mental accounting

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Fixed: Why Personal Finance is Broken and How to Make it Work for Everyone

by John Y. Campbell and Tarun Ramadorai  · 25 Jul 2025

through social networks. 17. The failure to adjust spending across categories of expenditure when prices change in one category reflects excessively rigid thinking sometimes called “mental accounting.” One example is that when gas prices fall, spending on premium gasoline goes up—even though the grade of gas needed for a particular car

, 274–275n12; governments curbing, 223–225; reverse mortgage lenders and, 301n37 markets, defined, 7 Markowitz, Harry, 292n11 memecoins, 197 meme-stock investing, 137, 233, 297n27 mental accounting, 281n17 Merton, Robert C., 7, 8, 265n7 Merton, Robert K., 265n7 Mian, Atif, 249 Michaud, Pierre-Carl, 22 micro-pensions, 257 Microsoft millionaires, 44, 47

Capital Ideas Evolving

by Peter L. Bernstein  · 3 May 2007

matters as diversification and management of risk, at least where their houses are concerned. They tend to employ what has come to be known as “mental accounting,” which means they maintain a separate basket in their heads for their home and its mortgage, another basket for their 401(k) accounts, still another

Beyond the 4% Rule: The Science of Retirement Portfolios That Last a Lifetime

by Abraham Okusanya  · 5 Mar 2018  · 130pp  · 32,279 words

they always have six to 12 months’ income in cash, which is not subject to the whims of the market, is an effective ‘framing’ and ‘mental accounting’ technique to help people sleep better at night during market declines. To quote Wall Street Journal columnist Jason Zweig, when markets fall, ‘an investor who

Walk Away

by Douglas E. French  · 1 Mar 2011  · 93pp  · 24,584 words

pleasure or pain depending on whether the accounts are in the red or in the black.” In an article entitled “The Red and the Black: Mental Accounting of Savings and Debt” which appeared as a chapter in Exotic Preferences: Behavioral Economics and Human Motivation, the authors’ modeling predicts that most people are

The End of Money: Counterfeiters, Preachers, Techies, Dreamers--And the Coming Cashless Society

by David Wolman  · 14 Feb 2012  · 275pp  · 77,017 words

you to whomever you’re transacting with. A unit of account? Technically, but I don’t know anyone who uses the hundredths place in his mental accounting. Marketing types will be quick to tell you that consumers treat $2.99 differently from $3.00, but that’s because of the hypnotic power

The Paradox of Choice: Why More Is Less

by Barry Schwartz  · 1 Jan 2004  · 241pp  · 75,516 words

, and Status Quo Bias.” On decisions to sell stock, see T. Odean, “Are Investors Reluctant to Realize Their Losses?” On sunk costs, see R. Thaler, “Mental Accounting Matters,” and R. Thaler, “Toward a Positive Theory of Consumer Choice.” On health insurance decisions, see E. Johnson, J. Hershey, J. Mezaros, and H. Kunreuther

In Pursuit of the Perfect Portfolio: The Stories, Voices, and Key Insights of the Pioneers Who Shaped the Way We Invest

by Andrew W. Lo and Stephen R. Foerster  · 16 Aug 2021  · 542pp  · 145,022 words

behavioralists, these apparent deviations from rationality could be attributed to investor biases, such as excessive optimism, overconfidence, overreaction, loss aversion, herding, miscalibration of probabilities, and mental accounting. There will be more on the behavioralists in chapter 9. Trying to Beat the Market Eugene Fama’s grandparents emigrated from Sicily and came to

Beyond Diversification: What Every Investor Needs to Know About Asset Allocation

by Sebastien Page  · 4 Nov 2020  · 367pp  · 97,136 words

returns usually coincide with high expected inflation. Some of my colleagues can effortlessly move between nominal and real returns, local and foreign returns, etc. They mentally account for spot and forward rates, interest rate differentials, and inflation differentials on the fly. I’ve been involved in global macro investing for many years

