targeted behaviors were misaligned or even laughable. The deeper they were involved in Harold’s prophecies, the more pride they had at stake, the more cognitive dissonance they had to resolve, and so the more likely they would be to grasp on to any explanation that Harold could provide. However, after his

that users will be conflicted about the product or service you offer, provide them with many reasons they can use to resolve cognitive dissonance and keep their pride intact. Online, cognitive dissonance can be brought about by effects such as buyer’s remorse, in which the purchaser struggles to justify the high purchase price

and their desire for an item in comparison to their subsequent feelings of the item’s worth. Sites help users resolve this cognitive dissonance by giving them reasons and evidence that bolster their satisfaction with the product (positive reviews; images of famous people using the product; and promises of

option comes with a lifetime guarantee, so why would you choose the $300 version? Mainly because Best Made offers many superlatives that help to ease cognitive dissonance. Its product description reads more like a manifesto to the outdoors lifestyle than a listing of features. If you were to point out to owners

the decisions that led people to their current state is hard. Any new concept that you introduce that differs from their existing knowledge will create cognitive dissonance. People don’t like being forced to consider two competing ideas because that keeps them out of the state of closure that they desire. It

to leverage or to overcome. To leverage the inertia, you can provide supporting reasons to prevent buyers’ remorse, and to help remove any trace of cognitive dissonance. Hearing the same message repeated many times from different sources or seeing many other people behaving the same way (social proof) gives added weight to

people to make a public commitment to the new approach, it means they can no longer back down. The public commitment might set off more cognitive dissonance, but now, because they have openly aligned themselves with the new approach, the dissonant belief that will be expelled is the old one. At this

participant in this process. They will tend to be selective in what data they look for and believe. Because they are now trying to remove cognitive dissonance in favor of the new idea that you introduced, they will seek out reviews, certification, and other social proof that supports that viewpoint in order

given the choice between reading several pages of legalese or trusting that the company won’t do anything terrible with your data, they resolve the cognitive dissonance (see the chapter on Pride) and give in to sloth by leaning toward trusting the company. Of course, that trust isn’t always earned. Between

paid for sitting at the computer, which I would be doing anyway?” Lots of these reasons appear to be justifications that attempt to remove the cognitive dissonance of doing something that isn’t actually particularly “worthwhile” in financial terms. And that fits in nicely with some findings from way back in 1959

when Leon Festinger and James Carlsmith found that in situations where there is cognitive dissonance between effort and return, people will be forced to create justifications for working so hard for a small reward, thus increasing their perceived value of

that the people in the $1 situation had to rationalize the boring task in their minds and believe it was actually interesting to overcome the cognitive dissonance of lying about it. As Festinger said, “If a person is induced to do or say something which is contrary to his private opinion, there

small reward to make people create their own reasons for participating. They will come to believe and defend those reasons as a way to resolve cognitive dissonance. It might help to also subtly provide a couple of sample justifications that people could use to help accept this small reward. Hide the math

previously considered, regardless of whether the issues are real or fake. It subtly slips emotions into something that people expect to be rational. It creates cognitive dissonance, which people will seek to remove either by ignoring what they hear or by changing their perspective. This misinformation works its way deep into people

one that best demonstrates its intangible value will be seen as more desirable. Alternatively, companies can turn things on their head and use good old cognitive dissonance to get people to favor them by making a request of their customers that they later use as proof that the customer must actually like

Gluttony discussed how foot-in-the-door and door-in-the-face techniques work at least in part through reciprocity. Foot-in-the-door creates cognitive dissonance in the customer at the thought of refusing to do a larger favor after first doing a smaller one. In door-in-the-face the

became great friends and our friendship continued to his death. By asking a favor of the previously combative legislator, he made that person resolve the cognitive dissonance of lending a book to an enemy by thinking “I must not have hated him too much because I lent him that book. And he

only for a single favor, thank the favor-giver (removing any possibility for guilt), and then leave the favor-giver hanging in a state of cognitive dissonance. The favor-giver didn’t think they liked the individual, but they still performed the favor. Something must change in the favor-giver’s minds

’re susceptible to the gambler’s fallacy. That is, we believe that a win becomes more likely after a series of losses. And despite the cognitive dissonance you’d think it causes, we also believe that there is a “winning streak” effect, where after we’ve won once, we’re more likely

