Like, Follow, Subscribe: Influencer Kids and the Cost of a Childhood Online
by Fortesa Latifi · 7 Apr 2026 · 240pp · 89,773 words
expectation that the blog itself would ever make money,” Danielle Wiley, a former mommy blogger who is the founder and CEO of Sway Group, an influencer marketing agency, told me. “It was a creative outlet. It became a community and a place to meet friends at a time when I think a
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say millions,” Rossanna says. So yes, she says. If given the chance, she would do it all again. * * * Clarissa Laskey, a former mom influencer turned influencer marketing manager, told me that she is astounded by the amount of money influencers make, every single day. “In a giant program we just ran, a
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month. How do influencers make their boatloads of money? For the answer to that question, I reached out to Brendan Gahan, the CEO of the influencer marketing agency Creator Authority. Gahan, who has worked in the industry for fifteen years, sends me an email of notes he’s written up for me
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thirteen were substantially more popular than videos that didn’t feature children. Because of her past as a mom influencer and her present as an influencer marketing expert, Laskey is the perfect person to ask the question I’ve always wanted to know the answer to: How much money are these people
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-day-with-the-trad-wife-queen-and-what-i-really-thought-of-her-qmbmmhkp8. “Tradwives leveraged maternal”: Sophia Sykes and Veronica Hopner, “Tradwives: Right-Wing Social Media Influencers,” Journal of Contemporary Ethnography 53, no. 4 (April 2024): 453–87, https://doi.org/10.1177/08912416241246273. For young women: Rakesh Kochhar, “The Enduring Grip
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,” Social Media + Society 7, no. 3 (August 2021), https://doi.org/10.1177/2056305121104164. The draw of: Rachelle M. Chee et al., “The Impact of Social Media Influencers on Pregnancy, Birth, and Early Parenting Experiences: A Systematic Review,” Midwifery 120 (May 2023), https://doi.org/10.1016/j.midw.2023.103623. On Instagram
Scarcity Brain: Fix Your Craving Mindset and Rewire Your Habits to Thrive With Enough
by Michael Easter · 25 Sep 2023 · 318pp · 95,383 words
think of influence today, we probably don’t think of far-out ideas like how tools such as numbers influence us. We likely think about social media “influencers” and our influence on others. And this makes sense. We now know that scarcity brain evolved to crave influence. Humans are social animals who evolved
The Information State: Politics in the Age of Total Control
by Jacob Siegel · 24 Mar 2026 · 348pp · 103,246 words
include the contents of the Steele dossier; the impact of Russian troll farms on the 2016 vote; the existence of a vast web of Russian social media influencers purported by groups like the Hamilton 68 initiative; the impact of Cambridge Analytica on the 2016 vote; and the allegation by a roster of former
Social Justice for the Sensitive Soul: How to Change the World in Quiet Ways
by Dorcas Cheng-Tozun · 14 May 2023 · 217pp · 61,247 words
the status quo—like the NRA—would try to cut off resources for scientific research or academic fields of study. Or that lobbyists, politicians, commentators, social media influencers, and others would attack empirical research. When your work proves that something is unjust and needs to be addressed, those who benefit from the status
The Hunger Code: How to Reset Your Body's Fat Thermostat by Breaking the Ultra-Processed Food Habit
by Jason Fung · 3 Mar 2026 · 284pp · 76,656 words
. But times have changed. A 2022 survey found that a staggering 57 percent of young people (Generation Z) want to grow up to be . . . a social media influencer.8 This finding illustrates the overwhelming importance of social influence and social modeling on our everyday lives—and yes, on eating behavior, too. All of
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and UPFs. A large part of the advertising is TV ads, but spending on digital and social media advertising is rapidly increasing, as is food influencer marketing.19 Advertising keeps reminding us of food hunger. Generally, we can’t change macro-environmental factors, but we can create a micro-environment (family, friends
Hype: How Scammers, Grifters, and Con Artists Are Taking Over the Internet―and Why We're Following
by Gabrielle Bluestone · 5 Apr 2021 · 329pp · 100,162 words
young people still jump on hastily chartered last-minute flights to a foreign country? Suddenly I was seeing patterns everywhere, like the John Nash of influencer marketing, with red yarn tying together Billy McFarland and Donald Trump, while Elon Musk and Kris Jenner faced off from opposite ends of my brain conspiracy
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opinion, was assuming that guerilla marketing—stealth product placement embedded into everyday life—was a worst-case scenario for the ad industry. Nowadays, of course, social media influencers are much more transparent about what they’re selling, but their audience is just as rapt as the Joneses’ neighbors. Which is what’s so
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reasons),14 or the TikTok users who caught coronavirus after participating in a viral toilet-seat-licking challenge for clout.15 “I think now, with influencer marketing, what was covert has now become overt,” Borte said. For one thing, Audi’s costarring role opposite Duchovny in The Joneses turned out to be
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arena of life imitating art. In the decade since the movie’s release, Audi has moved to the forefront of this new, blended reality of influencer marketing—namely, loaning out free cars to wealthy social media users with tons of followers, whose vibe supposedly “fits the brand,” in exchange for their generous
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’re being paid or talking about gifted items,18 and the best the agency can do at this time is send a strongly worded letter. “Influencer marketing is only going to grow,” noted marketer Dan Wheeldon in the summary of that 2016 UK Audi Instagram campaign, the one that loaned free cars
