psychological pricing

Priceless: The Myth of Fair Value (And How to Take Advantage of It)

by William Poundstone  · 1 Jan 2010  · 519pp  · 104,396 words

plan will cost. Choosing a phone plan becomes a judgment under uncertainty, mediated by loss aversion and heuristics. One of the most powerful tools of psychological pricing is the flat-rate bias. Consumers like flat rates, even when they cost more. A 2009 study by the Utility Consumers’ Action Network claimed that

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’s ad from the November 2, 1890, New York Times. About 60 percent of the prices end in 9. Charm prices inaugurated the study of psychological pricing. In 1936 Columbia University’s Eli Ginzberg published a one-page note on what he called “customary prices.” “For many years, retail prices in this

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charm prices were a harmless superstition. This didn’t keep retailers from using them. By the 1980s, the Kahneman-Tversky revolution had revived interest in psychological pricing. In eight studies published from 1987 to 2004, charm prices were reported to boost sales by an average of 24 percent relative to nearby prices

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past summer, I went out to purchase a tennis racket,” explained Donald Lichtenstein (no relation to Sarah), a University of Colorado marketing researcher specializing in psychological pricing. “I went to the sporting goods store and looked at the vast array of rackets they had, about half (thirty-five or so) of which

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that of Wal-Mart: Coffey 2002. 189 Star Wars underwear deal: Ibid. 190 Nordstrom’s doesn’t use charm prices: See en.wikipedia.org/wiki/Psychological_pricing. 190 Eddie Bauer and J. Crew charm prices: Anderson and Simester 2003, 106 (note). 190 Costco uses 97-cent endings: Consumer Reports, May 2007. See

The Paradox of Choice: Why More Is Less

by Barry Schwartz  · 1 Jan 2004  · 241pp  · 75,516 words

keeping the option open to change their minds would affect their satisfaction with the things they chose. So keeping options open seems to extract a psychological price. When we can change our minds, apparently we do less psychological work to justify the decision we’ve made, reinforcing the chosen alternative and disparaging

The New Trading for a Living: Psychology, Discipline, Trading Tools and Systems, Risk Control, Trade Management

by Alexander Elder  · 28 Sep 2014  · 464pp  · 117,495 words

The Quiet Coup: Neoliberalism and the Looting of America

by Mehrsa Baradaran  · 7 May 2024  · 470pp  · 158,007 words

all the information about the company and its competition at any given time. The notion of “accurate” pricing assumed that markets were more science than psychology. Prices were bequeathed with an omniscience that no human—and certainly no government bureaucrat—could approach. The market would punish the weak and bless the strong

Understanding Sponsored Search: Core Elements of Keyword Advertising

by Jim Jansen  · 25 Jul 2011  · 298pp  · 43,745 words

prices or a little less than a higher round number (e.g., $9.99, $19.99, $7.97, etc.). Fractional pricing is based on the psychological pricing theory that consumers ignore the last digit and do not properly round up. Promotion.╇ Promotion includes all the channels and media used by a

Libertarian Idea

by Jan Narveson  · 15 Dec 1988  · 371pp  · 36,271 words

won‟t like it if you do x. This doesn‟t keep you from doing x at all, but it increases, as it were, the psychological price of doing it. Libertarians have a real problem here, for on the one hand they want to say that an individual has freedom of conscience

The Battle of Bretton Woods: John Maynard Keynes, Harry Dexter White, and the Making of a New World Order

by Benn Steil  · 14 May 2013  · 710pp  · 164,527 words

, against FDR’s moneymen. But Keynes had a legacy to think of, and his place in the Bretton Woods pantheon was critical to it. The psychological price he paid for his persistence was bouts of a Stockholm syndrome variant, whereby he would persuade himself—and, with his unmatched rhetorical skills, the political

Mistakes Were Made (But Not by Me): Why We Justify Foolish Beliefs, Bad Decisions, and Hurtful Acts

by Carol Tavris and Elliot Aronson  · 6 May 2007  · 420pp  · 98,309 words

thought I was." More likely, it will be "As soon as he discovers the real me, he'll dump me." She will pay a high psychological price to have that consonance restored. Indeed, several experiments find that most people who have low self-esteem or a low estimate of their abilities do

Early Retirement Extreme

by Jacob Lund Fisker  · 30 Sep 2010  · 346pp  · 102,625 words

not be made blindly. Economic goals for someone aspiring to be a Renaissance man are to understand the difference between price and value. Value is psychological; price is determined by the market. learn to consider more than the immediate consequences of a choice. Also consider the future consequences--for example, opportunity cost

Israel: A Simple Guide to the Most Misunderstood Country on Earth

by Noa Tishby  · 5 Apr 2021  · 338pp  · 101,967 words

its fair share of wars, and the international media eats them up. After all, “if it bleeds it leads.” But there is a long-lasting psychological price humans pay, hiding behind the headlines, and it plays out in every Israeli and Palestinian household. This chapter is also meant to illustrate how the

Social Class in the 21st Century

by Mike Savage  · 5 Nov 2015  · 297pp  · 89,206 words

The Class Ceiling: Why It Pays to Be Privileged

by Sam Friedman and Daniel Laurison  · 28 Jan 2019

Digital Empires: The Global Battle to Regulate Technology

by Anu Bradford  · 25 Sep 2023  · 898pp  · 236,779 words

Home Game: An Accidental Guide to Fatherhood

by Michael Lewis  · 1 Jan 2009  · 113pp  · 36,785 words