. If you expect that users will be conflicted about the product or service you offer, provide them with many reasons they can use to resolve cognitive dissonance and keep their pride intact. Dispel doubt by repeating positive messages. Hearing the same positive message several times from different trusted sources can provide the

homines sanctis angelis similes facit, et superbia ex angelis demones facit.” as quoted in Manipulus Florum (c. 1306), edited by Thomas Hibernicus. Cognitive dissonance Leon Festinger proposed the theory of cognitive dissonance after he studied the aftermath of Dorothy Martin’s December 21, 1954, end of the world prediction. Yes, these predictions seem to

happen with alarming frequency: Leon Festinger. A Theory of Cognitive Dissonance. Illinois: Row, Peterson, 1957. Harold Camping quote: familyradio.com. Retrieved January 2012. Ig Nobel prize winners, by year: “Winners of the Ig Nobel Prize.” Improbable

way to verify the majority of this information would be to run an HIT that requires Turkers to paste their earnings record into the results. Cognitive dissonance between effort and return: Leon Festinger and James Carlsmith. “Cognitive consequences of forced compliance.” The Journal of Abnormal and Social Psychology 58.2 (1959): 203

Emotional Ignorance: Lost and Found in the Science of Emotion

by Dean Burnett  · 10 Jan 2023  · 536pp  · 126,051 words

contradicts what we already think and believe often leads to a rapid negative emotional reaction, involving the experience of stress and psychological discomfort, known as cognitive dissonance.122 To stop this dissonance, we can either alter our emotional response to it and accept we’re wrong, or think about it more critically

): pp. 1349–1370. 46 Gentner, D. and A.L. Stevens, Mental Models (Psychology Press, 2014). 47 Brehm, J.W. and A.R. Cohen, Explorations in Cognitive Dissonance (John Wiley & Sons, 1962). 48 Marris, P., Loss and Change (Psychology Revivals): Revised Edition (Routledge, 2014). 49 Hertenstein, M.J., et al., ‘The communication of

, 2014, 36(2): pp. 235–262. 121 Nestler, S., ‘Belief perseverance’, Social Psychology, 2010, 41(1): pp. 35–41. 122 Brehm and Cohen, Explorations in Cognitive Dissonance. 123 Martel, C., G. Pennycook, and D.G. Rand, ‘Reliance on emotion promotes belief in fake news’, Cognitive Research: Principles and Implications, 2020, 5(1

, 3; ‘flow’ state 1; and intrusive thoughts 1; and motivation 1, 2, 3, 4, 5; and social relationships 1, 2 see also learning (of information) cognitive dissonance 1 colours: cultural associations 1; in DB’s friend’s home 1, 2; emotional response to 1; and visual processing 1, 2, 3 communicating and

also negative emotions emojis and emoticons 1 emotion-cognition relationship: appraisal theory 1, 2; in attention and focus 1, 2, 3, 4; belief perseverance 1; cognitive dissonance 1; competition for brain’s resources 1, 2; confirmation bias 1, 2, 3; distinction recognised by Stoics 1; in effect of emotions experienced 1; in

Theory and Practice of Group Psychotherapy

by Irvin D. Yalom and Molyn Leszcz  · 1 Jan 1967

objectivity in the face of apparent group unanimity; and (2) members reject critical feelings toward the group at this time to avoid a state of cognitive dissonance: in other words, once an individual invests considerable emotion and time in a group and develops strong positive feelings toward other members, it becomes difficult

Black Box Thinking: Why Most People Never Learn From Their Mistakes--But Some Do

by Matthew Syed  · 3 Nov 2015  · 410pp  · 114,005 words

Dedication Part I THE LOGIC OF FAILURE Chapter 1 A Routine Operation Chapter 2 United Airlines 173 Chapter 3 The Paradox of Success Part II COGNITIVE DISSONANCE Chapter 4 Wrongful Convictions Chapter 5 Intellectual Contortions Chapter 6 Reforming Criminal Justice Part III CONFRONTING COMPLEXITY Chapter 7 The Nozzle Paradox Chapter 8 Scared

the most inspirational individuals I have ever interviewed, added a single, italicized sentence. So that others may learn, and even more may live. Part II COGNITIVE DISSONANCE Chapter 4 Wrongful Convictions I On August 17, 1992, Holly Staker, an eleven-year-old girl living in Waukegan, a small town in Illinois, took