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Riley’s marketing claims about a scientific background, the University of Texas later confirmed she had never graduated. Between the packaging and the power of influencer marketing, however, Sunday Riley remains a bestseller at Sephora, and Forbes, of all places, recently declared it the “shortcut to dewy, glowing skin.” 3 Under the
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illustrate their marketing power with an example given to me by the fashion influencer Danielle Bernstein. The twenty-eight-year-old is no stranger to influencer marketing power herself, as the founder of WeWoreWhat, an Instagram page with more than 2.5 million followers that’s spawned countless licensing deals and stand
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these guys kind of had that same mentality of the guy in the Fyre Festival.” When it comes to advertising for Natural Habits, Viall says influencer marketing isn’t worth the price of admission. “I am fortunate enough to have my own platform, because I couldn’t afford to pay the rates
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that one push might only generate thirty sales, but if that cost you $6,000, you’re not making $6,000 back.” According to Cavazos, influencer marketing is still lucrative for bigger brands with a marketing budget to burn because in general people follow brand accounts at a much lower rate than
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Festival spokesperson Bella Hadid.) With 1.3 million followers of her own, Delilah Belle makes her living as a part-time model and full-time social media influencer. And, like Booker, almost all of her posts—even the ones that aren’t specifically ads—contain detailed product information. Everything in their lives, at
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. Fyre then introduced their “key drivers for ticket sales”: “Influencers, scarcity of tickets, treasures, talent, travel and friend groups.” “To leverage the impact of effective influencer marketing, we will direct a social media take-over with 400 selected influencers (models, artists, athletes, comedians). At the same time, we will send out a
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and, in particular, the fear of missing out. “Everyone likes experiences, and I think if you think that cool people are going, like all those social media influencers, everyone’s obsessed with being famous,” Billy’s high-school classmate told me. “Everyone’s just obsessed with having followers or having likes. By doing
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that looks like it was bought from a Chinese eBay seller.”168 But people forget that Supreme itself was created off the backs of pre–social media influencers—the cool skaters, DJs, and club kids in New York City. The brand launched to much fanfare after it supplied the wardrobes (and the extras
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, by way of instagram posts in exchange for a couple of tickets, that we have tens, if not hundreds, of millions of dollars of free influencer marketing at our disposal. It’s time to leverage these influencers’ desires to attend by having them market other Fyre initiatives in addition to the festival
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to internet fame and infamy was an interesting one, in that it seemed wholly of her time. She was, at the time, a twenty-something social media influencer who had gained a large audience on Instagram by documenting her life as an American in Cambridge, a narrative culled from YA stories like Harry
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. Josh Constine, "Snapchat’s PR Firm Sues Influencer for Not Promoting Spectacles on Instagram," Tech Crunch, October 31, 2018, https://techcrunch.com/2018/10/31/influencer-marketing-lawsuit/. 21. Katie Roof, "Museum of Ice Cream Valued at $200 Million," Wall Street Journal, August 14, 2019, https://www.wsj.com/articles/museum-of
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," Variety, January 17, 2017, https://variety.com/2017/tv/news/tv-ratings-the-bachelor-celebrity-apprentice-1201961492/. 133.Influencer Marketing, "The State of Influencer Marketing 2019: Benchmark Report [+Infographic]," Influencer Marketing Hub, March 15, 2019, https://influencermarketinghub.com/influencer-marketing-2019-benchmark-report/. 134.Jacob Dirnhuber, "Children Turn Backs on Traditional Careers in Favour of Internet Fame, Study
The Revolution That Wasn't: GameStop, Reddit, and the Fleecing of Small Investors
by Spencer Jakab · 1 Feb 2022 · 420pp · 94,064 words
all their bills and quit their jobs after ordering the DVDs and following the easy instructions. The concept is called “social proof.” Rachael Cihlar, an influencer marketing expert at Mavrck, which specializes in the field, wrote that, despite a lack of trust in institutions such as governments, the news media, and, in
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third-highest opening volume ever, according to Bloomberg Intelligence. The influencer was using his influence to help a Wall Street firm harness the power of social media influencers and make money by selling that influence to the people most prone to listen to it. The fund’s marketing material declares: Social media and
The Hype Machine: How Social Media Disrupts Our Elections, Our Economy, and Our Health--And How We Must Adapt
by Sinan Aral · 14 Sep 2020 · 475pp · 134,707 words
to social media sites like YouTube and Instagram, racking up over half a million hits within twenty-four hours. The Russian Florida flash mob was influencer marketing in action—the IRA had recruited Americans to create and participate in protests using personalized social media messages. It then broadcast the protest videos and
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Florida, and then individually, by targeting left- and right-leaning Americans with politically tailored messages and minority groups with voter suppression campaigns. It engaged in influencer marketing by developing hundreds if not thousands of fictitious social media accounts, making them into “leaders of public opinion” on both the left and the right
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paradigm. There are five essential strategies for adapting institutional and individual communication to a hypersocialized world: network targeting, referral marketing, social advertising, viral design, and influencer marketing. Each has a different purpose and different tactics. Knowing when to employ them and how to optimize and adapt them to particular circumstances are the
