Don't Be Evil: How Big Tech Betrayed Its Founding Principles--And All of US
by Rana Foroohar · 5 Nov 2019 · 380pp · 109,724 words
. currencybooks.com CURRENCY and its colophon are trademarks of Penguin Random House LLC. LIBRARY OF CONGRESS CATALOGING-IN-PUBLICATION DATA Names: Foroohar, Rana, author. Title: Don’t be evil / Rana Foroohar. Description: First edition. | New York : Currency, [2019] | Includes bibliographical references and index. Identifiers: LCCN 2019023898 (print) | LCCN 2019023899 (ebook) | ISBN 9781984823984 (hardcover) | ISBN
The Corona Crash: How the Pandemic Will Change Capitalism
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: Reforming the UK’s Macroeconomic Policy Framework, London: Institute for Public Policy Research [IPPR], 2018. 11 Marx, Capital, Vol. 1, p. 929. 12 Rana Foroohar, Don’t Be Evil: The Case Against Big Tech, New York: Currency/Random House, 2019. 13 See, e.g., Jonathan Taplin, Move Fast and Break Things: How Google, Facebook
Driverless Cars: On a Road to Nowhere
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or Airbnb to hear how their Driverless Cars: On a Road to Nowhere ‘disruptive’ companies are going to create a more inclusive and happier world. ‘Don’t be evil’, Google used to say; that has now been changed to ‘Do the right thing’. Silicon Valley built its very reputation on harnessing technology to make
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not uncommon for companies to adapt easily memorable slogans to drive home the cultural imperative to its employees. Some better-known examples include Google’s “Don’t be evil,” Apple’s “Think different,” and BP’s rebranding as Beyond Petroleum. By and large, even in cases where management has taken the lead on the
Cataloging the World: Paul Otlet and the Birth of the Information Age
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citizen. Indeed, Google has since initiated a series of other cultural sponsorships across Europe, trying to project an image in keeping with its corporate motto: “Don’t Be Evil,” a mantra that seems a distant echo of Otlet’s dictum that the Mundaneum must “always be good.” While Google’s troubled relationship with the
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development yielded results that could go toe-to-toe with established, for-profit business models. 173 GENERATIONS The Searchers: Larry Page, Sergey Brin, and Others Don’t Be Evil. —Google corporate motto Any sufficiently advanced technology is indistinguishable from magic. —Arthur C. Clarke Half a century into the computerization of culture, whatever linear narratives
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thirty-eight US states and the District of Columbia to settle their lawsuits over the Street View matter. For a company whose unofficial motto is “Don’t be evil,” the whole event was a bitter public humiliation. No surprise that in May 2010, Google said its Street View cars would no longer capture Wi
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, 2013), p. 302. 3. Robert Darnton, The Case for Books: Past, Present, and Future (New York: Public Affairs, 2009), pp. 3–64. 4. Rana Foroohar, Don’t Be Evil: The Case Against Big Tech (London: Allen Lane, 2019), p. 28. 5. Maryanne Wolf, Reader, Come Home: The Reading Brain in a Digital World (New
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Big Brotheresque grip on its operating system, hardware, stores, and consumer experience. Google, incorporated in 1998 with the informal hacker ethos and corporate motto of “Don’t Be Evil,” is now one of the world’s biggest corporations (as measured by market capitalization) and is seen in some quarters as akin to the Antichrist
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to advertisers in targeting customers. Perceived responsible use of this information is fundamental to Facebook and Google’s continued existence. Google, which has long publicized “Don’t be evil” as its company motto, is perhaps more vulnerable as switching to another search engine is quick, free, and easy. With social networking sites like Facebook
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