who opposed the war had it seared on their memories. But more than half of Republicans? Nope, they couldn’t remember it at all. “Cognitive dissonance” is the term Festinger coined to describe the inner tension we feel when, among other things, our beliefs are challenged by evidence. Most of us

apart in their views. They had each reframed the evidence to fit in with their preexisting beliefs. Festinger’s great achievement was to show that cognitive dissonance is a deeply ingrained human trait. The more we have riding on our judgments, the more we are likely to manipulate any new evidence that

calls them into question. Now let us take these insights back to the subject with which we started this chapter. For it turns out that cognitive dissonance has had huge and often astonishing effects on the workings of the criminal justice system. IV On March 20, 1987, a young girl was attacked

of an innocent person; that the wounds of the victim’s family are going to be reopened. It must be stomach churning. In terms of cognitive dissonance, it is difficult to think of anything more threatening. As Richard Ofshe, a social psychologist, has put it: “[Convicting the wrong person is] one

can make—like a physician amputating the wrong arm.”21 Just think of how desperate they would be to reframe the fatality. The theory of cognitive dissonance is the only way to get a handle on the otherwise bewildering reaction of prosecutors and police (and, indeed, the wider system) to exonerating

often that it has been given a name by defense lawyers: “the unindicted co-ejaculator.” It is a term that usefully captures the power of cognitive dissonance. Schulz quotes from a fascinating interview with Peter Neufeld of the Innocence Project: We’ll be leaving the courtroom after an exoneration and the prosecutor

not official opinions, meaning that they don’t analyze what went wrong. Neither does anyone else.29 Chapter 5 Intellectual Contortions I The phenomenon of cognitive dissonance is often held up as a testament to the quirkiness of human psychology. It is easy to laugh when we see just how far we

discussion so fascinating, they wouldn’t accept it. “After each participant had finished, I explained the study in detail and went over the theory [of cognitive dissonance] carefully,” Aronson has said. Although everyone who went through the severe initiation said they found the hypothesis intriguing and that they could see how most

of dissonance-reduction—that a failure didn’t actually occur? It is worth noting here, too, the relationship between the ambiguity of our failures and cognitive dissonance. When a plane has crashed, it’s difficult to pretend the system worked just fine. The failure is too stark, too dramatic. This is

such suffering? How could these honorable people cover up their mistakes in such a brazen way? How could they live with themselves? Our exploration of cognitive dissonance finally provides us with the answer. It is precisely in order to live with themselves, and the fact that they have harmed patients, that doctors

of doctors and nurses are committed and decent people. Indeed, many are heroic in their care for their patients. And therein lies the tragedy of cognitive dissonance. It allows good, motivated people to harm those they are working to protect, not just once, but again and again. To put it a

have looked like an indictment of health care culture, but we can now see that this is a painfully accurate description of the effects of cognitive dissonance. Self-justification, the desire to protect one’s self-image, has the potential to afflict us all. The health care and criminal justice systems

future progress. II Let us return briefly to the Iraq War, for it will allow us to drill deeper into the psychological mechanisms associated with cognitive dissonance. To avoid controversy, we will not take a stand on whether the invasion was right or wrong.* Instead, we will look at the intellectual

enough. Note another thing, too. The absence of WMD had strengthened his conviction that they would be found. This is a classic response predicted by cognitive dissonance: we tend to become more entrenched in our beliefs (like those in the capital punishment experiment, whose views became more extreme after reading evidence that

political party has a monopoly on making mistakes, either. But what this does show is that intelligent people are not immune to the effects of cognitive dissonance. This is important because we often suppose that bright people are the most likely to reach the soundest judgments. We associate intelligence, however defined,

met with Alastair Campbell, Blair’s former head of communications and one of his most trusted lieutenants. We talked at length about the phenomenon of cognitive dissonance. Campbell was characteristically thoughtful, talking about the buildup to war and the pressure-cooker atmosphere in Downing Street. I asked him if he still backed

said: “I said they would win the FA Cup, but I didn’t say when.” This example is yet another illustration of the reach of cognitive dissonance. Dissonance is not just about Tony Blair, or doctors, or lawyers, or members of religious cults, it is also about world-famous business leaders,

with ever-more-tortuous rationalizations as to why they were right all along. And this takes us back to perhaps the most paradoxical aspect of cognitive dissonance. It is precisely those thinkers who are most renowned, who are famous for their brilliant minds, who have the most to lose from mistakes.