Kingdom of Olives and Ash: Writers Confront the Occupation

by Michael Chabon  · 29 May 2017  · 517pp  · 155,209 words

, so she had no doubt that what she heard were gunshots. As she rushed down the stairs to see what had happened, she did a mental accounting of the whereabouts of her five children. Two were still at school, two had gone to play football, and one, Ofek, had just left to

Why Stock Markets Crash: Critical Events in Complex Financial Systems

by Didier Sornette  · 18 Nov 2002  · 442pp  · 39,064 words

do about the actual value of what they are paying for [227, 228]. An important discovery, extending the framing principle of Kahneman and Tversky, was “mental accounting” [423, 373]. “Framing” says that the positioning of choices prejudices the outcome, an issue that received a lot of publicity in the 2000 U.S

. presidential election. “Mental accounting” says that people draw their own frames, and that where they place the boundaries subtly affects their decisions. For instance, most people sort their money

to $120 instead of the expected $110. They can thus spend $10 without having the impression of eating their capital, a psychological process associated with mental accounting [423, 373] (see the section titled “Behavioral Economics” in chapter 4). On the other hand, if there is not acceleration of stock market prices, capital

of the annual Brookings-Wharton Papers on Financial Services, http://wrdsenet.wharton.upenn.edu/fic/wfic/papers/97/b6.html. 423. Thaler, R. H. (1985). Mental accounting and consumer choice, Marketing Science 4, 199–214. 424. Thaler, R. H., Editor (1993). Advances in Behavioral Finance (Russell Sage Foundation, New York). r efe

position Long-Term Capital Future Management, 75–76 Malthus, T., 83; exponential growth model of, 361, 382 market maker, 42–44, 155 Marx, K., 83 mental accounting, 93, 375 Milgram, S., 173 MIPS (millions of instructions per second), 379–381 Moore’s law, 379 421 inde x Morgenstern, O., 84, 154 morning

Stocks for the Long Run, 4th Edition: The Definitive Guide to Financial Market Returns & Long Term Investment Strategies

by Jeremy J. Siegel  · 18 Dec 2007

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything

by Steven D. Levitt and Stephen J. Dubner  · 11 Apr 2005  · 339pp  · 95,988 words

Stocks for the Long Run 5/E: the Definitive Guide to Financial Market Returns & Long-Term Investment Strategies

by Jeremy Siegel  · 7 Jan 2014  · 517pp  · 139,477 words

The Gone Fishin' Portfolio: Get Wise, Get Wealthy...and Get on With Your Life

by Alexander Green  · 15 Sep 2008  · 244pp  · 58,247 words

Beyond the Random Walk: A Guide to Stock Market Anomalies and Low Risk Investing

by Vijay Singal  · 15 Jun 2004  · 369pp  · 128,349 words

Evidence-Based Technical Analysis: Applying the Scientific Method and Statistical Inference to Trading Signals

by David Aronson  · 1 Nov 2006

Portfolios of the poor: how the world's poor live on $2 a day

by Daryl Collins, Jonathan Morduch and Stuart Rutherford  · 15 Jan 2009  · 296pp  · 87,299 words

The Four Pillars of Investing: Lessons for Building a Winning Portfolio

by William J. Bernstein  · 26 Apr 2002  · 407pp  · 114,478 words

Animal Spirits: How Human Psychology Drives the Economy, and Why It Matters for Global Capitalism

by George A. Akerlof and Robert J. Shiller  · 1 Jan 2009  · 471pp  · 97,152 words