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most shocking and sensational content—the content that surprises, angers, and disgusts us most. Do Influencers Really Tell Us How to Shop, Eat, and Vote? (Influencer Marketing) In 2009 Arielle Charnas was working at the clothing retailer Theory in the Meatpacking District in New York when she started a fashion blog to
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monetize their influence. It also allows brands, companies, and governments—domestic and foreign—to observe, measure, and engage influencers to promote their products and ideas. Influencer marketing will be a $10 billion industry by 2021. So how do marketers identify the Hype Machine’s biggest influencers? How do they measure their influence
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these solutions have been implemented in industry. One obvious approach is to choose the most popular people, with the largest following—celebrities. That’s where influencer marketing started, with celebrities like Kim Kardashian who have vast reach. Picking the most popular people is logical, sensible, and more effective than choosing influencers randomly
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connected. A marketer can use this pattern to select influencers in a way that reduces redundancy or the doubling up of influencers, and enables their influencer marketing campaign to work when the social network is not known or is costly to obtain, such as in public health interventions in rural villages. To
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Lempira district of Honduras in 2012. They divided the villages into three groups of nine randomly selected villages, then assigned each group to three different influencer marketing campaign strategies to spread the use of multivitamins. In the first group, the researchers seeded the most popular individuals in the village—the top 5
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the importance of “microinfluencers” and “nanoinfluencers.” And that is exactly how the industry has evolved in recent years. One key takeaway from the research on influencer marketing and microinfluencers is the importance of attention. The reason a portfolio of diverse microinfluencers can outperform celebrity influencers is because they spread attention over segments
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their own signals, without observing the actions of others.’ ” Clearly neither Surowiecki nor Shiller had experienced Instagram, Yelp, Twitter, hashtags, viral memes, trending topics, or social media influencers when they drew this conclusion. Today we observe others’ actions while making sequential decisions all the time. Exposure to others’ opinions at the point of
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Press, 1955). it was popularized for general readers: Malcolm Gladwell, The Tipping Point: How Little Things Can Make a Big Difference (Boston: Little, Brown, 2000). Influencer marketing will be a $10 billion industry by 2021: “Influencing Set to Become $10B Industry by 2020,” Yahoo! Finance, September 27, 2019, https://www.msn.com
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Population Behaviour Change: A Cluster Randomised Controlled Trial,” Lancet 386, no. 9989 (2015): 145–53. Instagram influencers with more followers get fewer likes per follower: “Influencer Marketing Benchmarks Report,” InfluencerDB, 2019, https://cdn2.hubspot.net/hubfs/4030790/MARKETING/Resources/Education/E-Books/Influencer%20Marketing%20Benchmarks%20Report%202019/InfluencerDB
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_Influencer-Marketing-Benchmarks-Report-2019.pdf. “ordinary influencers”: Eytan Bakshy et al., “Everyone’s an Influencer: Quantifying Influence on Twitter,” in Proceedings of the Fourth ACM International
Digital Empires: The Global Battle to Regulate Technology
by Anu Bradford · 25 Sep 2023 · 898pp · 236,779 words
This and other controversial tweets by Mr. Sun generated 168 likes, retweets from ten users, and comments from ninety-five users. Mr. Sun—hardly a social media influencer by numbers—completed a thirteen-month prison sentence. The Chinese leadership faces a delicate balancing act in its efforts to censor the internet, which has
Tribe of Mentors: Short Life Advice From the Best in the World
by Timothy Ferriss · 14 Jun 2017 · 579pp · 183,063 words
startup to start making videos online, everyone around me saw it as a shameful escape and a waste of my time. When I quit the influencer marketing agency Gary Vaynerchuk and I co-created to pursue using social media for good instead, everyone thought I was completely crazy and losing not only
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move to New York. New York is one of the prime cities for marketing/advertising, and I had this desire to create the first mobile influencer marketing firm. So I took a leap of faith and asked my business partners at the time how much money was available for me to move
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than your brain. What are bad recommendations you hear in your profession or area of expertise? I have my feet in two industries right now, social media “influence” and the humanitarian industry. The worst recommendation that I hear in the influencer world is coming from marketing gurus who preach that if you build
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advertising would be left in the dust. He also predicted that there was going to be a marketing shift from professional athletes and celebrities to social media influencers. This book made me recognize that I have enough access to make a very large company, even from my house, since everyone has the same
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#Republic: Divided Democracy in the Age of Social Media
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The Irrational Bundle
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Adaptive Markets: Financial Evolution at the Speed of Thought
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Economics Rules: The Rights and Wrongs of the Dismal Science
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A History of Future Cities
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Rentier Capitalism: Who Owns the Economy, and Who Pays for It?