of all. As Tetlock put it: “Ironically, the more famous the expert, the less accurate his or her predictions tended to be.” Why is this? Cognitive dissonance gives us the answer. It is those who are the most publicly associated with their predictions, whose livelihoods and egos are bound up with their

evidence that says otherwise. Blinded by dissonance, they are also the least likely to learn the lessons. IV A common misperception of the theory of cognitive dissonance is that it is about external incentives. People have a lot to lose if they get their judgments wrong; doesn’t it therefore make sense

of adapting to a mistake is outweighed by the reputational disadvantage of admitting to it. But this perspective does not encompass the full influence of cognitive dissonance. The problem is not just the external incentive structure, it is the internal one. It is the sheer difficulty that we have in admitting

internal urge to protect self-esteem. We spin the evidence even when it costs us. Confirmation bias is another of the psychological quirks associated with cognitive dissonance. The best way to see its effects is to consider the following sequence of numbers: 2, 4, 6. Suppose that you have to discover

be interpreted not as an opportunity to do what was right for the patient, but as a challenge to his competence and authority. In short, cognitive dissonance was now in play. Pronovost, however, didn’t drop his concern. He had a deep knowledge of allergies and tried to explain his reasoning.

you might imagine that the surgeon would be forced to accept the logic of the situation. Surely he could not persist. But the theory of cognitive dissonance offers a different possibility. The risk-benefit ratio was not about weighing the life of a patient against the few moments it would have taken

means that doctors make the same mistakes again and again, while growing in the mistaken conviction that they are infallible. This, in turn, increases the cognitive dissonance associated with mistakes, tightening the noose still further. Admitting to error becomes so threatening that in some cases surgeons (decent, honorable people) would rather risk

responsibility to lead the industry forward? It will not surprise you to hear that it is the latter. Intelligence and seniority when allied to cognitive dissonance and ego is one of the most formidable barriers to progress in the world today. In one study in twenty-six acute-care hospitals in

today. Ideas and beliefs of all kinds are protected from failure, but not by a totalitarian state. Instead they are protected from failure by us. Cognitive dissonance doesn’t leave a paper trail. There are no documents that can be pointed to when we reframe inconvenient truths. There is no violence perpetrated

you need a mindset that enables such a system to flourish. In the previous section we concerned ourselves with the mindset aspect of this equation. Cognitive dissonance occurs when mistakes are too threatening to admit to, so they are reframed or ignored. This can be thought of as the internal fear of

difficulty that many people face, as we have seen, is in admitting to their personal failures, and thus learning from them. We have looked at cognitive dissonance, which becomes so severe that we often reframe, spin, and sometimes even edit out our mistakes. Now think of the Unilever biologists. They didn’t

It feeds off flaws, difficulties, and problems. Insulating ourselves from failures—whether via brainstorming guidelines, the familiar cultural taboo on criticism, or the influence of cognitive dissonance*—is to rob one of our most valuable mental faculties of fuel. “It always starts with a problem,” Dyson says. “I hated vacuum cleaners for

learn from mistakes initially made no difference because professionals didn’t make any reports. The information was suppressed due to a fear of blame and cognitive dissonance. If the previous two sections of the book were about systems that institutionalize the evolutionary mechanism, the next two sections will look at the psychological

in some organizational contexts must—coexist with high standards for performance.9 It is worth noting here, if only briefly, the link between blame and cognitive dissonance. In a culture where mistakes are considered blameworthy they are also likely to be dissonant. When the external culture stigmatizes mistakes, professionals are likely to

or underhand behavior, those in Growth Mindset companies disagreed 41 percent more strongly than those in Fixed Mindset organizations. This evokes the intimate interrelationship between cognitive dissonance, blame, and openness, as mentioned in chapter 11. It is when a culture has an unhealthy attitude toward mistakes that blame is common, cover-

to celebrate excellent scientific work that nevertheless resulted in failure. It was about destigmatizing failure and liberating staff from the twin dangers of blame and cognitive dissonance. But can these kinds of interventions have real effects? Do they really change behavior and boost performance and adaptation? Consider an experiment involving a

was that many were among the brightest students, who had worked diligently for the preceding three years. It was only years later, when reading about cognitive dissonance and the Fixed Mindset, that the pieces fell into place: they were so terrified of underperforming, so worried that the exam might reveal that they

