if you build it, they will come

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The Crowded Universe: The Search for Living Planets

by Alan Boss  · 3 Feb 2009  · 221pp  · 61,146 words

question of how microscopic life originates on habitable planets, much less the intelligent life of Fermi’s Paradox, but has instead taken the position that “if you build it, they will come.” That is, if habitable worlds are common, what is to prevent their hosting the evolution of some sort of primitive life forms over their billions

The Zero-Waste Lifestyle: Live Well by Throwing Away Less

by Amy Korst  · 26 Dec 2012  · 347pp  · 88,114 words

much more commercial model. “We don’t turn it a lot,” he says. “We have worms [in the pile], but we didn’t introduce them. If you build it, they will come.” Once your pile is ready to go, you start filling it with food scraps. If you’re brand new to composting, I’d recommend you

Why We Work

by Barry Schwartz  · 31 Aug 2015  · 86pp  · 27,453 words

in a way that strengthens the theories. You build that path and then force people to walk on it, perhaps by roping off the grass. “If you build it, they will come.” This is the mantra that the main character in the movie Field of Dreams keeps hearing as he turns his farmland into a baseball park

a battle between these metaphors. The “watch where they walk, then pave it” metaphor argues that the empirical data shape the theories people develop. The “if you build it, they will come” metaphor argues that theories shape data. I will attempt to defend the second metaphor. The battle here is one that has been going on in

The Dawn of Innovation: The First American Industrial Revolution

by Charles R. Morris  · 1 Jan 2012  · 456pp  · 123,534 words

and manage their far-flung freights and rolling stock. There were other, less obvious symbioses. The western railroads were typically built far ahead of traffic—“If You Build It, They Will Come.” The roads benefited from both state and federal land grants in wide swaths on both sides of their tracks. In order to create future freights

Key to the City: How Zoning Shapes Our World

by Sara C. Bronin  · 30 Sep 2024  · 230pp  · 74,949 words

, the number of permits declined by 40 percent over a twenty-year period. The inverse has proven true in Houston. Following the Field of Dreams “if you build it, they will come” model, Houston issues permits for almost three times the number of housing units per capita as New York City. One beneficial aspect of such prolific

Buzz: The Nature and Necessity of Bees

by Thor Hanson  · 1 Jul 2018  · 317pp  · 79,633 words

had always considered rare, with the thrumming multitudes around us. Mark’s bee beds, and those of his alfalfa-growing neighbors, embodied the cultural meme “If you build it, they will come.” Covering a total of more than 300 acres (120 hectares), those scattered beds provided prime habitat to an estimated 18 million to 25 million nesting

of sight quickly, a handy trait in places where collecting might not be welcomed. Entomologists have been known to call them “National Park Specials.” 12 “If you build it, they will come”: This common expression is a slight misquote from the 1989 movie Field of Dreams, which featured an I‌owa farmer constructing a baseball diamond in

Bacon: A Love Story: A Salty Survey of Everybody's Favorite Meat

by Heather Lauer  · 1 May 2009  · 226pp  · 52,069 words

they cleaned up an outbuilding to use for producing their hams, and operated their business from the space for about ten years. Thus proving that if you build it, they will come. The Scotts’ ham business became increasingly popular and after a while some of their customers started asking for bacon. “We had built a building by

Crack-Up Capitalism: Market Radicals and the Dream of a World Without Democracy

by Quinn Slobodian  · 4 Apr 2023  · 360pp  · 107,124 words

Neil Smith, The New Urban Frontier: Gentrification and the Revanchist City (New York: Routledge, 1996). 128.  Wiig, “Incentivized Urbanization in Philadelphia,” 112. 129.  Jack Brown, “If You Build It, They Will Come: The Role of Individuals in the Emergence of Canary Wharf, 1985–1987,” London Journal 42, no. 1 (2017): 71. 130.  Richard Disney and Guannan Luo

China's Superbank

by Henry Sanderson and Michael Forsythe  · 26 Sep 2012

-high 1 World Trade Center currently under construction in the real Manhattan. Tianjin officials are employing the philosophy of the 1989 movie, Field of Dreams: If you build it, they will come. Tianjin isn’t headquarters to a world-class bank, let alone a leading Chinese bank that could occupy those offices, as Goldman Sachs, Citigroup, and

