name-letter effect

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description: measure of self-esteem

2 results

The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home

by Dan Ariely  · 31 May 2010  · 324pp  · 93,175 words

Patterns of 50 R&D Project Groups,” R&D Management 12, no. 1 (1982): 7–20. Jozef Nuttin, Jr., “Affective Consequences of Mere Ownership: The Name Letter Effect in Twelve European Languages,” European Journal of Social Psychology 17, no. 4 (1987): 381–402. Jon Pierce, Tatiana Kostova, and Kurt Dirks, “The State of

The Irrational Bundle

by Dan Ariely  · 3 Apr 2013  · 898pp  · 266,274 words

Patterns of 50 R&D Project Groups,” R&D Management 12, no. 1 (1982): 7–20. Jozef Nuttin, Jr., “Affective Consequences of Mere Ownership: The Name Letter Effect in Twelve European Languages,” European Journal of Social Psychology 17, no. 4 (1987): 381–402. Jon Pierce, Tatiana Kostova, and Kurt Dirks, “The State of