and Alan Axelrod, 123 conflicts in human history can be traced directly to differences in opinion, whether religious, ideological, or doctrinal.3 Think back to cognitive dissonance. This is where dissenting evidence is reframed or ignored. Wars of ideology can be seen as an extreme form of dissonant reduction: instead of shutting

see any data that might count against the earth-centric view of the universe. It is difficult to think of a more revelatory episode of cognitive dissonance. They simply shut their eyes. As Galileo said in a letter to the German mathematician Johannes Kepler: My dear Kepler, I wish that we

markets succeed because of a vital ingredient: adaptability. Different companies trying different things, with some failing and some surviving, add to the pool of knowledge. Cognitive dissonance is thwarted, in the long run, by an irrefutable failure test: bankruptcy. A company owner who runs out of money cannot pretend that his strategy

Medical Errors and Medical Narcissism (Burlington, MA: Jones & Bartlett, 2005). 3. Ibid. 4. Ibid. 5. Jeff Stone and Nicholas C. Fernandez, “How Behaviour Shapes Attitudes: Cognitive Dissonance Processes,” in William D. Crano and Radmila Prislin (ed.), Attitudes and Attitude Change (New York: Psychology Press, 2013). 6. http://www.tonyblairoffice.org/news/entry

9, 25, 26, 221 black box thinking, 31 Blackstone, William, 65 Blair, Tony, 90–93, 94 blame, 12, 217–49 aviation and, 232, 239–49 cognitive dissonance and, 231 consequences of blame culture, 226–29, 231, 237–39 in corporate and political world, 225–31 fundamental attribution error and, 232 just culture

and, 66, 67 Iraq War decisions and, 93 justice system and, 85 randomized control trials (RCTs) and, 154–59 science and, 44 Cobley, Dan, 185 cognitive dissonance, 74–77, 86–107 ambiguity of failure and, 87 blame and, 231 confirmation bias and, 101–3 denial and, 74 disposition effect and, 101 economic

Dattner, Ben, 233 Dawkins, Richard, 128–29 deception, 87, 88 decision making, 11 Deep Blue, 134 Dekker, Sidney, 13, 227, 239 deliberate practice, 47 denial cognitive dissonance, as response to, 74 failure and, 18, 71 in prosecutorial responses to exonerating DNA evidence, 78–83 Diehl, Alan, 27, 28, 29, 30 Disch, Joanne

experience, 45–46 expertise, 45–46 external deception, 87, 88 eyewitnesses, 114–15 Fagan, Charles, 120 failure, 8, 11–13, 14–15 ambiguity of, and cognitive dissonance, 87 attitude and, 16, 58–59 avoidance and, 101 denial and, 18, 71, 88–89 education and, 267–69 entrepreneurship and, 269–72 fear and

War II, 33–37 Wright brothers, 199 wrongful convictions, 63–71, 77–85, 114–17 Borchard’s compilation of, 67 Bromgard case, 77–79, 116 cognitive dissonance and, 79–83 DNA evidence and, 68–71, 77, 79–83, 84, 120 drive-bys and, 114 exonerations through DNA testing, 69–70 eyewitness identification

Surfaces and Essences

by Douglas Hofstadter and Emmanuel Sander  · 10 Sep 2012  · 1,079pp  · 321,718 words

office” to designate the standard workplace of their host, while he himself would always call it “my study”. After he had put up with this cognitive dissonance for a couple of days, it occurred to him to ask them, “How come the two of you always go around talking about my ‘office

surface level are nonetheless “exactly the same thing”. In the meantime, though, they all pooh-pooh the interest of such a goal… How to Reduce Cognitive Dissonance in a Fox Æsop’s fox-and-grapes fable, more than two millennia old, insightfully anticipated some rather recent ideas. From the 1950’s onwards

, thanks to the pioneering work of social psychologist Leon Festinger, the notions of cognitive dissonance and its reduction have been part of psychology, and they are direct descendants of the fable, which, in expositions of the theory, is often given

tension that the individual tries to reduce by modifying one or another of their conflicting internal states. Thus, the fox is in a state of cognitive dissonance, since his desire to eat the grapes conflicts with his inability to reach them. He thus modifies one of the two causes of the conflict

that a traumatic experience leaves lasting after-effects in its wake, so the sour-grapes fable contains the essence of the notion of reduction of cognitive dissonance, and more generally, the notion of rationalization, where a painful situation is rendered less painful by the unconscious generation, after the fact, of some kind

only has survived many centuries but it also anticipated developments in modern psychology. To see how the sour-grapes fable relates to the notion of cognitive dissonance in its full generality, one can cast the notion of disparagement of an unrealized yearning, which is the fable’s crux, as a special case

more general notion of regaining a peaceful frame of mind by distorting one’s perception of a troubling situation, which is what the reduction of cognitive dissonance is all about. Equipped with this new category, we will far more easily and more rapidly recognize situations in which people spontaneously invent novel justifications

