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/data/datasets/social_capital_community_survey.html. See also Campbell, Marsden, and Hurlbert, “Social Resources and Socioeconomic Status,” 97–117. 11. See Mark S. Granovetter, “The Strength of Weak Ties,” American Journal of Sociology 78 (May 1973): 1360–80; Mark Granovetter, Getting a Job: A Study of Contacts and Careers (Cambridge: Harvard University Press, 1974
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, Mark Granovetter, gave us the second ethic of the network society in an article that would become a classic in social science and beyond. In “The Strength of Weak Ties,” Granovetter argued that, ironically, it is often relatively weak ties— connections to folks you don’t know all that well and that are not reinforced
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by other indirect pathways—that turn out to be quite valuable because they bring new information. The strength of weak ties has been found to be especially useful for job (and romantic) searches. In a densely connected network, all the individuals probably know the same people
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: Russell Sage Foundation, 2004), pp. 729-68. 3. Stanley Milgram, “The Small World Problem,” Psychology Today, May 1967, pp. 60-67. 4. Mark S. Granovetter, “The Strength of Weak Ties,” American Journal of Sociology 78, no. 6 (May 1973): 1360-80. 5. Damon Centola, Robb Willer, and Michael Macy “The Emperor’s Dilemma: A Computational
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of Post-Industrial Society, 478, 480. 10. The classic statement of the power of loose connections to shape employment opportunities can be found in Granovetter, “The Strength of Weak Ties.” 11. Inventors and designers have often played an entrepreneurial role in this regard. Bernard Carlson, for example, following Donald MacKenzie, has suggested that “inventors invent
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Left.” In A Companion to Post-1945 America, edited by Jean-Christophe Agnew and Roy Rosenzweig, 277–302. Malden, MA: Blackwell, 2002. Granovetter, Mark S. “The Strength of Weak Ties.” American Journal of Sociology 78, no. 6 (1973): 1360 – 80. Gravy, Wavy. The Hog Farm and Friends. New York: Links Books, 1974. Grossberg, Lawrence. “On
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of the Savage Mind. Cambridge: Cambridge University Press. Goody, Jack. 1987. The Interface Between the Written and the Oral. Cambridge: Cambridge University Press. Granovetter, M. ” The Strength of Weak Ties”. American Sociological Review 70: 1360-1380. Graunt, John. 1662. Natural and Political Observations Mentioned in a Following Index and Made upon the Bills of Mortality
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. American Journal of Sociology, 91(3), 481–510. R e f e r e n c e s 2 5 3 Granovetter, M. S. (1973). The strength of weak ties. American Journal of Sociology, 78(6), 1360–1380. Grant, R. M. (2010). Contemporary strategy analysis. New York: Wiley. Green, M. C., & Carpenter, J. M. (2011
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, and Lang Davison, The 2009 Shift Index: Measuring the Forces of Long-Term Change (San Jose, Calif.: Deloitte Development, June 2009). 5 See Mark Granovetter, “The Strength of Weak Ties,” American Journal of Sociology 78, no. 6 (May 1973). 6 See Vanina Leschziner, “Kitchen Stories: Patterns of Recognition in Contemporary High Cuisine,” Sociological Forum 22
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