Work Rules!: Insights From Inside Google That Will Transform How You Live and Lead

by Laszlo Bock  · 31 Mar 2015  · 387pp  · 119,409 words

Trend Following: How Great Traders Make Millions in Up or Down Markets

by Michael W. Covel  · 19 Mar 2007  · 467pp  · 154,960 words

Expected Returns: An Investor's Guide to Harvesting Market Rewards

by Antti Ilmanen  · 4 Apr 2011  · 1,088pp  · 228,743 words

The Social Life of Money

by Nigel Dodd  · 14 May 2014  · 700pp  · 201,953 words

Blueprint: The Evolutionary Origins of a Good Society

by Nicholas A. Christakis  · 26 Mar 2019

The Gig Economy: The Complete Guide to Getting Better Work, Taking More Time Off, and Financing the Life You Want

by Diane Mulcahy  · 8 Nov 2016  · 229pp  · 61,482 words

Science in the Soul: Selected Writings of a Passionate Rationalist

by Richard Dawkins  · 15 Mar 2017  · 420pp  · 130,714 words

Cheap: The High Cost of Discount Culture

by Ellen Ruppel Shell  · 2 Jul 2009  · 387pp  · 110,820 words

The Bogleheads' Guide to Investing

by Taylor Larimore, Michael Leboeuf and Mel Lindauer  · 1 Jan 2006  · 335pp  · 94,657 words

Nudge: Improving Decisions About Health, Wealth, and Happiness

by Richard H. Thaler and Cass R. Sunstein  · 7 Apr 2008  · 304pp  · 22,886 words

Barometer of Fear: An Insider's Account of Rogue Trading and the Greatest Banking Scandal in History

by Alexis Stenfors  · 14 May 2017  · 312pp  · 93,836 words

Uneasy Street: The Anxieties of Affluence

by Rachel Sherman  · 21 Aug 2017  · 360pp  · 113,429 words

Against the Gods: The Remarkable Story of Risk

by Peter L. Bernstein  · 23 Aug 1996  · 415pp  · 125,089 words

A Mathematician Plays the Stock Market

by John Allen Paulos  · 1 Jan 2003  · 295pp  · 66,824 words

The Joys of Compounding: The Passionate Pursuit of Lifelong Learning, Revised and Updated

by Gautam Baid  · 1 Jun 2020  · 1,239pp  · 163,625 words

Fooled by Randomness: The Hidden Role of Chance in Life and in the Markets

by Nassim Nicholas Taleb  · 1 Jan 2001  · 111pp  · 1 words

Retirementology: Rethinking the American Dream in a New Economy

by Gregory Brandon Salsbury  · 15 Mar 2010  · 261pp  · 70,584 words

Skin in the Game: Hidden Asymmetries in Daily Life

by Nassim Nicholas Taleb  · 20 Feb 2018  · 306pp  · 82,765 words

The Better Angels of Our Nature: Why Violence Has Declined

by Steven Pinker  · 24 Sep 2012  · 1,351pp  · 385,579 words

The Behavioral Investor

by Daniel Crosby  · 15 Feb 2018  · 249pp  · 77,342 words

Invisible Women

by Caroline Criado Perez  · 12 Mar 2019  · 480pp  · 119,407 words

Economic Dignity

by Gene Sperling  · 14 Sep 2020  · 667pp  · 149,811 words

How I Invest My Money: Finance Experts Reveal How They Save, Spend, and Invest

by Brian Portnoy and Joshua Brown  · 17 Nov 2020  · 149pp  · 43,747 words

The Mysterious Mr. Nakamoto: A Fifteen-Year Quest to Unmask the Secret Genius Behind Crypto

by Benjamin Wallace  · 18 Mar 2025  · 431pp  · 116,274 words

Decisive: How to Make Better Choices in Life and Work

by Chip Heath and Dan Heath  · 26 Mar 2013  · 316pp  · 94,886 words

The Strange Order of Things: The Biological Roots of Culture

by Antonio Damasio  · 6 Feb 2018  · 289pp  · 87,292 words

Priceless: The Myth of Fair Value (And How to Take Advantage of It)

by William Poundstone  · 1 Jan 2010  · 519pp  · 104,396 words

How Music Got Free: The End of an Industry, the Turn of the Century, and the Patient Zero of Piracy

by Stephen Witt  · 15 Jun 2015  · 315pp  · 93,522 words

Are You Smart Enough to Work at Google?: Trick Questions, Zen-Like Riddles, Insanely Difficult Puzzles, and Other Devious Interviewing Techniques You ... Know to Get a Job Anywhere in the New Economy