(that is, situations whose protagonist lacks honesty and sincerity). In this category are found many situations that have nothing to do with the reduction of cognitive dissonance. Some simple examples would be: A person who would file false reports after having had an automobile accident; Politicians who would distort facts about the

idea of light being both particulate and wavelike was inconceivable. Nonetheless, his experiments wound up confirming Einstein’s predictions perfectly, which plunged Millikan into deep cognitive dissonance. In a major book summarizing his work, published in 1917, Millikan admitted that his results supported Einstein’s revolutionary predictions to the hilt, but he

shows that even for the most audacious of spirits, it sometimes takes a great deal of time and intense concentration, not to mention analogy-driven cognitive dissonance, to carry out what might seem, after the fact, to be the most elementary of conceptual reversals. From 1905 to 1907 in a Nutshell Below

to movement). These two resemblances constitute the heart of the incipient mass–energy analogy. At the same time, a lack of symmetry gives rise to cognitive dissonance… •Energy (since it is not composed of particles) is endowed with strange mass, but it has no normal mass. Also the reverse holds: any object

). This mass–energy mismatch is a serious blight on the incipient analogy linking the two concepts. Thanks to a hypothesis that restores “cosmic unity”, the cognitive dissonance is dissipated… •Since there is no partition separating different types of energy, and since there is a promising analogy linking energy to mass, then if

de Bellegarde and Phædrus are relevant to our section on Æsop’s fable “The Fox and the Grapes”. Festinger’s book is a classic on cognitive dissonance. The books by Carroll and by Sapir deal with the Sapir–Whorf hypothesis, and the volume by Atran and Medin covers the way that culture

Thom (1982). Penser les mathématiques. Séminaire de philosophie et mathématiques de l’École normale supérieure. Paris: Éditions du Seuil. Festinger, Leon (1957). A Theory of Cognitive Dissonance. Stanford: Stanford University Press. Flynn, James R. (1987). “Massive IQ gains in 14 nations: What IQ tests really measure”. Psychological Bulletin, 101, pp. 171–191

, 230; stirred with absurdly thin sticks, 317, 321–322; three stars awarded for, by Guide Michelin, 462 cognitive (anti-)economy, in memory retrieval, 341–344 cognitive dissonance: as a driving force in creativity, 483, 484, 490–491; reduction of, as a category, 115–117; situations exemplifying the drive to reduce, 116; see

, 511; of category distinctions never taught in schools, 126, 127; of children’s semantic approximations, 39–41; of chunked items in grocery stores, 92; of cognitive-dissonance reduction situations, 116; of colorful acts of categorization, 510; of common metaphorical uses of words, 62; of compound words in French and Italian, 89; of

, 354–357; to make equations reflect cause and effect, 407–411; pushing for creative analogies, 300–301, 355–356, 458, 477, 480–481; see also cognitive dissonance prime numbers: generalized to “prime groups”, 449; generalized to “prime knots”, 449; generalized to primes inside rings, 448 primitive needs as primeval forces, 314 “prison

Virus of the Mind

by Richard Brodie  · 4 Jun 2009  · 289pp  · 22,394 words

seven times. It takes that many repetitions to implant the Buy me meme in the customer. — The second way is through a mechanism known as cognitive dissonance. When things don’t make sense, our minds struggles to make them make sense. Imagine, for example, that a friend is upset with you, but

Bill and lunch that will influence your future behavior. I’ve heard it said that geniuses develop their most brilliant original thoughts through self-imposed cognitive dissonance. As 126 How We Get Programmed you might guess, then, as a programming method it is particularly effective with intelligent people, because you actually believe

some behavior, think about what memes that operant conditioning is programming you with. Do they serve your purpose in life? Cognitive Dissonance Another programming technique is creating mental pressure and resolving it—cognitive dissonance. Why do high-pressure sales tactics exist even though people universally despise them? As with any “why” question in the

no question, however, that it does work on some people some of the time. High-pressure sales work by making you mentally uncomfortable—by creating cognitive dissonance. You enter the situation with some strategy-memes that make you resist buying: perhaps they are something like Look before you leap or Shop around