Matchmakers: The New Economics of Multisided Platforms

by David S. Evans and Richard Schmalensee  · 23 May 2016  · 383pp  · 81,118 words

, and that YouTube eliminated a significant friction. As we’ve noted before, in our experience, the biggest mistake platform entrepreneurs make is to embrace the “if you build it, they will come” fallacy. No, they won’t, unless the platform solves a big problem for participants and unless the entrepreneur cracks the chicken-and-egg problem. Without

, 191 HD-DVD platform, 26–27 Hengii Bearing Factory, 59 Hoist magazine, 124–125 HourlyNerd, 105 HTML, 42 Hurley, Chad, 69–70. See also YouTube “if you build it, they will come” fallacy, 152 ignition, 35–37, 68, 69–83 Apple Pay and, 159–164 assessment for, 151, 153 coordination problem and, 70–73 driving traffic and

The Vanishing Neighbor: The Transformation of American Community

by Marc J. Dunkelman  · 3 Aug 2014  · 327pp  · 88,121 words

The Accidental Investment Banker: Inside the Decade That Transformed Wall Street

by Jonathan A. Knee  · 31 Jul 2006  · 362pp  · 108,359 words

Bad Pharma: How Medicine Is Broken, and How We Can Fix It

by Ben Goldacre  · 1 Jan 2012  · 402pp  · 129,876 words

The Decline and Fall of IBM: End of an American Icon?

by Robert X. Cringely  · 1 Jun 2014  · 232pp  · 71,024 words

The Class Ceiling: Why It Pays to Be Privileged

by Sam Friedman and Daniel Laurison  · 28 Jan 2019

The New Economics: A Bigger Picture

by David Boyle and Andrew Simms  · 14 Jun 2009  · 207pp  · 86,639 words

Designing Web APIs: Building APIs That Developers Love

by Brenda Jin, Saurabh Sahni and Amir Shevat  · 28 Aug 2018

Competing on Analytics: The New Science of Winning

by Thomas H. Davenport and Jeanne G. Harris  · 6 Mar 2007  · 233pp  · 67,596 words

The Great Reset: How the Post-Crash Economy Will Change the Way We Live and Work

by Richard Florida  · 22 Apr 2010  · 265pp  · 74,941 words

Keynes Hayek: The Clash That Defined Modern Economics

by Nicholas Wapshott  · 10 Oct 2011  · 494pp  · 132,975 words

API Marketplace Engineering: Design, Build, and Run a Platform for External Developers

by Rennay Dorasamy  · 2 Dec 2021  · 328pp  · 77,877 words

Survival of the Richest: Escape Fantasies of the Tech Billionaires

by Douglas Rushkoff  · 7 Sep 2022  · 205pp  · 61,903 words

Paper Girl: A Memoir of Home and Family in a Fractured America

by Beth Macy  · 6 Oct 2025  · 373pp  · 97,653 words

They All Came to Barneys: A Personal History of the World's Greatest Store

by Gene Pressman  · 2 Sep 2025  · 313pp  · 107,586 words

Cities in the Sky: The Quest to Build the World's Tallest Skyscrapers

by Jason M. Barr  · 13 May 2024  · 292pp  · 107,998 words

The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future

by Chris Guillebeau  · 7 May 2012  · 248pp  · 72,174 words

Walkable City: How Downtown Can Save America, One Step at a Time

by Jeff Speck  · 13 Nov 2012  · 342pp  · 86,256 words

Connectography: Mapping the Future of Global Civilization

by Parag Khanna  · 18 Apr 2016  · 497pp  · 144,283 words

Israel: A Simple Guide to the Most Misunderstood Country on Earth

by Noa Tishby  · 5 Apr 2021  · 338pp  · 101,967 words

Trees on Mars: Our Obsession With the Future

by Hal Niedzviecki  · 15 Mar 2015  · 343pp  · 102,846 words

The Perfect Bet: How Science and Math Are Taking the Luck Out of Gambling

by Adam Kucharski  · 23 Feb 2016  · 360pp  · 85,321 words

Street Smart: The Rise of Cities and the Fall of Cars

by Samuel I. Schwartz  · 17 Aug 2015  · 340pp  · 92,904 words

Suburban Nation

by Andres Duany, Elizabeth Plater-Zyberk and Jeff Speck  · 14 Sep 2010  · 321pp  · 85,267 words