by William Poundstone  · 4 Jan 2012  · 260pp  · 77,007 words

How Markets Fail: The Logic of Economic Calamities

by John Cassidy  · 10 Nov 2009  · 545pp  · 137,789 words

Thinking, Fast and Slow

by Daniel Kahneman  · 24 Oct 2011  · 654pp  · 191,864 words

Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked

by Adam L. Alter  · 15 Feb 2017  · 331pp  · 96,989 words

When to Rob a Bank: ...And 131 More Warped Suggestions and Well-Intended Rants

by Steven D. Levitt and Stephen J. Dubner  · 4 May 2015  · 306pp  · 85,836 words

Strategy: A History

by Lawrence Freedman  · 31 Oct 2013  · 1,073pp  · 314,528 words

Wait: The Art and Science of Delay

by Frank Partnoy  · 15 Jan 2012  · 342pp  · 94,762 words

Misbehaving: The Making of Behavioral Economics

by Richard H. Thaler  · 10 May 2015  · 500pp  · 145,005 words

The Success Equation: Untangling Skill and Luck in Business, Sports, and Investing

by Michael J. Mauboussin  · 14 Jul 2012  · 299pp  · 92,782 words

More Than You Know: Finding Financial Wisdom in Unconventional Places (Updated and Expanded)

by Michael J. Mauboussin  · 1 Jan 2006  · 348pp  · 83,490 words

Lift: Fitness Culture, From Naked Greeks and Acrobats to Jazzercise and Ninja Warriors

by Daniel Kunitz  · 4 Jul 2016  · 321pp  · 92,258 words

No Slack: The Financial Lives of Low-Income Americans

by Michael S. Barr  · 20 Mar 2012

Phishing for Phools: The Economics of Manipulation and Deception

by George A. Akerlof, Robert J. Shiller and Stanley B Resor Professor Of Economics Robert J Shiller  · 21 Sep 2015  · 274pp  · 93,758 words

Scarcity: The True Cost of Not Having Enough

by Sendhil Mullainathan  · 3 Sep 2014  · 305pp  · 89,103 words

Utopia Is Creepy: And Other Provocations

by Nicholas Carr  · 5 Sep 2016  · 391pp  · 105,382 words

Loneliness: Human Nature and the Need for Social Connection

by John T. Cacioppo  · 9 Aug 2009  · 327pp  · 97,720 words

Dollars and Sense: How We Misthink Money and How to Spend Smarter

by Dr. Dan Ariely and Jeff Kreisler  · 7 Nov 2017  · 302pp  · 87,776 words

The Great Economists Ten Economists whose thinking changed the way we live-FT Publishing International (2014)

by Phil Thornton  · 7 May 2014

Survival of the Richest: Escape Fantasies of the Tech Billionaires

by Douglas Rushkoff  · 7 Sep 2022  · 205pp  · 61,903 words

Rationality: From AI to Zombies

by Eliezer Yudkowsky  · 11 Mar 2015  · 1,737pp  · 491,616 words

The WEIRDest People in the World: How the West Became Psychologically Peculiar and Particularly Prosperous

by Joseph Henrich  · 7 Sep 2020  · 796pp  · 223,275 words

Exit Strategy

by Sherry Walling, Rob Walling  · 22 Nov 2024  · 215pp  · 60,241 words

The Power of Moments: Why Certain Experiences Have Extraordinary Impact

by Chip Heath and Dan Heath  · 2 Oct 2017  · 274pp  · 72,657 words

The Happiness Industry: How the Government and Big Business Sold Us Well-Being

by William Davies  · 11 May 2015  · 317pp  · 87,566 words

Time Paradox

by Philip G. Zimbardo and John Boyd  · 1 Jan 2008  · 297pp  · 96,509 words

Lying

by Sam Harris  · 31 Aug 2011  · 39pp  · 9,543 words

Moonwalking With Einstein

by Joshua Foer  · 3 Mar 2011  · 329pp  · 93,655 words