. Your mind wants to resolve the conflict. It does so by creating a new meme. There are two ways to release the pressure caused by cognitive dissonance: buy in or bail out. If you bail out, it’s likely to be because you’ve resolved the dissonance by creating a meme such

what 130 How We Get Programmed a smart decision you’ve made and even calling a few days later and congratulating you on your purchase. Cognitive dissonance can be used to create a meme of submission and loyalty to whatever authority is causing the dissonance. Fraternity hazings, boot camp, and some religious

before releasing the pressure. That creates an association-meme between the demonstration of loyalty and the good feeling caused by the release of pressure. With cognitive dissonance, people end up believing they have received something valuable, something deserving of their loyalty, when in reality all that has happened is that the people

stronger memes—to give the reward only occasionally than it does to give it all the time. That could be because withholding the reward adds cognitive dissonance to the operant conditioning. So a truly manipulative meme programmer will withhold the reward most of the time even if the subject performs flawlessly, knowing

who withheld the A’s much of the time. The occasional A reinforces the Work hard meme more than the constant A because it adds cognitive dissonance. Talk shows are filled with people who stay involved in relationships they say are awful most of the time—perhaps the conditioning and dissonance of

the infection. Here’s what it looks like when you’re infected by a mind virus: Penetration We looked at three methods of penetration: repetition, cognitive dissonance, and the Trojan horse. When a virus of the mind infects you, it may resemble one of these scenarios: 142 How We Get Programmed — Repetition

control or abortion (if you are not among the first to be infected, you could hear it from a wide variety of different infected people) — Cognitive dissonance. Being placed in a paradoxical or mentally uncomfortable situation can lead to being reprogrammed with new memes that relieve the mental stress: • Going through an

than the more practical ones involving danger, food, and sex, but not so hard that our Stone Age friends couldn’t venture a guess. The cognitive dissonance set up by having these questions in mind caused the creation of some memes that made sense as answers. And from these guesses evolved mythology

seders, and the times you get to eat during the fast of Ramadan all add attractive memes to a religion. Fasts, in fact, set up cognitive dissonance to reinforce the memes you were fasting for. *You have to believe before you can eat: feasts are for Baha’is only. 188 The Memetics

consequences of leaving meme, the same one used by cults to keep people in line. Another method of bonding people to an organization is the cognitive-dissonance effect of the initiation ordeal. By putting people through a trial by ordeal such as a fraternity hazing, one of two things occur: either the

you would otherwise think. Youth gangs typically have initiations involving committing a serious crime. These serve a dual purpose: the programming or brainwashing effect of cognitive dissonance, and the assurance that the initiate has bought into the lawlessness of the gang culture. I used to watch a lot of television. I don

seminar series. Participants attend a severalday, intensive seminar that leaves them feeling very good. Mixed in with the course content is the use of conditioning, cognitive-dissonance, and Trojan-horse techniques that program people to do two things: recruit new participants for the next 206 Designer Viruses (How to Start a Cult

Level 3, you pick a purpose for your life and hold it as your highest priority. If you commit strongly enough to this purpose, the cognitive dissonance created with old memes that don’t support this purpose will result in some reprogramming. After time, you’ll find yourself becoming more and more

, 46, 145 operant conditioning and, 129 238 Index religion and, 128 See also under button-pushing memes Cleary, Thomas, 217 Coca-Cola, 21, 129, 153 cognitive dissonance, 126–27, 130–31, 143, 203 cognitive therapy, 8 communication, evolution of, 71–72 confidence games, 140–42 Congreve, William, 81 consciousness, 76–77, 228

, 200–201 memes, 71–72 biological definition of, 5–6 bundling of, 132–33 classes of, 19–25, 70–71 cognitive definition of, 8–11 cognitive dissonance and, 126–27, 130–31 concept of, xvi conditioning and, 126, 127–30 danger and, 111–12, 117 embedding of, 133–35 evangelism and, 80

quality of life and, xix–xxi Truth and, 16 243 virus of the mind Mensa, 67 Microsoft, 1, 28, 205–6 mind viruses, 15–16 cognitive dissonance and, 143 concept of, xvi cultural institutions and, 34 cultural viruses and, 45–46 definition of, 16 designer viruses and, 45–46, 195–96 evangelism

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