The 100 Best Vacations to Enrich Your Life

by Pam Grout  · 14 May 2007  · 304pp  · 87,702 words

AI Superpowers: China, Silicon Valley, and the New World Order

by Kai-Fu Lee  · 14 Sep 2018  · 307pp  · 88,180 words

Traction: How Any Startup Can Achieve Explosive Customer Growth

by Gabriel Weinberg and Justin Mares  · 5 Oct 2015  · 232pp  · 63,846 words

Copenhagenize: The Definitive Guide to Global Bicycle Urbanism

by Mikael Colville-Andersen  · 28 Mar 2018  · 293pp  · 90,714 words

Mastering the Market Cycle: Getting the Odds on Your Side

by Howard Marks  · 30 Sep 2018  · 302pp  · 84,428 words

Who Owns the Future?

by Jaron Lanier  · 6 May 2013  · 510pp  · 120,048 words

Tubes: A Journey to the Center of the Internet

by Andrew Blum  · 28 May 2012  · 314pp  · 83,631 words

The Asian Financial Crisis 1995–98: Birth of the Age of Debt

by Russell Napier  · 19 Jul 2021  · 511pp  · 151,359 words

Designing Social Interfaces

by Christian Crumlish and Erin Malone  · 30 Sep 2009  · 518pp  · 49,555 words

The Rights of the People

by David K. Shipler  · 18 Apr 2011  · 495pp  · 154,046 words

Modern Monopolies: What It Takes to Dominate the 21st Century Economy

by Alex Moazed and Nicholas L. Johnson  · 30 May 2016  · 324pp  · 89,875 words

Traffic: Why We Drive the Way We Do (And What It Says About Us)

by Tom Vanderbilt  · 28 Jul 2008  · 512pp  · 165,704 words

The Case for Space: How the Revolution in Spaceflight Opens Up a Future of Limitless Possibility

by Robert Zubrin  · 30 Apr 2019  · 452pp  · 126,310 words

China's Great Wall of Debt: Shadow Banks, Ghost Cities, Massive Loans, and the End of the Chinese Miracle

by Dinny McMahon  · 13 Mar 2018  · 290pp  · 84,375 words

A Colossal Failure of Common Sense: The Inside Story of the Collapse of Lehman Brothers

by Lawrence G. Mcdonald and Patrick Robinson  · 21 Jul 2009  · 430pp  · 140,405 words

People Powered: How Communities Can Supercharge Your Business, Brand, and Teams

by Jono Bacon  · 12 Nov 2019  · 302pp  · 73,946 words

Bikenomics: How Bicycling Can Save the Economy (Bicycle)

by Elly Blue  · 29 Nov 2014  · 221pp  · 68,880 words

Yucatan: Cancun & Cozumel

by Bruce Conord and June Conord  · 31 Aug 2000

Aerotropolis

by John D. Kasarda and Greg Lindsay  · 2 Jan 2009  · 603pp  · 182,781 words

USA's Best Trips

by Sara Benson  · 23 May 2010  · 941pp  · 237,152 words

May We Be Forgiven

by A. M. Homes  · 14 Jun 2012

Zero to Sold: How to Start, Run, and Sell a Bootstrapped Business

by Arvid Kahl  · 24 Jun 2020  · 461pp  · 106,027 words

Wired for War: The Robotics Revolution and Conflict in the 21st Century

by P. W. Singer  · 1 Jan 2010  · 797pp  · 227,399 words

The Bill Gates Problem: Reckoning With the Myth of the Good Billionaire

by Tim Schwab  · 13 Nov 2023  · 618pp  · 179,407 words

Palo Alto: A History of California, Capitalism, and the World

by Malcolm Harris  · 14 Feb 2023  · 864pp  · 272,918 words