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Oil: Money, Politics, and Power in the 21st Century
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The Brussels Effect: How the European Union Rules the World
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Narrative Economics: How Stories Go Viral and Drive Major Economic Events
by Robert J. Shiller · 14 Oct 2019 · 611pp · 130,419 words
A Random Walk Down Wall Street: The Time-Tested Strategy for Successful Investing
by Burton G. Malkiel · 10 Jan 2011 · 416pp · 118,592 words
The Misbehavior of Markets: A Fractal View of Financial Turbulence
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Nerds on Wall Street: Math, Machines and Wired Markets
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Republic, Lost: How Money Corrupts Congress--And a Plan to Stop It
by Lawrence Lessig · 4 Oct 2011 · 538pp · 121,670 words
The Frackers: The Outrageous Inside Story of the New Billionaire Wildcatters
by Gregory Zuckerman · 5 Nov 2013 · 483pp · 143,123 words
Understanding Sponsored Search: Core Elements of Keyword Advertising
by Jim Jansen · 25 Jul 2011 · 298pp · 43,745 words
Capitalism: Money, Morals and Markets
by John Plender · 27 Jul 2015 · 355pp · 92,571 words
Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions
by Dan Ariely · 19 Feb 2007 · 383pp · 108,266 words
Straight to Hell: True Tales of Deviance, Debauchery, and Billion-Dollar Deals
by John Lefevre · 4 Nov 2014 · 243pp · 77,516 words
The Fissured Workplace
by David Weil · 17 Feb 2014 · 518pp · 147,036 words
Mastering the Market Cycle: Getting the Odds on Your Side
by Howard Marks · 30 Sep 2018 · 302pp · 84,428 words
Keeping at It: The Quest for Sound Money and Good Government
by Paul Volcker and Christine Harper · 30 Oct 2018 · 363pp · 98,024 words
The Man Who Knew: The Life and Times of Alan Greenspan
by Sebastian Mallaby · 10 Oct 2016 · 1,242pp · 317,903 words
The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime
by Mj Demarco · 8 Nov 2010 · 386pp · 116,233 words
Model Thinker: What You Need to Know to Make Data Work for You
by Scott E. Page · 27 Nov 2018 · 543pp · 153,550 words
23 Things They Don't Tell You About Capitalism
by Ha-Joon Chang · 1 Jan 2010 · 365pp · 88,125 words
DeFi and the Future of Finance
by Campbell R. Harvey, Ashwin Ramachandran, Joey Santoro, Vitalik Buterin and Fred Ehrsam · 23 Aug 2021 · 179pp · 42,081 words
Women Talk Money: Breaking the Taboo
by Rebecca Walker · 15 Mar 2022 · 322pp · 106,663 words
The Marginal Revolutionaries: How Austrian Economists Fought the War of Ideas
by Janek Wasserman · 23 Sep 2019 · 470pp · 130,269 words
App Kid: How a Child of Immigrants Grabbed a Piece of the American Dream
by Michael Sayman · 20 Sep 2021 · 285pp · 91,144 words
Chokepoint Capitalism
by Rebecca Giblin and Cory Doctorow · 26 Sep 2022 · 396pp · 113,613 words
Cashing Out: Win the Wealth Game by Walking Away
by Julien Saunders and Kiersten Saunders · 13 Jun 2022 · 268pp · 64,786 words
The Big Fix: How Companies Capture Markets and Harm Canadians
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The Quiet Damage: QAnon and the Destruction of the American Family
by Jesselyn Cook · 22 Jul 2024 · 321pp · 95,778 words